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KasutusjuhtumidComet
Tehke meediaostude arvutusi
Tehke arvutusi kulude, näitamiste ja eelarvete vahel, et te ei kaotaks kunagi hoogu läbirääkimistel tänu kohesele ja kontrollitavale CPM-matemaatikale.
- Comet
- Cometi otsing
- Turundus
Ülevaade
Cometi assistent teeb matemaatilised tehed koheselt, võimaldades teil saada vajaliku vastuse lennult, et saaksite keskenduda olulisele tööle.
Selles näites teevad meediaplaneerijad ja -ostjad pidevalt kiireid arvutusi, konverteerides CPM-i, näitamiste ja kogukulude vahel. Käsitsi tegemisel võib see mõnikord läbirääkimisi ja planeerimisseansse aeglustada.
Comet võimaldab teil sisestada ostuväärtuse ja CPM-i, et saada prognoositav vaatajaskond, või tuletada eelarve tagurpidi näitamiste eesmärgi põhjal. Samuti saab see näidata oma tööd, mis teeb arvutuse kontrollimise ja sidusrühmadega jagamise lihtsaks.
Põhitulemus
Näpunäited
- Paluge Cometil arvutus tagurpidi teha: proovige küsida „kui suur eelarve on vajalik 75 miljoni näitamise saavutamiseks 28-dollarise CPM-i juures?“, et läbirääkimiste käigus kiiresti igas suunas arvutada
- Käivitage mitu stsenaariumit korraga: paluge luua tabel, mis näitab vaatajaskonda 20, 23.80, 26 ja 30 dollari suuruse CPM-i juures sama eelarve jaoks, et valikuid kiiresti võrrelda
- Lisage kontekst kasulikuma tulemuse saamiseks: lisage üksikasjad, nagu „see on ühendatud teleri ost“, ja paluge Cometil „märkida, milline näeb välja selle kanali jaoks tõhus CPM-i võrdlusalus“, et saada matemaatika kõrvale strateegiline kontekst