Acushnet Holdings Corp. Price & Performance (GOLF)

During today's call, after the prepared remarks, we will have a Q and A session. Now my pleasure to hand over to Sandra Lennon, Vice President of MP and A and Investor Relations. Good morning, everyone. Thank you for joining us today for Acushnet Holding Corp. Fourth Quarter and Full Year twenty twenty four earnings conference call. Joining me this morning are David Marr, our President and Chief Executive Officer and Sean Sullivan, our Chief Financial Officer. Before turning the call over to David, I would like to remind everyone that we will make forward looking statements on the call today. These forward looking statements are based on Acushnet's current expectations and are subject to uncertainty and changes in circumstances. Actual results may differ materially from these expectations. For a list of factors that could cause actual results to differ, please see today's press release the slides that accompany our presentation and our filings with The U. S. Securities and Exchange Commission. Throughout this discussion, we will make reference to non GAAP financial metrics including items such as net sales on a constant currency basis, and adjusted EBITDA. Explanations of how and why we use these metrics and reconciliations of these items to the most directly comparable GAAP metric can be found in the schedules in today's press release the slides that accompany this presentation and in our filings with The U. S. Securities and Exchange Commission.

Also note that references throughout this presentation to year on year net sales increases and decreases are on a constant currency basis unless otherwise stated as we feel this measurement best provides context as to the performance and trends of our business. And when referring to year to date or full year results or comparisons, we are referring to the twelve month period ended December 31, 2024 and the comparable twelve month period in 2023. With that, I'll turn the call over to David.

Thanks, Sandra, and good morning, everyone. As always, we appreciate your interest in Acushnet and look forward to sharing our 2024 results and future outlook today.

Starting on Slide four, the company delivered fourth quarter sales of $445,000,000 up 8% for the period. And adjusted EBITDA of $12,400,000 Strong golf equipment sales led by Titleist GT Metals and double digit gains in gear drove this growth. And our team did good work balancing healthy at once demand while also preparing for several first quarter product launches. To full year results, Acushnet achieved sales of $2,460,000,000 in 2024, a 4% constant currency gain adjusted EBITDA of $4.00 $4,000,000 a 7.5% increase for the year. Associates who make up Acushnet including our longest serving teammate who works in golf ball operations, and next week celebrates his fifty fifth anniversary with the company. To underscore key themes of 2024, our team generated terrific momentum in Titleist Golf Equipment, which increased net sales 7% for the year. Titleist golf ball sales in 2024 grew 4%, which is noteworthy given this followed the 2023 Pro V1 launch year, when ball sales increased double digits. We generally expect second year sales to be down slightly due to the timing associated with our two year product cycles. Our strong golf golf performance in 2024 was fueled by balanced growth across our Pro V1, and performance models and strong adoption throughout the Pyramid of Influence.

Titleist golf clubs also posted strong results in twenty twenty four with overall sales up double digits and growth in all regions led by The U. S. And Japan. Our SM10 wedge launch in Q1 and GT Metals launch in Q3 were well received and these franchises are in great shape as we start the 2025 season and also plan for the new putter and iron launches.

Our Gear segment posted 5% growth for the year, led by gains in our travel category, again, growth was led by The U. S. Market which was up double digits.

FJ sales were off 2% for the year with gains in The U. S. More than offset by declines in international markets. FootJoy has done good work navigating what has been a correcting footwear and apparel market effectively managing inventories and leaning into high In doing so, FootJoy delivered improved bottom line performance in 2024. Despite a top line decline. [indiscernible] in our other category, which is comprised of Titleist Apparel and Shoes, the key 2024 themes are continued growth of Schuh's Golf in The U. S. And UK and softness in the Asia specific Titleist Apparel market. Acushnet's strong financial performance in 2024 supported ongoing investment across our business and the company's commitment to returning capital to shareholders. For the year, dividend and share repurchases totaled $227,000,000 bringing our total return over the past three years to more than $8.50 And furthering this commitment to shareholders, I am pleased to announce that Acushnet Directors have approved a 9% increase to our quarterly dividend payout in 2025 to $0.235 per share. This marks the eighth consecutive annual dividend increase since the program was initiated in 2017. As Sean will discuss, we have also increased our share repurchase authorization. These actions reflect the Board's confidence in Acushnet's ability to execute and generate cash flow and their positive outlook towards the company's leading position within the golf industry.

