Over half of current sales are from new products launched in the last couple of years, driving continued growth.
The company remains committed to aggressive new product introductions and innovation, maintaining marketing spend despite external uncertainties.
Tariff surcharges have been implemented on some dealer direct product categories, with current guidance assuming a 10% Vietnam tariff; minimal impact on profitability is expected this quarter, but a larger impact could occur in Q1 if tariffs persist or increase.
The company is actively seeking alternative suppliers in other Southeast Asian countries and globally to optimize its supply chain in response to dynamic trade and tariff environments.
Near-term operating margins are expected to be slightly diluted by tariffs; if tariffs increase beyond 10%, the impact will be more significant, but the company aims to minimize passing costs to consumers by working with value chain partners.