Total Q1 revenues reached RMB7.2 billion, up 9% sequentially; membership services revenue was RMB4.4 billion (up 7%), while online advertising revenue decreased 7% to RMB1.3 billion due to macro headwinds and seasonality.
Microdramas are a key growth area, with over 15,000 titles now available; user engagement and time spent on microdramas have grown rapidly, and monetization efforts are expanding through advertising and e-commerce.
Long-form video content remains the cornerstone, with a strategic shift toward more high-quality, shorter-episode dramas and increased diversity to better match evolving user preferences and reduce reliance on individual hits.
Overseas business saw over 30% year-over-year revenue growth and record-high daily subscribers; Chinese content accounts for about half of the overseas offering, and the segment has been profitable, with plans to reinvest profits for further growth.
Content costs rose 10% sequentially to RMB3.8 billion due to more premium drama launches; non-GAAP operating income was RMB458.5 million (up 13% sequentially), and the company continues to optimize its capital structure, reducing outstanding principal debt from RMB2.9 billion to RMB1.17 billion year-over-year.