QVC Group Inc. Price & Performance (QVCGP)

Qurate Retail, Inc. has officially changed its name to QVC Group, reflecting a renewed focus on live and social shopping. The move leverages the strong recognition of its flagship QVC brand and supports expansion across streaming and social platforms, with new stock symbols debuting today.12

Qurate Retail’s share price has plummeted over 85% in the past year, far underperforming both the retail sector and broader market. Analyst consensus remains cautious, with concerns over the company’s high debt load and weak returns on capital, despite ongoing efforts to stabilize operations.34

QVC Group is intensifying its push into live and social shopping, aiming for $1.5 billion in streaming and social revenue within three years. Its Project Athens initiative, focused on operational efficiency and customer engagement, is nearing completion and expected to deliver significant profitability improvements.56