Eventbrite, Inc. Price & Performance (EB)

We caution that such statements reflect our best judgment as of today February 27, based on the factors that are currently known to us, that actual future events or results could differ materially due to several factors, many of which are beyond our control.

For a more detailed discussion of the risks and uncertainties affecting our future results, we refer you to the section titled Forward Looking Statements in our shareholder letter and our filings with the SEC. We undertake no obligation to update any forward looking statements made during the call to reflect events or circumstances after today, or to reflect new information or the occurrence of unanticipated events except as required by law. During this call, we'll present adjusted EBITDA and adjusted EBITDA margin, which are non GAAP financial measures. These non GAAP financial measures are not prepared in accordance with generally accepted accounting principles and have limitations as an analytical tool. You should not consider them in isolation or as substitute for analysis of our results of operations as reported under GAAP. A reconciliation to the most directly comparable GAAP financial measure available in our shareholder letter. We encourage you to read our shareholder letter, which contains important information about GAAP and non GAAP results. And with that, I'll now turn the call over to Julia. Thank you, Katie. Welcome to our fourth quarter earnings call. First earnings call as our CFO. Since joining, Anand has already made a significant impact bringing deep marketplace expertise and a disciplined approach to financial management.

I'm excited to have him as a partner as we continue executing our strategy and driving long term value. Welcome, Anand.

Now let's get into our fourth quarter and year end results. The end of twenty twenty four was about stabilization. And we closed out the last quarter strong. Delivering $76,500,000 in revenue at the upper end of our outlook range and $6,500,000 in adjusted EBITDA enabling us to exceed our 10% margin target for the fiscal year. As a reminder, in September, we made a meaningful change to our pricing model by eliminating Since then, we've seen steady improvements in creator acquisition, event volume and ticket transactions. Total ticketing volume returned to growth up 2% year over year in Q4. As we had anticipated, free ticket volume recovered faster. Growing 8% in Q4 which was a 25 swing from Q3, and paid ticketing trends improved sequentially from Q3 to Q4. Additionally, paid transacting creators and paid event volume improved. That momentum has continued into 2025, Looking at January's year over year performance both paid ticket sales and paid transacting creators improved previous month and ticket sales per creator also continued to strengthen. We're now tracking five consecutive months of improving year over year pay ticket trends adjusting for last year's leap year impact. Another key driver of momentum is Eventbrite Ads, which continues to scale.

Compared to last year, ads revenue grew 35% in Q4 and 83% for the full year, with more creators investing in promotion to expand their audiences. Creators who used ads sold four times more tickets than those who didn't, creating a strong cycle where better event discovery leads to more ticket sales and deeper engagement across the platform. With stabilizing ticketing trends, growing creator engagement and expanding ad monetization, we're confident in our ability to accelerate from here. Now I want to take a moment to frame how we're thinking about 2025. We are guiding to a lower revenue range than last year, which may stand out at first glance.

But to be clear, this is purely a function of structural revenue mix changes not a reflection of weakening fundamentals. With the pricing changes fully reflected in our 2025 guidance, we expect to exit the year as a stronger, more scalable business in ticketing revenue and marketplace monetization. This is a year of transition, one that we believe will prepare us to scale efficiently and drive stronger growth in 2026 and beyond.

Now we're entering 2025 with momentum as I mentioned and that's a direct result of our disciplined execution of a clear strategy. This year, we're sharpening our focus around three things: expanding our consumer reach, deepening creator engagement and strengthening marketplace monetization. For consumers, we're rolling out a redesigned Eventbrite app making event discovery more immersive with video, social driven recommendations enhanced tools for creators to showcase their events. Also launching Itlist, curated event recommendations from cultural tastemakers and brands to make finding great events easier than ever. And we're also refreshing our brand to better connect with the next generation of Eventbrite users and drive greater awareness, engagement and retention. For creators, we're doubling down on those who drive the majority of ticket volume. High volume creators accounted for nearly 60% of paid tickets in 2024 and we're investing in retention programs, expanding segments like timed entry, rolling out Stripe point of sale at scale and deepening relationships with high value creators who drive consumers to the marketplace. Take the Detroit Auto Show for example. They recently returned to the platform and opted into our early access release of the integrated Stripe Point of Sale solution. They sold over 100,000 paid tickets to their event, with a third of those sales processed in person at the event using this new extension of our platform with ease.

