QVC Group Inc. Price & Performance (QVCGA)

Thank you, and good afternoon. Before we begin, we'd like to remind everyone that this call includes certain forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual events or results could differ materially due to a number of risks and uncertainties that including those mentioned in the most recent Form 10 ks filed by our company and QVC with the SEC. These forward looking statements speak only as of the date of this call, and QVC Group expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward looking statement contained herein to reflect any change in QVC Group's expectations with regard thereto or any change in events, conditions or circumstances upon which any such statement is based. Please note that we have published slides to accompany the earnings release. On today's call, we will discuss certain non GAAP financial measures, including adjusted OIBDA, adjusted OIBDA margin, free cash flow and constant currency.

Information regarding the comparable GAAP metrics along with required definitions and reconciliations, including preliminary notes in Schedules one and two, be found in the earnings press release issued today or our earnings presentation, which are available on our website. Today speaking on the call, we have QVC Group President and CEO, David Rawlinson QVC Group's CFO, Bill Wofford and QVC Group Executive Chairman, Greg Maffei. I'll hand the call over to David.

Thank you, Shane, and good afternoon to all. Thank you for joining us and for your interest in the QVC Group. I'll begin today with a recap of fourth quarter results then speak to the conclusion of 2024 and Project Athens before going deeper into our growth strategy announced at Investor Day. Total revenue declined 6% in the fourth quarter our top line performance saw continued volume pressure [indiscernible] to the third quarter, driven by linear television declines, a cautious consumer environment and meaningful distractions in our TV viewership due to headline grabbing events like hurricanes and the election. These events affect our sales far more than other retailers as a video driven commerce platform. With the need for people to tune into our programming, in order to drive sales.

QXH TV minutes viewed declined 4% while across the TV industry, the number of hours to watch for news and information programming increased 11%. QVC International had flat revenue and Cornerstone Brands continued to experience sales pressure due to a soft housing sector in the fourth quarter. Volume pressures led to sales deleverage in Q4.

Continue to actively manage costs partially offset some of the sales deleverage in the quarter. With total company operating expenses and SG and A declining 96% respectively. At our core businesses, QXH and QVC International, we expanded adjusted OIBDA margin 10 basis points and 170 basis points respectively. QVC International was our best performing business in Q4 with OIBDA increasing 12% year on year. Cornerstone had a disproportionate impact to the QVC Group's consolidated OIBDA. In the fourth quarter. While it was only 10% of total company revenue, Cornerstone's OIBDA declined $22,000,000 where consolidated company total OIBDA decreased $28,000,000 or 8% year over year.

Cornerstone made up three fourths of the decline. Total company OIBDA margin contracted slightly, which included approximately 85 basis points of sales deleverage. Looking at the full year, we achieved several milestones. Importantly, we successfully completed Project Athens, 2024, generated more than $500,000,000 of run rate OIBDA improvement compared to the objective of $300,000,000 to $600,000,000 We expanded OIBDA margins two twenty basis points and improved free cash flow excluding in over $500,000,000 from 2022 to 2024.

We took action to manage our costs while facing challenges from revenue headwinds, in 2024 resulting in the second consecutive year of adjusted OIBDA growth. On a reported basis, including Zulily, year over year due to product margin gains, We also reduced operating expenses by 8% and SG and A costs by 9% from lower commissions. We also reduced outside services and personnel costs.

International had a solid year delivering stable revenue and adjusted OIBDA margin up 70 basis points. We drove strong growth in our streaming businesses. With monthly average users up 80% minutes watched increasing 27% and attributed revenue up 19%. To improve productivity, increase innovation, and generate savings. We improved the balance sheet and reduced gross debt $442,000,000 while also extending our maturity profile. And importantly, in mid November, we introduced our social shopping strategy. Which I'll discuss in more detail momentarily. Looking at industry data, we were in line with the discretionary market in the first half of twenty twenty four. Our revenue performance decelerated particularly at QXH in the second half of twenty twenty four compared with the first half. In part because of both anticipated and unanticipated headline grabbing events leading to meaningful distractions Also, Cornerstone had continued challenges the business, which led to an outsized margin impact on our consolidated results in 2024.

Ultimately, these top line pressures were more than anticipated. And led to approximately 80 basis points of sales deleverage through the P and through the P and L for the full year and on a two year basis.

