Amplitude, Inc. Price & Performance (AMPL)

A reconciliation between these GAAP and non GAAP financial measures is included in our earnings press release, which can be found on our Investor Relations web site at investors.amplitude.com Amplitude. With that, I'll hand the call over to Spencer. Thanks, John. Welcome to Amplitude's Q4 and Full twenty twenty four earnings call. I'm going to go through three key areas today. First, our q four results and the reacceleration of our business. Second, how we are going after our market opportunity and why 2025 is the year of platform for Amplitude Amplitude. Last, product innovation, progress on winning the enterprise, and customer stories. Q4 outperformed in all key metrics. Our fourth quarter revenue was $78,000,000 up 9% year over year. Annual recurring revenue was $312,000,000 up [indiscernible] Non GAAP operating income was 200,000 Customers with more than 100,000 in ARR grew to five ninety one. An increase of 16% year over year. In 2024, we exited the year with over $299,000,000 in revenue, we grew ARR by more than 10% and we generated almost $12,000,000 in free cash flow for the year. Amplitude is reaccelerating. We're continuing to see progress on our strategy of win simple, the enterprise win the category, and win together.

Customers are embracing our platform. Churn is beginning to stabilize, and we see a path to accelerating our double digit growth. I'm proud of the Amplitude team for everything they delivered in 2024. Let's look at 2025. 2025 is the year of the Amplitude platform. Every company needs data they can trust, an understanding of their customers, and ways to take action. That is exactly what Amplitude delivers. First, help customers get trusted data into Amplitude. This is table stakes in digital analytics. Then we help companies understand what their customers are doing and why using analytics and session replay. This is what we do better than anyone else in the world. Then we enable our customers to take action based on those insights using our activation experimentation and guides and surveys products. Companies do not want standalone point solution. Thomas and I spoke with hundreds of executives over the past year. Every single one is interested in going beyond analytics to Amplitude's platform. I want to take you through what the platform actually looks like in action.

So a product manager.

They use use Amplitude Amplitude. To discover that users are getting stuck at a certain point in the sign up flow. You then use Amplitude Amplitude Replay to identify the confusing part of the flow. You then use Amplitude Amplitude experimentation to test which new sign up flow works better. You realized your users need more help, so you add an in product guide with Amplitude guides and surveys. All of these use cases are more powerful when used together in one integrated platform. Product innovation is the biggest driver of long term growth at Amplitude Amplitude. We're continuing to expand our platform with new products that work better together. I want to walk you through some of the highlights from 2024. We had two new products to market, In February, we relaunched session replay. Customers like Questrade and Ticketswap use it to under understand the user journey, identify issues and improve in product experiences. In October, we launched web experimentation. Customers like RBC Life Insurance, Double Good, and Hard Rock Digital use it to AB test websites with a WYSIWYG editor without needing to rely on engineering. We also made major improvements to the platform We launched enterprise grade features like data access controls and data mutability building our lead as the enterprise digital analytics platform.

We also launched Amplitude Made Easy to help users get started and see value in record time. This led to a 40% increase in self-service sign ups and a 40% increase in the number of new self-service users sending data.

Finally, we launched Snowflake Data of Amplitude in an out of the box Hubs integration to make it easier to bring data into Amplitude. We're going to do more in 2025. Last week, we launched guides and surveys. We got this product to market only four months after the acquisition of Command.ai. Guides and surveys helps companies deploy in product guides, tours and surveys with just a few clicks. Amplitude's guides and surveys product provides a significantly better end user experience than the average product and market. I want to actually show you a demo of all of this now. I'm going to first start by actually showing you how terrible the average Guides and Surveys product is. So with the average Guides and Surveys product, you get tons of annoying pop ups. As a user, your experience is now worse Not better. We call this the pop up party. Nobody wants this experience, and it is not effective for product engagement. Now I'm going to show you a demo of Amplitude's approach because I want you to see how much better it It is.

Instead of showing every pop up to every user by default, we customize what is shown based on what the user is doing in the product. So in this demo, we can see that the user is confused. Their mouse is moving all over the screen because they don't know what to do next. We detect this confusion, and then we ask them what they're trying to accomplish. They let us know, and then we show them in the UI where they can complete the task. This is a tailored interact interaction that results in a better user experience and higher user engagement. The CEO of European email builder BeFree told us that the ability to guide user through their product in a personalized and data driven way was the main reason for choosing Amplitude. While it is early, we are already seeing strong demand. During launch day last week, we had a record breaking number of new sign ups to Amplitude Amplitude, We also had some customers buying guides and surveys in Q4 before the product was even launched. Shout out to James, Vinay, and the entire former Command dot ai team who for bringing this product to market There is a lot more on the product launch horizon this year, including some exciting AI products.

We're going to be sharing more details at our Investor Day in New York on March 10. We believe our pace of innovation will continue to build Ample Amplitude lead as the enterprise digital analytics platform. I wanted to also share what we're doing in go to market to win the enterprise. The biggest change for 2025 is that we've created a new strategic enterprise accounts team to focus on our top 30 customers and top 30 prospects. This team is responsible for a significant portion of our ARR. This segment allows us to focus our resources in a more concentrated way on our larger customers. In the last year, we've nurtured stronger executive relationships, which has helped drive higher gross booking. We now have relationships with c level and VP levels at almost every large Amplitude customer. We've developed smarter account targeting models to help land the right customers and ensure we're building pipelines specifically in the enterprise. This paid off in a big way in 2024 and in Q4 in particular. Lastly, we built out our enterprise sales, product and professional services capacity and have fully staffed teams across the field. Our platform strategy plays a role again here.

