Wallace. Please go ahead.

Thank you, operator, and good morning, everyone. We appreciate you joining us today to discuss our first quarter twenty twenty five results. I would like to begin by expressing how honored I am to address our shareholders and prospective investors for the first time as the new CEO of Reed's. While I'm still early in the stages of shaping our long term strategy, and vision, I've been incredibly encouraged by what I've seen so far. I'm excited to collaborate closely with Doug and the rest of the leadership team as we work to drive sustainable growth and profitability. I would also like to take this opportunity to personally thank Norm for his years of leadership His efforts have laid the foundation for the improvements we're building upon today. During the first quarter, we began to make meaningful progress across key operational areas. Driven by the strategic initiatives implemented over the past year as well as the recent recent strengthening of our balance sheet. In December, we closed a $10,000,000 private placement which has provided the necessary capital to execute our plans. We began deploying these funds in mid January to improve our inventory position reinvest in personnel, double down on our sales and marketing efforts.

Inventory constraints have been limiting our ability to fully meet retail demand on for some time now. However, this capital infusion has enabled us to invest in inventory and materially improve fulfillment rates. As a result, short shipments, which were approximately 20% at the start of the quarter, were reduced to under 2% by April. This operational progress goes beyond improved inventory levels, It reflects a fundamental shift in how we operate. For the first time in years, production is keeping pace with sales, enabling us to proactively meet demand rather than react to it. These fulfillment improvements have also been supported by better cross functional collaboration among sales and operations teams tighter forecasting, and more deliberate planning. These foundational improvements enhance our ability to serve customers and meet growing retail demand laying the groundwork for expanded distribution and sustained growth. Subsequent to quarter end, we appointed Ruth Baker to our Board of Directors. Rude brings more than twenty five years of global leadership experience across the beverage industry, including senior roles at Red Bull, Diageo, and Heineken. He has led market expansion efforts, brand revitalization initiatives, and innovation strategies across both emerging and developed markets. We believe his expertise will enhance our ability to create value for both shareholders and customers going forward.

In addition to our operational leadership updates, we expanded our portfolio with the launch of a new multifunctional soda line. This innovative line of combined Reed's signature bowl flavors with functional ingredients such as organic ginger, prebiotic fiber, and adaptogenic mushrooms. Varieties include berry bubbly, strawberry vanilla, lemongrass ginger, and a functional root beer. It represents a natural extension of our better for you portfolio, and positions us at the forefront of evolving beverage market. We've secured national distribution in Sprouts Farmers Market and are actively executing resets for all four Reed's functional skews across several major retailers including Kroger, John Carlyle, Hannaford and Duane Reade. While we are excited about the early traction of our new functional soda line, we are taking a thoughtful measured approach to innovation, one that prioritizes our deep heritage and better for you beverages with a strong brand credibility with our retail partners. We view functional beverages, including those formulated with probiotics as a longer term growth driver. Several initiatives are already underway, but broader rollout and retail traction for these newer formulations will ramp gradually. Turning to our core product sales. We expanded our presence at Albertsons Safeway for Reed's Ginger Ale adding over 1,100 new points of distribution.

In addition, we successfully launched a national offshovel program with Flying Halogen at Albertsons. The program not only exceeded our internal projections, but also outperformed retail by expectations. Based on this strong initial feedback, we believe we will be included in additional secondary merchandising events later this year. At Sprouts Farmers Market, we executed national display programs across our core Reed's and Virgil product lines. Further strengthening our visibility. With the addition of five new SKUs this year, Sprouts continues to play a pivotal role in the evolution of our brand and is a key partner in our broader growth strategy. We also launched a classic mule in Costco locations across California and Hawaii. Early results have been encouraging, and we believe Costco will continue to expand the REIT portfolio over the course of the year. For our Virgil's line, we've added three new SKUs of our fan favorite handcrafted crafted canned to Giant Carlisle. Additionally, we gained distribution in three states at Trader Joe's for our classic meal alcohol products.

