EverQuote, Inc. Price & Performance (EVER)

We specifically disclaim any obligation to update or revise these forward looking statements except as required by law. Forward looking statements are subject to a variety of risks and uncertainties that could cause the actual results to differ materially from our expectations. For a discussion of those risks and uncertainties, please refer to our SEC filings including our annual report on Form 10 ks and our quarterly reports on Form 10 Q on file with the Securities and Exchange Commission and available on the Investor Relations section of our website. Also to note, starting this year, as we look to simplify our investor communication, we will be referring to variable marketing margin as variable marketing dollars. For BMD. Going forth, variable marketing margin or BMM will refer to BMD as a percentage of revenue. Finally, during the course of today's call, we'll refer to certain non GAAP financial measures which we believe are helpful to investors. A reconciliation of GAAP to non GAAP measures included in the press release we issued after the close of market today which is available on the Investor Relations section of our website. And with that, I'll turn it over to Jamie. Thank you, Brinley, and thank you all for joining us today.

The state of EverQuote is as strong as it's ever been thanks to remarkable progress made by the team over the last year an improving auto insurance market. The EverQuote exiting 2024 would be almost unrecognizable to the EverQuote which entered the year. Thanks to rapidly accelerated growth, improved operational efficiency and a strengthened balance sheet In 2024, we grew revenue by 74% across the $500,000,000 mark for the first time. And we grew adjusted EBITDA to nearly $60,000,000 We entered 2025 with over $100,000,000 cash on the balance sheet no debt. In 2024, our unwavering support of carriers and agents helped them emerge from the auto insurance downturn. Many enterprise carriers ramped marketplace participation over the course of the year, contributing to carrier growth in our business of over 200% year over year. Our local agent business also accelerated over the course of the year, despite a challenging start in Q1. To achieve 65% year over year growth in Q4, and we continue to build deeper ties with local agents. Our customer relationships have never been better and consequently, have a strong foundation for sustained and balanced growth moving forward. Our ability to support customers' return to growth was enabled by strength in our traffic operations.

Our customer acquisition teams continue to demonstrate a remarkable ability to execute in a dynamic environment Last year's traffic landscape moved fast as carriers often made sudden and significant changes to their marketing budgets and as the industry prepared for a now vacated FCC rule. Against this backdrop, our team grew consumer volume by nearly 20% year over year in Q4 at healthy margins. They did so through operational rigor, focused growth initiatives and continued refinement and improvement of our AI powered bidding solution. On the technology front, we made great strides advancing towards more modernized and simplified platforms across all facets of the business. Advances in our tech stack are enabling faster development, of a better and broader suite of products for customers moving forward. As experienced with recent releases of new agent and site features. In our technology and beyond, we continue placing heavy emphasis on efficiency. Investing in automation and AI tools throughout the business, The impact of this can be seen in the immense operating leverage achieved over the last and we have more room to run. With the strong recovery of our business we are taking the opportunity to make investments in our team and our culture.

In the last year, we ramped hiring in a highly disciplined way focusing mostly on high leverage technical roles, we also implemented a return to office policy and upgraded our offices into new space to enhance in person collaboration. We remain extremely committed to strengthening our team and culture and ensuring EverQuote is a highly desirable place to work. As we look to the future, I'll first share some perspective on the current landscape in which we operate. Beginning with the auto insurance market. I believe we've returned to broad based healthy underwriting profitability. While several states and carriers continue to lag, most carriers have restored campaigns with wide geographical footprints and healthy budgets. The homeowners insurance market whose recovery has lagged that of auto is also beginning to see a return to healthy underlying combined ratios. Which bodes well for growing carrier demand in the year to come. The regulatory landscape was another prominent dynamic in '20 We spent much of the last year preparing to implement changes in response to a new FCC rule which the industry has referred to as one to one consent. After we implemented the requisite changes, the courts vacated the rule reverting the industry back to its pre-one:one consent state.

