2020 | 2021 | 2022 | 2023 | 2024 | |
---|---|---|---|---|---|
Revenue | $298M | $468M | $603M | $549M | $600M |
Cost of Revenue | $112M | $194M | $255M | $173M | $153M |
Gross Profit | $186M | $273M | $349M | $376M | $448M |
Gross Profit % | 62% | 59% | 58% | 69% | 75% |
R&D Expenses | $145M | $212M | $251M | $0 | $0 |
2020 | 2021 | 2022 | 2023 | 2024 | |
---|---|---|---|---|---|
Net Income | -$178M | -$236M | -$196M | -$168M | -$134M |
Dep. & Amort. | $19M | $24M | $28M | $32M | $33M |
Def. Tax | $1M | $1.6M | $0 | $0 | $0 |
Stock Comp. | $24M | $49M | $46M | $34M | $29M |
Chg. in WC | -$18M | -$14M | $6.7M | -$29M | $2.8M |
2020 | 2021 | 2022 | 2023 | 2024 | |
---|---|---|---|---|---|
Cash | $351M | $418M | $294M | $176M | $172M |
ST Investments | $4M | $0 | $0 | $0 | $0 |
Cash & ST Inv. | $355M | $418M | $294M | $176M | $172M |
Receivables | $7.2M | $7.8M | $12M | $17M | $14M |
Inventory | $42M | $71M | $43M | $22M | $24M |
The RealReal reported strong Q4 and full-year 2024 results, achieving 14% revenue growth in Q4 and delivering its first full year of positive adjusted EBITDA and free cash flow. GMV for the year was $1.8 billion, up 6% year-over-year.
Key operational improvements included a 15% increase in supply value per sales representative, driven by optimized incentive structures and AI-driven tools like Smart Sales. The company plans to expand these initiatives in 2025 to further enhance efficiency and supply growth.
The RealReal's growth playbook focuses on unlocking supply through retail stores, marketing, and sales. Retail stores contributed 25% of new consignors in 2024, with items from these locations having 5-7 times higher average selling prices compared to other channels.
For 2025, the company projects GMV of $1.96 billion to $1.99 billion (8% growth at the midpoint) and revenue of $645 million to $660 million (9% growth at the midpoint). Adjusted EBITDA is expected to range between $20 million and $30 million, with capital expenditures at 2%-3% of total revenue.
AI initiatives like Athena are expected to drive operational efficiencies in 2025, reducing processing time, improving item attribution, and enhancing pricing accuracy. By year-end, Athena is anticipated to impact nearly half of the items processed in authentication centers.