Analysts Maintain Optimism on Colgate-Palmolive Despite Insider Selling Bank of America Securities and J.P. Morgan have reiterated their Buy ratings for Colgate-Palmolive, citing a 9% upside potential. However, insider sentiment has turned negative, with increased insider sales reported. Despite this, Colgate's strong market position and shareholder-friendly initiatives, such as dividend increases, continue to attract investor interest.456