Priority Technology Holdings, Inc. Price & Performance (PRTH)

Good morning and thank you for joining us. To remind all participants that our comments today will include forward looking statements involve a number of risks and uncertainties that may cause actual results to differ materially from our forward looking statements. The company undertakes no obligation to update or revise the forward looking statements whether as a result of new information, future events or otherwise. We provide a detailed discussion of the various risk factors in our SEC filings and we encourage you to review these filings. Additionally, we may refer to non GAAP measures including but not limited to EBITDA and adjusted EBITDA during the call. Reconciliations of our non GAAP performance and liquidity measures to the appropriate GAAP measure can be found in our press release and SEC filings available in the Investors section of our website. With that, I would like to turn the call over to our Chairman and CEO, Tom Priore, Thank you, Chris, and thanks to everyone for joining us for our fourth quarter twenty twenty four earnings call. I'd like to begin today's call by discussing the culmination of our consistently strong full year performance that informs our aggregate revenue and adjusted EBITDA guidance for twenty twenty five.

I will then highlight our excellent Q4 results before handing it over to who will provide segment level performance and key trends and developments within each of our business segments and priority overall. In this morning's press release, we're excited to report the strongest revenue performance in our history. Both for the fourth quarter and the full year. Summarized on Slide three, Priority had an outstanding year by every key financial metric. Growing net revenue by 16% generating adjusted gross profit and EBITDA growth of 1921% respectively, and improving operating income by 19% for the full year 2024. We ended the year with approximately 1,200,000 total customer accounts operating on our commerce platform processing over $130,000,000,000 in annual transaction volume during the prior twelve months while administrating over $1,200,000,000 in average daily account balances. Tim will walk through the full year 2025 guide specifics later in the call, but I can reflect that the value of our diverse partners and customers see in our unified commerce platform and elegant product solutions provides confidence that we'll sustain the momentum in our acquiring payables and enterprise segments. We anticipate comfortably achieving 10% to 14% top line revenue growth to a range of $965,000,000 to $1,000,000,000 and generating 8% to 13% adjusted EBITDA growth to $220,000,000 to $230,000,000 in 2025, Despite likely headwinds related to lower interest rates, a somewhat murky macroeconomic environment, and the migration of some technology resources from a CapEx to OpEx treatment.

Our unified commerce platform that streamlines collecting, storing, lending and spending money with solutions for acquiring payables and banking and creates revenue and operational success for businesses continues to resonate with our partners and customers. Which is reflected in our organic growth performance. Turning our attention to our Q4 results, noted on Slide four. Revenue of $227,100,000 increased by more than 14% from the prior year. This led to a 15% increase in adjusted gross profit to $83,900,000 and a 16% improvement in adjusted EBITDA to $51,700,000 Adjusted gross profit margin of 37% increased 40 basis points from the prior year's quarter. Having now sunset the impact of the plastic acquisition during Q3 of twenty twenty four on our financials, Our Q4 performance represents purely organic growth.

The strong closing quarter contributed to the previously noted 16% revenue growth to $879,700,000 a 19% adjusted gross profit increase to $328,100,000 and a 21% improvement in adjusted EBITDA to $204,300,000 on the strength of a 90 basis point expansion in adjusted gross profit margin, to 37.3% as highlighted on Slide five. For those of you who are new to the company, Slide six highlights Priority's vision for unified commerce. And the value proposition we bring to the market that empowers businesses to leverage our flexible financial toolset whether through our apps or API connection to accelerate cash flow and optimize working capital. [indiscernible] is purpose built to streamline collecting, storing, lending and sending money through our acquiring payables and banking and treasury solutions. Our customers and current market conditions reinforce our belief that systems facilitating payments and banking to accept and distribute funds in multiparty environments will be critical as businesses put greater demands on software, and payment solution providers to unlock value in existing and developing channels. We're committed to meeting our customers where they are by refining the experience for our partners to make working with Priority seamless and easy. Our financial performance demonstrates that partners consistently choose unified commerce applications in acquiring payables and banking that best fit their business or connect to our API to leverage these features in their own applications.