Looking at QXH's customers on a quarterly basis, Total customer count declined 9% in Q4, reflecting a 7% decrease in existing and reactivated customers as well as a 17% decline in new customers. We reduced performance marketing spend and promotions particularly for gaming products. As you can see on Slide eight in our presentation, on a twelve month basis, count was down 3% for the twelve months ending December 31, compared to the twelve months ended September 30. This reflects the challenges I mentioned earlier declining linear TV changes in consumer media consumption, and the disruption of our TV viewership from events in the second half of the year. [indiscernible] QXH existing customers continue to purchase at healthy levels. Spending on average $16.50 dollars and purchasing 32 items in 2024. At QVC, our best customers who buy 20 or more items annually also continued to purchase at very attractive levels. 2024, they spent $3,980 on average and bought 76 items.

From a QXH merchandise perspective, we were pleased to expand product margins more than 100 basis points in 2024 despite the volume pressures.

These gains were driven by Project Athens initiatives including strategic pricing, and product mix actions as well as steps to improve product COGS. Before I review our go forward strategy, let me reflect on the company During my tenure, as CEO thus far.

The business has been affected by a number of factors. The tragic fire at our Rocky Mountain, North Carolina fulfillment center cost QXH an estimated 1,000,000 customers and $500,000,000 in revenue. Cord cutting has reduced the number of linear homes we reach. Comparing 2024 to 2018, QVC and HSN's main channel reached 4447% fewer homes respectively. Through Project Athens, we took action to improve the cost structure operating discipline and cash flow capabilities of the company. We enhanced the portfolio with the divestiture of Zulily, while we also successfully improved the profitability under Athens. We did not, however, achieve stable revenue. And that is where we are increasing the focus going forward. In mid November, we introduced a new We are moving faster to become a live social shopping company. With a focus on balancing top line growth with margin and cash flow discipline. Last Friday, we commenced our rebranding changing our corporate name to QVC Group, Inc. Bringing the household name we are known for back into our everyday language. On Monday, our equity securities began trading under their new ticker symbols. To succeed in social commerce, you not only need a social network and personalities, you also need the ability to create content.

Source merchandise, distribute product, and provide an end to end customer experience at scale. QVC Group Globally, we produce about one hundred and twenty hours of live content daily which is over forty thousand hours of content annually. We have expertise around brand, and merchandising, with about 400,000 products in our ecosystem. U. S. And HSN present about 1,200 products per week on our live programming. And we have an established supply chain to distribute these large quantities of products. Across our businesses, we shipped more than 200,000,000 units from 15 fulfillment centers to 13,500,000 customers twenty twenty four. Social commerce is an attractive market and a natural extension of our core capabilities. The social commerce market in The U. S. Is projected to nearly double in the next five years based on research estimates. Behaviorally, there are a lot of core similarities between the QVC model and the way consumers engage with social content. Our Today's Special Valley value is a daily discovery based purchase that has inspired customers for decades.

Similarly, 68% of purchases on social selling platforms last year were made on Impulse. In short, social scrolling is the new channel surfing. And we believe this behavior is very relevant for today's consumer. We are enhancing our core capabilities on social. Where we already have a strong presence. QXH has a combined 7,000,000 followers across Instagram, Facebook, TikTok, and YouTube. We are organizing our new strategy around three priorities to win, in Live Social Shopping.

WIN is an acronym, W means we are going to drive live shopping content whenever she shops. [indiscernible] she shops and spends her time. I stands for inspiring people and products by creating the world's leading live shopping content engine. To inspire human connection with incredible merchandise. And in is about new ways of working. To unlock efficiency, and fund expansion on new platforms. We are implementing our strategy and have taken a series of actions. Have recruited a Chief Growth Officer to extend our sales, content and celebrity expertise to the largest social platforms and to bolster our streaming app with our partners. This new leader will head up social, streaming, digital new business development and platform distribution for QVC U. S. And HSN. We expect to announce more on this very soon. We must build a world class content engine to be successful in social commerce.