In Q4, 67% of the new land ARR in our largest targeted accounts came from multiproduct deals. However, 75% of our customers still use just one product. Our data shows that those who use a product beyond analytics derive greater value invest more into Amplitude overall, and retain 10 percentage points higher than those who are analytics owned. The potential expansion upside for us is big. On customers, we had a great quarter for new and expansion deals in the enterprise, with RBC Insurance, Hard Rock Digital, Thrive Market, Western Union, AllTrails, Philip Morris, [indiscernible] ultramodal Mobile, MercadoLibre and many more. I want to talk in detail about three of our customers today. One is Mercado Libre, the company leading the shift to online commerce in Latin America. With over 60,000,000 buyers last quarter, including 7,000,000 new users, they needed a way to turn their first data into business impact. By adopting Amplitude Analytics, Mercado Libre empowered its teams to move faster, make smarter decisions, and drive deeper engagement. Over 5,000 employees at MercadoLibre now actively use Amplitude with more than half going beyond dashboards to actively query user data and uncover insights. Building on this success, MercadoLibre is now expanding into feature experimentation and amplitude activation.

Replacing multiple internal tools with our integrated platform. This shift allows them to test and optimize new features personalized campaigns, and improve customer loyalty. All powered by the same data. With e commerce in Latin America at 15% of total transactions, the opportunity is massive. We are proud to support MercadoLibre as they scale, driving innovation and long term growth. We are also working with more traditional enterprise companies who are incorporating a digital experience across their customer lifecycle. In Q4, we expanded our relationship with one of the world's leading automakers headquartered here in The United States. This customer is fundamentally redefining the driver experience, and Amplitude is helping power that transformation. Historically, their customer data was fragmented across multiple legacy systems. By expanding their use of the Amplitude platform, they are now unifying insights across the entire driver lifecycle. From in car infotainment to dealership interactions to digital services. With Amplitude Analytics, their teams can now see how drivers engage digital features in real time. With feature experimentation, they are testing and refining new in car experiences before rolling them out at scale. And with Amplitude activation, they are delivering personalized interactions that make every drive smarter and more seamless.

The result is a more connective, intuitive, experience for drivers and a data driven competitive advantage for the company. Lastly, we are working with The Fork, the largest online restaurant booking and discovery platform in Europe and Australia. The fork serves over 20,000,000 diners monthly and over 60,000 restaurants. The fork was looking to combine legacy vendors and point solutions into a single platform. Amplitude worked with the team to identify opportunities and workflows across analytics, session replay, and experimentation to reduce their data overhead and accelerate their ability to iterate and and b to c applications. The four can now improve the onboarding process for restaurants, helping to increase subscriptions. It can help those restaurants improve the diner experience, burst [indiscernible] First and repeat bookings and drive reservation revenue. It can also identify reservation patterns and promote them across similar demographics and geographies. As a final note today, I mentioned that churn rates were stabilizing after a relatively tough 2024. A significant majority of our large COVID era customers have rightsized their contracts. We are seeing signs that the worst of the churn is behind us but we still have key accounts we need to watch. The macro environment also remains challenging.

While we expect churn to keep improving, we anticipate continued pressure in the lower end of the market. Our team is focused on helping customers derive value from Amplitude as fast as possible. The best way to reduce churn is to make sure customers succeed. Before I hand it over to Andrew Andrew, I wanted to reiterate that I am proud of how the Amplitude team executed last year. We are still early in the digital analytics category, and we are set up to lead it. I'm looking forward to 2025 and beyond. Thank you for your interest in Amplitude. Now over to Andrew to run through our Q4 and 2024 financials in more detail. Thank you, Spencer.

Good afternoon, everyone. I'm pleased with how the team ended the year showing progress against the plan we put in place. Our success is in our hands. We have the right team, right strategy, and right alignment in place to continue strong execution. Our land expand retain strategy is working as we move up market into the enterprise. And we believe this trend can accelerate. As Spencer laid out, strategy for 2025 is clear. We are focused on building an extensible platform for our customers allows them to build mission critical workflows on top of our solution. Our customers creating value with our platform is our number one priority. And we're focused as an organization to increase the value and speed that enterprises can realize with Amplitude. With this, we will continue to iterate on our business model to create a durable growth profile to grow shareholder value over time. When we say enterprise, we are focused on companies that have over 1,000 employees, or generate over $100,000,000 in revenue. We'll discuss more about this cohort at our Investor Day on March 10, But this cohort is right. Consolidation from point solutions. Amplitude gives enterprises the ability to have a single source of truth for their data, reducing the need to pivot from one application to another, and accelerate their ability to iterate, Amplitude, business processes changes quickly.

Democratizing analytics within the enterprise is at the core of enterprise decision making. And uniquely positions us to be the consolidator of point product solutions. Our growth algorithm is focused on landing with enterprises driving rapid time to value and expanding our use cases. So many customers have deployed a variety of digital technologies to better understand their [indiscernible] drive effective marketing or drive improvements in their digital products only to discover the pain of managing these environments in the pursuit of driving improved business outcomes. Our sellers are focused on positioning the Amplitude platform to uniquely solve this customer pain. They developed deep relationships within their accounts, become strategic value partners within the organization. By becoming strategic partners with our customers, we believe we will drive greater attachment to our platform and create longer term relationships. We have seen this start to take hold as our RPO continues to accelerate up 29% year over year. Now, turning to our fourth quarter results. As a reminder, all financial results I will be discussing, with the exception of revenue, are non GAAP. Our GAAP financial results along with a reconciliation between GAAP and non GAAP results can be found in our earnings press release and supplemental financials on our IR website.