We remain intently focused on the continued innovation of our SaaS payments and banking solutions, that are powered by Priority Commerce. And are eager to meet the evolving needs of our growing portfolio of customers and enterprise partners. I would encourage you to play the short one to two minute videos embedded in the product links on Slide six to gain a full appreciation for their value how they are being reflected in our growing customer base. At this point, I'd like to hand it over to Tim who will provide further insights into our segment level performance during the quarter along with current trends in each that factored into our confidence for sustained momentum in 2025. Thank you, Tom, and good morning, everyone. As Tom mentioned, we had strong financial performance across the business in the fourth quarter and for the full year. For the full year reported revenue growth of 16.4% compares to 17.1% of organic growth you exclude the impact of the grow over, the partial year of plastic in 2023, combined with the large reseller's diversification effort in the first half of twenty twenty three. Adjusted gross profit growth of 19.2% included 17.6% organic growth and adjusted EBITDA growth of 21.3% included organic growth of 20.6%.

So whether you look at the results on a reported basis or an organic basis, are proud to deliver another year of excellent results in 2024 for our stakeholders. Adjusted gross profit from our B2B and enterprise segments represented 59% of the total for the year, while for the fourth quarter, they combined to represent 62%. Recall that for the full year of 2023, the combined adjusted gross profit of B2B and Enterprise was right at 50% of total So we've seen an almost 10 percentage point increase in the last twelve months and we exited 2024 at an even higher mix of profits coming from our higher growth, higher margin B2B and enterprise segments.

As a direct result of the growth in these segments, the highly visible and recurring nature of our business model continues to gain momentum as over 63% of adjusted gross profit in Q4 came from recurring revenues that are not dependent on transaction counts or bank card volume.

The percentage of adjusted gross profit from recurring revenues has nearly doubled since the beginning of 2022. When you combine strong organic growth with a continued favorable shift in the business mix, and the increasingly recurring nature of our profits, along with the diverse revenue streams including certain countercyclical aspects we believe Priority is an undervalued business compared to similarly positioned industry participants. I'll now move to the segment level results for the fourth quarter and start with the S and B segment on Slide eight. SMB generated Q4 revenue of $155,700,000 which is 15,500,000.0 or 11.1% higher than the prior year's fourth quarter. Bank card dollar volume in SMB $15,500,000,000 for the quarter, which is up 6.6% from $14,600,000,000 in the prior year Total card dollar volume which includes bank card dollar volume, but also includes debit, gift and loyalty cards, Discover and certain Amex volume, totaled $18,100,000,000 for the quarter which is up 6.9% from $16,900,000,000 in Q4 of the prior year. Going forward, we will plan to provide the more comprehensive total card dollar volume figure as a key metric in place of BankCard dollar volume. From a merchant standpoint, we averaged over 177,000 accounts during the quarter and new merchant boards averaged 3,750 per month during the period.

Adjusted gross profit in SMB for the fourth quarter was $32,000,000 which is up 0.4% from $31,800,000 in last year's fourth quarter The quarter was negatively impacted by the write off of certain obsolete inventory and the maturation of prior portfolio purchases. Gross margins of 20.5% in the quarter are down from 22.7% last year for the same reasons. However, if you were adjust for the impact of the inventory write off, margins would have been relatively flat on a year over year basis. Lastly for SMB, quarterly adjusted EBITDA of $26,600,000 represents a $1,600,000 or 6.4% increase from $25,000,000 in the prior year's fourth quarter. Growth in adjusted EBITDA outpaced adjusted gross profit as we gained operating leverage through continued expense discipline during the quarter and the full year. Moving to B2B, revenue of $23,700,000 was an increase of $2,300,000 or 10.9% from the prior year plastic contributed $18,900,000 of revenue during the quarter, up almost 8% from $17,500,000 in the prior year while CPX grew by $1,000,000 or 26% on a year over year basis to $4,900,000 of revenue in the quarter. Adjusted gross profit in B2B increased to $6,400,000 or 24% growth Q4 gross margins of 26.8% compared to 24% last year as a result of higher gross margins at plastic, combined with strong growth in the higher margin CPX product suite.

The B2B segment produced $2,400,000 of adjusted EBITDA during the quarter, which is a $2,000,000 increase from the prior year resulting from higher gross profit combined with lower operating expenses on a comparative basis. Moving to the Enterprise segment, Q4 revenue of $48,700,000 was an increase of 10,400,000.0 or 27% from $38,300,000 in the prior year. Revenue growth was driven by continued strong enrollment trends an increase in the number of build clients in CFT Pay and an increase in the number of integrated partners or program managers across the enterprise segment. In addition, higher account balances were able to largely offset the impact of lower interest rates in the fourth quarter. As a result of those factors, adjusted gross profit for the Enterprise segment increased by 27% to 45,600,000.0 while adjusted gross profit margins remained relatively constant at 93.6% for the quarter. Adjusted EBITDA $42,000,000 for the quarter, which is an increase of 27% from $33,000,000 in the prior year.