While many others have rolled back changes entirely, we decided to keep certain changes in place where they benefit our customers and advance our strategy. Looking ahead, based on the current administration's regulatory posture, believe that the one to one consent requirement is behind us for the foreseeable future. This favorable market backdrop aligns nicely with EverQuote's EverQuote Sharpen strategy. Over the last year, have refocused and clarified our vision to become the number one growth partner to P and C Insurance providers by efficiently delivering [indiscernible] better performing referrals, two, bigger traffic scale and three, a broader suite of products and services We oriented our 2025 planning to advance this strategy and expect to make significant progress across all fronts in the upcoming year. As we enter 2025, I can confidently say that not only did we weather the worst hard market in U. S. Auto insurance history, but we have emerged from the downturn with record performance and all the ingredients for sustained strong profitable growth in the years to come. We have sharpened our focus on P and C, allowing us to more fully serve the needs of this increasingly healthy and growth oriented market. Our execution has been improving quarter after quarter with a team that is capable, hardened and hungry.

Our teams and technology platforms have been streamlined contributing to our efficiency and enabling us to move faster in supporting insurance providers' growth moving forward. I'm incredibly proud of what the team has accomplished over the last year and look forward to carrying the momentum into 2025. I'll now turn the call over to Joseph to discuss our financial results. Thank you, Jamie, and thank you all for joining. I will start by discussing our financial results for the fourth quarter and full year 2024, before providing an update on what we are currently seeing in the auto insurance sector and our guidance for the first quarter of twenty twenty five. Our strong momentum continued into Q4 as we again exceeded guidance across all three of our primary financial metrics, total revenue, variable marketing dollars or VND and adjusted EBITDA. We achieved a record level of revenue and net income as well as a record level of adjusted EBITDA. These impressive financial results were due to three primary factors. First, we continue to experience strong execution from our operating teams.

We'll emerge from the auto carrier downturn battle hardened and laser focused on helping our P and C carriers and agents grow profitably. Second, we benefited from investments in our technology platforms, that allowed us to better leverage our data assets and drive incremental operating efficiency And finally, our strategic focus on the P and C industry has created significant operating leverage in our model. And positioned us to benefit from an increasingly favorable auto carrier landscape. Total revenues in the fourth quarter grew to $147,500,000 up 165% from the prior year period and also increasing 2% sequentially. A deviation from our normal seasonal pattern of Q4 declining sequentially from the third quarter. Revenue growth was primarily driven by stronger enterprise carrier spend. Which was up nearly 500% from the comparable period last year. Our agency operations also grew 65% year over year in Q4. Revenue from our auto insurance vertical was $135,900,000 in Q4. Up over 200% year over year. For the full year, In Q4. Up 15% year over year. For the full year, we drove record revenue in our home and renters insurance vertical of $52,000,000 up approximately 27% year over year. VMD increased to $44,000,000 for the fourth quarter up approximately 113% from the prior year period.

Full year VMD increased to $155,200,000 up 55% from 2023. Variable marketing margin or VMM which is VMD as a percentage of revenue was 31% for the full year, and as expected, moderated as we progressed through the period ending at 29.9% for the fourth quarter. Turning to operating expenses and the bottom line. We continue to be disciplined in managing expenses We have been successful in driving incremental efficiency across our operations which is expanding our operating leverage as we scale and drive top line growth. In the fourth quarter, we reported record net income of $12,300,000 For the full year, net income increased to $32,200,000 compared to a loss of $51,300,000 in 2023. Adjusted EBITDA was also a record $18,900,000 in Q4, an improvement from a loss of $900,000 in the prior year period. Adjusted EBITDA as a percentage of revenues remained at strong operating leverage and higher VMD flow through to adjusted EBITDA. For the full year, adjusted EBITDA increased to $58,000,000 compared to an adjusted EBITDA of $500,000 in 2023. We delivered strong operating cash flow of $20,100,000 for the fourth quarter. Ending the year with no debt and cash cash equivalents of $102,100,000 up from $38,000,000 at the end of 2023.

Cash operating expenses which excludes advertising spend and certain non cash and other one time charges. Were $25,100,000 in Q4, unchanged from the previous quarter. Before turning to guidance, I want to provide an update on our Current outlook for the auto insurance industry. We believe that the long term thesis of insurance advertising spend shifting to digital channels remains firmly intact. And remain optimistic that the benefits we are seeing from the auto insurance recovery will continue this year. With auto premiums up over 40% since we believe that auto carriers have largely achieved underwriting profitability and are broadly focused on growth, with digital channels representing a preferred avenue given the ability to more specifically target desired consumers. At the same time, the rate of increase in auto insurance premiums are forecasted to return to more normalized levels in 2025. Which we expect will lead to our revenue growth rates also normalizing after the first quarter. Now turning to guidance for the first quarter of twenty twenty five. We expect revenue to be between $155,000,000 and $160,000,000 representing 73% year over year growth at the midpoint. We expect VMD to be between $44,000,000 and $46,000,000 representing 46% year over year growth at the midpoint.