They were thrilled. This is exactly the type of customer we want to serve. High volume event creators who rely on Eventbrite to power their growth. We're continuing to invest in this segment by offering powerful new solutions centered around efficiency and reach, such as improving tools for audience segmentation, social integrations and data and insights to connect creators with their We're also driving marketplace monetization through the continued expansion of Eventbrite Eventbrite by increasing adoption among high volume creators, who already see strong ROI on ticket sales when leveraging promoted listings. We plan to enhance targeting and automation to increase advertisers' efficiency and add new placement opportunities across the consumer journey to better connect consumers with the events they love. So while our revenue outlook reflects a shift in mix, it does not reflect a weakening of the business. In fact, we're running a leaner, more efficient and more scalable company than we were a year ago. With five months of improving ticketing trends, growing adoption of Eventbrite Eventbrite and a leaner operating structure, we are executing against our plan for a stronger, more scalable business.

Now I'll hand it over to Anan to walk you through our financials and provide more detail on how we're pacing towards these goals. [indiscernible] Thanks, Julia. It's a pleasure to be here with you today. I've just completed my third month here at Eventbrite, and I'm excited about the opportunity yet. I believe we have the brand The product the strategy and the team to realize our vision of transforming Eventbrite into a vibrant, two sided marketplace And I'm looking forward to leveraging my background in scaling digital marketplaces to position Eventbrite as the go to marketplace for live experiences. At this time, my top priority is returning Eventbrite to paid ticket volume growth. While continuing to operate the business with financial discipline. I believe we're on our way The decisive elimination of organizer fees combined with strong execution are positioning us to deliver our fifth consecutive month of year over year improvement in paid ticket trends.

Now I'm going to walk you through the numbers and what we're seeing in the business. Note that in the following commentary, the comparisons I referenced are all year to year versus 2023 unless I specify otherwise. Let's first start with revenue and tickets. We reported Q4 revenue of $76,500,000 which was down 13% and was at the upper end of our outlook range.

Ticketing revenue declined 10% to 70,400,000.0 primarily driven by paid ticket volume, which continues to recover from the impacts of the organizer fees introduced in late twenty twenty three. Marketplace revenue declined 35% to $6,000,000 This decline was expected as a result of the loss of organizer fees, which was partially offset by the strength in Eventbrite Eventbrite, was up 35%. Reflecting strong continued adoption by Eventbrite creators Eventbrite, As Julie and I have mentioned, we've seen improved business trends since we eliminated organizer fees in September. And let's walk through some of those specifics now. First, total ticketing volume was $72,000,000 in Q4. Which represents a return to growth as we had expected and was up 2%. This was driven by a strong rebound in freeze tickets, which was up 8% to 50,000,000 This represents a 25 percentage point sequential improvement from the 17% year over year decline we reported in Q3. Paid ticket volume totaled $21,600,000 in Q4, also a 10% decline. Importantly, this represents an improvement in the year over year trends from Q3. Which was down 14%. Transacting paid creators totaled 166,000 in Q4, a decline of 9% which was also an improvement in year over year trends from Q3 which is down 12%.

Now let's turn to gross profit. In Q4, gross profit was $52,000,000 down 15%. This reflects a gross margin of 68.2% versus 70.1% a year ago. This margin decline reflects the Q4 mix shift away from organizer fee revenue partially offset by the continued growth in Eventbrite Eventbrite. Now looking to expenses. Total operating expenses were $60,000,000 in Q4, compared to $71,000,000 a year ago. This decrease was largely driven by lower personnel costs due to the workforce reduction in Q3 as well as due to the absence of the annual performance bonus. For the year 2024. Note that we have budgeted an annual performance bonus in 2025. Now breaking out OpEx Product development expenses were $20,000,000 in Q4. Down 21% from 25,000,000 driven primarily by lower personnel costs Sales, marketing and support expenses were $23,000,000 in Q4, which was an increase of 10% from $21,000,000 This increase was driven primarily by increased charge backs and fraud remediation expenses. Partially offset by a decrease in marketing personnel costs and other expenses. General and administrative expenses were $17,000,000 in Q4, down 31% from $25,000,000 a year ago driven primarily by lower personnel costs and by lower costs for third party professional services.

