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Casos de usoComet
Realiza cálculos de compra de medios
Convierte entre gasto, impresiones y presupuestos para no perder nunca el ritmo en una reunión gracias a cálculos de CPM instantáneos y verificables.
- Comet
- Búsqueda de Comet
- Marketing
Resumen
El asistente de Comet maneja las matemáticas al instante y te permite obtener la respuesta que necesitas sobre la marcha para que puedas concentrarte en el trabajo importante.
En este ejemplo, los planificadores y compradores de medios realizan constantemente cálculos rápidos para hacer conversiones entre CPM, impresiones y gasto total. A veces, hacer esto de forma manual puede ralentizar las negociaciones y las sesiones de planificación.
Comet te permite ingresar un valor de compra y un CPM para obtener la audiencia proyectada, o calcular un presupuesto a partir de un objetivo de impresiones mediante ingeniería inversa. También puede mostrar su procedimiento, lo que facilita verificar y compartir el cálculo con las partes interesadas.
Resultado clave
Consejos
- Pídele a Comet que invierta el cálculo: prueba con "¿qué presupuesto necesito para alcanzar 75 millones de impresiones con un CPM de $28?" para trabajar rápidamente en cualquier dirección durante las negociaciones.
- Ejecuta varios escenarios a la vez: pide una tabla que muestre la audiencia con CPM de $20, $23.80, $26 y $30 para el mismo presupuesto y así comparar opciones rápidamente.
- Agrega contexto para obtener un resultado más útil: incluye detalles como "esta es una compra de televisión conectada" y pídele a Comet que "anote cómo es un parámetro de referencia de CPM eficiente para este canal" para obtener contexto estratégico junto con los cálculos.