Laird Superfood, Inc. Price & Performance (LSF)

And with that, turn it over to Jason. Thank you, Trevor. And hello to everyone on the call.

I'm thrilled to share with you today what has been an exceptional close to 2024 for Laird Superfood. A year that truly underscores our transformation into a high growth premium brand strong margins and unlimited potential. For the full year 2024, we achieved a remarkable 27% top line growth. With net sales reaching $43,300,000 up from $34,200,000 in 2023.

In the fourth quarter alone, net sales grew to $11,600,000 a 26% increase over Q4 twenty twenty three. This growth rate isn't just impressive in isolation, It significantly outpaces the consumer goods and food industry averages where top line growth typically hovers around 3% to 5% annually, according to industry benchmarks. We're not just keeping up We're leading the pack. Equally exciting is our improvement in profitability metrics For the full year, we maintained gross margins at nearly 41%, This is a roughly 11 leap from the 30.1% that we reported for 2023 driven by strategic sourcing, a shift to a variable cost manufacturing model, a disciplined trade spend management, To put this in perspective, the average gross margin for food companies often sits in the mid-20s to low-30s. And at 25% to 35%, for many of our most premium peers.

Our ability to sustain these margins while growing at nearly 30 demonstrates the strength of our business model and our strategic focus on operational efficiency premium positioning. This success has been driven by two key strategic Rapid growth in e commerce, particularly on Amazon, and significant strides in expanding our wholesale distribution. Let's start with e commerce. In 2024, our e commerce channel grew by 32% year over year. Led by our Amazon platform that not only recovered lost ground from 2022 quality event, but exceeded our internal expectations by a significant margin. Q4 was no exception with Amazon delivering its strongest quarter ever for Laird Superfood, fueled by improved inventory management, targeted marketing growing consumer demand for our plant based creamers, coffee and hydration products.

Amazon now makes up more than 40% of our e commerce channel and we expect that share to continue to grow in 2025 and beyond. Our direct to consumer business also saw a healthy increase for the year, bolstered by a shift toward a subscription model, which now accounts for nearly half of our DTC sales and serves as a testament to the loyalty and trust that our consumers place in our brand. On the wholesale front, we've made tremendous progress expanding our retail footprint In Q4, we secured new distribution with major retailers like Kroger and Safeway Albertsons building on earlier and ongoing wins with partners like Whole Foods and Sprouts.

Full year wholesale net sales grew 19% year over year contributing 41% of our total company revenue. This expansion reflects not just broader reach but also improved dollar sales velocity at existing accounts, driven by existing promotional strategies and strong consumer pull for our products. During the twelve weeks ending December 29, we grew our retail sales across the MULO universe by approximately 35% which included strong growth in both distribution points as well as dollar sales velocity. During Q4, we were also able to initiate which is aligned with the category norm and represents a 50% volume upsizing for At the same time, we were able to improve the nutritional benefits and taste profile of our formula. I am pleased to report that this transition is being completed now [indiscernible] a minimal amount of out of stocks and very little excess inventory of the discontinued size. In the past, I've seen these types of product transitions go off the rails at much larger companies with far more resources. And so I'm extremely proud of the Laird Superfood team for its execution of this important initiative. Taking a look at supply chain, I am pleased to report the strong quarter a very solid year for the operation of our business.

Despite persistent commodity pressure in coffee, cacao and coconut milk powder, our team has been extremely resourceful in establishing and cultivating supplier relationships across our ingredients, manufacturing and distribution partners, and we were able to largely mitigate the cost impact during this period. We have repeatedly stated that our goal is to achieve a gross margin in the upper 30s and we finished 2024 at nearly 41% With Q4 coming in at nearly 39%, despite the aforementioned cost pressures. Speaking of which, by now it is no secret that there continues to be persistent inflation in the food industry. It is our belief that many of the recent commodity increases have been opportunistic and trader driven and we believe there could be a correction in some it's not many of these costs over the course of 2025 and beyond. We have managed the procurement of our ingredients very carefully and are also finding efficiencies in our operation to offset a portion of the cost increases. As a result, We intend to take price only when and if necessary preferring to maintain our strong volume growth That means that we may choose to temporarily trade away gross margin points for gross margin dollars so that when some of these costs again normalize to lower levels, we can have a bigger business with a strong gross margin profile.