And we expect adjusted EBITDA to be between $19,000,000 and 21,000,000 representing 163% year over year growth at the midpoint. We also want to share an update with you on our investment plans for 2025. Last fall, we outlined that once we had addressed operational complexities associated with transitioning our operations to conform to one to one consent requirements, we plan to increase investment in our technology and data assets in the second half of twenty twenty five to position EverQuote for long term growth. As a result of the eleventh Circuit's decision to terminate this regulatory change in late January, we have already started redeploying capacity and management attention to focusing on accelerating investment in key strategic areas. This includes leveraging AI capabilities to improve existing offerings, develop new products for our insurance providers and drive greater operational efficiencies across our entire organization. We believe these key investments are essential and positioning EverQuote for strong future revenue growth with expanding profitability. As we make these investments, we will continue to be disciplined in balancing incremental [indiscernible] to generate adjusted EBITDA margins at or near current levels. In summary, we delivered an outstanding 2024 and continue to drive record results across all of our key financial metrics in the fourth We emerge from the auto insurance downturn as a stronger company with a refocused strategy efficient cost structure and a leading market position.

As we look into 2025, we are very excited about our ability to continue to leverage our traffic expertise data assets and technology to support our insurance providers and successfully growing their business. Before turning to Q and A, we want to take a moment to thank our team for their hard work and dedication this year. And for our shareholders for their continued support. Management remains laser focused on driving growth, profits and long term shareholder value. Jamie and I will now take your questions.

Thank you. We will now begin the question and answer session. Our first question comes from the line of Michael Graham with Canaccord Genuity. Your line is open.

Thank you and congrats on the awesome quarter. Just wanted to ask two questions. First on your guidance I know you referenced premium growth kind of slowing down. I think I saw some stats that the market was expecting sort of 8% growth in premiums relative to 17% last year And you sort of referenced after really strong growth in Q1, you expect growth to slow down a little bit in the balance of the year. Can you just spend a moment maybe just trying to help us understand the overall premium market. And then I have a follow-up after that. Thanks. Thanks, Mike, for the question. So just giving you context on the environment. So I guess the the comments you're referring to on a script gave the backdrop of we've had 40% plus growth for the carriers in auto insurance premiums in 2022 through the end of last year. Providing a very healthy backdrop for the industry where carriers are getting to underwriting profitability generally speaking and getting stability broadly in a broad geographical footprint. So as we think to this year, the context to last year is last year we had 74% growth, which obviously extraordinary top line growth.

We see that continuing into Q1. If you look at the midpoint of our guide, What we see is, as we start to look through the last three quarters of the year, we'll see some we'll see normalization of our of our growth rate. And how exactly that plays out, it'll probably look to two things. One, you'd say normalizing, does it sort of average more towards our long term growth for the last three quarters, the year would be one? And the second thing we'd look to is the seasonal pattern. And as we've talked about in the past, the seasonal pattern is never perfect in EverQuote given this various things can happen in the broader macro sense that impacted But what but that being said, it is a tool we use here in internally and we've shared it with you and other analysts, which is as follows, which is Q1, as you start the year, tends to be from Q1 to Q2, usually have a a sequential decline, single digit percent, low single digit percent. Q3 tends to be sequentially up. Mid to high single digits and Q4 tends to be down sort of mid single digits. I think about that normalized growth rate for the rest of the year on average, overlaid with that seasonal pattern to give you a sense of top line. [indiscernible] Okay.

That's helpful, Joseph. Thank you. And then the other one I just wanted to ask is on your traffic operations. You referenced kind of the ability to scale traffic a few times. You referenced some investments there. I just wonder if you could add a layer of depth around some of the things that are working for you there. Yes.

