The Coca-Cola Company Price & Performance (KO)

Coca-Cola Consolidated has revealed plans for a 10-for-1 stock split, pending shareholder approval in May 2025. The move, aimed at making shares more accessible, follows strong financial performance and heightened investor interest. If approved, shareholders will receive additional shares in May, with trading on a split-adjusted basis starting later that month.1

James Robert Quincey, CEO of The Coca-Cola Company, recently sold $10 million worth of shares, reducing his stake by 27%. This marks the largest insider sale within the past year. While insider selling can raise concerns, analysts note that such moves don't necessarily indicate a lack of confidence in the company.2

Coke Zero Sugar has launched a marketing campaign during March Madness, emphasizing its appeal to passionate sports fans. The initiative includes digital voting for favorite fight songs, in-game activations, and commemorative cans at Final Four events. The campaign aims to resonate with younger consumers and expand Coke Zero's market presence.3