Moving to consolidated operating expenses on Slide 11, salaries and benefits of $23,200,000 increased by only $1,500,000 or 6.9% from Q4 of last year, and was driven by the overall growth of the company. We finished the quarter and year with just over 1,000 employees which compares to approximately nine eighty at the end of twenty twenty three. SG and A of $12,800,000 decreased $1,300,000 from $14,100,000 The year over year decrease was due primarily to the non recurring restructuring in Q4 of twenty twenty three which was partially offset in 2024 by higher software, legal and marketing expenses. Moving to the next slide, adjusted EBITDA for the quarter was $51,700,000 which is an increase of $7,100,000 or 15.9% from $44,600,000 in Q4 of twenty twenty three. Interest expense of $23,100,000 for the quarter increased $2,500,000 from the prior year as a result of higher comparative debt levels in the quarter due to the redemption of the preferred stock in 2024. Moving to the capital structure, liquidity overview on Slide 13. Debt levels during the quarter increased $945,500,000 gross and $886,900,000 net which is driven by the issuance of $115,000,000 of incremental term loan borrowings during the quarter. Proceeds from the issuance used to redeem the remaining balance of the preferred stock.

From a liquidity standpoint, we ended the quarter with all $70,000,000 of borrowing capacity available under our revolver and 58,600,000.0 of unrestricted cash on the balance sheet. For the LTM period ended December 31, adjusted EBITDA of $204,300,000 represents 21.3% of year over year growth. The preferred stock on our balance sheet was redeemed in full during the quarter which resulted in a fourth quarter preferred dividend of only $2,650,000 consisting of $1,550,000 paid in cash, and $1,100,000 of a PIK component. Given the redemption we accelerated the accretion of the unamortized original to issuance discount which had a $5,600,000 impact and we also paid $2,700,000 in excise taxes on the redemption. Before turning the call back over to Tom, I want to take a minute to address a few other items. First, I wanted to note that subsequent to quarter end, we used $10,000,000 of our excess cash balances to make a prepayment on the term loan balance. So you'll see the impact of that on our March 31 balance sheet when we follow our Q1 results in early May. Consistent with our efforts in 2024, we will continue to evaluate opportunities in 2025 to further reduce our cost of capital and delever the balance sheet.

On that point, even if you were to assume that there was no further debt paid down throughout the year, we would be under four times net leverage by year end if you use the midpoint of our 2025 adjusted EBITDA guidance.

The next item relates to our 2024 audit in 10 ks. In those filings, you'll note that we disclosed a material weakness our internal controls over financial reporting. The material weakness relates to the design and operating deficiencies in certain automated controls around ingestion and validation of third party processors data in our control environment, which is used in revenue and commissions processes and efficiencies in certain general controls around the privileged access to certain users. The deficiency related to privileged user access impacted one of our applications and our investigation found no evidence of an inappropriate use of those privileges. The access issue has already been remediated but it was not in effective control at year end.

The management team and our Board of Directors take these matters seriously and we are actively working to promptly remediate the automated controls efficiency and will provide updates on our progress and related testing throughout the year. Importantly, I want to highlight that the material weakness did not result in a restatement or any change to our consolidated financial results. We remain confident that our consolidated financial statements present fairly in all material respects the financial condition of our business and our auditors have also issued an unqualified opinion on our financial statements. The last item I'd like to touch on is our financial guidance for the full year. Based on continued strong growth trends, in the business, we're forecasting 10% to 14% organic growth in revenue to a range of $965,000,000,000 to $1,000,000,000 for the year, Adjusted gross profit is forecast to range from $360 to $385,000,000 representing year over year growth of up to 17% at the high end of the range. Lastly, adjusted EBITDA is forecasted to range from $220,000,000 to $230,000,000 representing year over year growth up to 13% at the high end of the range. The lower EBITDA growth expected in 2025 is driven by higher expenses resulting from the continued migration of certain platforms to the cloud which converts CapEx to OpEx but over time will provide incremental platform efficiencies along with increased accounting costs related to SOX compliance including the remediation effort.