In this way, we believe that we can optimize the future size and profitability of our business in order to maximize long term shareholder value.

When you have a business growing as rapidly as ours, it can be challenging for the supply chain to keep pace.

This has been the case for us over the last months as the sales of our creamers and instant latte products have repeatedly outrun the sales forecast and thereby created out of stock situations for some of our most popular SKUs. If not for these out of stock issues, we estimate that we would have captured more than $1,000,000 of additional net sales during Q4. As we've worked to resolve these issues, our team has successfully identified additional raw material supply and supplemental suppliers. Which should help us to mitigate future product shortages to control input costs. We have already begun bringing these products back in stock over the past weeks and expect to have outrun these shortages very soon after Q1 is complete. These out of stock products will have an impact on our sales during Q1. Though we remain on pace for strong growth during 2025 and have confidence in the overall trajectory of our business. Now let me hand it over to Anya to dive into the financial details for quarter and for the full year. Thank you, Jason.

Good afternoon, everyone. Today, I'm pleased to share our fourth quarter and full year 2024 financial results. Commonwealth of record high net sales in the third quarter. We delivered another nearly equally strong quarter of top line growth. In Q4. Net sales grew 26%. To $11,600,000 compared to $9,200,000 in the prior year period.

This quarter, our wholesale channel led the company's growth. Increasing by 52% year over year. And accounting for 42% of our total net sales. This growth was driven by distribution expansion in grocery, and velocity acceleration at shelf in both retail and club. E commerce sales increased by 12% year over year. And contributed 58% of total net sales. With significant improvements in media efficiency in this channel. The growth was driven by strong sales on amazon.com, Building on the momentum over the previous three quarters, and due to an outstanding commercial execution, Full year 2024 net sales grew 27% to $43,300,000 compared to $34,200,000 in prior year period. Posting strong growth across all channels. E commerce sales increased by 32% year over year. And contributed 59% of total net sales.

Sales on both amazon.com and the DTC platform contributed to this outstanding result. Driven by growth in subscription revenue and repeat customer purchases. As well as higher order values. Beginning with this reporting period, we will be reporting net sales from Amazon and GTC platforms. Under a combined e commerce channel.

To reflect the fact that this is how we manage our business internally. As we have structured ourselves to be agnostic to consumer shopping on whatever digital platform they prefer. Wholesale sales increased by 19% year over year, contributed 41% of total net sales. Driven by velocity improvements in retail and distribution as well as more efficient promotional spend. Gross margin for the fourth quarter came in at 38.6%, compared to 40.4% in the corresponding prior year period. This margin contraction was driven by increased gross to net sales [indiscernible] related to prior periods and not related to the fourth quarter activity. Slot in expenses were also higher driven by new distribution expansion contributed to increased trade spend in the quarter.

Sequentially, gross margin contracted 4.4 points, versus the third quarter of twenty twenty four. Due to the benefit of supplier settlement recognized in the third quarter, and higher trade spend in Q4.

On a full year basis, gross margin was 40.9%, as compared to 30.1% in a corresponding prior year period. This represents 10.7 points expansion driven by lower raw material costs due to shift to direct procurement of key ingredients [indiscernible] And planned reductions in promotional trade spend. We are confident in our ability at at least in the high 30s in the coming quarters. Operating expenses increased $1,300,000 in the fourth compared to the same period last year. Driven by slightly higher marketing investment, broker and Amazon selling fees related to volume growth, people related costs such as stock based compensation which is a non cash expense. Net loss for the fourth quarter was $400,000 compared to net income of 100,000.0 in the prior year period. On a full year basis, net loss was $1,800,000 compared to net loss of 10,200,000.0 in the prior year period representing 82% improvement driven by top line growth gross margin expansion and lower operating costs.

Turning to our balance sheet. We ended the quarter with $8,500,000 in cash and no debt. I am particularly pleased to report that for the third consecutive quarter, we have delivered a positive quarterly cash flow which was 312,000 in Q4 and totaled 807,000 for the year.

Reflecting our improved performance and disciplined which decreased year over year excluding cash while driving year to date revenue growth. Of 27%.

We continue to project that we have sufficient cash to fund our operations. As we grow our business and make operating improvements that drive us towards breakeven and profitability. We also have an asset back line of credit available for our use. Should we need it. Looking ahead to 2025, we expect continued growth in our core business segments and channels. As we remain focused on executing our strategic priorities. As such, we are reaffirming the guidance we gave last quarter and expect net sales to grow in 20% to 25% range for the full year 2025 and gross margins to hold an upper 30s despite commodities cost pressures.