As you will continue to see, we are focused on investing to position the company for future growth, while also returning capital to shareholders as appropriate. Now looking ahead to 2025, starting with a few industry data points that inform our planning and outlook. In The U. S. Market, rounds increased 2% in 2024 to a record $543,000,000 Noteworthy is that these rounds were played across some 16,000 golf courses, a supply that is down about 1,500 courses since February. Driving this participation growth is a golfer base $1,500,000 net gain represents the largest single year increase since February and the number of beginners topped 3,000,000 for the fifth consecutive year in a row. Given these metrics, it is not surprising that 70% of public facilities rate their financial health as good or excellent, versus 23% in 2016 and eighty percent of private golf courses report good or excellent financial health Participation in The UK, Canada, Korea and Australia. Japan play has grown 10% during the same period. Healthy golfer participation and in particular the strength of a dedicated golfer are the foundation for our perspective on the state of the global game particularly in The U. S. Looking outside The U. S, we are planning for growth, however, continue to take a measured approach for while golf participation has been resilient The macroeconomic backdrop in key regions continues to be more challenging.

We remain confident in our ability to execute against our priorities and what we can Starting with our growth plans for golf equipment, we are excited about new Pro V1 and Pro V1X golf ball models and expect increases across all regions. The first Pro V1 was launched twenty five years ago and the past quarter century has been defined by innovation and our team's commitment to continuous improvement. While early in the season, Pro V1 usage on worldwide tours is up 77% the nine times the nearest competitor. We are enthused about our opportunity and our team has developed some great campaigns to tell our story in 2025. For Titleist golf clubs, we carry healthy momentum into the year and expect to benefit from recent investments to our product development engine, and expanded fitting networks across the globe. While our first quarter launch calendar is smaller than last year's, as is the case in odd numbered years, look forward to launching new Titleist GT hybrids, GT1 Metals and a new lineup of Cameron Studio style putters to start the season. Following the new irons later this year. We also expect growth from our Gear segment led by new Titleist products and the continued development of our ClubGlove travel franchise in 2025. [indiscernible] We are confident in our outlook for FootJoy, which anticipates a strong product pipeline and higher concentration of premium performance footwear products like Premier, Hyperflex and Quantum Golf shoes leading to improved profitability.

Expect FJ sales to be roughly flat for the year with organic growth offset by reduced closeout sales and strategic product line rationalization. After recent period of correction in global golf footwear, we see a healthier environment in 2025. [indiscernible] support of these priorities and longer term growth opportunities, we plan to make several strategic investments in 2025 to build out our global fitting network for golf equipment, footwear expand the reach of our B2B and D2C capabilities to new regions and invest in the future of the Titleist Performance Institute or TPI, where we see expansion opportunities in the coming years. And we are pleased with recent capital investments in golf equipment R and D and operations and are confident these projects will fuel enhanced innovation, product development, and golfer connection capabilities, core attributes to the long term success. Of Titleist Equipment As noted on our last call, we recently completed the transition of our footwear manufacturing from China to Vietnam and expect this will lead to greater product development capabilities and a more durable supply chain. As Sean will address, we are also in the process of implementing a new global ERP system. Collectively, we expect these investments to support our future growth plans and generate increased operating leverage over the long term.

