The company undertakes no obligation to update these statements based on subsequent events.

A detailed listing of such risks uncertainties can be found in today's press release and the company's SEC filings. Finally, please note that we may refer to certain non GAAP financial measures that we believe provide useful information for investors. The presentation of this information is not intended to be considered in isolation or as a substitute for the financial information presented in accordance with GAAP. Reconciliations for the GAAP results are included in this morning's press release. Joining me today are Hershey's Chairman and CEO, Michelle Buck and Hershey's Senior Vice President and CFO, Steve Bockel. With that, I will turn it over to the operator for the first question. Thank you. Once again, as a reminder, it's We ask that you please ask one question and one follow-up. Our first question comes from the line of Ken Goldman JPMorgan. Please proceed with your question. Hi, thank you. And I appreciate the help on your 2Q tariff expense Just appreciating the fluidity of the situation and that you're taking some mitigating actions including trying to get an exemption. Is there a rough way for investors to think about the risk ahead if an exemption doesn't immediately come through? And I guess I'm trying to quantify what might not be currently quantifiable, but I guess any help in thinking about the level of risk in 3Q and 4Q might help to diminish some of the uncertainty on the stock?

You to take that one? You bet. Thanks for the question Ken.

So for Q2, I think we have enough clarity to share that fifteen to twenty as you'd expect, we've got a lot of inventories. So that mitigates some of the impact for Q2. As we look to the back half, as you said, I'll start by saying it changes constantly and that's part of the reason for not sharing it in the release. But we look at the unmitigated impact for Q3 and Q4, and of course we are going to mitigate, we'll talk more about that in a minute. But the unmitigated impact could be up to $100,000,000 per quarter for quarter three and quarter four. If you break that down, two thirds of it are either cocoa or the Canadian retaliatory tariffs. And those are the two areas where as you can imagine, we've got the most effort focused on influencing government action, using every lever at our disposal, to get those tariffs changed, particularly with respect to cocoa. But that's the impact of unmitigated And as we've talked about in the past that we're going use a sign from the lobbying and the influencing and so forth, we're going use every lever in the toolbox for whatever amount of tariffs remain as we go forward in the back half of the year.

And we'll be in a position to share more specifics about those actions and kind of get to the mid year mark, But as we've said before, I'd say all of the levers are on the table as we look at mitigating both COCO and that incremental tariff component. Yeah, and can I just add and all that work is well underway, exploring every lever? Productivity, pricing, sourcing, manufacturing changes, all of that.

Got it. Okay, that's very clear. Thank you. Then a quick follow-up. You said to expect 2Q EPS to decline by less than 1Q, just on the Easter season timing and some ERP reversals. 1Q was down obviously pretty heavily over 30%. But the street's modeling two q down less than 2%. Again, I know there's some uncertainty here, but how would you like to us to think about the magnitude of that decline just in light of some of the tailwinds and headwinds you mentioned?

Yes. So I'll give you a couple of The in total for the first half, we expect EPS to be down about 30%. And so if you kind of take the full year guide at mid-30s, also implies the back half probably down about 40%. If we go a little bit deeper on the second quarter, as you mentioned, the net sales side will be very strong with the long Easter, the lap and the de load last year with the ERP change. For the second quarter we expect gross margin to be down about 700 points, and that includes that small tariff component that I mentioned earlier. And we also expect SG and A dollars will be up meaningfully. And part of that is last year we didn't spend much on marketing so on as we came out of the ERP transformation. So you can expect that this year we'll have high teen year over year SG and A growth in second quarter, reflecting that bigger lap. So gross margin was probably the biggest change relative to the Q2 outlook. And as you mentioned, there's some noise there with the new ERP system and basically how we manage commodity costs to the P and L across the quarters.

But on a full year basis it has no impact.

Thanks so much. I appreciate it.

You bet.

Thank you. Our next question comes from the line of Andrew Lazar with Barclays. Please proceed with your question.

