Cars.com Inc. Price & Performance (CARS)

Can be found in the financial tables included with our earnings press release and in the appendix of our presentation. Any forward looking statements are subject to risks and uncertainties. For more information, please refer to the risk factors included in our SEC filings including those in our most recently filed 10 ks, which is available on the IR section of our website. We assume no obligation to update any forward looking statements. And now, I'll turn the call over to Alex. Thank you, Catherine.

We had a strong 2024 delivering record full year revenue adjusted EBITDA growth and powerful product innovation that fuel the expansion of our leading digital automotive platform. Revenue of $719,000,000 was up 4% year over year and we drove nearly a full point of margin improvement. Free cash flow of $128,000,000 also reached a multiyear high reflecting operating discipline and the strength of our asset light business model. For the fourth quarter, we extended our tracker record to 17 consecutive quarters of year over year revenue growth. OEM and national meaningfully outperformed, up 15% year over year to its best quarterly revenue since 2021. On the bottom line, our strong cost discipline enabled us to exceed adjusted EBITDA margin expectations. More broadly, we're seeing increased dealer engagement and use of our solutions and just crossed the 1,000 subscriber mark for Accutrade. And for Cars.com, we're also seeing continued robust traffic gains heading into 2025 reinforcing our marketplace leadership. Altogether, the momentum behind our diverse growth drivers gives us confidence that we can operate through dynamic economic conditions and accelerate growth throughout the year. Our platform vision is differentiated and clear with best in class solutions that enable automotive retail and wholesale operations with tangible results.

We've made significant progress to bring new and innovative products to market in the past year culminating in our most recent acquisition of DealerQuote. Each solution on our platform is connected and empowers dealership to participate in a race to the top focused on efficiency, quality and reputation, to win consumers rather than a race to the bottom on lead arbitrage and force price cuts, that lure consumers but erode dealer profitability. In 2025, we're focused on accelerating our growth by increasing sales velocity improving our packaging and value delivery, and continuing to bring new innovative products and enhancements to market. Our execution in 2024 and early Q1 provides us with a strong springboard to achieve these goals. To support these initiatives, we are pleased to announce the appointment of Lisa Gosselin as our new Chief Commercial Officer. Lisa is a transformative leader with a proven track record of accelerating revenue growth and go to market strategies across SaaS, [indiscernible] We're excited to have her guide the next phase of our commercial strategy focusing on key growth drivers such as dealer customer growth, and unlocking the cross sell. We're also grateful to Doug Miller, who oversaw the expansion of our platform launched our unified Cars.com commercial brand and created an inspiring sales culture Now let's turn to a review of our Q4 performance and our 2025 growth priorities across each area of our business.

Starting with Accutrate, we're now in over 1,000 dealerships changing how the industry acquires used cars. Dealers increasingly view Accu Trade as a valuable tool to source trade in driving annual appraisal volume up 35% year over year and the number of vehicles being acquired post appraisal per dealer was up 23% year over year in Q4. As we build our sales pipeline, we're pleased to announce eight new OEM endorsements for Accutrade, from Maserati, BMW, MINI, Subaru and Genesis just to name a few. Endorsements play a key role in driving dealer adoption of new tools. Close to 30% of Accutrate franchise dealer launches in Q4 were associated with dealers who have the option to utilize Accutrade as an endorsed trade in and appraisal solution. Based on a typical two to three month AccuTrade sales cycle, these recent endorsements from December and January should begin to contribute more meaningfully to launch volume in the second quarter and lift ARPD. And we're excited to expand AccuTrace capabilities which I'll talk about in a moment. Our Cars.com marketplace continues to dominate consumer mind share and deliver in market shoppers and high quality traffic and leads to dealers at scale. In the fourth quarter, we reached over 23,000,000 shoppers who collectively drove over 143,000,000 visits to Cars.com.

Repeat visitation was up 6% year over year and has been up each quarter of 2024 as we win high intent buyers through continuous product innovation, In fact, in December, we led our competition on monthly unique visitors, and average time on-site. Giving us a strong start to 2025 and a powerful signal that our brand investments AI enhanced shopping tools, leading user experience and proprietary content are winning over consumers. Recall over 60% of our traffic mix is also organic. And we're invested to sustain this leadership through editorial and brand marketing. Such as our annual Best of Awards that were just announced in February. This strategy yields greater long term benefits and sustained advantages for our brand. Based on its consistently strong marketplace performance, our primary goals this year are to help dealers better understand attribution from Cars.com traffic and leads enhanced packaging with complementary features, and aligned pricing with value delivery. Helping dealers gain clarity on attribution immediately elevates our impact embeds us within dealership operations and highlights the competitive advantage of utilizing our proprietary data insights. For instance, Cars.com delivers more traffic to dealer websites than our peers. And that traffic converts 70% better than Google.

