Q2 2023 total revenue was $47.3 million, with 1,998 retail units and 187 wholesale units sold; adjusted EBITDA loss was $20.6 million, a 14% improvement from Q1.
The company announced a restructuring plan in July expected to reduce SG&A by approximately $14 million annually, with further cost improvements being pursued.
Shift is focusing on three strategic priorities: expanding GPU through operational efficiencies and improved F&I, optimizing the customer experience to increase conversion, and driving unit sales through targeted market penetration.
Initiatives include changes to F&I compensation and platforms, reconditioning process improvements, removal of the shift service fee, reworked lead management, and prioritization of higher ROI marketing partners.
The company is actively reviewing strategic alternatives and seeking additional capital to support its updated strategy, with updates to be provided as available.