Great, thanks so much. Last quarter in the prepared remarks, you mentioned an outlook for balanced top and bottom line growth in '26. And on the call last quarter, I think you mentioned an expectation for earnings growth next year. Even at current COCO levels. In today's prepared remarks, you mentioned some actions that you'll take next year. But don't go as far as to discuss earnings next year. And I'm just curious if your thinking on that front has changed.

Yeah, I'd say our thinking hasn't changed. We still see a path to earnings growth next year even with tariffs as we currently understand and now I will say you know the next breath that path is narrower. It's more challenging, and it's going to point to the importance of the mitigation of the actions that we're going to take as we get further into this year, but we still see a path to earnings growth next year. Then balanced growth formula.

Got it, got it. Okay, thank you for that. And then I know your pricing actions this year have been a bit more nuanced. Right, in an effort to sort of gain some incremental shelf placements, maybe especially in the instant consumable space And I'm curious if you're seeing any benefits there as of yet. If so, how do you I guess, or how should we think about the progress you expect on market share as a result of that, specifically in CMG in the coming quarters? Thank you.

Sure. So Andrew, thanks for the question. I guess a couple of components of that. First of all, if we think about instant consumable, we have seen already some improvements in trips in C stores. So January and February were the worst months Then we started to see a little bit of moderation In April, we started to see some green shoots.

On our instant consumable business, as we've started to see some signs of incremental merch placement that are having an impact, and as we've said, more of that to come. It's we approach the back half of the year. We have visibility to some incremental programming as we look forward into the summer and fall, and we also of course know that we have very strong robust innovation that will really help to drive the business. So while we haven't built into our numbers any other further potential upsides. We do think as the consumer continues to be more pressured and air travel pulls back, we will likely see some increase in car travel, which could benefit CSORE, though we haven't built that in. As we look at market share, we're very pleased with where we are on a year to date basis.

We had anticipated all along that Q1 would be a little bit softer, Q2 stronger given the shift to ESER, We're really pleased that our year to date share is now positive. As we've captured that positivity of the later Easter and we continue to expect share to be neutral to up in the second half, driven by our continued outperformance in suites where we're really pleased the momentum we've got there. Our business was up ten percent one hundred basis points in share. And then we've seen continued strength in seasons and we anticipate continued improvement in the trends in chop and refreshment given the programming to come.

Thanks so much.

Thank you. Our next question comes from the line of Max Gumport with BNP Paribas. Please proceed with your question.

Hey, thanks for the question. There might be some rounding involved with this but at the midpoint, your guidance seems to apply that pre considering tariffs, your for EBIT has gone up modestly. So if that's correct, just any factors you're seeing that have made you a bit more optimistic on the base business? Or really, is there just some rounding going on in terms of what we might be seeing in the guidance? Thanks very much. Yeah, thanks for the question. Max, it is really rounding. Fundamentally, we're still aligned with the outlook for the significant change.

Great. And then on The U. S. Consumer and snacking pressure in particular, so the prepared remarks had comments about the soft consumer sentiment and value seeking behavior you're seeing. And it sounds like that's really what you would attribute weakness in snacking. That we're currently seeing. But I'm wondering if you're also seeing any impact from changing consumer preferences and healthier eating I think those are the types of dynamics that have helped inform some of your recent M and A actions. I'd be curious to get more color on what you're seeing on that front. Thanks very much.

Yeah, so let me start by saying yes, overall certainly we're seeing a weak consumer, consumer confidence down, fortunately we aren't really seeing that impact show up in our categories. CMG has held up incredibly well Part of that is of course chocolate in particular plays a very important emotional role in people's lives. The connectivity they have to the brands, especially in troubled times and especially in our Siemens business. As we look at salty, certainly the business has held up really well relative to it being premium. And permissible, We've also been really very pleased to see that elasticities have held up really well in the category, on a year to date basis everyday chocolate pricing is up 8%. Volume is down 4.5%. So we think that's really another good indicator of the category holding up incredibly well. Great, thanks very much. I'll pass it on. Thank you. Our next question comes from the line of David Palmer with Evercore ISI. Please proceed with your question.