Fourth quarter revenue was $78,100,000 up 9% year over year 4% quarter over quarter. Total annual recurring revenue increased to $312,000,000 exiting Q4. An increase of 11% year over year? And $13,000,000 sequentially, Here are more details on the key elements of the quarter. We had a strong new customer quarter, focused on the enterprise, The macro environment still remains difficult for new logos. The number of customers representing 100,000 or more of ARR in Q4 grew to five ninety one. An increase of 16% year over year. In period NRR was 100%, a two point increase sequentially. NRR on a trailing twelve month basis was 97%. We continue to make progress on improvements in retention and expect NRR slowly increase throughout 2025 as we drive greater expansion opportunities. Gross margin was 77% for the fourth quarter, in line with Q4 twenty twenty three, Sales and marketing expenses were 44% of revenue, a slight increase year over year reflecting the investments we've made in enterprise coverage. We continue to focus on improving sales efficiencies, driving improvements through our changes in the processes End coverage moving up market towards enterprise customers. G and A was 16% of revenue, up one percentage point year over year, reflecting increases in legal and acquisition related expenses G and A will continue to be optimized to improve as a percentage of revenue over time.

R and D was 18% of revenue, up two percentage points sequentially primarily due to the acquisition of Command.ai. Total operating expenses were $60,000,000 77% of revenue, up two percentage points sequentially. Primarily due to the aforementioned increases in sales and marketing and our acquisition of Operating profit was a positive $200,000 or 0.3% of revenue, which was approximately $1,000,000 better than our midpoint of our guidance. Net income per share was $0.02 hundred and thirty five point seven million diluted shares compared to net income per share of $0.04 with 129,200,000.0 diluted shares a year ago. Free cash flow in the quarter was a positive $1,500,000 or 2% of revenue, compared to $1,500,000 or 2% of revenue a year ago. Now turning to our outlook.

We are assuming that the macroeconomic environment continues to be challenging in the near future, However, we are encouraged with the demonstrated progress of our strategic changes. Expect that every new logo will continue to be tough and that buyer scrutiny has not shifted over the past six months. As we get through the larger levels of churn, we continue to address structural issues in our go to market motion to influence greater retention, and incent deeper adoption of our platform. We are building a durable enterprise SaaS business that will enable us to drive growth as we deliver increasing value to our customers. We plan to reinvest appropriate against our platform opportunity and will not shy away from any big bets where we see favorable outcomes. Now for the first quarter of twenty twenty five, we expect revenue to be between $78,500,000 and 80,500,000.0 representing an annual growth rate of 10% at the midpoint. We expect non GAAP operating loss to be between negative $5,500,000 and negative $3,500,000 reflecting the linearity in our business as we begin a new year with our new product announcements, sales kick off and other go to market investments. And we expect non GAAP net income per share to be between negative $0.03 and negative $0.01 assuming basic shares outstanding of approximately $130,000,000 For the full year 2025, we expect revenue to be between $325,000,000 and $331,000,000 an annual growth rate of 10% at the midpoint.

Our outlook for non GAAP operating income be between negative 3,500,000.0 and positive 4,500,000.0 reflecting our focus on growth with leverage. We expect non GAAP net income per share to be between $0.05 and $0.1 assuming shares outstanding of approximately 142,100,000.0 as measured on a fully diluted basis. I'm confident in our ability to build a durable growth model by aligning to the right customers, driving the right contracts, investing to drive greater innovation and building value for our customers. Our long term opportunity remains incredibly compelling. With increased discipline and execution, I believe we will be in great position to capture it. With that, we'll open it up for Q and A. Over to you, John.

Thank you, Andrew. We will now turn to Q and A. For the sake of time, please limit yourself to one question and one follow-up. Our first question will be coming from the line of Brent Bracklin from Piper Sandler followed by Koji Akita from Bank of America. Brent, your line is open. Andrew, maybe we'll start with you. Net new ARR on an absolute basis was the highest we've seen in two years. Can you double click into the drivers there on net new ARR Is GDR improving? Is it mostly new lands that's [indiscernible] It's such a big increase here we haven't seen in a couple of years. What drove that?

Well, I think it's thanks, Brett. It's a great question. The thing I would tell you is, first and foremost, it's our focus on our enterprise coverage. We really started making changes to that in the beginning of twenty twenty four and sales cycles in the enterprise take between nine and twelve months or even longer in some cases. And so I think you're seeing is really the fruition of that investment and starting to see real productivity on the use cases and customers where we're delivering great value. Now there was a component of ARR that came from Command.ai as part of the acquisition, which is approximately million that we added. Okay.

Helpful. And then I guess specifically on Command.ai, you guys quickly rolled out the guides and surveys product I think, in the last week or so. Maybe walk through the potential cross sell at attach rate specifically around Command.ai, what's been early feedback? I know we're one week in, but it seems like a very compelling incremental up sell, cross sell opportunity. Love to hear what the feedback has been with that product now live. Yeah. For sure. I'll I'll take that. Thanks, Brent.

So it's I mean, first, the fact that we're able to get it out to market and in four months is awesome. Like, most teams, you know, you do an acquisition and it's like, oh, take a year to get the thing integrated and working. But a credit to both the to command former Command AI team as well as the everyone here at Amplitude for making it happen so quickly. In terms of the cross sell opportunity, I think with Geismar surveys, you now have the complete set of core products for product managers from a data standpoint. So there's really no reason to go with individual point solutions. So I think that sets us up well from a competitive standpoint. And then from a cross sell standpoint, I think, you know, you're looking 20 to 50% uplift on top of the analytics contract. So it's similar to you know, what I'd call, the uplift that you see from experimentation. By completing the suite into the the full kind of core platform, you know, I think overall, you'll look at anywhere between two and three x of what you're doing, for for analytics only. We actually just closed a 200 k deal for guidance surveys just yesterday.