Therefore, we are consolidating our QVC U. S. And HSN operations into Studio Park in Westchester, Pennsylvania. And closing the HSN campus in St. Petersburg, Florida. This will allow us to create efficiencies and better collaboration across common functions. Content production, broadcasting, merchandising, operations technology, and people. Importantly, we will maintain the distinct brand identities of QVC and HSN. Plan to activate this consolidated operation over the coming months launching HSN Live Broadcast from Studio Park by Q3, We anticipate our operations in St. Petersburg will wind down by the end of the year. We acknowledge this is a decision that affects many. But believe it is the right step to achieve success. I'd like to thank St. Petersburg community for its support over many many years. At the January, we realigned our executive leadership team to work more efficiency build new capabilities create better customer experiences and pursue growth faster. Mike Petraris now also leads QVC U. S. And HSN Broadcast and content production teams as well as global operations, technology and people. Mike will also continue to serve as the President of the QVC U. S. Brand. We are also consolidating our U. S. Merchandising leadership. [indiscernible] now leads buying, [indiscernible] programming and brand marketing for QVC U. S. And HSN.

She also serves as President of the HSN brand. Having realigned our executive leadership team, we are looking at the rest of the enterprise to fund and build the needed capabilities. Are pursuing $100,000,000 of additional OIBDA opportunity by examining all areas of spending across the company. Headcount reductions, while challenging decisions, are necessary to fund new capabilities and drive growth. We are focusing this work on QVC U. S. HSN, and the global functions. Separately, QVC International is identifying additional cost efficiencies for 2025 and Cornerstone remains focused on this transformation journey. In terms of the financial impact of our win strategy, we expect to generate $1,500,000,000 of run rate revenue from social and streaming within the next three years. We work toward these revenue goals, we plan to sustain a stable double digit adjusted OIBDA margin. And we commit to at least a 2.5x or better long term leverage target.

In conclusion, we firmly believe that we have a once in a generation opportunity to capture a fast developing and rapidly growing market and live social shopping.

Social and streaming are the next frontier for entertainment and retail. And we are well positioned to compete and win in this space. We have a long history [indiscernible] In the 80s, we invented home shopping on cable TV. In the 90s, we launched our first website and today are an e commerce leader. We were early adopters on mobile and social. We have built a successful streaming business. Are intently focused on achieving our objectives and positioning the company for future growth and we look forward to updating you on our progress.

Now, I'll turn the call to Bill to review the Q4 financial results of each of our businesses. Thank you, David, and good afternoon, everyone. Unless otherwise noted, my comments compare financial performance for the three months ended 12/31/2024, to the same period in 2023. Starting with QXH.

Revenue fell by 8% due to lower unit volume, average selling price and shipping and handling revenue. From a category perspective, home revenue decreased 8% driven by reduced demand for culinary and floor care products. Partially offset by growth in seasonal items.

Our apparel revenue grew 2% due to gains from Age of Possibility brands, including Kim Grevel, Jenny Garth, Stacy London and Susan Graber. As well as celebrities, Christy Brinkley, Kristian Siriano and Johan Sebastian Gray at HSN. These gains were partially offset by lower demand for outerwear.

Beauty revenue fell 9% due to lower demand for skincare, and bath and body products. Electronics declined 16% due to lower demand for gaming and computer. We reduced online promotions for gaming items and shifted focus to higher margin products. Such as audio, and portable power, where we experienced gains. Adjusted OIBDA margin expanded 10 basis points.

Gross margin declined 40 basis points with higher product margins mitigated by fulfillment pressure. Private label penetration, and improved product COGS. Fulfillment expenses were unfavorable 130 basis points due to higher wages and freight rates, and sales deleverage.

Operating expenses decreased 11% were favorable by 25 basis points due to lower commissions. SG and A expenses declined 10% were favorable by 20 basis points reflecting lower marketing, personnel and outside services expenses partially offset by sales deleverage. Before moving on to QVC International, as noted in our earnings release, we conducted an annual impairment [indiscernible] and recognized a $1,500,000,000 non cash impairment charge at QXH related to goodwill and trade names. This is included in operating loss, but excluded from adjusted OIBDA. Moving to QVC International. My comments will focus on constant currency results. Revenue was flat, reflecting 1% growth in units shipped, and favorable returns, offset by lower average selling price. From a category perspective, QVC International experienced constant currency growth in home, accessories and apparel with a decline in beauty. QVC Germany and UK grew 81% respective while Japan declined mid single digits.