So there's a number of things. First, I'd just point to the the team's operational rigor is like continued to get better and better over the course of the volatility the market's experienced over the last couple of years. Where we've had to react to changes, quite often. And I think we've developed a set of sort of operating norms that allow us to really manage the business tightly in a dynamic environment like that. Number two, Mike, is the traffic bidding platform. So we have this ML base traffic bidding platform that we've talked about before that we've been kind of building out over the course of the last couple of years. This has really automated and made more effective a lot of our traffic bidding. And that just continues to get tuned and improved with more data and more work with every passing quarter. And so that's been a big part of the team's success. Beyond that, it's just continuing expand channels, partners where we see opportunity to continue to grow. And as monetization has come back into the marketplace, it has unlocked channels that for a period of time were less profitable for us. Thanks, Mike.

Our next question comes from the line of Cory Carpenter with JPMorgan. Your line is open.

Hello, good afternoon. You made a comment in the prepared remarks about maintaining some of the one on one consent. Changes despite the order meeting stages. Hoping you could kind of elaborate on that and the rationale And then maybe Joseph for you relatedly just now that that one on one consent was stayed, but you're still maintaining some of it. Just how should we think about the impact that's going to have on financials relative to what you kind of framed last quarter for us? Thank you. Thanks, Corey.

I'll take the first part of the question.

So, yes, the whole A lot of the changes related to one to one consent really about putting the consumer giving the consumer a bit more control over the outreach that they receive The net result of that is really higher quality connections from the perspective of the agents. So if they now win the lead and the agents and the consumers opted in more explicitly and or hasn't, there's less competition on that consumer, the performance of that lead is going to be higher and it's a better consumer experience. So So there's an aspect of it, which is really a win win for both sides of the marketplace. Now if you sort of take a step back, EverQuote strategy, we have a leading position with local agents in the market. We've been investing in extending that leadership position. And a big part of that is not only being the largest but also providing the highest quality product to the customer. And so some of the changes that we implemented through the one to one consent testing enabled us to really improve the quality of the product we were delivering to the agent.

And we were able to optimize it to a point where we were able to do so with minimal or sort of tolerable trade off to our economics. And so where we found these sort of win win kind of pockets of changes that we implemented, we have decided to leave them in place and continue to build around them in sort of very much in line with our strategy.

And Corey, I'll address a little bit on BMM percentage for you. So So just give some context, Q4 was just under 30%. We said things would go towards the high 20s and we just came into that in Q4 little over 29.5%. You look for our guide for Q1, it implies sort of 28%, 20% to 29% range sort of midpoint 28.5 So if you look at the impact of what Jamie just described, it's keeping some of the one to one in place as we continue going forward, we see there's an opportunity to do that. It's sort of a modest impact to our margin. And also looking at how do we bring quality more broadly into our traffic operations, so we think about building stronger long term net impact of that is we'd say VMM margin sort of assuming in sort of in the high 20s for as we go past this quarter, 8% to 29% now, so it stays in the high 20s. As we look out for the rest of the year is our current view.

Our next question comes from the line of Zachary Cummins with B. Riley. Your line is open.

Hi, good afternoon.

Just double clicking a little more on on the Vacation of the FCC's one to one consent rule acknowledging that you're keeping some of the standards in I was just curious of some of the feedback that you've been getting from carriers From my understanding, some carriers are still wanting to maintain some of those standards even with the ruling being vacated So that's not accurate, Zach. The majority of the carriers, the requirement that the carriers have put out is that [indiscernible] partners, their providers remain in compliance with with the laws. We've had no major carriers try and impose anything beyond that. I do think there are as we have concluded, I think some of the agents and probably some of the carriers saw through the data the limited data they had or some of the testing data late last year, that you can generate a higher quality lead product by implementing some of the one to one consent sort of mechanisms that folks rolled out. And so I think there is interest and appetite both from the agents and from the carriers themselves to continue to receive this higher quality product and benefit from it, and there's some willingness to pay for it too.

And so this is kind of a path that we've chosen to follow is to maintain some of these changes in effect. Maintain some of the sort of pricing increase that has come along with the higher performing, higher quality product. And and just move forward with the requirement or without, at least on portions of our traffic. Understood. That's helpful. And then just my one follow-up question is, can you speak to the feedback you've been getting from just the broader set of carriers as they go into 2025? Seems like underlying profitability is better across the board here. So just curious of what you're hearing from maybe the enterprise side of the business versus maybe some of the agent led channels? Yes. I would say that it's somewhat consistent for the first time, I think the agent led channels and the enterprise, the direct carriers are kind of converging.