Where dealers spend the majority of their budgets. We anticipate packaging more of our platform value like additional media into our dealer offering to drive optimal outcomes for customer needs especially knowing that customers who adopt more than one solution see double the volume of leads and consumer engagement. For dealer websites, we see parallel growth opportunities to our We powered over 7,600 Dealer Inspire and D2C websites in the fourth quarter and DTC specifically has reached 1,100 customers in Canada. Based on the product enhancements we have made with West sites, our focus for the year is on repackaging legacy agreements and migrating customers into higher tier packages that better capture the true capabilities and synergies off our platform. We also expect our OEM and national business to be important contributor to total enterprise growth 2025. In Q4, OEM and national revenue was up 15% year over year handily exceeding our expectations and pushing full year growth to eight As inventory levels normalize, we believe more will increase marketing investments to reach end market shoppers. Already in 2025 upfronts, which are marketing dollars committed to us by OEMs at the start of the year, are up double digits year over year.

We expect to win incremental OEM dollars on top of committed spending, not only through media, but also with products like new car hub, which the majority of our OEM partners have expressed interest in testing during 2020 Hi. Looking ahead, our 2025 product roadmap aims to deepen differentiation and stimulate cross selling across our platform. Particularly with our newly expanded trade appraisal and now connected wholesale marketplace. In January, we announced the acquisition of Dealer Club, a reputation based dealer to dealer wholesale marketplace that strategically augments our platform capability. This deal launches us into a $10,000,000,000 wholesale market with clear and distinct value proposition. First, our transparent auctions with seller ratings create more successful transactions while lowering arbitration risks and costs.

Since inception, less than 1% of dealer club's auctions have resulted in meaningful arbitration or goodwill expense. Second, integration with Acu Trade's market leading valuation algorithms and condition reports are superior to manual inspections for appraisal velocity and accuracy. And finally, scaling with technology. Rather than a legacy labor model. Means a faster path to sustainable profitable growth. Dealer Club also unlocks the full potential of our new inventory intelligence platform. Or IIT a disruptive inventory management system that offers AI and ML powered inventory pricing and market insights drawn from our unparalleled first party demand data. IIP's predictive analytics can estimate time on lot daily depreciation and other variables which are used to create customized vehicle acquisition and exit strategies that optimize profit per vehicle. In other words, dealers can leverage IIT's real time insights to evaluate the profitability, and health of their on the lot inventory and quickly determine which vehicles should be retailed on our consumer marketplace or wholesale through dealer club auction. As we look at the dealer inventory on our marketplace and dealer websites, we can identify on average over 200,000 cars on dealer lots that are over ninety days old. By leveraging our inventory intelligence platform, we can reduce the risk of diminishing returns on AG inventory and solve a real and persistent problem for dealers.

And capture even 1% of the wholesale market opportunity by directing these vehicles to dealer club would mean $100,000,000 plus transactional revenue stream for the business. Ultimately, we believe the ecosystem consisting of our Cars.com marketplace, Accutrade, the inventory intelligence platform and our dealer club will make us essential for success. There's still meaningful product work to be done, but our teams are laser focused on hitting critical development and integration milestones to speed our revenue capture attract new dealers to our platform, and disrupt traditional auctions to drive the industry forward. Collectively, new sales leadership ongoing repackaging work and accelerated product innovation and expansion are the basis for achieving sustained organic growth for 2025 and beyond. These initiatives also position us for improvement in dealer count and ARPD as overall growth compounds in the second half of the year. We have numerous opportunities ahead and are committed to driving continuous improvement on both the top and bottom line as we grow our industry leading platform and solutions while scaling Dealer Club and adding a new transactional revenue stream to our mix. Now, I'll turn the call over to Sonia to discuss fourth quarter financial performance and our outlook. [indiscernible] Thank you, Alex.

Our 2024 performance reflects our ability to deliver sustained profitable growth through focused execution in this dynamic operating environment. We ended the year with fourth quarter revenue of $180,400,000 a new quarterly record. Powered by OEM and national growth of 15% year over year.

Around half of our OEM partners increased their funding year over year, and five partners reached their highest ever fourth quarter spend. And we believe there is still opportunity for continued growth. OEM demand for our marketing and advertising product strengthened each month in Q4. And as Alex mentioned earlier, this momentum has translated into meaningfully higher 2025 upfront. While dealer revenue was robust, it was down slightly year over year in the fourth quarter. We continue to experience some pressure on dealer advertising Accu Trade sales were particularly strong throughout the quarter. And December was the second highest month of Accutrade net launches for the year. Marketplace performance was affected by some expected seasonal softness, slightly elevated churn and fewer upgrades in Q4 weighing on both dealer accounts and ARPD. We are closely monitoring these trends and see leading indicators in January that better reflect our marketplace value delivery. The strong consumer metrics that Alex previously mentioned give us confidence in our ability to grow marketplace in 2025.

