AMC is shifting from a defensive to an offensive strategy with the "AMC Go Plan," focusing on enhancing guest experiences and driving profitable attendance growth in theaters.
Key initiatives include upgrading IMAX auditoriums to IMAX with laser, adding more Dolby Cinema and Prime screens, and introducing XL screens in the U.S., with significant investments planned for 2025 and 2026.
AMC is enhancing its loyalty programs, including the launch of the Premier Go tier and improvements to the A-List program, such as increasing weekly movie limits and introducing a new A-List Classic subscription tier at a reduced price.
The company remains committed to strengthening its balance sheet, reducing debt, and maintaining robust cash reserves while exploring creative ways to secure growth capital without diluting shareholder value in 2025.
AMC anticipates significant box office growth in 2025 and 2026, supported by partnerships with streaming platforms like Apple and Amazon, which are increasingly embracing theatrical releases for their films.