Germany experienced sales growth in home, apparel and excess accessories and electronics categories. Adjusted OIBDA increased 12% and adjusted OIBDA margin expanded 170 basis points. Gross margin decreased Some cost increased due to higher freight rates and fulfillment center wages as well as increased unit shift.

Product margin strength was due to favorable returns and improved sourcing costs.

SG and A was favorable by approximately 190 basis points due to lower personnel expenses, and costs for outside services. Moving to Cornstone.

Revenue declined 7% in the quarter as we experienced soft demand for and competitive promotional pressure in our home brands and continued challenges in the home sector.

Services related to the transformation plan Cornerstone is implementing.

Higher personnel costs, and sales deleverage.

Looking to 2025, let me briefly comment on the recent tariff actions. As most U. S. Based discretionary retailers we are also exposed to import tariffs and while receipt levels from both Mexico and Canada are negligible, we do source a significant percentage of our QXH goods from China. Like other retailers, we are taking action to mitigate the impact to our business including working with our product suppliers, evaluating our pricing and product mix, and assessing the opportunity to change the country of origin for our goods. Turning to full year cash flow and the balance sheet. In 2024, free cash flow was a source of $238,000,000 compared to a source of $297,000,000 last excluding insurance proceeds related to the Rocky Mount Fire.

The decrease in cash flow net of insurance proceeds was primarily due to lower cash from operations, partially offset by lower payments for TV distribution rights, and capital expenditures.

In 2024, we spent 37,000,000 on renewals of our TV distribution contracts, and $199,000,000 on capital expenditures. Reminder that our TV distribution payments can fluctuate year over year depending on renewal cycles.

We expect the two year average to be approximately $70,000,000 to $80,000,000 Additionally, for 2025, we anticipate CapEx to be approximately $230,000,000 Looking at the QVC Group, Inc.

Debt profile. As of December 31, net debt was $4,600,000,000 As of year end, the QVC revolver had $1,200,000,000 less drawn and $1,600,000,000 in available capacity. In terms of cash balances, had total cash of $9.00 $5,000,000 of which $297,000,000 was at QVC Inc, dollars $2.00 $4,000,000 was at Liberty Interactive LLC, and $269,000,000 was at QVC Group Inc. Our leverage ratio as of December 31, 2024 as defined by the QVC revolving credit facility was 3.1 times.

Compared to our maximum covenant threshold of 4.5 times. Please note that covenant OIBDA includes adjusted OIBDA of QVC Inc, and Cornerstone.

This February, we paid off the remaining $585,000,000 of QVC Inc. Four point four five percent twenty twenty five senior notes at maturity. Funded with our revolver and cash on hand. Our current cushion is sufficient in relation to the 4.5 times maximum net leverage covenant thresholds stipulated in our credit facility. Finally, as previously mentioned, we received a noncompliance notice from NASDAQ in June 2024 due to our closing bid price trading below NASDAQ's minimum requirement of $1 On 12/02/2024, we transferred our stock from the NASDAQ Global Select market to the NASDAQ Capital market.

And an additional one hundred and eighty day calendar period began to regain compliance. As part of this extension, we have committed to effect a reverse stock split if necessary to remain on NASDAQ after the one hundred and eighty days period. Now, I'll turn the call over to Greg. Thanks, Bill.

So in 2024, we had a successful Bill noted already or or David as well, we reduced debt by $442,000,000 during the year including the repayment of the QVC twenty twenty four notes. After year end, we also repaid the 2025 notes. And we tendered for 89% of the twenty seven-twenty eight notes, which was partially funded with new 2029 notes.

These actions extended our debt maturity pile profile and helped support our anticipated revolving credit facility extension. It's great work from the team in achieving higher margins and and free cash flow under Athens [indiscernible] elimination of Zulily And Flat Without Zulily. This Is Pretty Solid Given The Challenging Backdrop Of Accelerated Cord Cutting, And Though It's Short Of Our Targeted OIBDA Growth Rate, We Set Out For Project Athens, it's still admirable given these conditions. We do recognize the macro pressures of cord cutting and discretionary retail, in consumer behavior, which is continually shifting towards digital.