These distribution gains reflect the growing demand across our core functional and alcohol portfolios, and we believe they will contribute meaningfully to our top line performance in the quarters ahead. Now turning to our first quarter operational highlights. Throughout the quarter, we remain focused on executing targeted supply chain optimization initiatives which are now delivering measurable benefits across the business. These efforts included more accurate forecasting, deepened co packing partnerships, improve input pricing and a more efficient distribution model. We maintain gross margins in the mid 30% range during the quarter driven by improvements in our ginger beer formulation more favorable pricing on key ingredients. And ongoing supply chain efficiencies. While we have had minimal direct exposure to tariffs, we continue to monitor the trade dynamics closely. Particularly regarding ginger and packaging materials. To date, the impact from tariffs on our supply chain has been limited as most of our sourcing is diversified across Central America and other regions outside of China. However, given the volatility in the global trade policy, we are actively evaluating alternative suppliers and sourcing strategy to mitigate potential disruptions or cost pressures. Additionally, our ongoing transition from glass bottles to cans across both Reed's and Virgil's portfolios remains on track and has been well received by both retailers and consumers.

This packaging shift enhances our cost structure and supports a more scalable and efficient go to market strategy. In the second quarter, we do expect some modest gross margin pressure due to seasonal promotion activity and higher trade spend. Particularly tied to the launch of the functional beverage line. However, these investments are aligned with our broader growth strategy and will remain focused on generating strong margins in the back half of the year. With this improved foundation in place, we are well positioned to drive stronger sales performance in the second quarter. Our enhanced inventory levels are enabling us to consistently meet customer demand, support improved service levels and reduce freight inefficiencies. In addition, better in stock availability is allowing us to execute more effective promotional programs and regain shelf space and accounts impacted by last year's supply constraints. Looking ahead, I'm excited by the opportunity to lead Reed's at such a pivotal moment. We are laying the groundwork for sustainable growth backed by a more reliable supply chain improve fulfillment rates, and a sharpened focus on our core business. While we continue to refine our long term strategy, our immediate priority is execution. I'm confident that our commitment to delivering premium, better for you beverages will continue to resonate with consumers and drive long term value for our shareholders.

Before wrapping up with closing remarks, our CFO, Doug, will cover financial highlights for the quarter in more detail. Doug, over to you. Thank you, Cyril. Turning to our results, all variants commentary is on a year over year basis unless otherwise noted. Net sales for the first quarter of twenty twenty five increased 4.5% to $10,000,000 compared to $9,600,000 in the year ago quarter. The increase was primarily driven by higher volumes with recurring national customers particularly through favorable secondary display opportunities. Gross profit for first quarter twenty twenty five was flat at $3,400,000 compared to the year ago period. Gross margin was 33.9% compared to 35.6% in the year ago quarter. The decrease in gross margin was primarily driven by higher cost of goods sold, as we increased operating capacity and inventory amounts to more effectively fulfill customer demand. Delivery and handling costs were $1,600,000 during the first quarter of twenty twenty five, compared to 1,500,000.0 in the first quarter of twenty twenty four. Delivery and handling costs were 16.2% of net sales, or $3.13 per case. Compared to 15.7% of net sales or $3.00 $1 per case during the same period last year. Selling, general and administrative costs were 3,500,000.0 during the first quarter of twenty twenty five, compared to $2,600,000 in the year ago quarter.

Increase in SG and A was primarily driven by investment in people marketing and related services to support growth initiatives. Altogether, operating expenses were 5,100,000.0 compared to $4,100,000 in the year ago period. Operating loss during the first quarter of twenty twenty five was 1,700,000.0 or negative $04 per share. Compared to 700,000.0 or negative point $16 per share in the first quarter of twenty twenty four. Modified EBITDA loss was 1,600,000.0 in the first quarter of twenty twenty five, compared to 400,000.0 in the first quarter of twenty twenty four. For the first quarter of twenty twenty five, we used approximately $5,400,000 of cash from operating activities compared to cash used of 2,400,000.0 for the same period in 2024. This increase was primarily driven by higher inventory purchases as we ramped production to support improved fulfillment rates and anticipated demand. As of 03/31/2025, had approximately $4,900,000 of cash and $9,600,000 of total debt net of capitalized financing fees. This compares to $10,400,000 of cash and 9,600,000.0 of total debt net of capitalized financing fees at 12/31/2024. I will now turn the call back to Cyril for closing remarks.

