MAPS reported Q4 2024 revenue of $47.7 million, a 3% year-over-year increase, and full-year revenue of $184.5 million, reflecting a slight decline from $188 million in 2023 due to product sunsets and client churn.
Adjusted EBITDA for Q4 2024 was $11.9 million (25% margin), up from $8.9 million (19% margin) in Q4 2023, with full-year adjusted EBITDA reaching $42.9 million (23% margin), showcasing operational discipline despite industry headwinds.
The company ended 2024 with a strong balance sheet, including $52 million in cash and no debt, supported by improved accounts receivable collections, though this cash influx is not expected to recur.
MAPS plans to invest in technology and marketing initiatives in 2025, including expanding into adjacent markets like hemp and homegrown seeds, with Q1 2025 revenue guidance of approximately $43 million and adjusted EBITDA of $7 million.
Industry challenges such as regulatory uncertainty, pricing pressures, and market consolidation persist, but MAPS remains focused on long-term growth through platform enhancements and strategic investments.