Accordingly, we're moving our businesses towards this opportunity. As our audiences increasingly go on to social, a growing market And the become increasingly comfortable transacting on social, we believe QVC is set up well to win in this space with our content production, our brands and the knowledge of the market. We believe we can balance the growth in this market with maintaining profitability going forward I'll open up the line for questions. Our first question comes from Jenna Gianelli with Morgan Stanley. Please state your question.

Hi, good afternoon. Thanks for taking my question. In terms of the three year plan, and as it pertains to 2025, how should we think about the cadence of that playing out over the next few years? Should we expect any revenue growth this year, do you think or at least in the second half? And is the flat EBITDA margin or EBITDA margin, excuse me, the goal for this year as well? Thank you.

Yes, I'll start on that and then I'll let Bill jump in if he wants to for it. So I think what you I think 2025 will be a real transition year. I think you'll see even stronger acceleration of social and streaming revenue than what we've had in the last couple of years. And I think you'll continue to see us experience cord cutting related declines in some of the core U. S. Video commerce businesses. I think you'll see the revenue build from the growing parts of the businesses start to overcome the rate of that decline as we go through 2025 and get into 2026. So I think it'll be very much a year of of transition while we grow into that into that revenue growth over full three year period. In terms of OIBDA margin, I would expect that we will maintain our basic margin levels of profitability comfortably sort of double digit type for EBITDA margins. Throughout the three year strategic period.

Excellent. Thank you. And then I just had one follow-up if I can. International outperformed pretty notably. I guess maybe what were some of the key differences there, the drivers of that is there anything going on there specifically or structurally that you think you can pull back or leverage here in The Americas? Yes, it's a great question. The biggest difference, Bob, far is they are just seeing they're seeing some of the same technology transitions that we're seeing in the S. But it's all much delayed. So they're not seeing anything close to the type of cord cutting that we've seen in The U. S, which is just allowing us to make the technology and platform transition in a more balanced, deliberate deliberate way. Then I think we're going to have the luxury of being able to do in The United States, I think it also helps. We have a very experienced team on that business We have very strong local brand presence in the Ecos each of those markets I would say on average, our international markets are slightly less competitively intense than what we tend to face on a daily basis our U. S. In our U. S. Markets.

And so that's that's helpful as well. I will say a lot of the core disciplines that we are now perfecting, especially in the social shopping space, in The U. S. We think are going to give us even greater competitive advantages in our international markets going forward. This year, the real concentration on building things like the content factory engine and some of the other capabilities is focused on The U. S. But we're really very excited about what it's going to mean as we go and through this year and into 2026 and bring some of those capabilities to some of the international markets, which are even if more slowly facing a lot of the same growth opportunities that are emerging here.

Great. Thanks so much.

Your next question comes from William Reuter with Bank of America. Please state your question.

Hi, good evening. This is Rob Brigbe on for Bill.

So first question from us. I was just wondering if you could touch on your plans for St. Petersburg facility. And if your plan is to sell the facility, what proceeds would be used for? Thank you.

Yes. We're still I mean, St. Petersburg obviously the team is still operating there and will be for a good portion [indiscernible] we intend to having consolidating all content production here in Studio Park. We'll work on decommissioning that facility this year Eventually, high likelihood obviously that we'll dispose of facility via sale still remains to be seen in terms of what the exact timing of that's going to be and how we use the proceeds.

Got it. Understood. And then regarding tariffs, I was just wondering maybe if you could quantify in any way your exposure to China and then your ability to potentially shift sourcing of certain goods?

Yes. I mean, we've taken sourcing considerable amount of our source of supply out of China really since 2018, when the last time that you saw significant tariff action. We don't the majority of our goods we source through our vendors where we're not the importer of record. We don't quote typically what our complete exposure is and obviously we don't control the total exposure. But it's significant on the business. We're continuing to work with our suppliers as we evaluate product pricing and source of supply from country of origin going forward. And obviously, what our pricing situation is here in The U. S. And and if we have to pass that on to consumers.

Great. Thanks. And then just one last one quickly. I'm not sure if I missed it, but did you touch on the timing of that $100,000,000 of adjusted EBITDA savings?

We're targeting that to have a run rate by the end of this year.

In terms of OIBDA opportunity improvement.

Our next question comes from Karru Martinson with Jefferies. Company. Please state your question.