Now we'll move to net loss and adjusted EBITDA. Q4 net loss was $8,400,000 compared to a net loss of $900,000 in the same period a year ago. Adjusted EBITDA in Q4 was 6,500,000.0 compared to $8,800,000 in the prior year. For full year 2024, reported adjusted EBITDA was $35,100,000 which included a net impact of $1,200,000 in workforce reduction costs partially offset by legal settlement benefits, For 2023 full year reported adjusted EBITDA, that was $28,700,000 which included restructuring and other costs totaling $10,100,000 Now turning to the balance sheet. Cash, cash equivalents and restricted cash totaled $465,000,000 at the end of Q4. Down from $531,000,000 at the end of Q3. Excluding ticket sale proceeds payable to creators, 3,000,000 shares repurchased During Q4, Total debt at the end of Q4 $241,000,000 Managing our maturities of our debt is a key priority in the year ahead. And we've made significant progress in Q3 with the repurchase of $120,000,000 of our 2025 notes. Now turning to our outlook for the year ahead. First, looking at Q1. Based on current information, we anticipate net revenue for the first quarter of twenty twenty five to be within a range of $71,000,000 to 74,000,000 with adjusted EBITDA margin in the mid single digit percentage range excluding non routine items.

Looking at the full year, I'm going to walk you through how we are thinking about the model. It's important to keep in mind that 2025 will be a year of transition. As we fully lap the multiple impacts of the introduction and then the elimination of organizer fees. Going forward, ticketing and ads will essentially comprise Eventbrite's Eventbrite. We expect to see continued recovery in ticketing trends with paid ticket volume returning to growth in the second half of the year. Also, we anticipate Eventbrite Eventbrite to continue to deliver growth throughout the year. Looking at our deprecated revenue stream, organizer fees, On a full year basis for 2025, we expect the elimination of this revenue stream to result in an approximately $20,000,000 revenue headwinds compared to 2024. As a result of these impacts, including the continued recovery in ticketing revenue, and the elimination of organizer fees, we expect full year net revenue to be within a range of $295,000,000 to $310,000,000 We expect an adjusted EBITDA margin per excluding non routine items. This decline in year over year margin is primarily driven by the loss of high margin organizer fee revenue. Now to recap and as Julia highlighted, 2025 is a year of transition.

We believe that the progress we make the financial discipline we maintain throughout the year will enable us to scale efficiently and provide us a strong foundation for long term growth. Now I'll turn it back to the operator. Certainly. Everyone at this time will be conducting a question and answer session. Your first question is coming from Naved Khan from B. Riley. Your line is live. Great. [indiscernible] two questions. One, maybe just talk a little bit about the TikTok partnership Last time you guys gave an update there. It seems like you're getting pretty good volume, but not a lot of conversion. Has there been any improvement in the conversion side of things? And then the other question I have is just around the annual outlook. Anand. So you guided to mid single digit EBITDA margin. And if I look at the the top line outlook for the year, Adjusted for the $20,000,000 impact, from the discontinued offering. [indiscernible] It kind of compares to where you were in 2023, but back in 2023, you had a close to want to say, 9% EBITDA margin. So why mid single digit, why not [indiscernible] margin range.

Thanks, Avid. Our partnership with TikTok continues to be an important channel for driving event discovery ticket sales, especially when you consider the strong engagement from younger audiences who are actively discovering and purchasing tickets to events directly through the TikTok integration. And overall, we will prioritize our distribution channels and integrations with places where people are convening communities, so where creators are organizing people around their niche interests and also where commerce is actively happening through contextual discovery. And with our partnership we are focused on expanding discovery. So So obviously, TikTok helps our creators reach new audiences organically. Especially in the categories that we are prioritizing music, nightlife and cultural experiences, we are working with them to put the native ticket integration into places like search, where you can more efficiently drive viewers and impressions to conversion. So still working on the conversion side. Happy with the native integration. Still think that we can make the ticketing more seamless. So we're working with their product team to cut down the number clicks it takes to actually get that ticket. And from a risk perspective, we certainly saw some slowdown in their their [indiscernible] partnership throughout the last maybe sixty days.