Thanks, good morning. Looks like seasonal chocolates going to be strong in the first half as you had expected. I wonder, it looks like you have bigger plans for Everyday Chocolate heading into the second half. I think you mentioned that you expect improvement there. Do you think you can get to growth in your non seasonal chocolate business in the second half? Yes, we are feeling good based on the plans that we have that that is going to come through. We've mentioned before very strong innovation that we haven't yet announced in the back half of the year that we think is going to be certainly a key driver We have and are expecting low single digit growth in everyday.

TMG.

That's great. And then on non chocolate or sweets, you're doing really well there. I'm sure maybe now you wish you were bigger in that category at this very moment, but I wonder how you're thinking about that strategically. Is that category having a moment with perhaps some new forms out there really driving growth for you and you're gaining a lot of share. Or maybe do you think this this is a platform that has legs like long term? This isn't just a moment where you're getting some hits with forms, but rather this is a category that should outperform chocolate over the long term. And I'll pass it on.

Yep, so I absolutely believe that this is not just a moment in time on suites. It has long term growth potential. Some of what we're seeing is a strong interest in consumers and in their palette for these types of products. Some components of that are generational, and demographic as we see younger consumers and also young diverse families being big consumers of this segment.

And I think we've also seen in this segment the power of great innovation and really creating growth. Whether it's the new brands that we put in the marketplace like Shaq, new forms like JR Ropes or Freeze Drive, and we have further plans to continue to grow and innovate there.

Thank you. Thank you. Our next question comes from the line of Robert Moskow. With TD Cowen. Please proceed with your question.

Hi, thanks. I saw the news about the ribbon cutting at the Reese's Chocolate Processing facility and I know that you're now at the tail end of your $1,000,000,000 expansion plan for Chocolate expanding capacity. But Michelle, with Cocoa Futures really stubbornly high and a weaker consumer environment, I would imagine the volume outlook for chocolate it must be lower than what was originally expected a few years ago when the capacity expansion started. So forgive me if you've talked about this before, but if you and Steve could could help square those two things. Like, if if the plan was, say, to expand capacity on chocolate by 10%, but volume is has got to be lower than what you thought. How do you still make that capacity expansion work for you financially?

Yep, so this new plant really allows us to be much more agile and gives us flexibility across the network. And what we are producing at this plant is chocolate paste which gives us gives us stronger control over our supply chain and more vertical integration.

So we came into COVID capacity constrained, and as you know, we had several periods of time where we weren't able to meet demand, in seasons. And the billion dollar investment really helped to get us caught up and we're already seeing that benefit show up in seasons where our growth has been significantly higher because we've really been able to capture some of that and that's what's enabled us to gain share every season for the last eight Also on REEF's, that's where we were most underdeveloped or underleveraged on capacity now able to invest for even bigger innovation. Okay, thank you.

Thanks.

Thank you. Our next question comes from the line of Jim Salera with Stephens Inc. Please proceed with your question.

Michelle, thanks for taking our question. I wanted to maybe drill down on something that we've been hearing recently from HHS and talking about potentially putting some restrictions on what people can buy with with SNAP dollars.

It's a two part question. One, are you able to quantify what percentage of your sales are purchased with SNAP dollars? And then do you have a sense for how wide ranging some of those restrictions might be? Because it seems like the administration's focus is really around you know, artificial ingredients or highly processed food. And if I just think about the ingredients in Hershey's Kiss or milk chocolate bar, there really aren't that many. And so while it might fall under candy, it's it might still be included given that it's basically natural. Just any thoughts on there and if you could quantify what the potential impacts that might be? Thank you.

Yeah, absolutely. So first of all, we're watching how the implementation plays out to get full clarity on exactly how it will work, but based on our current understanding, we don't a material impact to our business, First of all, we don't over index to SNAP.

