Under Armour, Inc. Price & Performance (UA)

Under Armour has expanded its board to twelve members and appointed Eric Liedtke as EVP of Brand Strategy following the acquisition of UNLESS COLLECTIVE. The company aims to strengthen its brand identity and growth initiatives as it navigates a challenging market and prepares for a pivotal product lineup in Fall 2025.12

Under Armour has raised its expected pre-tax restructuring charges for fiscal 2025 to $140-$160 million, largely due to the planned exit of a major California distribution facility. The company now anticipates an operating loss of up to $240 million, even as it pursues a $500 million stock buyback and gross margin improvements.13

Despite Under Armour’s improved gross margin and raised guidance for adjusted operating income, analysts remain cautious. The company’s consensus rating is 'Hold,' reflecting persistent growth challenges and competitive pressures. Recent increases in short interest and subdued investor sentiment highlight ongoing skepticism about the brand’s near-term prospects.34