But we believe that we have successfully diversified across multiple social discovery channels, including Google, Bands In Town, Facebook, Facebook, Instagram, so that TikTok is it's a very important growth lever, it's one of many. So we are balancing our focus and our investment to be prudent and also to just follow the creator where they are and whatever they're doing to put the right event in front of the right consumer at the right time. And we are they are now inactive again, very active in building with us. Lana, do you want to take a margin question? [indiscernible] So as we're looking at 2023 versus 2025, I believe and the guide for 2025, So twenty twenty twenty three did have $325,000,000 of revenue. And so end of that 9% EBITDA margin. And so a big factor there is really where we're guiding [indiscernible] [indiscernible] for 2025 And since we are taking account the $20,000,000 reduction in organizer fees, and that itself comprises say 600 basis points of margin compression That's a big that piece in particular is one other big piece. And there's some other puts and takes, for example, In terms of incentive bonus compensation, We did not pay that in 2024.

But we do we are budgeted for that in 2025. So that itself would be another 500 basis points of margin compression. Those together plus if you just take in account a little bit of Just scale and deleverage from ticketing revenue, which as we say, we're returning growth in H2. Which implies there will be some year over year decline in ticketing revenue this year All those pieces compress the margin. So now we are guiding to mid single digits EBITDA margin despite the margin pressure that adds to over one one thousand basis points. And that is reflecting the financial discipline and cost [indiscernible] that are a big priority for this year. Part of that is we did do a reduction in force in August. We did see half of that benefit though last year. So the rest of it is really tied to how we're managing the business day to day and how we are very conscious adding costs or only tied to revenue growth or controlling costs, reducing costs to make sure they're at appropriate level relative to revenue. So in our view, with those big movements, and those big headwinds on margin, we could have been from those two pieces just significantly worse year over year in margin comparison.

But that's why we're guiding to mid single digits this year. Again, these are dynamics that we feel are really part of this transition year. We're not going to be going through the situation of a $20,000,000 decline in Organizer fee revenue that is the highest margin Eventbrite, right? So that is a one time a piece that we're lapping By the February, we will have fully lapped that. And so start 2026 without that pressure. Plus We will not have an issue hopefully of having a bumpy situation in terms of annual performance comp, right? And so you have those two pieces plus if you take into account the fact that where our cost structure is today, and the fact that we do believe that we have very healthy staffing levels As we scale and as we end this year on growth, end this year to growth both ticket revenue growth and starting the back half of the year plus the sustained growth in ads those are really the ongoing piece of the business. [indiscernible] and if you kind of try to set aside the deprecated piece that's basically gone away, that's the past. But if you look at ticketing and ads, and how those are set up to grow when we exit 2025 you have 2026 trajectory of growth with a lower cost base that we believe can contribute significant operating leverage because it does not need to scale to drive incremental revenue You're setting yourself up for margin expansion, clear margin expansion as you see revenue scale.

And that model, we plan that is part of the model that makes us believe that long term this business has very high EBITDA margin potential. Because of the ability that we have to scale with operating leverage and the fact that we're not relying on external things like very expensive acquisition marketing and things like that to pay for growth. So Altogether, We believe it sets us up for a good strong long term margin profile despite this [indiscernible] Thank you for the color. Thank you, Julia.

Thank you. Your next question is coming from Cameron Matson Perrone from Morgan Stanley. Your line is live.

Thank you and I'm welcome. To the earnings calls, I do have one question for but I'm going to start with Julia.

Julia, a great recovery in free tickets in 4Q, but wondering if you could help us think about how free ticket activity ultimately translates into revenue growth for the business. Is it important just in terms of growing kind of consumer brand and adoption over the longer term? Or is there a successful track record of kind of free creators or organizers developing into paid organizers in a way that we should view the free ticketing growth as a kind of as more of a leading indicator for paid ticket volume to some extent. Any Any insight there would be helpful. And then second on winning back creators in general, historically you guys have talked about the importance of frequent creators. I was wondering if you could unpack a little bit what you saw with organizer fees and creators leaving the platform and more importantly what you've been seeing in winning back creators, specifically with regard to frequent creators?