Moving to operating expenses. Fourth quarter expenses were $161,000,000 compared to $165,000,000 a year ago. Down over 2% year over year primarily from lower marketing and sales spend. Fourth quarter adjusted operating expenses were $150,000,000 roughly flat to the same period a year ago. Product and technology expenditures increased $4,000,000 year over year, on both the reported and adjusted basis. The majority of this increase supported compensation for new technical talent, enhanced investment in information security and infrastructure, and additional back end software. Marketing and sales costs decreased $5,000,000 year over year on both a reported and adjusted basis. Reflecting continuous improvements in marketing efficiency that allow us to maintain brand leadership even with reduced paid marketing investment. Dun and administrative expense was $2,000,000 lower year over year on a reported basis and up slightly on an adjusted basis. As a reminder, G and A includes two point expense under GAAP and therefore including reported operating expenses. Net income for the fourth quarter was $17,000,000 or $0.26 per diluted share compared to $8,000,000 or $0.12 per diluted share in last year's fourth quarter. With the increase primarily attributable to the gain on sale of RepairPal. In November Adjusted net income for the fourth quarter was $33,000,000 or $0.49 per diluted share, substantially similar year over year.

Turning to adjusted EBITDA. Our fourth quarter results of $55,000,000 was up slightly year over year.

Adjusted EBITDA margin of 30.8% in the fourth quarter was consistent with the prior year period due to strong cost discipline to preserve profitability despite softer than expected growth in the fourth quarter. On to key metrics. Dealer counts of 19,206 dealer plus as expected given seasonally slower dealer spend late in the fourth quarter. While we are optimistic for dealer growth in Q1, particularly given the strong pipeline of prospects that we built at NADA, and are now actively closing, we may experience some pressure from targeted rate increases implemented at year end which will elevate churn in the near term. In addition, we expect Dealer Club to widen our sales funnel and attract new customers to our platform Wholesale is an integral part of dealership operations. And we expect our transparent reputation based approach to buying and selling vehicles will be compelling for dealers who seek us to superior alternative to current opaque and expensive processes.

Our goal is to efficiently scale dealer Club by leveraging existing sales resources while investing in integrating our front end and back end system.

As such, we're prudently not factoring in a seat dealer club revenue ramp in 2025 at this time. However, we are pushing hard to sign up dealers with initial focus in the Southeast Region and we'll keep providing updates in future calls. Switching to ARPD. Fourth quarter ARPD of $2,475 was effectively flat quarter over quarter.

ARPU was down $48 year over year, reflecting the aforementioned lower customer count and less upgrade activity in the quarter.

We believe we can return to ARPD expansion in the year ahead with multiple initiatives underway across the breadth of our business to package more value into our marketplace dealer websites and media subscriptions. The wave of Accu Trade endorsements that we won in Q4 also opens up meaningful opportunities to drive further product adoption. Approximately 35% of our customer base is affiliated with OEMs. Who have endorsed our trade and appraisal technology, providing us with a robust sales [indiscernible] And finally, new dealers acquired through dealer clubs. Will be also be funneled into our cross selling opportunities especially for complementary solutions like Marketplace and Accu Trade providing yet another lever for ARPD growth. Now shifting to our balance sheet. Net cash provided by operating activities totaled $153,000,000 the year. Free cash flow was $128,000,000 for the same period, the highest level since 2018 and roughly $12,000,000 higher year over year. Free cash flow increased primarily from adjusted EBITDA growth. Of $15,000,000 year over year. During the fourth quarter, we repurchased approximately $800,013,500,000 and achieved our commitment to return approximately 50% of second half free cash flow to shareholders via share repurchases. In 2024, we repurchased 2,800,000.0 shares for $49,000,000 I'm also pleased to announce a new Sherry Chris authorization of $250,000,000 over a three year term, which refreshes and increases our prior $200,000,000 authorization.