And in summary, we are optimistic about the structural health of the golf industry, and are focused on expanding our momentum in the Titleist Golf Equipment segment strengthening our gear and FJ Wearables businesses and investing in key initiatives that will pay dividends over the next several years. I have confidence in the Acushnet team and their ability to provide dedicated golf with leading products and services as we seek to build long term value Thanks for your attention this morning. I will now pass the call over to Sean. Thank you, David. Good morning, everyone. To begin, I'd like to discuss a few items that have impacted the 2024 financials. First, as we discussed last quarter, I want to highlight the combination of our previous Titleist golf balls and golf club segments into Titleist golf equipment segment. This new reporting structure best reflects the way in which we are now managing and allocating resources to the golf equipment business. As you can see in today's earnings release, we will still provide net sales detail for golf balls and clubs within the financials. Next, the company made a change in accounting principle related to presentation of distribution moving these costs from SG and A expense into cost of goods sold.

Distribution expense is a cost essential to the fulfillment and delivery of our products to our customers and as such is more meaningfully presented as a cost of sales rather than SG and A. This presentation change also makes our financial statements more comparable to some of our closest industry peers. The impact of this change for 2024 and 2023 has been included in today's earnings release. Lastly, I want to point out that we recorded a one time benefit to our income statement associated with a change in the company's paid time off policy or PTO totaling approximately $18,000,000 in the fourth quarter. The amount of the benefit that is included in gross profit SG and A and R and D is $7,000,000 $9,000,000 and $2,000,000 respectively. The total amount has been excluded from adjusted EBITDA as noted in our reconciliation. Now turning to our 2024 financial results. Fourth quarter net sales were in line with our expectations and up 7.9% when compared to the fourth quarter of twenty twenty three with higher net sales across all reportable segments. Adjusted EBITDA was $12,400,000 approximately $14,000,000 better than last year's fourth quarter. Looking at our segments, Titleist Golf Equipment was up 7.4% in the quarter, largely due to higher sales volumes of our recently launched GT drivers and fairways along with higher average selling prices.

These increases were partially offset by lower volumes of our second model year irons. FootJoy net sales grew 1.9% during the fourth quarter driven by higher volumes in footwear. Golf gear net sales increased 17.3% driven by higher sales volumes in travel product categories, and golf gloves. Looking at the full year results in 2024, net sales and adjusted EBITDA increased 3.97.5% respectively with net sales increases in our Titleist golf equipment and golf gear segments. Turning to results by region on Slide seven. In the fourth quarter, we saw net sales growth across all regions except Japan. In the full year, The U. S. Led the growth, up 7.2% in EMEA, Rest Of World and Korea were slightly up during the year. Japan was down 3.5%, as higher net sales in Titleist golf equipment was more than offset by decreases in other categories. Overall, fourth quarter gross profit of $2.00 $8,000,000 was up 27,000,000 or 15.2% compared to last year's fourth quarter with increases across all reportable segments. Reported gross margin of 46.7% was up 300 basis points. The impact from the one time PTO benefit was 150 basis points on gross margin for the quarter. Gross profit for the full year was $1,200,000,000 up 6% or $68,000,000 primarily resulting from increased volumes in Titleist golf equipment and golf gear.

Gross margin grew to 48.3% up 130 basis points from last year primarily driven by a favorable product mix shift. The impact from the one time PTO benefit was 20 basis points on gross margin for 2024. SG and A expense of $193,000,000 in the quarter, increased $9,000,000 or 5% compared to the fourth quarter of twenty twenty three and includes a $9,000,000 benefit related to the one time PTO adjustment. SG and A expense of $8.00 2,000,000 for the full year increased $46,000,000 or 6.1% from 2023 and includes the $9,000,000 PTO benefit The increase was primarily due to $18,000,000 of restructuring costs related to our footwear manufacturing move to Vietnam, which is included in operating income but added back for adjusted EBITDA purposes. The increase was also impacted by higher employee expenses including the support of our golf equipment fitting initiatives higher information technology related expenses, and higher A and P expense related to new product launches. [indiscernible] Interest expense was up $11,000,000 for the full year due to an increase in borrowings and a higher weighted average interest rate in 2024. Our full year effective tax rate was 19.2% up from 17.8% last year. The increase in ETR was primarily driven by changes our jurisdictional mix of earnings as well as changes in our valuation allowance.