That was fantastic. We have larger ones in pipeline for some of our enterprises. In q one and q two. So early, but, you know, it's we're we're seeing a lot of interest on it, which great. Great to see and nice to see a solid execution in Q4. Thanks, Brent. Thanks, Brent. Thank you. Our next question will come from Koji Ikeda from Bank of America. Followed by Clark Wright from DA Davidson. Go ahead, floor is yours.

Thank you. Hey, guys. Thanks so much for taking the questions. I wanted the first one is about the enterprise sales motion. Totally hear you and appreciate all the that you gave in the prepared remarks. But really here, we noticed there may have been some sales attrition in the sales org recently. And just curious, you know, what what does the current sales capacity look like today? I was wondering if you could get a little bit more prescriptive in how you're thinking about strategically investing in go to market? Yeah. So I think last year, we resegmented the business to basically move a whole bunch sellers away from SMB. You know, added the plus plan to do self serve, created a whole named accounts model, This year, the big change that I highlighted was the addition of the strategic account segment to increase focus there. We've built out from a capacity standpoint, kind of what we the level, the right level of investment to order to successfully go after the enterprise opportunity. You kind of saw a bunch of that come to fruition in Q4. So that was great. And, you know, we're set up from a capacity standpoint as we go through this year.

Now as a natural part of continuing to push the big business upmarket and continuing to evolve and mature, you'll naturally see sellers at TriNet as you change the team and everything else. And so I wouldn't say it's significantly beyond what you'd expect as part of a maturing enterprise business.

Yeah. Maybe just to add to that too. I think as you start to instrument an enterprise go to market model, there's a lot of changes that happen. You split territories, you move accounts, you try to balance things more appropriately. As that machine starts working more and more efficiently, that's when you start to really look at the data to make sure that you're leaning in and understanding the dynamics of how efficient the sales force is working before you start making additional investments. Particular, when I look at the magic number, I look at gross ARR and look at how much expense we're actually putting towards that gross ARR And the closer and closer we get on that result to being one, that's an that's an early indicator that you should be making additional investments. But you also have to dig deeper. You really have to understand the profile of your sales process pipeline that you're generating, the likelihood that it's going to convert, and frankly, how well and distributed attainment is across your team. If all those things are working well, then it makes a lot of sense to start investing more and more in AESC coverage to go generate and reach out to more enterprise clients.

Got it. No, thanks guys. And a follow-up here, maybe a more philosophical question, love love the demo, that we saw. I'm glad it worked well. This is the first time we've done it on an earnings call. It worked. It worked. So so congrats But but it got me thinking, you know, Amplitude's really good at knowing what the user should be doing. So why can't that data and intelligence be fed into an Agentic AI offering to power it?

And would this be a looks like a positive. Right? So would this be a positive or negative for the usage of Amplitude? Koji, you should join our product leadership team.

I love it. You're you're you're already ahead of us. So of the things we are going to be doing this year is launching an Amplitude agent sometime in second half. That will allow you to drive both automated insights and automated action. So hey, show me groups of users I should look at and that have had a bad experience or a good experience in the product or create, experimentations for me of a new sign up flow and see what works the best or create different versions of an in product guide trigger [indiscernible] prompts the user and test them out for me. So the Agentix stuff is actually really exciting for us because to your point, we have one of the largest repositories on user behavior data out there. Right? There's there's no open it's not like text where there's a lot of open source stuff equivalents on the web.

It's like [indiscernible] only proprietary sources of this data, and we're one of the largest And so being able to extract insights and action out of it, with an Amplitude agent is something we're really excited [indiscernible] [indiscernible] have anything to actually show off today, but there's a team working on it. Partly from the command folks and partly from some folks that we already have here at and we're going to be coming out with something in second half My goal will be to have something that, we can maybe do a quick preview during our Investor Day in March.

Got it.

Thanks, guys. Thanks for taking the questions.

Thank you. Our next question will come from Clark Wright from D. A. Davidson. Followed by Jackson Ader at KeyBank.

Thank you. I guess building off of Kogi's question around the AI theme, I'd love to hear a little bit more about how you received the role of product analytics change within the enterprise as AI is integrated into the user experience. It seems like the conundrum that you identified earlier where you see more pop ups is only becoming more prevalent Yeah. Now.

Yeah.

So the big okay. Let let me hit a few different things on that. So the big problem with the the kind of biggest blocker to someone getting value out of Amplitude or any digital analytics Today, is that they have to go in there manually and know what to query, know what to extract from an insight standpoint. Now hundred times easier than using SQL, so you could have nontechnical folks do it. You still have to learn a little bit about the data What's much more valuable is if you have an AI that's combing over that data all the time and then just surfacing you, hey, Hey. We saw a spike in usage of this feature today, or, hey. This release, there's a bug in it here. Can we roll it back? That's much more valuable because now instead of only humans looking over the part of the data that they are. You know, you can have AI just looking over % of it all the time. So that's incredibly valuable.

On the pop up front, you know, it's it's funny because I think a lot of it actually reminds me of the the nineties, the late nineties when the web first came online and you're just like, you get, like, all these advertising pop ups and there had to be kind of a whole cycle of technology to block those and, you know, companies to realize, hey, this is not actually the best way to create a compelling user experience. Even if it gives more impressions, it's not actually not actually getting your user to your end goal. Any faster. And in fact, it's it's blocking them from doing that. And so we're seeing the the funny the ironic part is we're kind of back to that era and that we're seeing the same thing happen within pop up guides For any given pop up like, pop up in in an application, gonna see, hey. Yeah. It increases engagement. But then when you look at them holistically and it spans the whole experience, it's actually a worse it's a worse thing overall, like out, you know, and so users are starting to get pop up blindness and all sorts of stuff.