However, we will continually evaluate ways create additional operating leverage in the business and we'll strive to reduce the impact of these efforts through further expense reductions in the coming To provide some color on the guidance by segment, we expect high single digit revenue growth in SMB as we continue to add new resellers and benefit from the impact of new merchant boards with our existing partners. B2B's top line growth in 2025 is expected to be in the low double digit range which is lower on a comparative basis to twenty twenty four's reported growth given the full year effect of plastic, which only had five months of results in 2023, but we also expect our supplier funding strategies to have continued growth of over 20%. Lastly, enterprise expected to continue its momentum Although we have moderated our growth percentage expectations in 2025, to account for the strong growth already experienced in 2023 and 2024, along with a simple math of a larger denominator. With that, I'll now turn the call back over to Tom for his closing comments. Thank you, Tim.

During the closing segment of our earnings call, I'd like to discuss a few of the more critical strategic accomplishments of 2024 to orient our stakeholders around developing opportunities in the year ahead. During past calls, I've often noted that we work relentlessly to see around corners. To have foresight and operate with intention and clear planning, Whether that is engineering our highly curated technology where the design of our business segments to be sustainable in varying macroeconomic environments. I've highlighted the disciplined acquisitions and their contributions to our performance that reflect our unified commerce vision. So that our current and future stakeholders might be convinced by the strength of our compound annual adjusted EBITDA growth of 19.8% from 2018 to 2024. And the reduction of our debt to EBITDA ratios by over two turns since 2021.

The party routinely stays ahead of market trends in its technology, operations, and decision making are geared for the future of payments. That future for the Priority team has always been to complement our consistent market leading organic growth with the ability to be a consolidating platform for payments and financial technology opportunities. That may be struggling with legacy tech, inefficient operational execution or undisciplined investing in products, or vertical SaaS properties. Simply put to be opportunistic. That's why we were ruthlessly focused on retiring our preferred debt in 2024. And enabling greater liquidity in our equity currency, which we accomplished through our recent secondary offering that roughly doubled our tradable float.

We believe that these important accomplished would accrue to our share price and it might better reflect the fundamental value of our platform.

While we are presently at good distance from what we think is a more appropriate valuation in line with the slower growing peers at 10 to 12 times pro form a 2025 adjusted EBITDA. We're optimistic that the combination of our consistent financial results Increasing exposure to and support from our shareholders and continued debt pay downs similar to the $10,000,000 prepayment that Tim referenced his earlier comments we'll create a currency that can be successfully used for accretive acquisitions. In the current environment, a proportionally stronger currency will be key to driving outsized investment returns. Via under optimized assets and payments, vertical market software banking as a service technology. Whether organically or through synergies acquisitions, our tech enabled service platform is delivering on the promise of a personalized financial tool set that unlocks value for our partners. Whether those are businesses enhancing their profitability through better cash flow visibility and working capital solutions ISVs and FIs, adding our financial solutions to enhance their customers' experience retention and margins or resellers Building their success by delivering our modern commerce solutions to their existing and growing portfolio of merchants. Its success is evident in the top and bottom line financial performance and improving margins which have meaningfully [indiscernible] our peers for several quarters now.

We believe we have the team the technology and the grit to continue to organically deliver industry leading results but we also believe the further strength of our public currency will position Priority for transformative highly accretive opportunities [indiscernible] in today's market. Before concluding, want to take a moment to recognize and thank my brother, John.

Who is transitioning from his role as a Board member and being replaced by Clayton Maine.

Who brings a wealth of experience in leverage finance, and vertical software and payments investing as well as highly relevant relationships to Priority. While John's future support for Priority may be less obvious, I know he will always be an ardent advocate. John? It's been an amazingly fun and rewarding journey together. These past twenty years. Building something that lasts beyond oneself is truly unique. And you've done that. As you look back I hope you take great pride in all of your contributions to where Priority stands today, and importantly where it is poised to go in the future. I love you.

As always, I want to thank my colleagues at Priority who continue to work incredibly hard to deliver industry leading results. Your commitment and dedication to continuing to improve everything we do is clear. Providing our partners and customers with constant reminders that they made the right choice to partner with Priority Priority.

