WillScot Holdings Corporation Price & Performance (WSC)

Great.

Thanks, Sherry. Good afternoon, everyone, and welcome to the WillScot Fourth Quarter twenty twenty four earnings call. Participants on today's call include Brad Soltz, Chief Executive Officer Tim Boswell, President and Chief Operating Officer and Matt Jacobson, Chief Financial Officer. Today's presentation material may be found on the Investor Relations section of the WillScot website. I'd like to direct your attention to Slide two. Containing our Safe Harbor statements. We will be making forward looking our Q and A session. Our business and operations are subject to a variety of risks and uncertainties, many of which are beyond our control. As a result, our actual results may differ materially from today's comments. For a more complete description of the factors that could cause actual results to differ and other possible risks, please refer to the Safe Harbor statements in our presentation and our filings with the SEC. With that, I'll turn the call over to Brad Soltz. Charlie. Good afternoon, everyone, and thank you for joining us today. 2024 was a pivotal year for Will Scott, marked by strategic changes, modernized our business and position us for continued scalable growth as North America's largest provider of turnkey space solutions. Despite the end market challenges we face, the durability of our business remains strong and our team delivered solid financial results.

On Slide 10, many of our strategic priorities over 2024 focused on our platform to position us for the next stage of growth Earlier in the year, we merged the Mobile Mini and WillScot field sales and operations teams for better streamlined execution. We then finalized our major systems integration and consolidated our field service and dispatch platforms and teams. In Q3, we unified our brand under Will Scott and introduced enhanced digital marketing tools, for customer service and sales. Along the way, we've continued to scale the team adding requisite expertise and experience. Tim will talk more about priorities for 2025, though we see important opportunities to further improve performance across sales, field operations and our back office. And our team is fully aligned accordingly.

As you can tell, we've been busy with a laser focus on refining our already strong operational foundation that is the backbone of our growth plans, all of which will be on full display at our upcoming Investor Day on March 7. Turning back to Slide four, a hallmark of our business is our strong capital generation profile and the wide range of opportunities this affords us to drive shareholder value.

We use this first to serve customer needs, which We then evaluate our existing portfolio for adjacent offerings that complement our core and will allow us to further expand our solution set. We have a balanced approach to new product development developing new offerings both in house and through acquisitions. In 2024, we solidified our cold storage and clear span structures platforms, which are now ready for full commercialization as we head into 2025. We've also recently added perimeter solutions to our in house VAPS offering and we see all of these helping us evolve towards higher value solutions which results in greater differentiation from our peers and adds new nodes of growth and enhances already strong return profile. In recognizing the existing strength of our capital generation, continued focus on improving profitability, Earlier this week, our Board of Directors initiated a quarterly cash dividend for all shareholders. We believe that a dividend simply provides an additional avenue to return capital to shareholders demonstrates our confidence in our strategic growth outlook and the resilience of our cash flows. [indiscernible] I hand it over to Tim, I'd like to pause to welcome Charlie to our team and thank Nick for four years of outstanding IR stewardship.

Nick's accepted a well deserved promotion within our finance team. This previously announced, the Board and I felt it was the appropriate time to add the COO role to better support our ongoing growth. I'm excited for you to hear from Tim and where he's focused this new capacity.

Thank you, Brad, and good afternoon and good evening, everybody. As Brad noted, 2024 was a year of foundation building executing initiatives across our sales and field teams, to support them with strong go to market capabilities to better serve our customers. One of our most significant accomplishments this year was completing the final systems and field integration of our sales and operations teams. We now have a single general manager and a sales team of accountable for every geographic market in North America, This was a big change for the team in 2024.

This integration allows us to go to market more efficiently as one unified team ensuring we can effectively communicate our full suite of product offerings to every customer at every opportunity.

Our teams have embraced this transition.

Customers love the local single point of contact It unlocks clear career development and growth opportunities for our team and it gives us a single chain of command to drive accountability for performance.

In turn, we're seeing our sales team stabilizing in their roles, as well as improvements in customer satisfaction. So as an organization, we're on much stronger footing heading into 2025 and focused on improving execution in four main areas: The first is our core commercial execution. Or said simply selling. The changes we implemented in 2024 were disruptive, but they are behind us now.

Executing the reorganization, we also made a very strong push in the area of sales enablement, creating levers to improve productivity. We've introduced new digital marketing capabilities to fill the funnel with more and higher quality leads improved our CRM sales dashboard to recommend better selling actions to our sales reps We've upgraded our pricing technology to improve both conversion and rate attainment with better segmentation, and we're implementing a new quote configuration tool to improve product bundling. All of these give our local sales teams a stronger toolkit heading into 2020 And with that in place, we are planning to add sales headcount in certain markets assuming conditions remain supportive. Complementing those efforts and we haven't talked about this much externally, We have an incredibly impressive portfolio of enterprise accounts, comprised of blue chip names across virtually every industry sector in North America. We can do a lot more with these customers. As well as comparable companies that aren't yet part of our enterprise portfolio. So between improved efficiency with our local accounts, and development of our national accounts, have stronger levers in place today than we've had in years to drive organic market penetration. Second, this focus on commercial execution is also going to allow us to start scaling some of the newer additions to our product offering.