Relative to the category of food in general. In fact, only about 2% of SNAP purchases are candy, which is well below many other categories like soda, salty snacks, desserts. And so we see pretty similar buying patterns between SNAP and non SNAP households and certainly in Salty our portfolio is premium and permissible.

So we don't anticipate that while the overall category may have an impact, we don't think that that will impact us.

And as it relates to kind of the broader your question around natural ingredients, kind of the MAHA component of all of this, Our highest priority is always around safety and quality of our products, [indiscernible] proactively try to stay ahead of where regulation might be headed, and we've been ahead of some of the changes that have been needed like prochlorperibone, that ban in California, we were ahead of red dye number three, So we've had no work underlay our natural coloring for quite some time. Chocolate should be less impacted, you're correct, if you look at the ingredient labels a lot of our products really are pretty simple, natural ingredients. Some of the areas that might be impacted by this are mostly in the sweets portfolio.

Okay, great. And then maybe just as a follow-up to that, In your conversations with your retail partners, do you get a sense that when they're putting together the planograms, that they kind of have an eye towards maybe favoring products that would broadly fall under kind of stacked food, but have less exposure to artificial ingredients or things like that? And could that potentially be a benefit as we think about shelf resets as we move into the back half of the year?

I mean, I think it could be. I think they're always going to look at what is going to have the highest velocity and make their shelves as productive as possible. Perhaps some of it could be can every manufacturer move as quickly as needed to be on top of the changes But they will always focus on what consumers want and we know that the importance of focusing on health and wellness and functionality as well as the value of indulgence will continue. [indiscernible] Thank you. Thank you.

Thank you. Our next question comes from the line of Peter Galbo with Bank of America. Please proceed with your question.

Hey, good morning, Michelle and Steve. Thanks. For the questions. I just wanted to circle back actually on Ken Goldman's initial question around kind of the tariff [indiscernible] And Michelle, maybe just even from reading in the prepared remarks, reads to me like maybe there was a big internal debate as to whether to include the impact of tariff for full year in the guidance versus just for 2Q. So just maybe help us understand the thinking a bit more around what the internal discussion was on just 2Q versus the full year, and kind of how you came to this conclusion relative maybe to some of your peers who have put it in for the full year?

I wouldn't say that we had we certainly had discussion but I wouldn't say we had massive internal debate. Steve, maybe you want to talk about it a little bit more. Yeah, no big debate. And as I said peers have done a lot of different things. So there isn't one formula for how this has been handled. I think the challenge in discussing A, we always want B trained transparent, and so that goes to the answer to Ken's question. Visibility to everything we know at the moment, knowing that it's subject to still a lot of change particularly on this front. The second piece was the mitigation activity. It's one thing to talk about unmitigated tariff impact is another talk about a fully mitigate work with our mitigation actions in here and and contributing. And so without those two pieces matched up, it's sort of a partial story. And so we want to give you the pieces as best as we know them, and as we get to the mid year mark, we'll talk more about that mitigation and probably have a better view of the net impact as we go forward. Then in the meantime, hopefully some legislative action will make that unmitigated impact fall lower anyway.

Got it. Okay. No, thanks for that. That's helpful.

And Steve, I think in your prepared remarks, there's some moving pieces just as we try and think about revenue phasing, maybe more so in the back half of the year, but I think, if I read it correctly, Snacks kind of on an unimpacted basis exited at a pretty healthy rate. I know there's some lumpiness in the comps on in 2Q, but maybe you can just help us on the revenue phasing in the back half of the year. Thanks very much. Here. I don't think there's anything anything surprising to that capillary relative to the profile [indiscernible] Should be in line with the long term of about 2% to 4% across the quarters in the third and fourth quarter. And in line relatively across the segments as well.

Okay, very much.

Thank you.

Thank you. Our next question comes from the line of Alexia Howard with Bernstein. Bernstein. Please proceed with your question.

Good morning, everyone.

Good morning.

Hi. So can I ask, first of all, about the more precise timing of this big innovation in REESAs in the fall? When is that to happen? And you mentioned that you expect it to be the biggest innovation ever on the brand. I mean, that's that's a pretty big statement. You probably can't tell us what the innovation is, but what is it that you confidence that it might be the biggest, innovation ever? For that brand?

