Invesco Next Gen Media and Gaming ETF Price & Performance (GGME)

Netflix retained a 35% share of South Korea's premium streaming market in 2024, closely followed by domestic rival Tving at 34%. The two platforms dominated new subscriptions and viewership, accounting for 70% of premium VOD content consumption. Netflix's success was bolstered by hit shows like 'Squid Game' and strategic partnerships.1

South Korea's streaming market saw Tving rise to a 34% share in 2024, narrowing the gap with Netflix's 35%. While Netflix led with 7.8 million subscribers, Tving's growth highlights increasing competition. Domestic platforms like Coupang Play also showed promise, emphasizing the dynamic nature of the Korean streaming landscape.1

Premium video-on-demand consumption in South Korea grew 18% in 2024, with audiences streaming 131 billion minutes. Netflix and Tving together captured 80% of new subscriptions. Netflix's dominance, supported by original content and ad-supported partnerships, reflects its continued global expansion, despite rising competition from local platforms.1