Institutional Investors Adjust Positions in Innovator ETFs IFP Advisors Inc reduced its holdings in Innovator U.S. Equity Buffer ETF – May by 25% during Q4, now owning 1,497 shares worth $60,000. Meanwhile, other major investors, including Cerity Partners LLC and Penserra Capital Management LLC, have increased their stakes in the ETF, reflecting mixed sentiment in this fund.1