Well, we are consistently innovating and investing in our iconic brands specifically to give consumers what they're asking for and sometimes they know what they want, other times we're trying to provide them things that we think they will want, but this innovation is something that they've been asking for for quite a long time. So, and based on all of our early planning around that, all of the research that we've done, it gives us a pretty good feel for size of innovation. That's what gives us the confidence relative to the Relative to timing, stay tuned. It will be hitting in the fall and, we're really anxious for [indiscernible] about it and try it.

Great, thank you. And then just a follow-up on the additives question. I know, for example, you have red number 40 in Twizzlers still. Can you quantify what proportion of your overall sales still have additives in them that would be on the list that's gonna be I guess, banned in 2027.

Yeah, it's largely going to be our sweet portfolio. Some refreshments and then anything else that's coded chocolate. So if you think about cadbury eggs for example, fall into that bucket. So that should give you a feel for the size and then relative to the ingredients, obviously it's a relatively small total percent of our ingredient costs. But we feel good about our ability to be compliant based on all of the work that we have already.

Great. Thank you very much. I'll pass it on.

Thank you. Our next question comes from the line of Michael Lavery with Piper Sandler. Please proceed with your question.

Thank you. Good morning.

Good morning. As you talk about readying some of the options, just you know, at least contingency or hypothetical planning for 2026. You called out pricing, price by architecture, demand shaping and sourcing strategies. The price pack architecture and pricing are fairly straightforward. Can you just maybe give a sense of what some of the demand shaping and sourcing strategy changes might look like?

Yeah, certainly. So, as we really think about some of the mix opportunities, so as we're looking at demand shaping, inflation of cocoa, certainly we have options across our portfolio in sweets, in salty, in parts of the portfolio that are less [indiscernible] and so those are some places that we focus. From a sourcing perspective, we are already doing work in that area for competitive reasons. We don't want to get into too much detail in that area. But we have options in terms of how we source that also help us to take advantage in price, basically generate Yeah, okay, that's helpful. And just on Salty Snacks, you've announced the Lesser Evil deal. That would add a little bit to your scale. In the commentary after the the Mars Kelanova deal was announced, the Mars CEO pointed to one of the benefits being diluting their exposure to cocoa by adding a a large salty snacks portfolio. That that's from a a company that all also already has a pet food business. It would seem like some of that logic could apply to your case as well. Do you have sort of any scale ambitions, maybe almost for their own sake, in SALTY or I know you laid out some of your M and A criteria at CAGNY, that touched at least a little bit on that, but how do you think about just how that business might evolve?

Sure. So this really goes back to back in 02/2017 when we laid out our vision to be a snacking powerhouse. And really what that was all about is how do we leverage our core capabilities to maximize incremental, get to incremental consumers and incremental snacking occasions. We do that really by leveraging white spaces that we think are on trend with consumers. So we have a large, you know, chocolate we love our chocolate business and we want to continue to grow that, but we also know that if we get into white spaces like sweets, better for you, and salty, it adds incremental consumers and occasions. So that's really the role and what it plays Certainly within that, as we've said, we're always looking for really great brands that we think can be sustainable and grow over time. That are high margin and high growth. We feel really good that we have a good track record of finding those given the scale that we've achieved with Skinny Pop, with Dots, and we like that lesser evil specific is very focused on new benefits ingredient focused snackers, and it extends our reach with younger more diverse demographics. Especially young families, which opens up a whole new range of opportunity for us.

Us. So we see it being a better for you platform, that can really be extended and scaled across categories and forms.

Okay, great. Thanks so much.

Thank you. Our next question comes from the line of Megan Klap with Morgan Stanley. Please proceed with your question.

Hey, good morning. Thanks for squeezing me in.