We to our balance sheet and cash flow highlights. Our balance sheet and cash flow positions continue to be very strong allowing us to execute our capital allocation strategy. With ongoing investments in the business and return of capital to shareholders being our highest priorities. Our net leverage ratio at the end of '24 was 1.8x. Our inventory levels remain healthy and were down $40,000,000 or about 6% from year end 2023. Capital expenditures for 2024 were $75,000,000 slightly lower than our $80,000,000 expectation for the year. As David noted, in 2024, we returned roughly $227,000,000 to shareholders, $54,000,000 in cash dividends. Today, we announced an increased quarterly dividend of $0.235 per share which will be payable on March 21, to shareholders of record on 03/07/2025. During the fourth quarter, we repurchased [indiscernible] for $30,000,000 bringing our full year repurchases to approximately 2,700,000.0 shares for a total of $173,000,000 On February 13, 2025, our Board of Directors increased the share repurchase authorization by an additional $250,000,000 bringing the total authorization to 1,250,000,000.00 since the share repurchase program was established in 2018. As of 02/21/2025, the remaining share repurchase authorization was approximately $434,000,000 and the number of shares outstanding was $59,900,000 Turning to our full year 2025 outlook.

Full year net sales is projected to be between $2,485,000,000 in $2,535,000,000 on a reported basis, including an estimated $35,000,000 negative impact from foreign currency year over year. On a constant currency basis, our current expectation is that consolidated net sales will be up between 2.64.6% compared to 2024 with growth across all reportable segments as well as growth both domestically and internationally. Our full year adjusted EBITDA is expected to be between $4.00 $5.04 $20,000,000 and includes the estimated negative impacts from foreign currency. At the midpoint, our adjusted EBITDA margin would be approximately six This outlook does not reflect the impact of any recently announced tariffs by The U. S. Or potential retaliatory actions taken by other countries as the tariff and trade environment remains uncertain at this time and continues to evolve. As we have previously mentioned, we source about 6% of our cost of goods sold from China and have limited exposure to Canada and Mexico. The China 10% incremental tariff would equate to an approximately $7,000,000 headwind. We are actively exploring actions to mitigate this impact including leveraging our supply chain, and potential pricing actions. As we remain committed to driving sustainable long term growth, we are investing in the business through many strategic initiatives extending into 2025 and beyond.

As David mentioned, this includes investments in our global fitting network, across both our Titleist golf equipment and Fluid Choice segments and expanding our global digital commerce presence. We are also in the process of a multiyear implementation of a new global cloud based ERP system to provide scalability, simplified standardized processes and enhanced supply chain and finance capabilities. We anticipate this new global ERP [indiscernible] As a result of these key strategic initiatives, we expect full year 2025 SG and A growth to be higher than our sales growth projections. These initiatives are critical to delivering long term sustainable growth and operating leverage in the years to come. We expect capital expenditures for 2025 to be approximately $85,000,000 In addition, we expect to invest $15,000,000 to $20,000,000 in capitalized implementation costs associated with our worldwide ERP platform. Looking at the first half of twenty twenty five, we expect reported net sales to be up low single digits compared to the first half of twenty twenty four with growth primarily coming from Titleist golf equipment driven by the new Pro V1 launch and continued momentum of our GT Metals product line, including the launch of the GT1 drivers in fairways and GT hybrids.

We expect adjusted EBITDA to be slightly lower than the first half of twenty twenty four due to increased operating expenses and the estimated negative impacts from foreign currency. From a quarterly standpoint, we expect net sales and adjusted EBITDA to be more weighted to the second quarter This is different than last year's cadence due to the outsized impact of Vokey wedges launched in the first quarter of last year. [indiscernible] a reported basis, we expect first quarter net sales to be below prior year as we are forecasting a $10,000,000 to $15,000,000 foreign currency headwind. We would also expect this currency headwind to have a negative impact on adjusted EBITDA in the first quarter.