Returning capital to shareholders remains a capital allocation priority we are targeting share repurchases totaling $60,000,000 to $70,000,000 for 2025. In terms of our liquidity and leverage, we repaid $30,000,000 of debt for the full year. Reducing total debt outstanding to $460,000,000 as of December 31, 2024. Our total net leverage remains at two times, the low end of our target range of 2x to 2.5x. Total liquidity increased to $341,000,000 as of 12/31/2024. Providing ample resources to fund our growth strategy and create sustainable value for shareholders. Now, I'll conclude with first quarter and full year 2025 guidance. For the first quarter, expect to deliver revenue between $178,000,000 and $181,000,000 Recall that dealer revenue expectations are premised which was slightly down year over year. And that our most significant repackaging work for 2025 is slated for mid year. OEM and national revenue is expected to continue growing [indiscernible] Based on quarter to date performance, we expect Q1 revenue to be consistent with the prior year period. For the full year, we anticipate revenue of $745.07 $55,000,000 driven by growth initiatives related to product adoption, the aforementioned repackaging work and new launches, including Dealer Plus. I also want to note that several of these initiatives while ongoing are also more likely to be back half weighted.

And as such, we anticipate first half growth to be roughly 1.5% to 2% year over year. Adjusted EBITDA margin for the first quarter of twenty twenty five is expected to be between 25.527%.

Down slightly year over year and reflecting our revenue guidance and investments in dealer clubs as we look to quickly integrate the business into our platform. Adjusted EBITDA margin outlook for fiscal twenty twenty five is the or adjusted EBITDA growth of 7% year over year when taking the midpoint of the range. We expect improvements in sales velocity coupled with sustained cost discipline will continue to deliver strong operating leverage. We are well positioned to drive accelerated organic growth expand adjusted EBITDA margin and thoughtfully return capital to shareholders we look forward to updating you on our progress as we push our industry forward. And with that, I'd like to open the call for Q and A. Operator? Thank you. Ladies and gentlemen, we will now begin the question and answer session. Our first question comes from Mr. Tom White of D. A. Davidson. Please go ahead.

Two, if I could. Just I guess on the full year revenue guidance, so I think the midpoint is like 4% growth. Can you maybe just talk a little bit about your kind of implied expect or what that reflects about marketplace growth in 2025 or maybe just kind of total dealer revenues? And then in terms of dealer club impact, I heard a couple of different things. I thought you said that in the beginning maybe of the prepared remarks that there wasn't going to be a contribution kind of baked into the outlook, but then it sounded like maybe there is. So just what's the impact from Dealer Club? And then I just have one follow-up on the quarter. Thanks.

Thanks for the questions. Tom. So I think regarding full year revenue growth, We're expecting roughly two thirds of our incremental growth in 2025. To come from dealer revenue It will be a combination of marketplace as well as our upsells including websites, Trade and media products. Obviously, as you can imagine, we have a huge opportunity to continue to push cross selling opportunities given the already large and stalled marketplace base, but we would expect again two thirds of the revenue growth to be coming from marketplace and use probably took away from our guidance, it is a little bit back half weighted for 2025 given the timing of initiatives and the time it takes for those to ramp into like a fully quarterized annualized number?

Okay. And then just and I'm sorry, was there any presumed kind of dealer club contribution there?

Sorry, I didn't mean to forget that question. So on Dealer Club, we're focused right now on really getting the business integrated. As mentioned, we're actively targeting a handful of regions to really drive, depth and take with dealers. Our launch at NADA or our announcement at NADA was really well received. So we feel really optimistic about the business. But to your point, no, we have not baked in a ton of revenue this point in time, just as we focus on getting the business going.

Okay, understood. And then just on the quarter itself, I was hoping you could just unpack a little bit kind of what happened to dealer revenues. If I remember from your last earnings call, I think you talked about like October you're seeing kind of month over month dealer additions kind of across all product lines just trying to kind of understand what happened as the quarter progressed? And I don't know, maybe it was something in kind of Media Solutions, maybe just explain if it was sort of core listings softness or other parts of the of what's in dealer revenue? Thanks. [indiscernible] we typically do see seasonal softness in Q4 and as inventory levels normalized and and dealers started to see profit compression on gross profit. There's always a natural pushback pullback. So we did see a lot of our media solutions get pulled back in the fourth quarter.

Which has a little impact obviously on Q1 because of our Q4 exit rate. But we've seen this cycle before and now that inventory levels are are back up on dealer lots, there is a return and we're seeing good momentum in the first quarter just like we've seen in prior cycles.

Okay. Thanks. I'll get back in the queue.

Thank you. Our next question comes from Mr. Naved Khan of B. Riley Securities. Please go ahead.

Great. Thank you very much. I have two questions.

One on Accu Trade, customer count growth, so you added 15 net for the quarter. It seems like December was a strong month, but just talk about maybe the retention in the base that you are seeing and how much of that is going to be contributed to growth going forward versus these obviously the endorsement should help And usually, what's your sort of success in terms of an OEM and winning an endorsement from an OEM and then having it translate into sales. So that's an accurate read. The other question I had is around margins. At the midpoint, I think your guidance assumes like 100 basis point improvement year on year.