I guess I wanted if we were to put tariffs aside, maybe a follow-up to Andrew's question earlier in 2026, I just maybe wanted to take your pulse on whether or not if we put tariffs aside, you would have felt better about the grow EPS next year? And I guess I ask because in the prepared remarks, cocoa is still high, but it has retreated and it doesn't seem like your stance on the outlook for cocoa price has changed at all. And then Michelle, I think you did mention elasticities have been a lot better than the minus one you were assuming in the guide.

If we were to put tariffs aside, again, know it's challenging who knows what will happen. But I guess in the base business, do you feel better about the ability to grow earnings in the base business absent tariffs?

I definitely feel better without tariffs. So I'll say that equivocally. Do we still see a path though and feel a level of confidence about a path to earnings growth if we take tariffs to the side with the basins, think, yes, based on where cocoa prices are today. And again, that's going to require some aggressive action.

That as Michelle said earlier, those actions are teed up. We'll talk more about that as we get further into the year. But from a base business standpoint, our view hasn't changed for '20 Okay, that's helpful, thanks. And then maybe just a quick follow-up. As it relates to tariffs, the 100,000,000 that you cited unmitigated, does that assume that we for COCO in particular, that assume we stay at that 10% paused tariff rate? For some of the countries were a bit higher initially. Does it you just clarify whether that would assume we stay at the 10% rate?

Yes, it does.

Okay, great. Thank you so much.

Thank you. Thank you. Our next question comes from the line of Tom Palmer with Citi. Please proceed with your question.

Good morning and thanks for the question. Steve, if I heard right, I think when you're answering Ken's question about tariffs, you noted that two thirds of the exposure is cocoa in Canada. And just some color on the other areas where you would see impact and to what extent you think there could be, I guess, exemptions or whatnot for those types of items? Because it sounded like the exemption discussion was more around cocoa and perhaps Canada. Thanks. Yeah, you bet. So we have other raw material import in that are imported aside from cocoa China for us is not huge, but China is still in that calculation as well. And so those are those by comparison to COCO in Canada are are meaningful but so much smaller. So I'd say we're looking at exemptions everywhere we can, but focusing on the most impactful pieces first. But we do have raw materials, that come from other countries as well that also still have some tariff impact.

And they're not off the table for mitigation, it's just we're looking first for the biggest impacts.

Great, thanks for that.

In salty snacks, there was a in the prepared remarks a note about a 56% volume headwind from fewer shipper days excuse me, fewer shipping days and also a planned reduction in private label I don't think that private label commentary had been in previous. So, is this a new headwind to think about in 2025 and just any framing of the impact just given the shipping date timing, it seems like this could be maybe approaching a mid single digit headwind at least in 1Q. Thanks.

We do some some private label manufacturing in the popcorn space. But it's sort of subject to we're doing in Skinny Pop and the brand business. And so to the extent that business and it did for the first quarter, it continues to grow strongly. Then by design, we do less private label and redirect that manufacturing towards our branded products. So Sunsee is part of the longer term strategy as that business grows, So it's a headwind of a sort but it's also a reflection of the core selling business growing. Okay, thank you.

Our next question comes from the line of Leah Jordan with Goldman Sachs. Please proceed with your question.

Good morning. Thank you for fitting me in. I guess wanted to ask about international as it came in ahead of your expectations. When we talked last quarter, it seemed like that competition was in increasing in several regions, and we had heard recently that [indiscernible] all players were passing along costs. So it's seeing if you could provide an update on the competitive environment there. And has anything notably changed?

Yeah, as we look at our business certainly we've seen strong growth on REESA's, which has been a key investment for us in those international markets. So we're seeing strength behind media activation and distribution wins in particular. We also saw strong organic sales growth in Brazil where we were up double digits behind a strong Easter and innovation And the competitive environment there really did tend to normalize so that was, you know, it's certainly still very competitive, but [indiscernible] it normalized, it didn't get worse and so I think that helped some of the strengths that we've seen in of the markets, and we also just performed really well. We had share gains in India and Brazil and our Mexico spicy business.