And so part of the advantage of guidance surveys being integrated with the analytics data is you can customize. So like I showed the confusion, hey. If you see a user's confused, you can intervene specifically. Or if you see a power user really likes a feature, you can give them the latest updates in that feature. So you're giving much more tailored guides to the right user at the right time, and that you know, I think we've seen the engagement rates on a pop up that's customized like that be two to 10 times higher than just kind of the average spam, that you get from from the from a media and guides and service Thanks for that color. And then Andrew, quick one for you. In terms of the linearity I guess maybe the delta between ARR growth and revenue growth for '25, How should we be thinking about some of the drivers of that as we kind of see the acceleration continue in ARR growth going forward?

Well, I'd tell you first, we're really pleased with the progress we are making and a lot of the levers we're pulling are really showing up, whether you think about that in terms of coverage, or changes in segmentation We're working on changes in our pricing model, our contract duration is increasing. All those things are instrumentation we put in place to really emphasize the enterprise model and focus. And so we'll be talking a lot more about it on our Investor Day and how those are trying to show up and just increasing disclosures we're going to have. But I would tell you that it's been a journey throughout 2024. We made investments, to really position ourselves to see the growth that we have. And I certainly expect that if we continue to execute, we'll see continued progress.

Awesome. Thank you.

Thank you. Our next question will come from the line of Jackson Ader from KeyBanc followed by Nick Altman of Scotiabank. I believe Kyle is on for Jackson. Kyle, the floor is yours.

Great.

Thanks, guys. Kyle on for Jackson here.

Maybe just a quick question on how we think about the shape of revenue growth throughout the year. As you guys kind of focus more on the enterprise and it becomes more prevalent should we begin to think about the fourth quarter kind of becoming a larger growth period or sequentially to the third quarter kind of more important. And then just on, I think you kind of alluded to macro being a little bit squishy still. With some customers. Is there anything you guys could call out there between international and North American revenue? Thanks.

So I'll start.

Yeah. Go for it. Alright. So the, first, I think it's it's absolutely right. The more and more we see a percentage of our ARR moving more towards enterprise, we're exhibiting a model that is very classic for enterprise software companies and those that are on a calendar year end where you see the strongest performance in Q4, and it's very typical that we have annual sales plans with annual quotas and people are working towards that. Whereas beginning of the year is where we're making investments, we're retraining the sales team, We're changing territories, potentially rolling out new products that we've done this year. So that tends to be period under which we'll see the lightest level of growth. So that linearity, very classically from enterprise software is where you should start thinking about it from our perspective. Now having said that, I think the investments we made last year starting to show up in our pipelines in a meaningful way. A year ago, you'd probably say our enterprise business and pipeline and forward pipeline was 30% to 40%. Now we're at upwards of 80% representing enterprise clients. So We certainly think that the levers we've pulled, although they have a lagging impact to the sales cycles, they are showing up in a material way and they are the underpinnings of the reason why we're a bit more positive about the forward guidance.

The one other call out I'd make is that, you know, because new revenues more and more enterprise concentrated, the variable quarter to quarter is going to be high higher So obviously, we had a, you know, good Q4 on a relative basis. You know, so exactly how does Q1 compare to Q2 compare to Q3? There's going to be variability. To Andrew's point, I think you'll have probably a little higher weighting to Q4 and a little lower weighting Q1, but think the bigger impact will just be quarter to quarter variability as deals come in or push or you sign a large deal one quarter versus the next, And so that would be the biggest thing while I I've said we're on the path to re we're reaccelerating the business. We're dem we demonstrated that in Q4.

We expect to demonstrate that this year. Exactly how it manifests quarter to quarter may change.

Yeah. And I think just maybe to add to that too, you saw in Q3 where we had a number of really large expansions in Q3. Not as much new logo, not as many new lands. Q4 was actually one where we had a a record number of new enterprise lands and not the same number of expansions that we saw in Q3, at least the size of it. So it was much more broad based and sets us up very well for expanding those customers in the future.

Sorry. What was the second part of the question? I forgot.

Yes. Just around if there is anything meaningful to call out if you saw any bifurcation between strength in North America versus international I don't think so, Andrew. Did you anything you want to add there? That's that I want to call out. I think, certainly some of the FX changes out there, you hear a lot of press from others. I would tell you just to be clear, Amplitude engages in U. S. Dollar with the majority of our transactions. So although we could see some headwinds with respect to foreign currency translations into respect to discounting on deals, From a translation perspective, we really don't we're not really anticipating any major impacts on growth.

Yeah. Q4 was pretty broad based in terms of achieve achievement. Kudos to both. I actually want call out our both our EMEA teams and our APJ teams for putting up great results. So it was good across the board. Great.

Thank you, guys.

Thank you. Our next question will come from Nick Altman from Scotiabank followed by Taylor McGinnis of UBS.

Awesome.

Thank you so much. You guys just alluded to the record of net new enterprise or a focus going forward on the large customer side equation. Can you maybe just talk about how those land ASPs, especially at the enterprise level, are sort of trending And going forward, how do you sort of expect the expansion cadences to play out those customers? Because I know you've talked about in some of your more recent customer cohorts, right, you're seeing actually healthier expansions. So maybe just talk about the land ASPs for the enterprise strength and then sort of any color you can kind of provide on a go forward basis as to how you expect the expansion motion for those customers?