I expect the first quarter net sales growth to be below the full year target due to out of stocks impacting our Cremo business early in the quarter. We are well on the way of resolving this issue and expect a full recovery by the end of Q1 or early Q2. I expect net sales to accelerate growth in the second part of the year relative to full year guidance.

We will target our adjusted EBITDA to breakeven. On a full year basis. And reinvest any surplus in traditional top line growth.

We expect $1,000,000 to $2,000,000 negative operating cash flow in order to invest into inventory to support top line growth and minimize out of stocks. And now, I will turn the discussion back over to Jason. For any closing remarks.

Thank you, Anya, and thank you once again to all of you who are supporting our journey. In a crowded food market, Their Super Food is carving out a unique space with our Whole Food, functional ingredient portfolio. Our 27% sales growth helped pieces nearly all of the household names in our industry. And our 40% gross margin surpasses even long established players. What's more, our dual channel success across retail and Amazon gives us a versatility that many competitors lack. We're not just a DTC darling a brick and mortar relic. We're thriving in both worlds. And meeting consumers they prefer to shop. It has been an exceptional couple of years for our brand and our business but we really do believe that we are just getting started. I couldn't be more proud of our team what we have already accomplished or more excited for our continued expansion as we go forward. Operator, this concludes our prepared remarks. And we are now ready to open the call to questions.

Thank you. The first comes from Alex Fuhrman Craig Hallum Capital Group. You may proceed.

Hey, guys. Thanks very much for taking my question. You mentioned having some stock outs that you've been dealing with lately. Did those impact Q4 at all? Or is that really more of a Q1 issue And then can you give us a timeline of when you think that will be resolved and what exactly the inventory investments you're making this year to help to alleviate that?

Hey, Alex. It's Jason. Thanks for that question. It's one that we want to make sure that we address really clearly here. Yes, I mean the reality is happened last year as we were rolling into Q4, I think a number of folks on this call probably saw we started to have products that were out of stock. In DTC in particular and sometimes at retail as well. And the reality is we started moving through at a pace even faster than we expected especially on the coconut milk related products. And what we did is we started to prioritize where we put that product. We took care of our [indiscernible] slowed down some of our marketing as a result. And then at the same time, we made sure that we were able to keep our main customers in stock as much as possible, which was mostly in stock. In total, yes, I mean, it ended up probably costing us I would guess, based on our estimates, somewhere close to $1,000,000 of sales to the top line, which is a two edged sword. A, we would have loved to have reported it and had those sales, but on the flip side, it just demonstrates the demand even growing almost 30% we still had another million dollars or so that we could have been stocked.

So sorry, that we could have sold if we had been in stock. And so this is a top priority for us. The reality though is you have to remember, unlike a lot of our peers, who can simply throw more ingredients and chemicals, etcetera, into pots and spit out new food. Our food is is all just a couple of ingredients. So when we're short on a coconut milk powder products, need more coconut milk powder and that takes time. It comes in from Asia. So it just puts a little crimp into your supply chain. We've gone out. We've identified a couple of new suppliers. So we have a more robust supply than we've ever had. We're very you guys know, we are very quality oriented. So those suppliers have been vetted very, very carefully. They are all direct relationships for us as well. And they give us the ability to really expand our supply from here, which will work out nicely as we're seeing demand really kick up here. We've got to your question in Q1, there will be some impact. We still expect robust growth here. And And as you saw in the earnings release, we're still we're reiterating our call for the year.

We believe that we have 20% to 25% growth in the year despite some early challenges And so we're really actually two edged sword, as I say, excited about the demand. We're in a position to be able to increase our supply just takes a minute to work it through the supply chain and get it over here. And put it in the bags and onto the shelves.

Great. That's really helpful. Thanks for that explanation, Jason. And then I guess Talking about some of your products that don't have the coconut in them, was impressed to see, it looks like the coffee category, the beans grew something like 40% this year and more than 50% in the fourth quarter. Can you talk a little bit about what's driving that? Looks like you've been having a lot of success with the functional coffees that you have a lot of differentiation. Within the marketplace. Has that been the biggest driver of your wholesale growth? I know you've had a really strong business in some key retailers with coffee beans.