In closing, we are pleased with our performance in 2024.

And remain focused on executing on our priorities in 2025 and beyond. [indiscernible] now turn the call over to Sandra for Q and A. Thank you, Sean. Operator, could we now open up the lines for questions? Absolutely. Our first question today comes from Joseph Altobello from Raymond James.

Line is now open. Please go ahead.

Thanks. Hey, guys. Good morning. I guess first question on the quarter, the gross margin up 300 basis points. I think the PTO benefit was was half of that. So and I apologize if I missed this. What drove the other half of the improvement year over year? Yes, Joe. Just continued We had growth across all of the product segments on the top line. I think we've got a more normalized supply chain moderating freight and distribution environment. Which allowed us to deliver incremental gross margin for Q4.

Okay.

And shifting over to the investments you guys called out this morning, is there a way to quantify how much of that is hitting in '25? And And should we think of those as sort of one time in nature or are they going to continue going forward? Yes, I don't know that we quantify how much hits in 2025, Joe, but we did call out a handful that will be outsized in 2025 and normalize in the out years.

Yes. I think Joe, again, I just point you to the guide we gave you on revenue and adjusted EBITDA. We do think that 2025 brings a consistent or expanding gross margin for the company in total. We talked a bit about the SG and A and delivering an EBITDA EBITDA margin generally in line with where we're at today. So So obviously, the global ERP is a multiyear Building out the fitting network globally is something that we will continue to do. But obviously, as you see, given the performance has and yields tremendous benefits. So I'll leave it at that. Yes. And I just said, talked for a while, Joe, about the build out of our digital capabilities, the build out of our fitting network. At some point, they'll be built out, right? This is us taking our efforts to new markets. And again, at some point, they will be built out. We think we're we're spending investing in 2025, but in 2026 and 2027, we [indiscernible] closer to the build out phase than we are now.

Okay. [indiscernible] Operator, next question please.

Of course. Our next question comes from Megan Klotz from Morgan Stanley. Your line is now open. Please proceed. Hey, good morning. Thanks so much. I wanted to start with the top line guide Sean. You gave a lot of helpful commentary on the first half. But as it relates to the full year, midpoint in constant currency up 3.5%, Should we expect your commentary around the first half to be consistent with the full year in terms of of the growth is coming from golf equipment And within that, between balls and clubs, understand you're not going to disclose the difference between the two going forward, but you just help us understand how you're thinking about balls versus clubs in the context of the overall golf equipment guide for the year?

Sure. And just to clarify, we will be continuing to give you sales information for clubs and ball separately. So you're not losing that. It's really the aggregated segment P and L through OI that will be aggregated. So as we talk about the guide, balls, again, it's a Pro V1 launch year. So I would expect a large part of the growth in balls to be first half versus second half.

At the same time, the club business, as David and I talked about, we've got some upcoming launches with Cameron putters as well as the G2 one and the GT Hybrid. So So as and then irons later in the year. So I would expect the growth in the club business to be more weighted to the second quarter. Segment for the full year. You didn't ask this question, but again FootJoy is very much focused on profitability as we've gone and taken some pricing actions, some product line rationalization and really are more focused on driving higher profitability with a more premium appropriate offering in that segment. So I don't know if that's helpful color or context to the overall guide, but those some of the thoughts that are impacting again the foreign currency headwind is obviously a real one.

Great. Yes. On its question comes from Matthew Boss from JPMorgan. Your line is now open. Please go ahead.

Great, thanks. So maybe David, if you could elaborate on current health of the Gulf industry maybe in The U. S. Versus international and just how you see that translating to rounds played in 2025 and sustainability of the trends that you're seeing today?

