The Wendy's Company Price & Performance (WEN)

Wendy's has attempted to cool tensions after backlash stemming from a social media post targeting pop star Katy Perry, who recently joined Blue Origin’s all-female spaceflight. While the fast-food chain expressed "a ton of respect" for Perry, it stopped short of a full apology, leaving some fans unsatisfied.123

Wendy’s has named Corina Black as its inaugural chief marketing officer for Asia Pacific, signaling renewed focus on the region. The move comes as the chain reestablishes itself in Australia after four decades, aiming for 200 stores by 2034 and leveraging Black’s extensive marketing expertise to drive growth.4

Wendy’s is rolling out new Frosty Swirls and Frosty Fusions, offering customizable sauces and mix-ins like Pop-Tarts and Oreos. The Frosty Swirls debut nationwide April 15, with Fusions following in May, reflecting the company’s strategy to boost engagement and differentiate its dessert offerings.56