Yes, that's right, Alex. We've had really what we call our coffee solutions, which is our coffees ground and whole bean coffees, as well as our creamers, plus our instant lattes, all been doing exceptionally well over the last couple of years. And we're seeing a lot of uptake with retailers Coffee for us has been a bit surprisingly strong. Again, areas that we've been pleasantly surprised by demand wise We just had some really strong uptake in the not only in the wholesale segment, but also online Amazon and DTC as well. So it's an area obviously with escalating costs that we have that we've been watching closely. We've We bought, I would say, in an advantage position, a lot of our coffee up until now. And and we're watching it carefully and making choices I think that are very strong relative to our P and L. We did take pricing recently on our coffee. We announced a small price increase of $1 per bag in online to the commensurately to the retail trade. We've taken a position on price, as I mentioned, where we're really more interested in gross margin dollars than we are in gross margin percentages.

And we intend still very much intend to keep our gross margin in the high 30s. We're willing to trade away a couple of points in order to gain a couple of dollars of incremental sales because remember we're versus our expectation, we have opportunity to to sell products that we didn't expect to gain additional revenue and thereby additional gross profit dollars, which is very meaningful to our business and our cash position. So that's why we're managing it. I think we're managing it very smartly. We've got eyes on all of this, trackers, and we're reviewing daily where we saw some relief in the coffee market recently. And and taking advantage of that. And so I think we're in a really strong position to continue to grow that business and consumers want it. It's the functional coffee, as you said, the functional lattes as well where we put our performance mushrooms into these coffees. We have some innovation in both of those areas with new products that have been doing well. And we're really excited about that entire category of the business for us. Okay. Well, that's great to hear that you're seeing a lot of traction there.

I certainly agree. Not a lot else out there in the marketplace with functional benefits for coffee that you guys have. So I'm glad to see that that is doing well and appreciate the thorough explanation, Jason. You bet. Thanks, Alex.

Thank you. Next question comes from George Kelly with ROTH Capital Partners. You may proceed.

Everybody. Thanks for taking my questions. First, maybe a modeling question for Anya.

I was curious, the commentary around gross margin. Could you maybe be more specific about like how much you're willing to kind of digest or give up in the early part of twenty twenty five, do you expect gross margins to step down a little bit from which you reported in Q4? And then what happens sort of throughout the year?

Hi, George. This is Anya. Thank you for your Yes, we intend to hold our gross margins in our high 30s. Obviously commodities are being inflationary and we are closely watching that dynamic. As Jason just mentioned, we have taken some pricing in our coffee business which is breaking records in terms of cost inflation. We've taken that price increase in our online channel as well as in wholesale and we're going to continue monitoring the situation. But again, as Jason just talked about, we are willing to trade off couple of points of margins from where we've been before before, just in the 40s or above. In favor of market share and really growing the top line. But I'm going to we don't really give quarterly guidance So I'm going to stick with our annual guidance of our gross margins being in high 30s.

Okay, fair enough.

And then next question, With respect to the new sizing on the liquid product, But curious, Jason, you mentioned in the prepared remarks that, I think your comment was that it had seemingly that loss had seemingly gone well. I was just curious if you could give any more specifics About velocities or really just what you've seen since that that product has hit shelf? And maybe a secondary question on same topic is just how are you incorporating the new liquid product in your 20% to 25% revenue growth [indiscernible] It just seems like such a big category You've got this product now that's more competitive. And sort of how are you baking that in? Is Is it a material portion of the growth that is in that target? Or are you kind of just letting it develop and could represent upside to that target if it's a successful launch? Yes, great questions, George. By the way for those. I think that the way that I would think about this, it's too early to tell them. That's why I said seemingly has gone well instead of outright saying it had gone well. What I know has gone well is that we managed to complete the transition with very little inventory or waste.

So we're very pleased with how that transition went. The retailers I don't know of any meaningful loss distribution. I don't have any loss distribution, but certainly nothing meaningful that have excuse me that happened as a result of the upsizing, which is not always easy because you're going with different [indiscernible] as far as I know, as far as I know, it's gone exceptionally well. Now having said that, we don't have any sales data yet. So back to your question, your real question here, which is, what do we know about sales? Our expectation is that there will be something less than a one to one translation. We've upsized the volume by 50%, but we're only expecting somewhere around a 80% translation of volume units, where you had product on shelf and then you have now larger product on shelf. The reality is a lot of times in consumer goods, you don't actually see a step down. So we're hopeful that that will be the case where prepared to support that demand should it materialize ahead of our expectation. And then we are, of course, aggressively out selling additional volume. I agree with you, George. Very big category.