Great, thank you. And just one follow-up. In the prepared remarks, you also noted that you're not planning any buybacks for this year. I know it's very dynamic. We've talked about a number of things around tariffs and your mitigation efforts.

But should the year play out better than expected and the tariff headwind goes away, what's your appetite for reengaging on buybacks versus other investments in the business as you think about capital allocation this year?

Sure, I mean buybacks remains in our capital allocation philosophy. I'd say it's good because it puts tension on all of the other choices So from a long term capital allocation strategy, no change in terms of the role it plays. The near term, M and A is episodic. We have opportunities when they come up. It's not always that frequent. So this year we've put the focus on that but going forward as we look more broadly, long term share repurchase will continue to play a role. And if I can go back just to mention Tom's question on private label, I said skinny pop capacity. But it's actually dots capacity in pretzels that we were talking about there. So my apologies.

Yeah. That's enabling the the private label deprioritization.

That's right.

Thank you.

Our next question comes from the line of Chris Carey with Wells Fargo Securities. Please proceed with your question.

Hi, good morning everyone. I wanted to ask about the efforts that you're making on reformulation and price tag architecture, which certainly seem interesting. Can you expand a bit, maybe give us some early insights on the evolution of your thinking over the past few months, what's worked what hasn't. And And perhaps maybe give us some insight on where you think you can perhaps gain some advantages out of this Maybe price tag architecture allows you to offer more value and drive some more consumption. Maybe there's ingredient changes you can make to capitalize on new trends. And so really just looking for a bit more insight on success as you've seen and where expect to press on reformulation. And also just again from a more proactive perspective, how can this turn into a bit of an advantage for you potentially?

Yes. So we have price type architecture actually going into the market now. So we're continuing to work on more, but I don't want to give the impression that that hasn't been a lever that we've already pulled. I think one of the benefits of Braceback Architecture as you mentioned is it's not a direct price point increase, but rather it's kind of a combination of sizing and price, which can tend to offer perhaps a better value perception for consumers. So I think that's always an opportunity if done well and we always try and balance how much of our price realization should come from that lever versus a strike? Straight price increase. So that was really just part of our earlier August 24 pricing announcement that we did some PPA. We'll share more about our future plans on our full plans going forward And as we think about guess the competitive advantage component, the investments we've made in our supply chain really do enable us to have a lot of agility and flexibility both in terms of being able to execute PPA which involves sometimes the changes in packaging and being able to efficiently do that. Also lets us really look at the formulations to make sure that we're providing the highest quality products at the best cost possible.

So that would be a competitive advantage is using our R and D folks our supply chain to make sure that we can really deliver those reformulations, get them in the market as quickly as possible, and do them incredibly well to continue to satisfy consumer demand.

One quick follow-up would be just around the evolution of your thought process on mitigation tools, As you noted, there was probably a bit more focus on RGM and other revenue growth management and other mitigating factors. But as Cocoa has lingered, how does pricing come into the equation? Has there been any evolution in your thinking of how large the sorts of tools that you'll need to kind of mitigate this over the next eighteen months have become. So just any any evolution of thought process there over the past few months would would also be helpful. Thank you.

So, I guess I'd start by saying, for the very beginning, we taken a holistic approach, you know, as evidenced by the transformation program that we put in place which was really about attacking costs, So we did some of that already over these past couple of years. We did take pricing but we also did take a measured approach to balance the short and the long term. We didn't want to overprice, If cocoa were to take a massive retreat, but for us it's never been a concern about an ability to price, so we've always had confidence in that. It's just kind of wanting to balance that short and long term component, the top and bottom line across the P and L. So we're encouraged that we've seen some retreat of cocoa, but clearly Coco hasn't retreated as much as we would all like and so at this point we're ready to activate even more of the levers that we've been doing work against and have had underway. We look forward to sharing more about that. Over the summer. Okay, thank you.

Thank you. Our next question comes from the line of Scott Marks with Jefferies.