Cameron, thanks so much for the question. You were driving ticket volume recovery through multifaceted approach focused really on creator retention, consumer engagement, and marketplace monetization. And as you brought up free is a big part and the first step of that work [indiscernible] creators and increase event supply which increases our consumer engagement. Things that I can point to there are Eventbrite Discovery tickets being up 10% year over year is a healthy sign of us being able to match supply and demand no matter whether or not it's paid or free event. And so that 25 swing on free tickets is to us a very clear leading indicator that paid ticket volume will follow and it does have to with the virtuous cycle on that word-of-mouth of Eventbrite as well as our brand expansion. What gives us confidence in the consistent month over month improvement in paid ticket trends is are those two factors that free ticket volume as well as the discovery driven ticket sales, but also the fact that we're seeing paid transacting creators sequentially improve. And we're really seeing win back accelerate. And when we think about how we take these signals and make the market [indiscernible] as quickly as possible, we're really focused on making sure that we improve event discovery and demand generation through things like the launch of our new consumer app experience, which enhances personalized recommendations and simplifies ticket purchasing.

And expanding Eventbrite ads, which is proven to drive higher ticket sales per event. Those who use ads sell 4x more tickets than those who don't in our marketplace. And we're impatient as I'm sure you are as well. And we the first thing we had to do to recover is really to remove the frick rebuild creator retention and event supply, which is already improving, and scale consumer engagement through our product and marketing efforts We know that will increase not just total ticket volume, but importantly paid ticket volume. And we really expect this flywheel to fully regenerate by the second half of of 2025 and lead to sustainable ticket volume expansion in 2020 Next, [indiscernible] we've seen this over five consecutive months of improvement. And so there's proof in the pudding, so to speak. Got it. Any color on what you're seeing with frequent creators? Yes, sorry about that. So frequent creators are returning to the platform I would be remiss not to point out that we've launched a core product feature focused on frequent creators, which is the ability to host timed entry events We've been happy with the progress thus far. We launched in The U. S. And we now are expanding to Canada and will expand to Australia and The U. K. Within the year.

With that brings a couple of key of key benefits to us One is the is the content. So, for example, we just went sale with the Smurfs exhibition in San Francisco and RuPaul's Drag Con is coming back to the marketplace. And these are the types of events that our consumers want to buy tickets to and that drive traffic to Eventbrite. So first and foremost, the high quality commercial content that comes with timed entry, The second thing is that we launched with Timedentry the ability to consolidate the payout for the creator and that's a bit technical, but it's a big change to our product and to the end to end creator experience. So instead of getting a payout on whatever schedule they've chosen for every event, they're getting one account level payout, which just eases up their bookkeeping capacity and time. So it just makes it super easy for them to use Eventbrite as their operating system. And actually there's a third, which is frequent creators and especially timed entry experiences are ripe for Eventbrite ads and driving the value in that evergreen content to use Eventbrite to as a promotional channel. And we're seeing some really healthy adoption from frequent creators of our Eventbrite Ads product.

Got it. That's helpful. And I'm sorry, one you as well. When we look at the 200 plus of available liquidity you're ending the year here with, I know you mentioned [indiscernible] near term maturities being a focus this year, but I was wondering if you could comment big picture on how we should think about capital allocation evolving. Is that should we expect you still have $50,000,000 left, I think on the authorization, should we expect to be less active from a share repurchase perspective as a byproduct of focusing more on debt maturities or will it be balanced? Any color on kind of how you're weighing those two uses of capital will be helpful. Hey, Cameron. [indiscernible] Thanks for the question.

So the year ahead, we're going to take a balanced approach. To capital allocation. Specifically with two priorities, managing our debt maturities and executing the share buyback program. So as you know, we repurchased $50,000,000 of shares $10,000,000 of which in Q4. Were authorized for additional [indiscernible] And obviously, we feel our shares are priced quite attractively And so over time, we do expect to complete these repurchases. Looking at the near term, we're mindful of managing our maturities and we've made significant progress with the December 2025. Repurchasing 120 of that just $30,000,000 left and we're mindful of September 2026 maturities and we have multiple options available there. So we have a healthy balance sheet, strong cash position, a lot of options available. For the 2022s.

So, we're just going to balance all that. But I think yes, long term, shares are tractively priced. So obviously, completing that authorization is is quite appealing. In the near term though, we're going to pay attention to these maturities. And we're still well ahead for the 2022s, but we like the idea of kind of taking a look, start kicking the tires earlier than we need to there.

Understood. Thank you both.

Thank you. Your next question is coming from Day Lee from [indiscernible] Your line is live.