My sense is we've returned to broad based healthy underwriting profitability.

There are a handful of states, a handful of carriers, small handful that are lagging. But most are really back to a pretty wide geographical footprint healthy budgets in auto, even homeowners, which was lagging auto for a bit. If you look at some of the latest prints, you're seeing a return to healthy underlying combined ratios in home as well. So I think by and large, the orientation swinging heavily towards growth. I think we've seen the sort of profitability box checked across much of the market, and now the focus is back on growth. Understood. Well, thanks for taking my questions and best of luck with the rest of the quarter.

Thanks, Zach. Thank you.

Next question comes from the line of Mayank Tandon with Needham and Company. Your line is open.

Thank you. Good evening. Congrats, Jamie and Joseph on the quarter. Well done. I wanted to just get a little bit more of an understanding in terms of the underlying drivers. So could you unpack the growth between traffic and RPQR? And just would be curious to hear thoughts on monetization what is driving the growth there? Is it more bundling and or is it more like pricing? Any sort of details you can provide on some of the underlying drivers behind the growth?

So I think it's been a balance growth story over the last year. So we've benefited from growth both in our consumer volume as well as in monetization. I think if you had to sort of look at the scale between the two, the balance would tip a bit in favor of monetization. But we had double digit consumer volume growth in 2024 across auto and home. So it's being really driven by both of those things. And there's a compounding effect when you have both volume and monetization growing and let's say you get the kind of growth that we produced last year, 70%, 80% growth Got it. That's helpful color. And then maybe I'll switch over to the balance sheet. Obviously, the balance sheet is in very healthy shape. So any thoughts, Joseph, around capital allocation, I know you've done M and A in the past. What is your thought process around potential acquisitions? You look cash. Sure.

Thanks for the question. So I'd say, when we look at the balance sheet, obviously, put it in context, we're pleased where we ended the year $102,000,000 in cash, up from about $38,000,000 in the year before. So I think it speaks to the progress in the business in driving cash flow. And the leverage we've created in the model. So we're pleased with that. As we think about how that impacts our investment and use of capital, That's why I touch on three areas for you.

So first, to think of organic investment that we're doing in the business as we start to think about the types of investments we do, we're starting to adopting a sort of a medium and longer term time horizon. When you have cash in the balance sheet, you can start to think in several quarters about how investments in how we can make significant investments in things, particularly in our technology platforms that will have helped really build our competitiveness over time. So that'd be the first important one I'd highlight Second one I'd highlight is on acquisitions. I think you touched on it We have seen more interest in M and A opportunities coming to us. I think we'll continue to see that. For us, it's very much guided by the strategy though that we which is we are focused on the P and C market.

As we've mentioned in our prior comments, and we were together in January, Mike, that we did a long term update of our strategy last summer. It was very much focused on validated around P and C and we'll stay we believe we'll stay focused to those areas And we'll also have the discipline on the financial side as we look at acquisitions that very much looking at are they accretive on the financial side or they're driving incremental cash flow. So that criteria will continue to exist. No immediate plans, but obviously we'll continue to look at opportunities and we expect to see more as we progress through the And I guess the third area I'd say more broadly is how do we think about building shareholder value in other categories.

And things like buybacks could make sense at some point as well. Obviously, we're mindful of balancing buybacks with how it impacts our our public float etcetera, but certainly that'd be another lever we can look at as well. As we progress through this year, I think you'll see us talking more about how we'll think about capital investment and allocation over the medium time horizon.

Got it. Good position to be in though. Congrats again.

Thank you. Thanks, Matt. Thank you. Next question comes from the line of Jed Kelly with Oppenheimer. Your line is open.

Hey, great. Thanks for taking my question. And great job, awesome year. Just kind of going back to I think it was to Mike's question, Joseph, talking about kind of the balance of the year to keep kind of get to that normal seasonal cadence.

Kind of implies like the year over year growth rate in the back half kind of I don't know, is high, maybe low double digits Is that the right way to think about it? Or do you kind of expect this market to continue to grow? And then just I guess as a question for Jamie strategically and maybe following up on the last question. As you kind of hundred million dollars over $100,000,000 in cash now, How do you think about making the business maybe less volatile as we kind of exit this period where the industry is just over earning.