So I'd say there's not material change in the land ASPs. Especially when we consider still a predominance of them that still land with analytics as a starting point and And I'll take a G2 land at 100 ks with the potential of expansion 20 times any day. But the the really interesting thing that's starting to happen is we're seeing more and more customers land with multiproduct. And they understand the story, They understand the value proposition. They may even have a long term rollout of all of our capabilities, but they're willing to invest with Amplitude because they understand the innovation and the engine that we're creating. And so I think both those things will have to balance a little bit as we think about where our NRR is going to go and the potential for expansions to each one of those accounts. I'll have a little bit of detail for you on Investor Day, how we're thinking increasingly about appealing to more traditional G2K customers. But there's a little bit of push and pull going on right now. We're We're definitely trying to be targeting enterprise clients, but we're offering them a robust set of capabilities that we just didn't have historically.

It's a little bit of push and pull.

Yeah. The one trend I wanted to call out that I didn't mention in the prepared remarks is that we're seeing faster time to replace legacy MarTech enterprise analytics solutions And so sometimes we've there's been a few cases where we've actually come in and replaced the whole thing wholesale. If you were to go back three three to five years, normally, we'd kind of come alongside them and run side by side, but now we're seeing more director replacements where they're saying, hey, we're going to shut down this legacy enterprise Martech solution and go over Amplitude. And sometimes that can happen in the land right off the bat, Sometimes, you know, it takes a year or two. You start the land small. And you go to the the full replacement. But that that to me is the biggest thing. You know, I don't really care if I, obviously, I'd love to land it right off right away, but you know, if the customer gets to the same point where they're using Amplitude as the system of record for digital that's a win. And so we're seeing that happen We're seeing a bunch of cases that happened in the last year where that hasn't happened prior, and so we want to accelerate that this year. [indiscernible] Our next question will come from the line of Taylor McGinnis from UBS.

Followed by Tyler Radke from Citi. Go ahead, Taylor.

Yeah. Hi, guys. Thanks so much for for taking the time tonight. I'd love to just hear how your customer conversations are evolving. So are you starting to see evidence in the pipeline of net upsells improving Is that if so, is that being driven by a return of volume growth? Is that more cross sell? And the reason why I ask is because it seems like you guys have talked about a lot of the improvement to date coming from that improvement in churn. So just as we think about when we could start to see those net ups sales lead to maybe a bigger inflection in NRR or net new ARR, like any insight, I guess, that you guys are getting from your customer base there?

Yeah. So I want to separate it a few things. First, I think the biggest change on the upsells is much more of it is coming from cross sell of the platform. So it's it's less like volume. You know, if you were to 2021, universally volume, Today, it's actually platform is the majority of of those upsells. So going to experiment, activation, which we used to call CDP, guides and surveys, session replay, what have you. And so that's to me very healthy because then it's like, okay. Hi. You're not worrying about you know you're getting more value by buying more versus pay, you know, just because I'm going up in data volume doesn't necessarily mean I'm confident as a buyer and that I'm I'm getting more volume. So that I think drove some great growth last year. To part of in my prepared remarks, I talked about, hey, 75% of customers still just analytics only. So there's still see a lot of upside over the next few years on that expansion trend. Now separate from that, I think you have the churn elements on analytics in particular. With two big ones. The first is rightsizing of large contracts, and then the other is is down market.

So the rightsizing of large contracts, we are now that's always a little bit of a fear, but we're past most of them. So before we were dealing with maybe three or four a quarter that had big risk. Now we're dealing with somewhere between zero one, maybe two and a quarter that have that sort of risk. So, you know, there's always there's always that risk you have multiple multi million dollar contracts and tech companies where they're looking to reduce spend, But it's it's significantly, you know, we're now more at a more normal run rate of that this year than we were than we were. Last year was kind of the peak of that.

I think the one place where we haven't really seen improvement yet, but this is part of where we want to continue to improve on churn and that will structurally drive growth is on the lower end of the market. So that continues to be you know, particularly with tech startups and, you know, companies going into business that some level is what it is. And so part of our thing is like, alright, focus on the enterprise, make a larger proportion of ARR come from From there, And is that transition happens and the the the down market stuff is smaller, that that will be less of a headwind to to growth. So I do expect to see That's all to say. I do expect to see improvement from that as we go through this year.

Perfect. Thanks for that. And then maybe just a follow-up. Andrew, I know there's probably uncertainty in terms of how ARR can trend throughout the throughout the year and how that new ARR can trend. But can you help us like can you provide maybe a little bit more color on 1Q Anything we can take away from the trends that we saw in 4Q and how that might fall fall into I think you always have a situation from Q4 to Q1 where you reset. In our business, like I said before, it was is very much calendar based, and we're making changes in our territory setups, changes in our product positioning, segmentation, So all that takes a little time. So I think you ought to think in terms of Q4 is going to be our strongest period from an ARR perspective. In Q1, will show quarter over quarter likely a decline in the total amount because you're doing that reset. You're taking time to get comp plans out and everything set up the right way for the full year. Having said that, we're incredibly optimistic about pipelines we have. The sales team's getting settled. Focusing on selling the platform, all the new capabilities we're introducing, So I think you'll see a pattern that exhibits us ramping throughout the year.

Awesome. Thank you so much. Thanks, Taylor.

Thank you.

Our next question comes from Tyler Radke from Citi.

Followed by Arjun Batya from William Blair.

Believe Ashley Kim's on for Tyler. So Ashley, the floor is yours.

Hey, Spencer and Andrew. Thanks for the question. Just wanted to ask about some of the momentum for the newer products at Amplitude and how much it baked into the guidance for this year?