Last we continue to appreciate the ongoing support of our investors and analysts And for those in attendance, who are new to Priority Priority, for taking the time to participate in today's call. Operator, we'd now like to open the call for questions. Thank you.

First question comes from Jacob Stefan with Lake Street Capital Markets. Please go ahead. Hey, guys. Congrats on the strong year, the balance sheet progress and congratulations to John on his retirement Just first, I want to touch on the capital allocation priority. You guys noted another $10,000,000 worth of debt pay down in Q1. But how do you think about overall strategy between balancing kind of that principal pay down with maybe increased CapEx or SG and A spend? On the income statement Sure. Thanks, Jacob. So similar to past quarters, we're going to continue to evaluate the best use of capital from a shareholder value standpoint. So debt pay down is obviously a key focus for us. We continue to hear from investors that leverage is something they're focused on. So we'll continue to naturally delever both with growing EBITDA as well as using our free cash flow to reduce our debt balances. But we balance that by looking at M and A, right? We see a lot of opportunities in the market Tom referenced what we're seeing out there from a lot of dislocation on certain other assets. So there's opportunities to be a consolidator, but we're going to balance that against leverage and how we use our capital.

From an internal capital allocation standpoint, we've talked about converting some of our CapEx to OpEx as we move more and more of our platforms to a common cloud basis, which efficiencies as we get to a common back end structure from a technology standpoint and development standpoint across all those platforms and you get better efficiencies across your developer team.

Okay, got it. Very helpful.

And then I think the most recent rate cut forecast calls for three cuts in 2025. Just kind of looking at your guidance, wondering how that factored in if at all?

It does. We factor in the Fed dot plot and at the interest rate curves and try to come up with what we feel is the right approximation We tend to play things on a conservative end, certainly at the beginning of the year as we think about what the market's hold for us. And if you look at just the impact from Q3 to Q4, you had 100 basis points of Fed rate cuts between September and the end of the year.

If you look at the average effective Fed funds rate in those two quarters, it averaged out to 61 basis points of a delta between those two quarters. So that has an impact as well just quarter to quarter, but we did factor that into our 25 guidance.

And Jacob, maybe on that point, we've taken Priority conservative view of deposit growth So a lot of our expectation is I'll just say based on on a stable base, not a growing base of deposits. And we've seen a healthy Just based on our win rate, we're seeing a healthy growth and on deposit balance. So We think there's just a conservative measure to its impact. The other thing I would just note as it relates to your question on use of capital for deleveraging or strategic opportunities There's a lot of interesting dislocation, [indiscernible] [indiscernible] funding to call it subscale SaaS really hasn't turned around. So there's some really interesting opportunities that [indiscernible] We'll consider in sectors where we already play in consumer directed benefits, construction, real estate Priority tech, we've historically done well So but it will be very opportunistic and I think guys probably already know, you're following it every day.

There's the emerging challenges on some some of the peer set in within payments is becoming apparent. And it's something we for what it's worth, we reflected was was more than likely So So we're going to keep on charging ahead and we're going to be really [indiscernible] for your support with investors understand the Priority story is just differentiated. Because the value of our currency relative to our peer set we really increases the opportunities to do transformative things.

Okay. I appreciate all the color. I'll hop back in the queue here. Thanks, Jacob. The next question comes from Brian Kinstlinger. With Alliance Global Partners. Let me Sorry, one second. Hear me? We got you, Brian. We kept Yeah, you're good, Brian.

Yes. So it's great to see you've taken care of the liquidity overhang that we've discussed for a long time and I'm glad to hear deleveraging is a key focus While your while I know your consumer segment generally does not have a lot of retail and consumer product businesses you serve, Still, do you see any impact from tariffs on some of the businesses you're working with basket sizes, demand in any other way? And if so, how at all did you handicap this in your guidance?

Yes, great question.

And look, it's something we have been setting up Priority be quite honest with you, to benefit from.

We don't see a lot of impact [indiscernible] the acquiring side of the business because [indiscernible] the utilization of card increases the probability because buyers are now they're looking to pay on card to capital. [indiscernible] not only will the impact of tariffs sort of create inflation The probability of utilization of digital payments actually increases. And that's what we've seen. The area where we're most excited about candidly is actually on the B2B side. [indiscernible] working capital is now getting constrained in that segment. So we're seeing a nice level of demand for buyer funded strategies and other efficiencies that are able to get created through automated payables just because now the necessity continues to to get greater. So that's where we're seeing actually the impact And hate to state the obvious and keep pounding away on it, but that's why we're not a monoline payments enterprise. We've [indiscernible] opportunities that are countercyclical and this is just one of them. So that's what we're seeing thus far.

