Amplify Online Retail ETF Price & Performance (IBUY)

Amplify Online Retail ETF (IBUY) closed at $57.67 on April 17, up 1.52% for the day. Despite this gain, technical signals remain mixed, with a short-term buy but a longer-term sell signal. Forecasts suggest a potential 19.5% decline over the next three months amid falling volume and resistance near $60.12

IBUY returned 5.88% in Q4 2024, outperforming the S&P Retail Select Industry Index’s 3.2%. Online sales surged 6.7% year-over-year during the holiday season, driven by value-seeking consumers and strong showings from Affirm, Upwork, and Liquidity Services. However, traditional retailers like Target and Best Buy underperformed.34

While some models rate Amplify Online Retail ETF (IBUY) a ‘Strong Buy’ for the next 90 days, technical analysis indicates negative short-term signals. The ETF’s three-year return is -3%, and risk metrics show moderate volatility. Investors should weigh algorithmic optimism against recent technical caution.25