Yes, Matt. So I'll start with rounds of play. Right. Really strong year in The U. S. Given all the inputs, whether it's new golfers, capacity, etcetera, Our general approach and this wouldn't differ given particularly we're coming off record a record year, would be to think about rounds as being flat and then Mother Nature does what she does. And that pushes you up or down. But the golfers supply, the participation rates are healthy. So we've been doing this for a long, long time and my time here. We generally think of rounds as flat and then that informs our planning process. Again, when we get good weather, we'll see upward ticks, When we get poor weather, we'll see it go downwards. But I will point to just the inputs that that inform our thinking and I made a couple of these comments in my prepared remarks around the golfer supply and the golfer base.

So generally a healthy golfer base that that is the starting point to our thinking. In terms of Rest of World, the trends are similar. The dedicated golfer behavior is similar. But macroeconomic conditions have not been as robust. They were They were softer in 2023 and 2024. And we expect similar conditions in 2025. That said, we are planning for growth outside The U. S. In our business. So part of that's new products, part of that share, etcetera. So high level, we like what we see from a golfer perspective. We like what we see from a participation perspective. Always an element of caution baked into our planning, whether it's U. S. And tariffs and inflation or ex U. S, particularly in Japan and Korea. And the final area I'd look at is what does the market look like? Certainly, the Greengrass channel globally is very healthy [indiscernible] are healthy as well and inventories are in very much a normal place for this time of year. And we were asked we've been asked over the last couple of weeks about January sell through. And my key takeaways from January sell through, which was generally positive Was that pricing held up pretty well?

And what you sometimes see in January is you see see some real price pressure as retailers and OEMs sometimes clear the decks to prepare for new product launches. We didn't see that in January. So, Matt, [indiscernible] throw a lot at you there, but summary view, golfer is still in pretty good shape. [indiscernible] macroeconomic pressures as well as I do. We feel better about The U. S. Than we do in Japan and Korea. Not different from the last couple of years. And again, our retailers are in a generally healthy spot. So I think the sunnish of all that is our guide. And we're projecting growth in segments and growth in all regions, albeit a little faster pace in The U. S. Great. Maybe and then Sean, just on gross margin, could you walk through puts and takes to consider this year and just health of channel inventory in The U. S. Versus overseas today? Yes, just to add on, I'll take the second one first. I think the health of the channel inventory is very good. We obviously have worked through the FootJoy apparel and footwear that we've been talking about probably for several quarters. Internationally, but we feel very, very good about the health of the channel inventory for 25%.

As it relates to gross margin, I'll talk a bit on the top line. Certainly, we didn't raise pricing on Pro V1 in The U. S. But we did take pricing action, I think, in three or four of the international markets. You're aware of the pricing we took in the club business etcetera, we'll do similarly in certain product categories within FootJoy. So I think there's an element of higher ASP coming into 2025. As it relates to cost of goods sold and distribution, As I said, the supply chain feels normalized. I think the freight environment freight in, freight out is a little normalized with no longer the threat of strikes etcetera. We are continuing to see the benefits and efficiencies of our owned and controlled distribution center here domestically in Massachusetts. Which what I would expect would continue to drive incremental efficiencies and leverage in the business. So overall, we feel about the gross margin environment. As I [indiscernible] meeting and expanding relative to '24 in the 2025 [indiscernible] Yes.

Our next question comes from Mike Swartz from Truist Securities. Your line is now open. Please go ahead.

Hey, good morning guys. Maybe just a follow-up to Matt's last question. I think with the global outlook, it sounds like you're thinking kind of flattish status quo. Sounds like you're taking some pricing. How do you think about just in that organic growth outlook? Just the view between maybe unit volume and pricing, is most of that pricing or are you looking for some unit volume growth as well? Yes, I would say it's a combination of the two.

I often refer to our product [indiscernible] launch lifecycle calendars. It's a it's a pro V one year. If I look back, I think we were up double digits in [indiscernible] We had a nice ball year last year, which is not always the case in a year following a launch year.