And then it's time to think what are the drivers for that? Is that mostly marketing expense or other lines? Other OpEx. Can just talk about that a little bit.

And dealerships, obviously, you said you're not assuming a revenue contribution there, but does it affect margins at all?

Thank you. Certainly, thank you for your questions. First of all, on Accu Trade, we were really pleased with the momentum that we demonstrated with the business in Q4, not only on gross sales and the pipeline expansion there, but obviously to your comment on the retention front, appraisal volume which we track closely, is up a healthy 5% quarter over quarter. As I mentioned on the call, from Q1 to Q4 appraisals were up 13%. So and they're also buying more cars. Average dealer we can see through the appraisal technology that are buying about 19 cars a month through the platform. And so you think about the auction fees, for that kind of volume of vehicle acquisition, and the fact that that inventory is fresher and creates the new sales product and platform is very disruptively priced and has tons of headroom on value. Like we believe there's pricing opportunities with Accu Trade over time, but it starts with increasing usage.

I think the reason that dealer club was so well received at NADA is Accutrade dealers now having one click ejection to a wholesale marketplace for any vehicles that they don't want to retail is going to be a huge benefit once we integrate that technology and provide that capability so that a dealer can appraise a car and then launch it a retail or wholesale market, depending on its desirability with with singular without any re keying of the data is a massive operation A fortified reason to get dealers to lean into this solution and we think that will build closer towards second quarter because it just takes time for dealers to implement Accu Trade in our store. And so the endorsements now are important. But we think that will have a bigger impact on second half. I'll let Sonya, if you want to take the comment on the margin midpoint and the drivers there.

Yes, no, happy to. So related to margins, you're right we did not bake in a huge revenue contribution from Dealer Club. However, we have, in my opinion, prudently built in costs associated with integrating and scaling the business. So that is having an impact on margins and putting a little bit of downward pressure on margins because we have baked the cost side into the equation here. In terms of overall on a full year basis, the improvement in margins and the margin expansion I would probably describe this as like a natural flow through benefit from the platform strategy. So as we're able to scale revenue and grow revenue, we would expect to see an increasing portion of that revenue then slowdown to the bottom line? Thank you, Alex. Thank you, Sonia. Thank you. Thank you. Another question comes from Mr. Gary Prestopino of Barrington Research. Please go ahead.

Good morning, all. I just want be clear on, with the dealer club integration, when will you have that fully completed? Are you looking for a launch in or the full integration to be completed by 2020 by the end of twenty twenty five, I certainly would hope so. Gary. We actually have been taking preorders and getting dealers to register. And by the way, the product is functional today. Dealers are selling cars on the club every day. Fact, we had over 900 dealers register based on our debut at NADA. So compare that to Accutrade, which has taken us a year to get to 1,000 dealers, the fact that we had 900 enrollments for dealer club at the onset is pretty [indiscernible] Platform today. As to the Accutrade integration and the ability to one click eject cars into the auction, we expect that integration work to be done in the first half of this year. So you'll see some margin compression as we ramp up technology investments to integrate Dealer Club and Accutrade together, but I would hope that to be completed in the first half of this year, which is why we get back to great margin profile for the full year.

Okay. That's helpful. It just seems to me that this acquisition and the ability now as you have a headline on one of your slides to manage the vehicle lifecycle on a unified platform could really be a game changer. I mean, one click you can appraise, one click you put the inventory get value of the inventory, then you can either put it in the wholesale or retail channel. Is that what's exciting your dealer customers? And then I just have another question on how you're going to bundle this with Accutrade to drive sales growth. Thanks, Gary.

Our competition has a sort of a one trick pony, which is to recommend to dealers to lower the price [indiscernible] constantly, which just erodes dealers profits. And our models definitively different, where we're rolling out inventory intelligence that shows dealers what the propensity for a vehicle to retail is depending on the price point, the market, And as you know, some markets geographies have a higher desirability for certain inventory than others. And so giving dealers the tools to be able to move vehicles to the most the highest yield outcome, whether that be retail or wholesale, we do think and know is a big major differentiator of our our level playing field and our platform. And so the integration, we've got our Our Accutrade dealers helping provide feedback to it. The inventory intelligence was co developed with dealer partners providing us insights on what they dislike from existing IMS tools. And so we know we've got market leading technology both on inventory intelligence Accutrade and Dealer Club. Bringing that together is going to provide tremendous benefit. So obviously, we know that that gives us pricing power once we have dealers using the technology at scale. And so again, our choice right now is to be very low cost because we want to win adoption But I think when you think about the value of eliminating auction fees, or being able to source inventory from your customers as opposed to the traditional auction, we're dropping massive savings to our dealers' bottom lines And so our technology solutions, we think have tremendous upside in price Yes.