Thanks, Doug. While I'm still early in my tenure, I'm encouraged by the operational improvements being made and the strong alignment I've seen across the team. We are building momentum across our core and emerging product lines. Restoring the trust of our key partners and laying the groundwork for profitable growth. I'm optimistic about the opportunities ahead and I look forward to updating you on our progress in the quarters to come. With that, operator, we're ready to open up the line for questions.

Thank you. Ladies and gentlemen, we will now begin the question and answer session. Tone phone, and you will hear a prompt that your hand has been raised. Should you wish to decline from the polling process, please press the star followed by the number two. If you use the speakerphone, please lift the handset before pressing any keys. One moment, please. Your first question comes from Sean McGowan with ROTH Capital Partners. Please go ahead.

Good morning, Doug.

Nice to meet you at least by phone.

I have a couple of questions. On the operating expenses, those were higher than we had expected. And it's the first time in a while that we've seen lines like delivery and sales and marketing go up year over year. And I think part of that is the growth in sales. But they're also higher as a percent. So can you tell us what we should expect from those two operating expense lines going forward?

Yes. First of all, Sean, I appreciate the question. I'll turn it over to Doug to take this one.

Yeah, good morning. Good morning, Sean. The increase in SG and A is largely attributed to upfront investments in personnel and marketing, as I mentioned in my remarks. To support strategic initiatives and restore some operational momentum. [indiscernible] used this quarter was primarily due to a deliberate investment in inventory We believe that's the right set of steps to support improved cash flow performance in the second half of twenty twenty five. So we're focused on both delivery and handling. And SG and A. And I would expect to see continue to be as disciplined as possible. In that area as we move forward.

Okay. And then, Doug, a quick follow-up. When you said second quarter gross margins could be pressured, do you mean down year over year or not as high as they might otherwise be?

I think that was a comment that was in Cyril's remarks. Our expectation on the gross margin side is that we may see some seasonal compression particularly in trade discounts or trade spend. There's some ordinary seasonality that you'll see and there's also some additional investment in the functional beverage launch as well.

Okay, thank you.

Thank you. The next question comes from Will Bantoujo Private Investor. Please go ahead, sir.

Good morning, Cheryl. First off, welcome aboard. Congrats on a good quarter. Two quick questions. Can you guys provide any sort of kind of revenue guidance of what you're kind of targeting for the year? And then follow-up on that do you have any timeline to get this stock relisted on a major exchange? Will. First of all, appreciate the question. No comment on the the listing on the New York Stock Exchange. As it relates to sorry. What was your first question again?

Yeah.

I mean, do you have a revenue kind of guidance that you can provide? Don, I'll I'll turn that one over to you on the the revenue guidance.

Yeah, sure. As a general general approach going in the past and going forward. We haven't provided guidance So we'll just no comment there. The thing that we would guide is as we move forward, we're very focused on growth and we're very focused on operating efficiency. What we would expect is to see continued focus on improving in both of those key areas. [indiscernible] awesome. Appreciate it.

Thank you. At this point, there are no further questions. I would now like to turn the call over to Cyril Wallace for closing remarks. Please go ahead.

Okay, great. Thank you, operator. I'd like to thank everyone for joining this morning's call and extend our sincere appreciation to our employees, customers and shareholders for their continued support We value your partnership wish you all a great day. Thank you so much.

Ladies and gentlemen, this concludes today's conference call. Thank you for your participation. You may now disconnect.