Great. Thanks for taking the my questions. I have to The first one, in your letter, you showed the marketplace flywheel with real loyalty on the consumer side. So curious to hear your thoughts on like what loyalty means for Eventbrite and how you plan on building the load team given that you've historically been more supplier or creator focused platform And then secondly, among given your transition from a full fledged marketing or marketplace platform to Eventbrite that is relatively early in the transformation Curious to hear like what surprised you the most when you first joined Eventbrite and where do you see the opportunity to drive bigger changes? Thanks, Dave.

So consumer loyalty and engagement is obviously critical driver for our marketplace flywheel. And when we think about the most engaged and loyal consumers, we think of our monthly active app users. That we've grown app users, I think in Q4, up 17%. So we're continuing to build that engaged audience and and community of buyers, Why that matters is because once somebody has the Eventbrite app on their phone, typically they're downloading it to get their ticket for an event, [indiscernible] actually logging about 2.5 times more sessions and orders than someone who's just using Eventbrite on the web. And so so while we want to convert all of our consumers into app users, we're really focusing our consumer loyalty and engagement efforts on the app user to make the highest impact yielding investments with the most efficiency. And so so what we want to do is drive higher repeat attendance fueling event demand We want over almost half of the attendees on Eventbrite are buying tickets to multi category events. So they're not just going to music events in New York. They really come to Eventbrite because we have that breadth of opportunity in our marketplace. And so we want to connect the dots for them fast really be able to incentivize them and reward them and recognize them for sharing their event profile and their event graph as it were through the app and really help [indiscernible] one of the ways that we're leaning into curated content to drive consumer discovery is we're launching a new section of the app called Itlist, which is really leveraging local niche interest influencers to create discovery lists and recommendations for consumers for particular events that are related to their interests.

And we see this functionality as something being one that we could open up to all users of the app to create their own micro list of events that they recommend, So that's just an example of what we're thinking about as we engage consumers and really build loyalty through our work on the consumer app. [indiscernible] I'll jump in. Thanks for the question, Dave.

One thing I'll also add just to to get back on Julie's answer, just based on my experience with marketplaces, This everything we're seeing about building loyalty on both sides of the marketplace specifically repeat behavior retention are as you know marketplace is really gold. Like that is really a big driver of the flywheel and it is really gratifying, it's really encouraging to see already we're seeing [indiscernible] retention from creators, paid creators just since we Also, we're seeing already higher MAUs. So we're seeing all those green shoots that are logical for building a strong [indiscernible] marketplace that has the flywheel in effect. [indiscernible] all those All those trends are there in the right direction. So that's a good tie into your question about my background is coming from marketplaces and what I've seen here potentially been surprised about here. So I think so for me actually, the The opportunity to join Eventbrite and help accelerate the marketplace transition was the most compelling and exciting aspect here. It was immediately clear to me that Eventbrite does have a really compelling opportunity to become an even much bigger two sided marketplace than it is today. So Eventbrite, first of all, Eventbrite is close to two decades of cultivating deep relationships on both sides with the supply creators and the consumers on the demand side.

And as a snapshot, there's some stats that I think really emphasize that.

Just since 2012, for instance, over 2,000,000 creators have sold tickets out of Apprise. They've then had over 35,000,000 events They've sold over three seventy five million tickets [indiscernible] over three seventy five million consumers have bought tickets on the platform and over 2,000,000,000 tickets have been sold. [indiscernible] that That depth of history that broad reach and really it's built such an ubiquitous grant [indiscernible] is it self such an important foundation for a compelling two sided marketplace. And so that is an advantage that I would say most companies striving to be powerful marketplace except for the really big ones that are just for today, Those are numbers that anyone would be proud to to be able to cite in their lifetime, right? And And so and just for reference points, I have seen companies build need to spend a lot of money to build powerful large scale marketplaces but needing to do so for in a very expensive way because they don't have that reach and they don't have that history And so then that sets up a company that you have to question whether you're buying your growth and that's not a situation fortunately that we we have to worry about.

Obviously, there's already all those opportunities to grow more and tap into market channels. But the fact is, this reach and this brand awareness is really powerful. Second, the company is in a leadership position [indiscernible] and being the clear established leader in the space for mid market events with the strongest product the best tools for creators, That also sets us up well to continue to power the flywheel. And part of the flywheel then going back to the consumer side is the fact that we've all this square footage traffic again.

