Innovator Equity Managed Floor ETF Price & Performance (SFLR)

Buffer ETFs have seen a surge in popularity as market volatility increases. Inflows into these funds reached $4.7 billion this year, with $2.5 billion of that occurring in the last month alone. These ETFs, which cap potential gains in exchange for downside protection, are becoming a favored choice for risk-averse investors.12

Avantax Advisory Services significantly increased its stake in the Innovator Equity Managed Floor ETF, adding 6,131 shares in the fourth quarter. This move reflects a growing trend among institutional investors seeking downside protection through ETFs that utilize options strategies to manage losses while preserving growth potential.34

Innovator Capital Management unveiled its new SPUT ETF, which employs a put-writing strategy to generate income. Unlike traditional covered call ETFs, SPUT dynamically adjusts strike prices to mitigate losses. The fund also offers exposure to large-cap equities and U.S. Treasuries, aiming to attract investors seeking income and growth.56