And I guess the question I would have is, [indiscernible] Dealer Club is a transaction. As you package this, are you contemplating just bundling it and maybe getting an upcharge on the entire monthly fee for the subscription if you bundle Or is it still going to be subscription and transaction for each product? It's premature to signal exactly where we're going to go, we have talked about one of the benefits of Dealer Club is that we pay sellers to sell on the platform and that there's an opportunity for us to say that your seller fees are higher if you're a marketplace customer. So we want to incentivize dealers to use more of our platform I think when we look at our pricing model, we have a great opportunity to provide incentives for dealers to consolidate more of their technology into our system because we're going to protect their data as if it was our own. And then we're also going to be able to provide them operational benefits and ease that spot solutions can't can't deliver on. So yes to the bundling question, we have opportunities. It's just premature for us and we'll test some different models in the first half of this year and hopefully a on a model that really motivates dealers to put more of their technology in our hands.

Okay. Thank you.

Thank you, Gary.

Our next question comes from Mr. Marvin Fong of BTIG. Please go ahead.

Great. Good morning. Thanks for taking my questions.

I guess I'll just start on the quarter. It looked like, if I'm not mistaken, website solution take down quarter over quarter.

Just hoping you could shed some light on the dynamics we should be aware of there. And then I guess I'll just ask the bigger picture question that's on the minds of pretty much everyone, just I think even this morning some more saber rattling about tariffs How did you incorporate the macro uncertainty in into your full year guidance? I mean, how should investors kind of interpret your confidence in achieving the range given all the volatility?

Sure, Marvin. Well, look, our website business was relatively flat in the quarter. But we still see tremendous upside, particularly as OEMs increase the requirements from a security and and data standpoint. It's going to be very hard for a lot of the long tail players to keep up with the OEM requirements. And so we're well positioned being endorsed by all OEMs to continue to build on this business. We're nowhere close to 50% of the TAM here. And so we see tremendous upside Our Canadian business obviously is growing at a faster clip.

Has got even more headroom, and we're the number one provider in Canada today. So I think OEM relationships are very key here. We're going through a repackaging exercise with the manufacturers to show them how we can integrate more that can eliminate cost for dealers because right now they're spending extra money for standalone solutions at Syphon traffic away from the platform and our technologies are native and integrated directly in to the system of record. So this industry is going to move towards consolidation and we're positioned to be the market leader, I guess, would be the short answer on it. I also think that Integrating our technology will be key here. Our inventory intelligence platform giving dealer website customers added benefit that provide them diagnostics on their inventory is certainly a higher order value prop than just building their website. And so again, you're seeing the platform come to life. We're now DI customers are going to have access to retail predictive data to run their business. As being part of the Cars.com platform [indiscernible] adding to our website platform plus the OEM endorsements give us tons of headroom here as well.

And I'll let [indiscernible] tariffs and full year guide. My general belief Marvin is that this business has proven super resilient through all economic cycles and the macro changes in OEM and supplier relationships that has never in the past impacted our our applicability to consumers or the industry. And so I don't see any impact there on the tariff side, but maybe Sunja could comment on the full year guide.

Yes. I mean, I think we're assuming a relatively stable macro environment [indiscernible] most others out there, we're actively watching key macro indicators, consumer affordability, interest rates, inventory levels, all of those things can impact both dealer budgets as well as OEM budgets. As well. As you probably have noticed from the guide we provided for the first half, in particular, [indiscernible] to be a bit under pressure as you look at the beginning the year. But we're also very confident in the initiatives that we have planned for the back half of the year, specifically related to repackaging, bundling more of our platform for dealer retention of our products over the long term. So we're monitoring actively We're assuming a relatively stable macro and we do have a lot confidence in the initiatives we have planned for the year.

Got it. That's great. And if I could just maybe sneak in one more. Just on Dealer Club, it looks looks to me, if I am not mistaken, you grew dealers from the time you announced the deal by several hundred, about two fifty. I mean just to level set expectations, I mean, should we kind of think of how should we kind of think about the expectations for dealer account growth in that product line for the for 2025.

Thanks.

Well, look, it's early here. So I guess I want to temper expectations to a degree.