So certainly, I would tell you, our guidance is more reflective of the broader set of investments and actions we're taking from an enterprise perspective.

Any one product, frankly, is not important. It's total platform and value we're delivering to our clients. And having said that, our new products are driving incremental opportunities. They are driving greater value for our customers and equally for us. So I wouldn't break down our guidance by product line in particular, but not having them would be very detrimental to our growth. Having our products is really the fuel through which will drive greater and greater growth. Got it. And maybe if I could squeeze in one more question. I think during the call, you mentioned some key accounts that you're watching for potential churn. Just want to ask if you could provide a bit more color on those accounts and what you're doing to mitigate any risk? Yeah. Sorry. I actually actually want to distinguish between two terms. One is churn and then the other is contraction. For key accounts, I'm 90, like, 90% of it, the concern is contraction. They'll still be Amplitude customers. They'll still use us. You know, those will still generate value. It's just managing their, you know, renewal year to year with how much they want to actually spend And so that's what we're that's what we're watching We've seen that the risk from that has come significantly down.

Now we think Vast majority of those customers are at the right size, but, you know, you're kind of always watching it quarter to [indiscernible] so we're not really concerned about any of the larger accounts churning. But we want to make sure that their spend levels, you know, kind of stay even versus whipping all over the place.

Thank you.

Thank you. Our next question is from Arjun Batya from William Blair. Followed by Rob Oliver from RW Baird. [indiscernible] Congrats on the nice Q4 here.

Spencer, maybe one for you just as we're thinking about [indiscernible] into the enterprise. From a product perspective, is there anything that needs to change in terms of integrations that you have or systems that these larger customers will have that are different that you have to integrate with or interface with on a more regular basis? And how do you think about kind of the R and D or the development that's still left to be done there as you move up market?

Yeah. There's not like any one big thing. It's like, oh, you do this, you're solve for enterprises forever. It's like there's always a growing list of compliance and data and integration requirements. I'll call out a few. First, the first big one that we did last year, which I mentioned in prepared remarks, is data access controls. So that's a big deal being able to make sure to assign different users on the platform to have access to different data. So, you know, only certain people can see revenue data or only certain people can see you know, PII or anything that's protected. So that was a very important capability particularly of the larger enterprises The the thing we're doing to build on that is role based access controls so that, so so that was database access controls, which you're protecting certain bits of data from certain people. Role based access controls are allowing you to customize the roles and the sort of functionality that they have access to. And so that's going to be that's on our roadmap for year and a key requirement for a bunch of our enterprise customers The others that's that's kind of the first bucket, is is from from a security standpoint.

The second is from a data standpoint, of the things you see particularly at larger enterprises, their data is all place. And maybe in, you know, data warehouse like Snowflake or Databricks, It may be on their own cloud data store. It may be on, you know, internal data store. And so you have to do more customization to work with where the data is at. One of the big things that we did that that we just delivered on is data mutability. Which is how do you keep the amplitude data store in sync with a dataset that's constantly changing So let's say a user refunds a purchase, do you make sure to make that reflect on the Amplitude side as well? So we delivered the first version of that. I think a month or two ago. And then there's going to be more requirements on like, okay, well, can you get data from, you know, this particular data cloud like Oracle data cloud or or, other data source, and that's just you know, as they come up, we do them. They're not like some massive lift for us to be able to do, and it's just a natural part of continuing to go up market and we'll prior Okay.

Perfect. Super helpful. And then one for Andrew. Just I know this is your maybe first time [indiscernible] you maybe just help us understand or for the full year at least, can you help us understand your guidance philosophy and maybe what your embedding in the outlook or in the initial outlook for 2025. It sounds like macro is still a headwind and has not improved yet. But give us a sense for conservatism and execution cushion that you're baking in?

Well, I'll tell you, the guidance is the guidance. But what I can tell you is I'm rooted in what we can control. We use a lens of execution, not betting on future macro improvements. To establish the basis of our guidance. And what I mean by that is things that we're doing around our coverage model, our pricing and packaging, our products that we're introducing, Those things are things that we will be able to go and focus on drive value our clients And that shows up in pipeline. That pipeline has generally dynamics around conversion rates and progress. And how we operate is really the underpinnings of the guidance. In Q3, I talked about a philosophy of having growth with leverage. You'll see that throughout pattern of 2025 in the guidance is predicated on that. In Q1, we've got what I would call some non recurring expenses associated with the kickoff of the year, at least for the the fiscal period, and that in itself are investments, if you will, on making sales teams more effective, making our marketing programs convert at a higher rate, getting better data and understanding of targeting the right customers. All those things are kickoff investments for the year.

And then they should enable us to drive greater and greater [indiscernible] we move forward and grow the business.

All right. Perfect.

Thank you. Our next question is from Rob Oliver from Baird.

And then with our last question will be Elizabeth Porter from Morgan Stanley. But Rob, Yes, great. Hey, guys. Thanks. Can you hear me okay?

Okay. Perfect. My background is hiding the fact that I'm in I'm in a car. So I apologize for that. So yes, a couple of questions. One, Spencer, you've called out that you guys have seen really nice traction from the Google Analytics end of life and some of those accounts. And given all the investment you guys have made in the product and the platform, generative AI, I'd be curious to hear it must be a pretty stunning juxtaposition for those that are now in the market. So I'm just curious to know what those conversations are, is Big Bullis behind us now or are there still customers here throughout 2025 that you will expect to migrate over? And then I had a follow-up for Andrew.