Hey, good morning. Thanks so much for fitting me in. First question would be based on commentary, it obviously sounds like you're expecting Coco prices to either remain status quo, remain elevated, Let's say, for instance, cocoa prices in the market do come down. Whether it be next year or the year after, how would you think about reinvesting in the business to ensure long term health of the chocolate category?

Yeah, so we will again, that's my dream come true, Total prices come down sharply and that's the choices that we have. And so we always invest behind our brands and want to sure that we're investing in capabilities, technology, the brands, relevant marketing and innovation. So that hasn't been curtailed in this environment. And certainly if we came out and went over falls, we'll revisit that to make sure we're doing our best to invest in those areas. But they haven't been shortchanged here.

And then we'll have the opportunity to deploy cash back to shareholders and talked about earlier, have more opportunities for capital. Allocation. So that's how we're thinking about it. We look forward to having that opportunity.

And even with the cost cutting we've done to date, we've we've done some of that with a lens of where can we get net savings, but at the same time be investing in technology and capability that let us emerge even stronger So tools that let us be even more efficient in terms of how we're spending our investments in the business, in marketing, and in trade, those types of things that both save money but also give us kind of a longer term benefit. So we look forward to those as well.

All of that will allow us to emerge even stronger than we were when we came into the commodity pressure. Understood. And then second question for me. You've spoken a bit about some of the C store trends Wondering if you can just share anything on maybe performance or trends you're seeing across other channels. As relates to your categories? Thanks so much.

Yeah, I would say we're continuing to see a consumer focus on value that's showing up in areas like migration to club, Certainly dollar continues to be really strong. Online because of the value that it offers. So depending on who the consumer is, all consumers looking for value, each of them in different ways that best suit their specific needs. But we haven't really seen a significant change in some of those channel trends aside from the ups and downs that we see in C store. I think take home overall as a segment has across the board been quite strong with mid single digit growth there.

Got it. We'll pass it on. Thanks so much.

Thank you. Our next question comes from the line of Bingqing Su with Redburn Atlantic. Please proceed with your question. Hi, Mr. Dave. Thanks for taking my question. I have a question about the competitive landscape in The U. S. Chocolate. I think in the previous quarter or the quarter before, you mentioned the intensified competition from smaller player.

Can you comment and provide more color on what you're seeing in terms of the competitive situation in U. Chocolate? From the smaller player, private label and maybe even sunny premium player there, please. And I'll have a follow-up. Thank you.

Yeah, I would say we haven't seen significant change in the competitive landscape versus what we have been tracking throughout the year. You know, we had expected some increased competition certainly from the largest players in terms of innovation. We knew that there will be some of that coming. Smaller players in private label have been softening a little bit in terms of the momentum in the marketplace. They're certainly still out there. But in aggregate there's been a little bit more internal sourcing across them And then certain brands like Feastables and Tomi's have been a bit more stable. But then again they're sourcing more amongst that set of smaller brands. So we continue to track that over time, but overall no significant changes that I would really highlight.

Okay, thank you. Then a follow-up, if I can come back to a pricing point, your pricing in Q1 North America Confectionery is 3%. That's lower than the market pricing. I think you quoted the 8%. Obviously you have the price tag architecture. With the cocoa price, pretty much blocked in 2025, and from what you said, elasticity is a bit better, or in line with your expectation.

Do you see the possibility of having further pricing increase in the rest of the year to not only mitigate cocoa inflation, but potentially some tariff impact.

Thank you.

So you will see prices go up in Q2 and Q3 as more of our seasonal pricing and price pack architecture kicks in. From announced pricing actions that we've already taken. Obviously we can't talk about any future pricing intentions in advance. But we'll give you more color on both Cocoa and tariffs and our holistic plans. As we get into the summer. Thank you, very helpful.

Thank you. Ladies and gentlemen, that concludes our and answer session. I'll turn the floor back to management for any final comments.

Thank you everyone for joining us this morning and we look forward to catching up with many of you throughout the day. Thank you.

Thank you. This concludes today's conference call. You may disconnect your lines at this time. Thank you for your participation.