QVC Group Inc. Price & Performance (QVCGB)

QVC Group, formerly known as Qurate, has officially adopted its new name as part of a strategic rebranding effort. The company aims to emphasize its largest brand, QVC, and focus on video-driven commerce across digital and social platforms. This transition includes consolidating operations and closing HSN's Florida campus.12

QVC Group's stock has reached a 52-week low at $0.31, reflecting a challenging year marked by a 6% revenue drop in Q4 2024. Despite reducing debt by $442 million, the company faces pressure from changing consumer habits and competition. Efforts are underway to boost social commerce and digital engagement.32

Alex Wellen has been appointed as QVC Group's new President and Chief Growth Officer. With a background in digital media, Wellen is tasked with advancing the company's social shopping initiatives and expanding its digital presence. This move aligns with QVC's focus on leveraging live and social platforms for growth.45