But obviously, we feel like we've created a level of conservatism in the in the view of the of our financials for the year. So So if we see adjustments, we'll be able to react with Great. That's helpful. Now while management really has built a solid resume of execution in the years I've covered Priority Can you explain why over the last two years the gross margin percentage for consumer payments has seen a steady decline? I think I heard for fourth quarter or something about inventory write offs what was the size of that? And what is an inventory write off in payment processing for SMBs? I'm not quite sure I understand.

Sure. Let me see, you got a couple of questions in there. I'm going to hit The margin Actually, [indiscernible] We've seen organic margins actually increase And I'll have Tim kind of speak to some of the details. [indiscernible] we had We had some residual purchases early on in our history as a public company. And as those purchases of portfolios begin to run off that's really been the catalyst for where you see kind of margin decline So it's it's actually a bit artificial. Because when you look at the remainder of the organic business, and the way it's growing, it's actually that margin is expanding and Tim will speak to the to the particular details.

Before Tim goes, could you then touch on what is sustainable gross margin for that sector as you see that there's still portfolio on off, is it 20%, is it 21%? I mean, what what do you think is sustainable?

Look, certainly, where we mid to upper 20s other thing and this is what could influence it and we've been super conservative. We have not projected anything in terms of the cross selling that has begun, payables and banking into that segment. But that That can have a dramatic effect on margin expansion. Increasing it by [indiscernible] tens of percentage points. So That's why we're on that journey. But as of today, until we feel like we have proper adoption stats, We'll be conservative about projections, but let me let Tim speak to some of the specifics on the latter question and then we can kind of talk about the one time write down.

Sure. Brian, give you a few more data points. So the The one time write down, we had prepurchased certain licenses to cross sell through reseller base into the end merchant base. So we'd repurchase those and ultimately just Kenley didn't do an effective job in selling those into the market. So those are coming up in exploration. So we took the write off in the fourth quarter. It's listed out in the 10 ks from a dollar amount standpoint, but it's it was a $3,500,000 write down of that inventory. So if you normalize for that non recurring item, margins were actually flat quarter to quarter. Right. So to Tom's point, We've actually seen some margin expansion in other areas. But those historical residual purchases as those are trade off over time, you're effectively losing 100% margin business as that runs down. So that puts an additional headwind on the margins overall. If you normalize for both of those two items, the inventory write off and if you also backed out the impact of residual purchases running down, we actually saw core margins in the SMB business expand by 120 basis points. And if you looked at just the Q4 of this year versus Q3 or Q4 of last year, And you compared those same normalized numbers, that incremental revenue flowed through at a nearly 29% gross margin.

Obviously, the aggregate margins aren't that high, but the incremental revenue we're bringing on is coming in at a higher margin. It's just being a little bit distorted in the financials by one, the write down of the inventory and two, the historical residual purchases running down.

Great.

That's super helpful. Last question for you, Tim.

Another numbers question. You mentioned some shift of CapEx to OpEx. That is going to weigh a little bit on on expenses or cause a little bit of otherwise more growth in expenses. Could you just kind of highlight what those are?

Sure. It's really migrating from some of our hybrid cloud environments. We're operating our own data centers or operating our own cloud environment into more of a public cloud So going from CapEx to OpEx, right, paying as you eat in the public cloud environment. So that's going to have an impact on the year. We already started to see some of that in 2024. And it rolled into Q3 and Q4.

That will continue to accelerate a little bit into 2025 as we make that full transition. But then by the end of twenty twenty five, that should be fully run through and we'll get to a normalized level Great. Thanks, guys.

Brian, I just put like a fine point on this.

Because We have been very intentional about maintaining a single platform because we know the risks of of not maintaining that discipline Our ability to move from what was I'll call it semi Priority cloud, right, where we had some of our apps on private cloud environments that we developed early on Those are being retired and consolidated to a single application. Which is why the migration And then as we do that, it allows us to really more efficiently manage engineering costs going forward. Because we're not maintaining those [indiscernible] and they're more in line with what I would just say is is a modern engineering framework where most engineers are trained So it allows us more versatility in the expertise of the people that join Priority on the engineering side.