But we would certainly see a combination of unit growth and pricing particularly on the equipment side. [indiscernible] Maybe a little bit of a different story in the rest of our business, which would be [indiscernible] level volumes, but but a bit more price on the on the gear and wearable side. Okay. That's helpful. And then just with the tariff commentary, just maybe a little more context there. I think you had said your guidance doesn't include any potential tariffs or retaliatory actions, but then I think you also said that $10,000,000 sorry, dollars 7,000,000 hit on the incremental 10% to China coming out of China does the guidance actually include that $7,000,000 or not include that 7,000,000 Yes, Mike, it does not include. I just think the environment is fairly dynamic right now. So we thought to be reasonable and prudent was to highlight what we saw as the potential risk and isolate it for everyone as opposed to baking it in. So as we go forward here, we can update you each quarter. But again, I think that The important [indiscernible] for the investor base is that we have minimal exposure to Canada and Mexico given our operations.

We've done a wonderful job with our supply chain in having for one example moving to Vietnam with footwear production, which was completed and is fully operational here in 2025. So I think to have 6% exposure of cost of goods sold to China I think is a good place for us to be. Can imagine we're working with the teams to evaluate the supply chain, other geographic sourcing options, as well as any potential pricing actions to mitigate that. So that's our best outlook today and felt best to exclude it from the guide. And we've quantified it for you and we're hard at work looking for ways to mitigate Okay.

Great. Thank you. Operator, next question please. Thank you. Our next question comes from JP Wallum from Roth Capital Partners. Your line is now open. Please go ahead.

Good morning, Nitrun. Thanks for taking my questions. We could maybe just start kind of assessing the [indiscernible] [indiscernible] Just wanted to maybe click in on I know you said that I think it was What else can we talk about? Kind of how that held up in the year and where that growth came from and [indiscernible] really just as I think about kind of how well it could do in the large year going forward. Arose in 2024.

J. C, you just broke up a bit.

So I don't know that we got your entire question.

I'm sorry. You hear me all right?

Yes, that's a little bit better. Great.

Perfect. Really just assessing the Pro V1 strength in 2024, and kind of what that can tell us about just how strong of a launch year we can have in 2025?

Yes. Okay, JP, thanks. As I said, this just to walk it back a bit, we're in year 25 of Pro V1, which we're incredibly excited about. And I said it earlier, It's a journey of innovation and continuous improvement. We take that initiative and charge very seriously. So on on the product side, we're very excited about Pro V1. Accounts around the worldwide tours are up to 77%, which is higher than we would typically see and we point to the performance and quality of the Pro V1 as a key driver to that. In terms of the last couple of years and what it means for 2025, It starts with product. [indiscernible] is followed by we talk a lot about expanding our fitting networks. That's not just clubs, that's balls got a whole lot of ball fitting happening around the world that we think pays off. It's the positioning of AVX within the line. It's our performance model. So it's not just Pro V1. And again, it was a terrific year for us to grow on the heels of a 13% increase in 2023 in golf balls. To do so in 2024 when you think about the pipeline realities that happen in a launch year that don't that don't repeat in a non launch year.

So I'll get to 2025 and really it's a product story it's a fitting story, it's a the team is committed to really telling our story well. Part of our investment in 2025 is in A and P. To tell the great story that we think we have to tell. As we look to expand our reach in the golf ball marketplace. So we are anticipating and planning for growth.

As Sean said, a lot of that will be first half, but we're anticipating and planning for growth in 2025. It won't be to let the double dead digit level. We're not planning for the double digit level we saw in 2023. Our last launch, but we're certainly planning for nice growth in the golf ball franchise. It's if there's one takeaway [indiscernible] It's the health and vibrancy of our equipment segment, balls and clubs, and our willingness to continue to invest behind those franchises to continue to grow them.

Great. Thank you. And one follow-up just on FootJoy. I know you mentioned kind of a SKU rationalization and maybe some price, but you just share what else gives you confidence that maybe we've kind of troughed in that [indiscernible] Yes, I think it starts you hit it. It's what we're the actions we're taking and there's some SKU reduction, there's some line rationalization But more than anything, it's the new product pipeline we have On the footwear side, we've had some outsized growth at apparel. We that business is in really good shape. So the things we're controlling, we think are very positive. This also underscores the reality that the last couple of years in footwear have been very tough. I think global footwear or at least footwear sell through in The U. S. Was down upwards of 10% last year.

