Analysts Initiate Coverage on LightInTheBox with 'Buy' Rating StockNews.com has initiated coverage on LightInTheBox (NYSE:LITB), assigning a "buy" rating. Despite this positive outlook, the stock has fallen 3%, trading at $1.14, significantly below its 200-day moving average of $1.85. The company faces challenges but remains a notable player in online retail, offering diverse consumer products.12