Thanks.

So I'll start with so thanks Jeff for the question. So I'll start with your first one, which is on how we think about growth over the balance of the year. And back end versus the start of the year. And so not going to get too into specifics.

We are giving guidance for Q1 and not for the year. And so and I think I guess I'll say at a high level is we feel it's a healthy industry. We feel it's a favorable environment for we think digital channels will continue to be a preferred approach for carriers as they come back in growth mode given the ability to target reason we're not giving specifics is there's we think there's sort of puts and takes in terms of how the carriers will come out of recovery. Some states can come on faster, some could come slower. California being the big wildcard right now, how carriers make incremental moves, etcetera. So those are things that will factor into how quarters actually play out in practice. The guidance we try to give you is as we think about the balance for the rest of the year, what we said to Mike is, sort of normalizes towards our long term growth rate on average. Maybe some quarters are higher, some quarters are lower, we would expect. And also consider where you are on the comps. Is the back half of the year, as you point out, you have some comps that are much stronger like Q4 of twenty twenty four was seasonally high.

It actually was up from Q3. Normally it'd be down. So that may result in mathematically a lower year on year comp there.

So those are the things I would think about, but I can't give you more specificity than that. Given we're not giving guidance for the full year.

Yes. And Jed, to your question about, I guess, stability I think there's an element There's an aspect of this which is we've gone through 2022 to 2023. I mean, this is like literally a sort of historic period of volatility for the industry. If you look back before that, the business was quite a bit more stable and we would expect things to sort of normalize. So I think the aberration that was 2022 and 2023 is is not likely to sort of persist in perpetuity. Now that being said, I think there's some lessons learned and we have to take actions to ensure that we've got the stability we need build this thing for the long term.

So to that end, that probably point to a couple of things. The first is strategy contemplates going deeper in P and C. And so we want to be the number one growth partner to P and C insurance providers. And that can mean a number of different things, but part of that is getting beyond kind of the the concentration in auto insurance lead gen, right, to begin to build out some of the non auto verticals, so continuing to grow the homeowners vertical, And then within the P and C umbrella, I think you've got customers sort of asking or trying to pull out of us additional products from a vertical standpoint, whether that's some of the more ancillary products like motorcycle or boat or RVs or it could be small business commercial. But I think you'll start to see us begin to broaden the portfolio in the sort of along the vertical axis?

And then we are going to continue to invest in more products and services that go enable us to go deeper with our existing customers, using the tech and data advantage that we have. And our goal is to become the indispensable growth partner to these carriers A good example of this that where we're sort of coming along now is in the agency business. We used to primarily just sell leads to agents. Now we have a broader suite of offerings for these agents. We're building stickier, deeper relationships We're kind of evolving from more of a transactional vendor to a much more strategic partner. And that's that's the direction that we're headed.

Right? So I think if we just execute the strategy as is, hopefully we'll have a stable market for years to come, but the next time we in sufficiently different that will be able to get through it less volatility the next time around.

Thank you. Very helpful.

Our next question comes from the line of Ralph Schachart with William Blair. Your line is open.

Evening. Thanks for taking the question. First, Jamie, just on the products that you're contemplating this year, maybe some more color you can provide just in terms of how we should think about it both from your carrier partner side as well as the consumer side and how you see the quick advancements in AI or Gen AI augmenting your product approach, And then Joseph, just a clarifying question. I think in the script or Q and A, you talked about EBITDA being near current levels for 2025. Is that assuming on a percentage basis and should that be fairly a 2025 level? Thank you.

Sure. So, Ralph, with respect to your first question on on sort of like products, I touched on a couple of them. I think there's from the consumer lens, it's beginning to sort of contemplate further investment in our non auto verticals. As we look at the carriers A lot of our efforts right now are focused on using AI machine learning to help carriers bid more efficiently into the marketplace. We have a tremendous amount of data that's proprietary to EverQuote about consumers' historical shopping behavior that we can use to help carriers bid more effectively. And a lot of carriers are now beginning to actually turn over their bidding process to us through these smart bidding solutions that we're offering And that's an area that we'll continue to invest in this year.