In 2024, we set the foundation for both our cold storage and clearSpan offerings which are now broadly available across our branch network. We ready to throw some gas on the fire commercially and expect these will become meaningful run rate contributors heading into 2026. Third, with our operations finally integrated, renewing our focus on operations excellence. Have always been the leading operator of modular and storage products independently. We're now in a position to deliver a fully integrated customer experience. The field, the harmonization of our field service and dispatch systems last year provided the necessary tools to optimize our logistics resources across our entire product portfolio, insourcing and network optimization strategy leverages all resources in a market cluster. Such as our trucks, drivers, service crews and real estate locations. This drives increased efficiency and improved service delivery. And in the back office, streamlining our order to cash work flow will address an important customer pain point with significant financial upside. Importantly, all of these operational initiatives have been prioritized based on the thousands of customer surveys that we receive each month point us to the areas that have a meaningful impact on our customer experience. The fourth and final area that I will highlight is human capital.

Across sales, marketing, field operations, shared services and technology, we have been adding external talent to complement an established core team.

We're prioritizing investments in training for our sales team and general managers and we're turning up the dial on performance management and accountability. We have an amazing business with enviable fundamentals. Our competitive positioning has never been stronger. And we're focused on executing the levers that are within our control. So before turning it to Matt, a quick word on what we're seeing so far to start twenty twenty Q4 results ended up in line with our reduced expectations although with volumes continuing to remain sluggish, non residential construction start square footage was down Non residential construction start square footage was down 2% year over year in Q4. Following declines in the mid teens for the last several quarters. Total units on rent are following that trend, which you can see broken down on Slide 20.

Starting the year, modular activation volumes have been down low single digits prior year, but we did forecast this and it is partly due to several large projects including the Maui Schools that delivered in February. Storage activations have been down high single digits We continue to see good order rates on complexes and weaker activity on our more transaction we continue to see disproportionate wins on larger projects such as the fee Club World Cup this year and the World Cup in 2026 remodels for large retailers, which are picking back up as expected, after being deferred for several years, in addition to consistent demand from large scale construction and infrastructure projects.

It's still too early to make a call on the strength of the broader Q2 construction season, And we've considered upside and downside scenarios in the guidance as Matt will discuss.

Wrapping up in 2024, we focused on aligning our people, our systems and product From an operational perspective, our near term priorities are focused on commercial execution, commercializing the new product categories, field and back office operations and our team, We are beginning to see improvements in all areas, most importantly in employee and customer which we plan to build upon. We provide further detail on these opportunities at our Investor Day and are excited about next phase of WillScot's evolution.

I'll pass it to Matt for a review of our financials and outlook. Great. Thank you, Tim.

Begin on Slide 22 with an overview of the year and the quarter. 2024 was a challenging year in our end markets, but we still delivered modest full year revenue and adjusted EBITDA growth to record levels of $2,400,000,000 and $1,063,000,000 respectively, in line with what we communicated on our Q3 earnings call. [indiscernible] Looking at the fourth quarter, total revenue of $6.00 $3,000,000 declined by about 2% year over year with leasing revenue down about 3%. As Tim explained, volumes were weaker, However, our strategies around pricing and value added products continue to help offset the impact as average monthly rental rates were up 6% year over year for modular and up 5% year over year for storage. Seeing steady demand for value added products resulting in greater penetration and a very small contribution now from perimeter solutions, which we intend to grow over time.

Further, our ability to flex other operating costs including realization of savings from the actions we took at the end of Q2 also helped to ease the volume declines and drove 30 basis points of year over year margin expansion to 47.3% in the fourth quarter and adjusted EBITDA of $285,000,000 I would note this is the second consecutive quarter we drove year over year margin expansion in 2024. Moving to Slide 23. Cash provided by operating activities remained strong.

We generated adjusted free cash flow of $137,000,000 in the fourth quarter at a 23% margin. Which was consistent with our profile for the full year in 2024. Adjusted free cash flow for 2024 was $554,000,000 As you can see, our cash flow generation is robust since and affords us multiple options for deployment. Slide 25, capital allocation framework demonstrates our continued commitment to investing both organically through M and A to drive long term growth. But also shows the strength and confidence we have in the resiliency of our free cash flow across the cycle.

Expanded our product offerings through five acquisitions during the year, investing $121,000,000 to further differentiate and enhance our portfolio. Additionally, we invested $270,000,000 in share repurchases over the course of the year.

Reducing our fully diluted share count by 3.4% over the last twelve months.

Disciplined capital allocation strategy contributed to our 17% return on invested capital for 2024, reinforcing our ability to generate strong capital returns.

And as you saw earlier this week, our Board of Directors initiated a dividend by declaring a $0.07 per share cash dividend With the dividend program, we now have another avenue to return surplus capital to shareholders. [indiscernible] for 2025.

At the midpoints, we anticipate $2,375,000,000 of revenue and $1,045,000,000 of adjusted EBITDA.