So So you have all this organic traffic from the senior side, You have this loyalty built of over 2,000,000 creators who have sold tickets out of Epbright, We have all this awareness that's also helping with acquisition you think about the fact that we have cohorts built in both on acquisition both on the creator side and consumer side, As we continue to improve acquisition, for both side and retention of both sides, it leads to a really compelling story of cohorts that stack over time, and help contribute to scale and operating leverage. [indiscernible] [indiscernible] I guess the thing in terms of what I was surprised about the coming year is is really that the company With the current resourcing and with the current scale today, has such strong foundations in place to capitalize on this transformation to its two side of marketplace as a And what I've seen in the past is usually In the past, I've seen companies that are really starting much more from the ground up, much more where each kind of element in the marketplace is really struggling in traction. And the fact that that's that is not the case at Eventbrite. It is the tremendous advantage.

So So [indiscernible] passionate about the opportunity ahead of us. Great. You for the detailed response. Thank you. Your next question is coming from Hamad Khorsand from BWS Finance.

Your line is live.

Hi. So my first question was just Given your change in business model in all the them, [indiscernible] reductions Do you need to grow headcount here? Are you a [indiscernible] Is there anywhere you need to spend more? Or do you have the business intact to just lever up from here? Hey, Hamed.

Thanks for the question. So it's actually a great question because we spent a lot of time thinking about our cost structure and really how to execute Well, financial discipline And what we've done and what we've seen as we've dug into numbers is we feel really good about where our staffing is today. And what we've done is really tap into how to reallocate resources and focused on having the strongest talent, and keeping them here and allocating them to the areas that are most important to us.

So for us, growth is not dependent on growing the teams. Growth is on dependent on having the right talent. And allocating them allocating those resources appropriately. And that's what we're spending a lot of time on.

So So that also is another belief why we have the opportunity of benefit tremendously from operating leverage. And again, as we scale The real building blocks to build a high margin business And then my question was going to be just from the standpoint of what are you putting behind as far as getting those high volume creators back especially with your competitors trying to lock them down Do you have to spend more? Do you have to offer a lot more money? What do you have to do to get those creators back Thanks, Hamlet. I'll take that one.

So since reintroducing the free Terrence September, we've seen stronger engagement and reengagement with creators You're definitely confirming that our pricing reset is working We're not just seeing creators return, we're seeing them actively reengage and sell more tickets since they've been gone, we've created even better and more in fact effective marketing tools such as premium email marketing, paid social advertising and of course Eventbrite Eventbrite or promoted listings. On the sales driven front, we're seeing success across the music category, which is a key driver of ticketing and consumer engagement. It is also the most competitive space. Many creators in this space have reactivated their events ticketing on Eventbrite while using again, coming because they've we start the conversation we reengage them. We're taking a very targeted and aggressive approach to make sure that they understand where we have improved our not only our platform and tooling, but also our service. And I think we've really honed a much more efficient but focused and successful account management strategy for our high value customers. Take elsewhere, for example, one of its one of New York's most prominent independent music venues. We partnered with them when they opened their doors and they left Eventbrite's platform during COVID about three years ago.

After being with a competitor, they returned to Eventbrite Eventbrite they've cited our audience reach. So undeniably, the fact that being on Eventbrite in the marketplace drives more tickets for them on any given night are just discovery capabilities, so how they can use Eventbrite to amplify their show schedule and the marketplace strength.

Again, connecting the right consumer with the right show at the right time and how stable and consistently reliant our our platform is. And they have they draw nearly 300,000, I attendees per year, and they're a lighthouse for nightlife. On the East Coast. I think we've seen some really positive things through sales. We've year over year bookings are up strong again in music and nightlife and food and drink. We're seeing the team really start to reengage Again, very specific customers that have left the platform that we want back on the platform, what I would say is that it's about knowing the right customers that are going to drive consumer engagement and activity in the marketplace and then really convincing them by showing them that we can drive more demand for them now than we could ever before and really showing them the value of Eventbrite's product as it continues to get better and better. So I would say it's going to be an uphill climb as is with any competitive environment, but I bet on Eventbrite all day long. We have the momentum. We have have the reliability in the brand, we have the breadth and we have the power to really help people expand their businesses.

Great. Thank you. Thank you. That completes our Q and A session.

Everyone, this concludes today's event. You may disconnect at this time and have a wonderful day. Thank you for your participation. [indiscernible] [indiscernible] [indiscernible]