However, the founder of Dealer Club is a proven operator who scaled a similar dealer to dealer marketplace exchange to $300,000,000 in just a matter of a few short years. So we have Pedigree knowledge in house, who has a track record of and has scaled marketplaces Importantly, Dealer Club are doing it asset light. Right? We're not carrying huge inspector costs. Or building in huge arbitration operations because we're relying on dealer reputation to govern the marketplace. And so what I'm thrilled about Dealer Club is we really see a path for a low cost disruptive technology play as opposed to one that requires tremendous labor costs and can really generate platform efficiency. And then when you look at just the opportunity, Dealer Club needed scale. And when we showed them that we have tremendous listings or access to inventory with accurate aging data where we can target our opportunity to the vehicles that we know are are growing beers on dealer lots. Like we can help dealers target inventory and say we need to move this inventory down market to wholesale And that opens up a massive opportunity. Just 1% of this market it's $100,000,000 revenue stream and it's very early on though.

And but we think the technology is incredible and the dealer feedback to the technology has been very affirmative in terms of this being a better way to transact inventory dealer to dealer. And all the established players that occupy this market today. Got it. That sounds great. Thanks, Alex. Thanks, Sonia.

Appreciate it.

Thank you. Another question comes from Joe Spak of UBS. Please go ahead.

Thank you so much. Sany, maybe just to go back to the margins and the guidance. The first quarter EBITDA margin guidance is like four fifty basis points of quarter over quarter degradation, which is I think more than that sort of seasonal average over the past five years. I think it's been closer to about 200 basis points. So what's really driving that? And then I guess to maybe flip it around a little bit, Like even on a year over year basis, it's 300 basis points. So to get to that 80 bps for the year, that's like you need to average almost 180 over the next three quarters and it sounds like the revenue is back end weighted. So I guess it's an even larger number as you get to the back half. So can you just help us unpack and understand what's really driving the cadence of margins through the year? [indiscernible] Q1 margins are reflective of kind of the Q4 Exit rates particularly the dealer revenue exit rate. So I would say that's one factor. And since it was down slightly on a year over year basis, that's going to have some impact into our starting point margins for the year.

In addition, as we've mentioned, we are heavily in the dealer club integration. We want to get this done as [indiscernible] on the Q1 margin guidance. I would say those are the primary reasons. Otherwise, other than that, typically we do see Q1 margins as being our lower margins of the year. With margins typically steadily ramping over the course the course of the year. But I would say that's the specific call out related to Q1. In terms of expansion over the course of the year, that follows our typical seasonal trends and given that some of the growth in the year is back half weighted, we'll expect margins to tick up fairly significantly as we get to the second half of the year.

Okay. It's basically just some additional spending early on and then sort of a ramping of some of the initiatives with dealers that helps drive the revenue growth in the back half effectively?

That is correct.

Okay. And then second was just Alex.

I mean, we haven't I don't think of the AI question has sort of come up in a while. I know you've been been doubling or sort of more than that, I guess, in AI for a while. But I was wondering if you could update us on dealerships like either are inquiring or taking plunge on Gen AI solutions? And is it anything beyond sort of consumer facing chatbots? Like are there are you working on or are they looking for solutions that can actually help more dealer operation efficiencies? And maybe just update us on what your investing annually in AI?

Thanks for the question. I'm smiling at at the opportunity to talk about it.

So one of the biggest trends that we're seeing with AI is dealerships finding ways to eliminate their back office cost and expense. And many dealerships operate business development centers that handle lead gen. In a couple of the pilots that we've hit tested with dealers who've cited low lead quality or low closing ratio, we've replaced that dealership's lead volume with AI to handle lead volume. In some cases, we're seeing 20% less in deployments set and sales attributed to our platform. Which I think both underscores the quality of our audience being understated in the minds of dealerships because lead handling is such a critical component [indiscernible] realizing and attributing value back to our platform. And it's obviously a big cost center for dealerships. And so those are some of the pilots that we're working on right now that we think can really help us combat churn. When dealers say that our lease don't close, let's take a challenge and let AI manage the volume on behalf of the dealer and see if we can deliver a better appointment setting. And show rate and it really shows the quality of our audience. And so that's got me very excited Certainly from a product standpoint, right, inventory intelligence and leverage [indiscernible] the best exit path for a vehicle retail or wholesale, is powerful disruptive tech and so dealers are excited the fact that we're using real time retail demand data.

Most dealers rely on Manheim's MMR data, which is wholesale back We're showing them forward looking predictive data. And so I think the industry is going to take some time to adopt new technologies that allow them to run their business much more proactively but the opportunity here is huge. Any commentary on how much spending annually and directionally maybe even for 25 versus 24 if you're spending more or similar amounts It's hard to break it out because we want our employees to be embracing AI across the whole platform and don't have it a separate team experimenting with AI, we're challenged [indiscernible] and define efficiencies in the way we work. And so would be hard for me to like quantify a dedicated investment to it, but my hope is that it's pervasive throughout the business over time and we get leverage in every functional area in the company.