With agents there's an aspect of it, which is also related to bidding and help agents bidding for traffic a bit more effectively, but it's a bit broader with the agents. Like the agent has to do a lot of different things to grow their business. And so we're delivering them leads, we're beginning to package some value add services around those leads, introduce new products sort of ancillary to the lead products. And so the vision there is to really be this one stop growth shop for the localization. And then with regards to your question on EBITDA margins, let me give a little context. Ralph, So If you look at what we've done with EBITDA margins over the past year, if you go back to our who are doing this call a year ago, you would say, if you look at the rearview mirror, we had negative EBITDA the course of last year, we went from zero to adding the year we added average 11.6% on 2024 for EBITDA margin. Q3 was around was 13%, Q4 was a little line of value. 12.8%. So I think we made a lot of progress in EBITDA margins As we look to this year, you look at Q1, our guide sort of implies 12.5% or so give or take at the midpoint.

And so as we look forward to this year, we're saying hey, assume we'll keep EBITDA margins at a near current levels for the rest of this year. As we think about the second half of the year, in our prepared remarks, we talked about investment plans for second half of the year.

So we see just to give some context in that, we talked about investment plans in our in the fall and our November call saying once we got through FCC, we expected to start making incremental investments in the second half of twenty twenty five to really start focus on building our longer term advantage further. Particularly around on the technology side, investments in AI and that we have the FCC behind us, after them initially expected, and we're now shifting to those plans now. So we think you'll we'll expect to add more investments to get to the back half of the year.

But we'll still be disciplined in doing it. And that will be how we think about balance against incremental OpEx with maintaining EBITDA margins at any other current levels. And obviously, if you look at context where we ended last year, the average of 11.6% was twice what we ever achieved at our peak during pre downturn levels. So we've made good progress and we'll continue to make good progress And just the guidance for this year is sort of keeping maintaining those levels through the year. Obviously, there'll be some it won't be perfect, I would say, quarter to quarter as you have seasonality, you'll see some fluctuation I would expect. [indiscernible] Okay, that's helpful. Thanks, Jamie.

Thank you, Ralph. Appreciate it.

Our next question comes from the line of Jason Kreger with Craig Hallum. Your line is open.

Great. Thank you guys. Just wondering if you can maybe bifurcate your outlook across the low agent versus the direct market, especially now that TCPA has been vacating lot of the bigger captives didn't grow as rapidly as some of the other carriers last year. So just curious if if you think that can be a bigger growth profile this year for your agent business?

Thanks, Jason. It's a good question. So over the last couple of years, I think you saw the direct carriers pull back quicker and then reengage sooner as well. But we have started to see the local the agent based carriers kind of restoring profitability and restoring more support for agents and encouraging agents growth as we sort of exited last year and turned the corner into this year.

So I think Like I said earlier, there's been a bit of a convergence. I think all carriers now or say for a few exceptions are generally growth minded. That includes the captive agent based carriers and the direct carriers.

We've of our these businesses really accelerated over the course of last year, the direct business and the local agent business.

And so they're both entering this year from a position of strength. And I would expect both to generate healthy growth again this year. With respect to the local agent piece, I think the interesting thing there is that we've got multiple shots on goal in terms of driving growth, right? It's not just like it used to be really primarily just focused on leads and leads kind of we need to generate more traffic to drive more growth. I think as we begin expanding into some of these ancillary products and services, you've got multiple dimensions with which to grow the agent base. And that will be an evolution. Over the course of the next couple of years as we continue to sort of develop ship and scale these products.

And then maybe just a follow-up as you were talking about kind of leads in traffic. I'm just curious from a VMM perspective, if there are in I'm sorry, if there are external factors as you go across 2025, is we've started to hear maybe like more media owners investing in traffic acquisition. So could that be at least a modest tailwind to VMS as the year scales?

You look at the traffic landscape, obviously, it certainly does it certainly has a direct impact on our BMM percentage I guess I wouldn't point any one specific thing that would be sort of positive and negative.

Or negative. As we've seen progressing through last year, there's puts and takes that happen in any given quarter. And so what you described could be a positive. Can be something else on the other side that kind of balances. So When we thought about our planning here internally, and the comment I gave earlier on the Q and A was should you think about BMM margin for the year, you see where we are in Q3 Q1 guidance, which is 28%, 29% think that's the high 20s is probably the zone presenting about the rest of the year.