So actually an important evolution and I just want to give you some context around understanding why the timing is now. And it will ultimately reduce a good bit of of CapEx on the back end.

The next question comes from Tim Switzer with KBW. Please go ahead.

Hey, good morning. Thank you for taking my questions. The first question I have is on the guidance you guys provided, I appreciate the segment by segment level What are some of the factors that would drive you to the higher, low end of guide outside of the macro here? And is the enterprise segment primarily going to be the primary driver on which end of the guide you hit? Think I'll let Tim speak to a handful of of items. I would not it's not going to be driven just by enterprise now. Would say the things that will influence towards the top end of the range will be as we start to get A sense of the impact of cross sell in the SMB space is Tim already noted, we're actually seeing good margin expansion on an organic basis. Once you factor in, I'll call legacy portfolio, Acquisitions? From back in 2018 Just to give you some context, many of those acquisitions were resellers who said, hey, I want I want to be part of priorities go forward. And and took took shares as part of the of their acquisition. Right. So as those run off, The cross sell is really just beginning.

That will impact us to the higher end of the range.

The other is noting the B2B pickups we're seeing. In both buyer and supplier funded strategies, Those will be impactful.

And then lastly, your observation on enterprises it is not wrong As you see, it is the highest margin business because it just It creates such a dynamic relationship with the customer that uses all aspects of our business. From payments [indiscernible] banking, I'll call it money at rest, as well as other opportunities to monetize payouts through card strategies, debit card, what have you. Those segments are they're really just now picking up [indiscernible] In a major way. So [indiscernible] they could definitely pull forward the revenue projections in a very, very meaningful way. So in an effort not to, I'll say predict timing, we've been real conservative in the way we've what the business can do and I have a high, high confidence in the numbers you see.

Okay, great.

That was helpful. And you guys have talked about before how you're now going to market in the B2B segment with plastic bundled with TPx what has been the customer reaction to that? And has it helped improve sale activity It has. And let me let Tim speak to just some of the recent statistics on the increases we've seen in in volume and activity. But look, as you might imagine, if I'm looking to extend working capital, And as a company which I think we can all appreciate in the current environment is becoming more of a need not less. Having more tools to do it is better. So we're seeing pickup in a couple of interesting ways. Just number one, we're seeing customers that are already on platform using more of the tools. [indiscernible] FIs that are using us for buyer funded are now starting to explore other areas of our supplier funded tools and how to work together. Other B2B payments business that just have gaps in their stack. And maybe don't do supplier enrollment quite as well and need other strategies that complement their largely ACH driven platforms coming to us and using our card strategies.

So That's been an interesting development So So I would expect that to occur more, not less through the year. Particularly as the impact of tariffs become more clear to everybody.

Hey, maybe you want to to highlight some of the some of the volume over the Q4 to kind of where we're trending or some of the recent trends, I'll say, that we can speak to? Yes.

I think the volume trends Tim, we're pretty consistent with what you've seen from a revenue standpoint in B2B. So we we had nice growth year over year and certainly quarter to quarter. The buyer funded model, right, if you think about historically using that nomenclature, that business is continuing to grow Yes, I'd say over the last year, it was probably a little bit slower growth than what we wanted it to be, but we've we found a nice cadence now including going upmarket in a lot of cases with enterprise level customers and adding on some larger banks. And to Tom's earlier point, it's tough to predict the ramp and how fast those businesses will accelerate, but we've won those those new logos, if you will, and starting to see the benefits of that. So Yes, some of the numbers in December and January are indicative of that. And built that into our guidance for the year as you think about what we're predicting for the B2B segment.

Got it. Thank you for the color.

The next question comes from Brian Bergin with TD Cohen. Please go ahead.

Hi, guys. Good morning. Thank you for taking the questions.