Okay.

Thanks for that. I appreciate it.

Thank you.

Another question comes from Rajat Gupta of JPMorgan. Please go ahead. Great. Thanks for taking the questions and squeezing me in here.

I had a follow-up on the second half revenue growth ramp.

You mentioned some areas like the full benefit of Accu Trade endorsement, as one of the drivers.

You elaborate a bit more on other drivers that will help with this second half ramp. Any more granularity on dealer count, RPD, what is going on in the repackaging initiatives? Anything in terms of what percentage of the dealers are on lower tiers? What's is higher tiers, like how many of then do expect to upgrade? Any more granular color you can give us would be helpful that speaking to the guide and I have one follow-up on the buyback.

Yes. Well, what's exciting to me is a lot of our Accutrade growth is coming from dealers expanding the number of stores in their groups to use the technology.

Right? So the fact that Accu Trade is proving to be successful in one store is giving owners confidence to standardize this across all of their dealership operations. And with industry consolidation being a reliable trend, The expansion of Accutrade rides on that consolidation. It benefits from it. And dealerships are looking to standardize processes and get leverage a wider footprint of dealerships and our technology can enable that. Not to mention just the labor savings in being able to use sporters to appraise vehicles as opposed to high priced specialists There's multiple economic benefits to using technology to appraise vehicles as opposed to human curation. So that would be one. The OEM endorsements certainly are going to help. But I really believe embedding added benefits like the inventory intelligence platform. In some cases, dealerships are spending $3,000 to $5,000 a month for a standalone inventory intelligence tool that doesn't integrate. So the fact that we're providing inventory intelligence as part of that platform is certainly another reason to believe. And then finally integrating wholesale ejection, so that dealers can launch a car they appraised in real time to a whole sale marketplace before they've even taken ownership of the car and get that marketed on a wholesale marketplace.

Is another benefit. So product is going to lead the way here.

And dealer usage trends as we shared on the call are all up double digits. And so that gives a lot of fortification for this platform having tremendous upside.

Maybe, Reg, just also to add a little bit more context. As we look at 2025, I would say there are a couple primary drivers of growth and maybe we can break it down between dealer count and ARPD. We do expect to grow dealer customers in 2025. I think it's a couple of different drivers that I would point to there. Obviously, we're making some organization [indiscernible] So that would be one. But I think when you look at just the core market place, we are really pleased to see how we exited the year from a competitive perspective in terms of traffic trends, which we believe are a leading indicator of marketplace health and we were number one in UVs. At the end of the year. In addition, from a product perspective, as Alex mentioned, product is going to lead the way here We're heavily focused on ensuring that we're getting appropriate attribution for the value we're delivering. We've shared some stats in the past We know when we get access to dealer DMS data that we're in influencing in the neighborhood of 30% of their retail sales. And so when you do the math there, it actually leads to the second driver of revenue growth, which is ARPD.

But the value we deliver is to enhance our marketplace packaging structure. 75% of our marketplace customers are in premium and preferred packages today, which means that we have headroom to elevate the packages. We've talked a lot in the past about the addition of [indiscernible] a higher tier solution. That's something that we'll be looking at later this year to go live in the market. And then, I think Alex alluded to this as well. We've done a few of these over the last year or two in terms of renegotiating our legacy web site agreements with OEM. That's still something that's underway. And while we do believe there's opportunity to continue to grow website units We also believe there's sort of a still relatively untapped opportunity for us to grow ARPD through these contract renegotiations and b, move our website package tiers north. So when you look at the website mix of who's in good, better, best tiers, we have a lot of opportunity to move the portion in good to better invest. So I hope that helps in terms of color a little bit.

No, definitely. Thanks for all the detail. And just on the buyback, I mean, did the pickup in 2025 is definitely encouraging, especially given where the stock is. I guess given where you are from a leverage standpoint, at the low end of the range, just given the free cash flow in the business. Is there room to be like a lot more aggressive versus the range you provided obviously, the earn outs play a role in the available free cash flow, but I'm just curious like how you're looking at that, especially with some of the more recent pullback here in the share price?

Thanks.

Yes, no, great question. Appreciate it. I think we put a target out there to help everyone kind of size what that looks like. But certainly, when it comes to share repurchase how we put that capital to work. So and certainly at current valuation and given our guide, we see a lot of upside in the business.

Understood. Thanks and good luck.

Another question comes from Mr. Doug Arthur of Huber Research. Please go ahead.

I got to jump on a 10:00 call, so I will hold off until the follow-up Thank you. Thank you. There are no further questions at this time.

Ladies and gentlemen, this concludes today's conference call. Thank you for your participation. You may now disconnect. Goodbye.