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Sportico and the YES Network are launching a new monthly series, "Sportico Sports Business Presented by Genius Sports," premiering today at 10:30 PM ET. The show will delve into sports business trends, featuring interviews with industry leaders like Gerry Cardinale and Grant Hill, and expert analysis from Sportico's editorial team.1

Exclusive coverage of the 2025 NCAA Men’s Basketball Championship kicks off today on TNT and CBS. The tournament begins with the First Four games, with action continuing through early April. Fans can expect comprehensive coverage, including schedules and updates, for the highly anticipated event.2

Deloitte forecasts global revenues for women’s elite sports to exceed $2.3 billion this year. The report highlights growth in sponsorships, media rights, and fan engagement as key drivers. This milestone underscores the rising commercial potential of women’s sports on a global scale.3