We're actually holding our own nicely within a couple of key retailers in the natural channel and we've just started to make some of the expansion to the conventional channel as we discussed on previous calls. So So fingers crossed, we think that this is the most likely product to really cross the Rubicon into the conventional channel. Over the next couple of years and hold out quite frankly, a number of our other products are starting to show real opportunity to do that as well. So we do have I would tell you we have high hopes for this product. We anticipate that there could be some outperformance this year, but it's just too early to call it.

Okay.

That's helpful context. Thank you. And then just one last one.

Sure.

The back to the out of stocks I guess the question is, is there sort of a ceiling [indiscernible] on these products that you're bumping into, how much more supply out there is there for coconut milk powder And I mean, could as you look out over the next two to three years, is there just like is this going to be an ongoing challenge? Or is it really just sort of a timing issue? Yes, great question, George.

I would tell you we barely dent the overall supply of coconut with what we utilize. So and the reality is coconuts get used in a variety of ways. You have coconut milk, you have coconut sugar, you have coconut oil. And as you have additional demand that comes up for one of those products, they can shift You can only produce one of those three with with the coconuts as they mature. So you have to make a choice But if we were to ramp up demand and require more there would be opportunity to shift from some of the lower value products over to the coconut milk powder anyhow. But we're barely scratching the surface, so we're not worried about that. The issue for us a little bit idiosyncratic to us is the level of quality that we demand from our coconut milk supply just means that we need to go over and we need to qualify the suppliers, we need to taste the products, we need to understand how they make their product. And so we're a little bit of a slower process. We thought we had all of our demand captured. By a single supplier for this year and then for next as well.

They are adding additional facilities specifically for us which ended up getting delayed, and we just weren't able to pivot as quickly as we needed to. And it was the perfect storm because demand also ramps up on those particular products at the same time. And so put us into an out of stock situation, which as you know just takes some time to recover from it. We're filling everything hand to mouth And I think keeping everybody in pretty decent stock, but certainly there's additional opportunity. And once we are able to get all of this supply fully online, we anticipate being able to to fulfill that demand as well. And that as I mentioned in the prepared remarks, we anticipate that happening sometime right around the end of Q1. So we're not far away from it right now. It's not like we're out of stock. We certainly are it's just a little bit of whack a mole where you're out of sweet and creamy and then you might be out of sweet and creamy with adaptogens and then you're out of turmeric. And so you produce those as they come up as the additional coconut milk powder is received.

And that's what we've been doing. It's a tough just tough game to be in. And certainly, there are some lost sales but we feel confident that we can recapture those. And we'll have the supply to do so over the course of the next call it four to six weeks.

Okay. Thank you. [indiscernible] Thank you.

There are currently no other questions in queue. So as a quick reminder, it is No more questions have queued at this time. I'll turn it back over for any closing remarks.

Thank you.

Yes, I just the only thing I want to add really beyond the discussion that we've had is 2024 was a really exciting year for us at Laird Superfood. It's the year that we proved that we came through the transition, the turnaround that we had been talking about and were able to establish gross margins even in excess of what our target was So there was a little bit of an extra bounty that was that was there for us. And we really anticipate as we go forward that we'll be a high growth company with high 30% gross margins, which really puts us in a class with very few in there. And we're really excited about that, excited about where we go These challenges that we have right now are going to pass. With the out of stocks. I do believe commodity pressures are going to pass as well. As I mentioned, I believe that these are these truly are transitory inflationary costs. Especially if we treat them as such. I do believe that we will see them back down from where they are right now. And even where they are right now, as we mentioned, our P and L can handle it.

So very exciting time for us. And I think we're we're in great position to really be able to take advantage of the healthy food trends that are sweeping America right now. Our products are an incredible fit for those trends and the demand increase that we're seeing is is really proof of that. So we're excited. We'll be back in that long a few more weeks to be able to talk about Q1 and look forward to giving an update then. Thank you all.

This concludes today's conference call. Thank you for your participation. May now disconnect your line.