Yeah. So so on Google Analytics, you guys got to understand. It's like 50% of websites are on this thing. Okay? So it's not like you know, the the, you know, most of them aren't paying, of course, but you know, there's it's a huge ocean of potential customers. And so as we continue building our leadership versus, you know, Google Analytics, gonna continue to see more and more come from that. I think way I think about it is kind of Google Analytics is is almost the starter digital analytics application that every product or marketing person starts out with. And what we think about is how do you create a smooth, easy upgrade path Amplitude over time where someone looks at it and it's like, oh, duh, like, this is going to be way better. So I I think that's going to, you know, we'll we'll continue to see that be a tailwind. Actually going to be doing quite a bit on marketing analytics specifically within digital. That will help improve that. And we'll announce a bunch on that in Q two. So I expect that to you know, be relevant for the next decade for us.

Got it. Helpful. Thanks. And then Andrew, this could be for you or also for Spencer as well. Sounds like you guys have done some nice work aligning here with the Street strategic accounts team, really focused deep into these customers at a time when you guys have a lot more to offer them and you mentioned the customers, I think Spencer in your prepared remarks, you mentioned that Strategic accounts team now for I think three or four if I'm not mistaken. How what What is what sort of the changes that you've seen for them in terms of your traction and your pipeline generation at Enterprise And I guess the second part of that would be any chance that I know that the number of customers per quarter that are potentially going to down renew is less, but how does this help to mitigate that risk? I would think with those very large customers, this team would play a key role in helping to mitigate that down sell risk.

There's a couple of good questions in there. So let me start with first, when we deployed, the investment of the sales teams on the strategic accounts, there was both existing customers and high value prospects, because every customer is out there trying to figure out how they can better digitally engage with their customer. And they're doing it in lots of different ways, but they really don't know if they're effective unless they're understanding the data elements that are being captured by those engagements and adjusting their needs. So this team was set up to really go after the largest D2Ks in the world, that are struggling trying to figure out how they digitally engage with their clients and more effective way and deliver services or products to those clients in a more effective way. And so we recognize this and having a classic enterprise focused sales team that that understands the customers' problems and understands how can be uniquely positioned to solve those problems is one that is increasingly getting more and more effective. It gets more effective because we're innovating. The product itself is not just an analytics product. It's a product under which you can derive a lot of different service around the analytics and insights that are being generated.

And so the more we are effective at driving, multiproduct engagements with clients, the greater value they get. The more that those clients see see Amplitude as a critical part of their capability to generate revenue and engage with our clients the more they will reward us with greater and greater purchases of Amplitude. And we earn the right get to that point delivering extreme value to our clients. And what happens in that is you see contract durations increase, which gives us a growth in our RPO and greater visibility into our revenue. Gross retention rates improve because now we're really essential to the customer's operations. So all these activities that we've invested in around the enterprise and creating great products that fulfill those needs, are the underpinnings of our growth strategy and frankly the reduction insured long term.

Super helpful. Thanks guys. Appreciate it.

Thank you. And our last question will come from the line of Elizabeth Porter at Morgan Stanley. [indiscernible] Thanks so much. I wanted to double click on that opportunity to better cross sell the base of 75 customers that are only using one Amplitude product. Could you just help us understand kind of what the biggest hurdles have been for that multiproduct adoption? Because it seems like the pork portfolio you're putting together really makes a lot of sense. Together. And just kind of related, what's the go to market strategy to really drive that unlock? Is it more education that's needed? Is there something that we could do on pricing and bundling? Yeah. Yeah. No. Great questions, Elizabeth.

So I think what we've done well is particularly with new customers, helping them understand that we're a platform. You know, I mentioned 67% of our larger lands last quarter actually were multiple products. So that was great. You know, we've I think we've got that motion dialed and as new customers make up a larger portion of the user base, you'll see that reflect on the rest The part, I think, we did not do as well of a good job last year was on on the existing customer renewals. You know, I think we see the rate of additional products much, much less. It's like 20% on renewal. And, kind of what we're realizing, it's it's just easy to think of us once you're buying us for analytics, it's easy to get put in that box and know, for them to call up their salesperson and just say, hey, give me the analytics demo and let's keep doing this use case And so we put some specific incentives and training in place this year to specifically drive multiproduct for renewals, which we didn't have prior. So getting the existing renewal base to turn over to the become multiple products.

That that's that's kind of the the big lever for us.

Got it. And then just as a follow-up, on the margin side, understand there's a lot of investment this year particularly around the go to market Was curious to get any sort of better visibility into towards the midterm model just philosophically how we should think about top line ups side potentially flowing through to margin just given the opportunity, is it more likely that we're going to see you guys push the gas on that investment?

I think we've talked about, in 2024, we made a lot of investments that were not quite at the productivity curve we expect. And I would tell you that certainly sales and marketing, G and A, they were areas I highlighted in Q3, and I would say again in Q4, we're not where we want them to be as far as an efficiency perspective is. And earlier in the call, I was talking about what are the indicators that would suggest that we'd invest more in sales and marketing given that that productivity has increased to a point where the data is telling you it's time to go do that. We're not there yet. And so I would tell you The amount of growth that we are thinking we're going to be doing throughout 2025 we're certainly expecting that that's going to come with leverage. Thank you so much.

Thank you. And that will conclude our fourth quarter earnings call. Thank you for your time and interest. We are excited to host our Investor Day on March 10 in New York City at the NASDAQ site starting at 02:30PM Eastern Time.

We do have limited capacity, but if you would like to attend in person, please reach out to me at Amplitude dot com. In addition to our Investor Day, we will be attending a number of conferences this quarter, including those hosted by Baird, Morgan Stanley, JMP, KeyBanc, and Cantor Fitzgerald.

Thank you, and take care. Thank you all. Thank you.