Hims & Hers delivered strong Q1 2025 results: revenue grew 111% year-over-year to $586M, adjusted EBITDA nearly tripled to $91M (16% margin), and subscribers increased 38% to nearly 2.4M.
The company reiterated and raised long-term financial targets, now expecting at least $6.5B in annual revenue and $1.3B in adjusted EBITDA by 2030; 2025 full-year guidance is $2.3–$2.4B in revenue (56–63% YoY growth) and $295–$335M in adjusted EBITDA (13% margin).
Strategic growth drivers include deepening personalization (expanding from hundreds to potentially thousands of personalized treatments), new specialty launches (low testosterone, menopause, longevity, sleep, preventative care), and global expansion (early traction in the UK).
The new partnership with Novo Nordisk expands access to branded Wegovy for weight loss, complementing existing offerings; weight loss is now one of the largest specialties, with a $725M revenue target for 2025.
Operational efficiency and marketing leverage improved: marketing spend fell to 39% of revenue, G&A to 8%, and operations/support to 11%; investments continue in fulfillment, automation, and lab diagnostics to support future specialty and personalized care growth.