Imperial Brands PLC Price & Performance (IMBBY)

Imperial Brands has kicked off the second phase of its £1.25 billion share repurchase initiative, with £625 million set for buybacks by October. This capital return effort, part of a long-term plan, comes as the company’s shares have surged 68% over the past year, signaling robust investor confidence.12

Imperial Brands is set to report earnings this week, with analysts highlighting its steady revenue growth and attractive 6.14% dividend yield. Despite regulatory headwinds and shifting consumer trends, the company’s resilient performance and positive analyst ratings suggest it remains a favored pick among income-focused investors.34

Short interest in Imperial Brands has dropped nearly 25% recently, reflecting improved sentiment among investors. The stock has shown price stability at the upper end of its 52-week range, buoyed by strong technicals and continued buyback activity, despite ongoing sector challenges and evolving consumer preferences.52