Q2 2022 revenue was $1.5 million, a 46% decrease from $2.8 million in Q2 2021, primarily due to a strategic reduction in e-commerce sales; wholesale revenue increased 117% year-over-year to $987,000.
The company implemented significant cost-cutting and restructuring measures, including facility closures, headcount reductions, and consolidation of production to the Rupert facility, aiming to stabilize, right-size, and optimize the business for profitability.
General and administrative expenses decreased by 39% quarter-over-quarter to $2.9 million; marketing and investor relations expenses dropped 64% to $560,000.
Adjusted EBITDA loss was $7 million in Q2 2022, compared to a $5.7 million loss in Q2 2021 and a $10 million loss in Q1 2022; cash and cash equivalents as of June 30, 2022, were $6.2 million, with a need for additional financing by the end of September to fund ongoing operations.
The company expanded its retail presence to 2,100 stores as of June 30, 2022, with significant new listings in both Canada and the U.S., and is focusing on higher-margin U.S. wholesale and foodservice channels while continuing to innovate and optimize its product portfolio.