And I think that we are at a point where The footwear marketplace has corrected I think it's going to normalize a bit in 2025. Which should provide a better backdrop for us to execute our strategy. And again, the strategy really leads with premium performance product. I mentioned Premier. We're launching Hyperflex next week. We launched a few weeks ago, high performance products. That we think have meaningful points of difference both in terms of performance benefit and style. So like like the actions we're taking, and I think the marketplace is going to be healthier and we see that in inventory data. We called that out In The U. S, we saw it improve last year. We thought it would take longer ex U. S. To improve and it has, but as though the footwear market will be normalized.

Great. Thanks, JP. Thanks, JP.

Operator, next question.

Our next question today is from Noah Zapsch Zapskin from KeyBanc Capital Markets. Your line is now open. Please proceed.

Hi. Thanks for taking my questions.

I guess first, just wondering if you could kind of provide any thoughts around the competitive environment looking out to 2025 I know some others have kind of pointed to maybe a more robust launch calendar in terms of industry product launches, than in recent prior years. So just wondering if you had any thoughts there. I know you also kind of pointed to maybe promo kind of in check-in January. But just any thoughts on promo looking out as well. Thanks. Yes. Real time data, promos in check-in January, that's the best way to think about it. We're on a little bit of a different calendar than most of the market. We launched our driver in Q3. A lot of our competitors launch products in the first part of the year. We see the market as very competitive as it always is. So I'm not sure I see it meaningfully different from years past. It does sort of prompt me to remind everybody of our dedicated golfer focus and that we're a bit more narrow in our approach and reach. And sometimes that that allows us to be less susceptible to the broader market the broader market competitive forces in terms of going after a broader base of the marketplace.

But it's competitive. It's competitive in drivers. It's competitive in balls. I'm not sure it's any more or less competitive than it's been in years prior. What we will watch given all this is what happens to pricing in the months ahead and really in Q2, Q3, when all the product that arrived in the market Right. Winners will march forward and hold price and others will Again, I don't see this as an extreme outlier year. I see this as a typically competitive environment. And that's how we're approaching things. And again, data point of one month, but promotional activity seems to be in check and normalized and at minimum no worse than what we saw a year ago.

Great. That's really helpful. And then maybe just just one on Korea.

Just I think the results were pretty strong during 4Q, but you kind of flagged that as kind of a market that you are watching. Just maybe any update there in terms of kind of the state of play on the ground and how you're thinking about piece of the business. Thanks.

Yes.

So Korea is a terrific market, right? Rounds up 20 some odd, 22% since 2019. I think they were down 2% or 3% last year. They had some tough weather early, but it's a resilient vibrant golf market yet their consumers under some duress. It has been for a little bit. And they've got some political unrest that just we're watching As we think about Korea, I would characterize it this way. We're bullish on equipment. As as we have been. A lot of our Korea commentary has been built around the wearable space. And that market went through a ride in the early 2020, 2021, 2022 some exponential growth in premium, super premium apparel. And we've seen a correction in that space. So as you know, we have a sizable apparel presence in Korea. Our Titleist apparel franchise And that entire segment of premium apparel has been soft the last couple of years. So As we think about Korea, feel stronger about [indiscernible] than we do apparel. And it is an outsized apparel market just for the size of it. That said, we think another year of correction should put it back to a path of normalcy. But in terms of the dedicated golfer in that market, alive and well and we're confident in their continued resilience, but there are some macro forces and really the outsized impact of wearables in that market and that's really been the root of our caution in the last couple of years and into 2025.

Great. Thank you. Thanks, Noah.

And everybody, we appreciate your time and interest and attention on the call. Hope you have a great spring and we look forward to catching up on our next call. That concludes today's call. You may now disconnect your line.