Driven by the two things we've been doing. One is maintaining that exclusive one to one traffic for select agents who see the value in that premium traffic. And second, we're broadly investing in quality as we think about how to build a longer term relationship with our clients in quality is a part of it. So how that factors out, certainly what you described could be a benefit [indiscernible] Other things may counterbalance and we'll see as the year progresses.

Great. Thanks, guys. Thank you, Jason.

And our last question comes from the line of Gregory Peters with Raymond James.

Your line is open.

Hey, thanks for taking my question. This is Mitch Rubin on behalf of Greg Peters, My question today on free cash flow. You give some color on your outlook for 2025?

Any headwinds or other moving parts you could go over?

Sure. So just in our model, as we've talked about since we exited our health business in 2023 and our broader strategic realignment, adjusted EBITDA is a good proxy for operating cash flow in the business. And you saw if you look through 2024, quarter by quarter you had a pretty good conversion adjusted EBITDA to operating cash flow.

The wildcard where it goes slightly above 100% or slightly below 100% is really working is collection on payables from carriers versus when we pay out our own receivables from carriers versus when we do our own payables. But except that minor fluctuation, it's a very good proxy for operating cash flow. In 2024, we expect to continue to be in 2025. As we think more broadly taxes will become a consideration as we go further out. For this year, taxes are relatively modest. Last year, they were like 5%, so pretty modest overall in terms of our business. And you think about the back half of this year, we're still doing we progress through this year, it becomes high single digits, so not a meaningful impact on that working capital adjustment I described.

For 2025. If it goes to 2026, we'll talk more about tax we get further into and we're doing work on it now. But again, EBITDA is a very good proxy for operating cash flow now Thank you. That's very helpful. And my follow-up is how do you see the delay of the FCC rule change impacting your expenses?

So on the maybe I'll talk about are you talking to cash operating expenses or are you referring to sort of our traffic Yes, the cash operating expenses. Yes.

So I'd say cash operating expense is really not an impact. You looked in Q3, cash operating expense were around $25,000,000 Q4, they're around $25,000,000 unchanged.

If you look at what's implied by our guidance for Q1, they'll generally be in that zone maybe moving up a bit. As we get into Q2, we expect to move up a bit with UF costs for start of the year and benefits and things flowing through. And I think the back half of the year, we expect incremental cash operating expenses from those levels. As we invest in new areas of technology, further to build our advantage longer term.

As I referenced in my prepared remarks, we're going to be disciplined in how we do that such that we continue to sort of maintain that EBITDA margin at a near current level, so that 12%, 13% level.

So as you think about what that means for how much they'll grow in the second half of the year, the wildcard is How we see revenue growth in VMD precisely come through we'll see incremental expense in the second half, but again, it will be guided by being sure we're also trying to maintain that adjusted EBITDA margin as we progress through the year.

Thank you so much for the responses. Thank you, Mitch.

This now concludes our call for today. I will turn it back to management for closing remarks.

Great. Well, thanks everyone for taking the with us this evening. And for those of you who have kind of been following us for a while, I hope and I certainly think you'll appreciate This last year really punctuated the completion of of a multiyear transformation of the business.

I started out at the top by sharing that that EverQuote entering this year would be virtually unrecognizable to EverQuote from a couple of years ago. And bring this to life, I'll just share a few data points.

We exited last year with close to half the headcount with which we started 2023.

So we cut headcount by nearly half and expenses as well. We grew while doing that, we grew by 70% plus year over year last year to cross the billion dollar revenue milestone for the first time That enabled us to go from breaking even roughly on an adjusted EBITDA basis to nearly $60,000,000 of adjusted EBITDA last year with great cash flow, with positive net income. And as a result, we went from a relatively modest balance sheet to $100,000,000 now on balance sheet with no debt. So the state of the business is strong. And this is the EverQuote of the future. It's a company that's focused on helping customers win on profitable growth, on building the best team in the industry by far, on leading the insurance industry and developing technology and AI solutions to help providers grow in the digital age. So this is really the beginning of our next chapter and we appreciate your interest in being along Ladies and gentlemen, this concludes today's conference [indiscernible]