Hepsiburada's Program Boosts Regional Trade Hepsiburada’s Trade and Technology Empowerment program concluded after fostering a TRY 9.6 billion trade volume in earthquake-stricken areas. Over 10,400 merchants participated, including 4,100 women entrepreneurs who contributed TRY 840 million. The initiative also trained 5,000 SMEs, highlighting the platform’s role in regional economic recovery.1