Innovator Growth-100 Power Buffer ETF - October Price & Performance (NOCT)

The Innovator Growth-100 Power Buffer ETF (NFEB) saw a notable increase in institutional buying over the past year, with Cambridge Investment Research Advisors Inc. acquiring 8,749 shares valued at around $208,000. This marks a positive shift in sentiment among professional investors, signaling growing confidence in defined outcome ETFs.12

The Innovator Growth-100 Power Buffer ETF - October (NOCT) is trading at $48.90, up 1.38% today. Despite short-term volatility, NOCT maintains a one-year return of 2.44% and a five-year return of 8.58%. Its beta and standard deviation remain below industry averages, reflecting its buffered approach to risk.34

Buffer ETFs, including Innovator's Power Buffer series, have attracted $33.6 billion in inflows over five years. Investors are drawn by the funds’ ability to define risk and reward, though fees average 0.77%. Their popularity underscores a market preference for more predictable outcomes amid uncertain equity environments.56