Wanted to start on enterprise first and hoping to dig in on CFT Pay and some of those countercyclical attributes. Can Tom, can you talk about how you're projecting maybe the pace of bill client adds here in enterprise as you move through 25 Understand you have a growing base in the business here, but are you expecting anything in terms of pickup given where overall revolving credit outstanding balances are? And just anything important when we think about things like charge offs [indiscernible] As you noted, right, this is [indiscernible] It's countercyclical to to overall kind of the consumer spending Look, there's been some interesting developments when you look at charge offs and the tiering of just credit generally right, who's spending and who's who's not Sharing what I can, boarding trends have been very consistent coming out of the going into the New Year, and then what we've seen [indiscernible] through Q4, Q3 and Q4. So If anything, we've probably aired more to the conservative side of Our modeling of boarding trends Look, they're at a historically high level I don't think they come off that level. But we've been judicious in the way we've projected it. Perhaps not to to remain quite so high.

But based on the economic environment, it certainly doesn't appear a let up is is likely. I also think this segment would all define broadly as consumer wellness. Has systemically changed where there will be more customers eligible for resolution products to help them merge from from debt issues And that's just because the the environment has changed for for credit counseling and other kind of consumer wellness oriented products. Which is driving a larger base of consumers to you know a resolution So that's think that's permanently going to benefit the sector. That optimism is would say that optimism is not things we built into our projections. [indiscernible] to the extent we're right, it'll accrue to the upside.

Okay, understood. That's helpful. And then Tim, just on the 2025 OpEx dynamics, asked earlier, I was hoping you can give us a sense of the magnitude of that CapEx to OpEx shift, just so we have a sense of the underlying profitability and don't know if it's easier to bridge what the impact was as you started to experience this shift in the second half of 'twenty four and 'twenty five Just any way to frame that impact rolling through OpEx?

Sure. So I think for '25 it's a ballpark call it a $4,000,000 impact from an OpEx standpoint. Plus or minus depending on some of the timing of it and when we make some of those conversions, but that's a good ballpark to use for 2025 with that conversion to OpEx.

Okay. And then just any other as we think about free cash flow, any important considerations and expectations around free cash flow conversion in 2025?

Look, obviously interest rates have an impact right? So if you think about our business today, we are we're pretty effectively hedged from a cash flow standpoint, right? Obviously, our debt is floating rates. The income we generate on the permissible investments from our our balances are for the most part floating rates, effectively tied to Fed funds type rates. So as rates come down, we'll see some pressure on EBITDA, but we'll also see our interest rates come down in our debt as well. So cash flow is somewhat neutral there. If rates stay higher for longer, that's going to benefit the P and L. Going back to the earlier question somebody else asked around what's upside to the guidance range. If rates stay higher for longer, that's a benefit to the P and L. But no other meaningful changes from a cash flow standpoint in 2025 CapEx will be pretty consistent and most of our CapEx is capitalized software development for new products to go generate new revenue. M and A, some tuck in M and A activity will be relatively small Anything transformative obviously will be a change in the capital structure, but no other meaningful shifts.

All right. Very good. Thank you very much.

The next question comes from Alejandro with BCA Group. Please go ahead. Hi. I see that you included an adjusted EPS figure in your earnings release, but it wasn't something that you discussed in your prepared remarks. Is that a figure you're going to continue to provide going forward? And is there any guidance you can offer on 2025 expectations?

Thanks. No good question. So it's yes, we put out adjusted EPS this quarter. I Obviously, that the GAAP EPS was impacted by a couple non recurring items, including debt modification costs as we took out the preferred equity.

During the year. We raised incremental capital to do that. And then there was also the acceleration of the unamortized discount on the preferred equity. So that had an impact, which is why we ultimately show the adjusted EPS which for the quarter was $0.18 and $0.51 for the full year.

We'll continue to provide that figure as our tax rate start to normalize. We had a 35% effective tax rate this quarter. Over time, as we continue to become higher profitability and start to work through some of the the allowances against that with 163 j and other items. That tax rate will more closely approximate 30%. I think EPS becomes a more relevant factor for us. We haven't put out official guidance for 2025 from an EPS standpoint, but we finished $0.24 with $0.51 and I think you could easily see that number doubling closer to $1 a share based on just kind of normal course growth from $0.18 to Q1 and Q2 of $0.25 So I think $1 a share is a good approximation for where we would see Thank you. This concludes our question and answer session. I would like turn the conference back over to Tom Priore for any closing remarks. Please go ahead. All right. Thank you very much. We want to thank everybody for taking the time to participate. We are looking forward to to what the twenty twenty five year is going to hold for Priority. Everyone's focused on execution. [indiscernible] we'll look forward to gathering again in a couple of months to discuss how we did in Q1.

Thanks everyone.

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.