Q2 2023 total revenue was $47.3 million, with 1,998 retail units and 187 wholesale units sold; adjusted EBITDA loss was $20.6 million, a 14% improvement from Q1.
The company announced a restructuring plan in July expected to reduce SG&A by approximately $14 million annually, with further cost improvements being pursued.
Shift ended the quarter with $32.2 million in cash and cash equivalents and is actively evaluating options to raise additional capital, including negotiations with existing debt holders.
Strategic priorities include expanding gross profit per unit (GPU) through operational efficiencies and improved F&I, optimizing the customer experience to increase conversion, and driving unit sales via targeted market penetration.
Initiatives underway include simplifying processes, localizing operations, removing service fees, refining lead management and marketing strategies, and ongoing review of strategic alternatives to support long-term profitability.