Good afternoon. The anticipated revolver extension, where are we on that? Is that something that's near term here or is that closer to maturity?

Is Ben Orr. And I think the way we're thinking about that is October 2026 is the [indiscernible] And so we are in active dialogue with with the banks and hope to have something back to you in the next one to two quarters. Okay.

And then when you look at the headwinds with fulfillment, 130 bps this quarter, what's the ability to kind of see some offsets to that? Is that just the deleveraging on the top line? And I guess how does that fit in with the maintaining a double digit OIBDA margin?

Yes.

I think you're a bit episodic in the quarter, right? You've got a bit of deleverage in there, right, on your warehouse costs flowing through. I think you saw a little bit of things that were episodic in terms of small parcel and charges we had in the quarter impacting us. Also, when you look even the international business, kind of some of the tail of Red Sea disruption that we had that impacted freight and things like that. We don't anticipate that to be systemic going forward. Outside of any of the potential tariff discussions that are going on, right? That are impacting product COGS. We don't see that being consistent go forward. We've done very good job of managing that over the last couple of years and continue to be actively be doing that now. And one example is we just consolidated two of our distribution centers on the West Coast into one to be able to take some cost out of the equation.

Okay. And just lastly, I realize you don't give guidance talked with some other retailers saying, hey, there are some storms, some weather, there was a slow start to the year, kind of balance that off with there haven't been as many onetime events. How is the consumer shaping up for 2025?

Yes, I think it's a little bit hard to read. I think if you look a across the consumer sentiment, [indiscernible] broadly stable, but broadly down.

But I don't see anything that suggests demand is collapsing. I think A lot of retailers have remarked that you're seeing value seeking and deal seeking behavior among the consumer. I think we continue to see that gravitation towards deals or gravitation towards clearance when there's an opportunity with a good, better, best to choose down towards good or better and to choose away from best. I think you're continuing to see some of those trends as we go into this year. Think you still continue to see a lot of the income related trends with buying behavior for upper middle class and greater being more stable than below So but I think mostly I see a relatively stable continuation of trends from '24 into '25 with perhaps a touch of softness in consumer sentiment but nothing that feels like it's sharp or alarming.

Thank you very much. Appreciate it.

Our next question comes from Hale Holden with Barclays. Please state your question.

Thank you. I had two questions. The first one is, when we think about sort of the effect of cord cutting, If that accelerates or as that accelerates we think about that as a straight line decline or linear decline in the subcount?

Or are they sort of unrelated And then for the fourth quarter specifically, I think you mentioned the pullback in promotions on on electronics and I was wondering if that also had an impact on the sub count or not? And then I have a follow-up.

That's great. We tend to look at we tend to look at subs on kind of a year over year basis. We've there's so much variation in quarters. We tend to look at it on sort of a year over year or a twelve month lagging trailing 12 basis. What I would say and I think it's we've We've seen relatively consistent losses over I think in my remarks I talked about from 2018 twenty twenty four. Think we've seen a relatively consistent declines in terms of households during that time. I would say while it started out in the general market, a little bit faster, it was slower to start for us because a lot of our customers were the last to cut the cord because some of our customers are older and more wedded to that platform. I would say what you're starting to see now is all customers are cutting the cord at roughly the same sorts of roughly the same sorts of rates. We have generally over performed cord cutting. So if you were to do a correlation between our revenue performance in our U. S. Video commerce businesses versus loss of households because we've been moving some of those customers to streaming and some of those customers to digital channels.

We haven't quite seen some of the reductions in revenue that you would be suggested by the level of cord cutting. But obviously, it has had a pretty direct pretty direct impact. In terms of spending in the fourth quarter on advertising, you caught that comment correctly. So We pulled some of our normal performance marketing and spending that we would normally have in the fourth quarter. Some of that we reprogrammed in the first three quarters and some [indiscernible] We just declined the spend in the fourth quarter Advertising, given advertising is always a little less because more people are in the market advertising in the fourth quarter So it usually has a lower payoff with some of the election spending in this fourth quarter, it had an even lower than normal a lower than normal payoff And we did not see some of the opportunities around innovation and places like electronics where we thought it was productive to push And then finally, we tend to see that our digital spending gets some significant tailwind when our viewership is up because of news and special events.

