Q3 FY25 revenue was RMB 570.7 million, down 39.6% year-over-year, reflecting a strategic shift from traffic-driven to product-driven business models; gross margin remained high at 83.1%.
The acquisition of a 61% stake in Shenzhen Yiqi Culture (LifeOne/LETZVAN) was completed in March; only the balance sheet was consolidated in Q3, with full profit and loss consolidation starting in Q4.
Individual Online Learning Services remained the largest revenue contributor (81.9% of total), but gross billings declined sharply as the company deliberately reduced marketing spend and focused on higher-quality growth.
The new pop toy business (LETZVAN) is expected to become a significant revenue driver starting Q4, with strong early sales of key IPs (e.g., Wakuku) and rapid expansion of both online and offline retail channels, including international markets.
Management expects continued strong cash flow and a robust balance sheet during the transition, with overall revenue growth anticipated to resume in FY26 as the pop toy segment scales and education-related businesses are optimized for ROI and product quality.