Innovator S&P 500 Ultra Buffer ETF — July Price & Performance (UJUL)

Several major financial firms have recently increased their positions in the Innovator U.S. Equity Ultra Buffer ETF – July (UJUL), with C2P Capital Advisory Group notably raising its stake by 197% last quarter. The ETF, tracking the S&P 500 with defined buffers, now trades near $32.25, reflecting continued institutional confidence.12

Buffer ETFs, such as those from Innovator, First Trust, and Pacer, are gaining traction among investors seeking to limit downside risk. These funds offer varying levels of protection and caps, with strategies resetting at different intervals, allowing for tailored risk management during periods of market uncertainty.34

The Innovator US Small Cap Power Buffer ETF - August (KAUG) declined 7.44% over the past three months, a smaller drop than the S&P 500’s 8.15% loss. This relative outperformance highlights the buffer ETF’s ability to mitigate losses during recent market volatility, appealing to cautious investors.56