We weren't going to have that tailwind which was going to be a headwind to digital marketing efficiency. And so we made a pretty deliberate decision to pull back not to concentrate as much on new customers and new customer acquisition there's tend to be at least in the early days slightly less profitable customers. So I think this was the first time new customers account went down in the last six quarters. I think we've been growing new customers, Bob, in the last six quarters.

It went down this quarter. Mostly because we made a deliberate decision to concentrate on our most profitable existing customers and not to concentrate as much on chasing the customer file.

Think as we go back into 2025 now, you'll start to see us layer back in a more balanced approach to the customer fall into new customer acquisition.

Great. Thank you, David. And my second question was really around Cornerstone. That was the biggest delta miss on my part in terms of expectations. And I think we've been waiting for that market to turn It hasn't in terms of home furnishing. So I'm wondering if there's any change in strategy there or how do you make sure you don't flip EBITDA negative in the meantime while we're waiting Yes, it's a great question.

I think we've been I think everybody in the market has been surprised to see the housing market stay at multiple decade lows in terms of in terms of moves and to an extent new builds and part of those businesses are very highly correlated to the broader market. What's encouraging to me about those businesses today is that it's this is giving us a lot of opportunity to run something like the program that we ran through Project Athens on QVC and HSN now on the Cornerstone brand. So a lot of the team that drove a lot of the increased because of Athens is now working with Cornish Stone brands. And so we know we have techniques that work that are going to help us with margin and profitability in that business over the next twelve to eighteen months and those efforts are now sort of full steam ahead and fully stood up.

And so we feel good about our ability to drive some bottom line margin and cost opportunities in that business.

In terms of when the when we get more out of the market, it's Your call is as good as mine. What I would just observe is that there does feel like there's real pent up demand in market and whenever the market gets unstuck, I would would not be surprised for us to have a trend that looks very different versus same period of time. I think we will go into that into a market turn more profitable, more capable, having established a lot of new capabilities and I think there's some potential to potentially overperform if we got back to an upmarket given some of the work we're doing. But it's certainly been the macro has been depressed for longer than we would have anticipated or then we would have liked.

Great. Thank you very much. I appreciate it.

Thank you. And the last question for today comes from Yacob Moseyev with JPMorgan Chase and Company. Please state your question. Hi. Thank you. This is Jacob on for Carlos Casella. First question, you have an initiative to grow social sales about 1,500,000,000.0 Could you just give us a sense for your progress in the quarter?

Did social sales grow sequentially? Were there any callouts was working and what still needs work on social? And how much lower are the margins on social versus linear?

Yes, great questions.

So one conversation we're having internally that we'll get back to this community on is how to give you more insight into both social and streaming. And so look for us to try to find ways to be more descriptive There you're right to quote the $1,500,000,000 run rate goal by the end of the three year period. We think that's very possible. We already today have hundreds of millions of dollars of revenue across and streaming. And so we're growing from a not insubstantial base there. And we saw a very good performance in Q4 and for the full year in terms of growth year over year. And we expect further acceleration of that in into 2025. Both of those businesses have been growing very strongly now for a couple of years. 2025 is the year where we really put more into advertising capabilities, build in partnerships So we'll have a lot more to say on that a lot more to say on that later. But everything we saw in the in the fourth quarter leads us to leads us to believe that it's exactly the right growth agenda to be pushing as we go into the next three years.

Great. Thank you so much.

And then also just wondering if you could provide the RCF borrowing today or pro form a for the 25% no pay down? I don't think we've shared what we've done there with respect to cash but you saw that in between ninethirty and twelvethirty one as we built free cash flow, We did pay sat down some of that revolver. We'll continue to use cash to pay down the revolver and then draw to pay down debt. So we'll probably be out with the balance in our [indiscernible] intra quarter. Yes.

Okay. What about cash that went to corn and at the parent level?

Yes, I think we can get these it's in the press release and I quoted it on the call. I can flip I can shoot that over to you as well.

Perfect, great. That puts in for us.

Thank you. All right, operator. I think with that, we are done for the day. Thank you all for joining. On the QVC Group. Call and we look forward to speaking with you next quarter if not sooner.

Thank you.

That concludes today's conference. Thank you, everyone.

All parties may now disconnect. Thank you.