Believe our outlook reflects the macro uncertainty upon which we've entered the year.

As Tim touched on, we saw some moderation of the market decline in the latter months of 2024 with non residential construction square foot starts only decreasing low single digits year year in Q4 versus mid teen declines through the rest of the year.

We expect volume headwinds to moderate through 2025 as the macro stabilizes although we are cautious with our expectations given there is still uncertainty. But are cautious regarding higher for longer interest rates and tariff implications. Continue to see opportunities for improved commercial execution in certain areas and we had very tangible growth across some of our newer We are also laser focused on reaccelerating VAPS penetration in modular and continuing to increase VAPS penetration in storage which drive incremental value for customers and our company. And we continue to see rate optimization opportunities across our diverse portfolio. Putting this all together, we expect to achieve modest top line growth in the second half of the year as we expect average rates inclusive of VAPS and expanded product offerings will increasingly offset the volume related headwinds present as we entered the year. We do however expect first quarter revenues to be down mid single digits versus the prior year based on lower volumes entering the year. Expect the margin progression in 2025 to be similar to 2024. Although we expect Q1 to be modestly below prior year levels as we are investing in additional sales team members to drive more commercial output.

We're including these investments in the corresponding productivity ramp in our outlook which creates some margin compression versus the prior year in the first half of twenty twenty five. However, we believe these investments will drive increased activations and organic growth and help to improve our run rate exiting 2025.

Our net CapEx guidance of $265,000,000 at the midpoint for 2025 reflects a bit of carryover investment from 2024 that was delayed along with numerous organic investment opportunities that we anticipate will drive an increasing leasing revenue run rate into 2026. We expect continued investment in VAPS, including our new perimeter solutions flex product, complex fleet and modular refurbishments as well as investments in cold storage and clear span structures.

As we think about free cash flow then, building off 2024, adjusted free cash flow of $554,000,000 The key changes at the midpoint of our guidance are increased net CapEx of about $30,000,000 and an increase in federal cash taxes of approximately 30,000,000 we expect total cash taxes to be around $80,000,000 for the year.

Of which about $50,000,000 is federal.

This represents a partial tax shield of our federal taxable income for 2025. Expect to be a full federal cash taxpayer in 2026. Believe that we also have some opportunities to improve working capital. Over time. As we put that all together, we expect free cash flow for 2025 to be in the ballpark of about $500,000,000 So the midpoints I've walked through here reflect our base case.

Things won't play out exactly like we've planned.

It's important to think through the different ways that 2025 could play out.

Hardest variable for us to predict non residential construction demand To the high end of the range, starts should reaccelerate which seasonally occurs in Q2 in most years. Our margins could see additional compression in the near term as we put vertical costs back in the P and L to meet that demand and CapEx could move to the higher end of the range as we refer refurbish more additional equipment. That's a great problem to have as margins would then expand in the second half of the year with a higher unit on rent base as activity seasonally subsides in winter months. On the other hand, starts could continue to decline which depending on the severity could push our outlook towards the lower end of our range. This would be the third year in a row of contraction, which would be a surprisingly long period. That's a challenging environment for our portfolio even with three year lease duration. We know how to operate in that scenario and we continue to aggressively take out variable costs out of the P and L and reduce CapEx just like we did in 2024 and in 2020.

If our investments in expanding our sales team don't result in incremental activations, we'll pull back on those investments. One of the features of our business model is that the range of free cash flow generated by the business in any of these scenarios remains rather tight and predictable. So those are the scenarios that bookend our outlook. Regardless of the macro backdrop, we're focused on improving our commercial execution our operational excellence as Tim and Brad alluded to.

Of which in turn improve our forecast accuracy and our overall financial results. With that, Brad, I'll hand it back to you for any closing Thank you, Matt, and congratulations to you in your new role as our CFO. With respect to our outlook, I would just add that programmatic tuck in acquisitions remain a high priority for capital allocation.

While largely not considered in our 2025 guidance, our current pipeline of potential acquisitions could support a continuation at the pace we achieved over the last three years.

I would like to also extend a heartfelt thank you to our team, customers and shareholders. In 2024, we focused on aligning and scaling our people, systems and products to drive deeper engagement with our customers. With this foundational work largely complete, we're prioritizing all aspects of excellence, which provide new levers to support our growth. Thank you for joining us today, and we look forward to sharing more details you at our Investor Day in two weeks. This concludes our prepared remarks. Operator, please open the line for questions. Hi, good afternoon or good evening. Thanks for taking my question. Wanted to go back to maybe the comments or the dynamics around net CapEx. A little bit higher year over year. See kind of the outline in the the slides as to what you're kind of investing in. But I was wondering if you could talk about this more longer term, as we think about more kind of normalized business and in the absence of perhaps inorganic growth, what do you kind of see as the normal level of CapEx required to to continue to drive your business in terms of percentage of sales and if you could think about that terms of kind of maintenance and growth CapEx separately, that would be helpful.

Thank you.

Yes, that's no problem. This is Matt. I'll address that. We look at maintenance capital, based on the business right now, I think hundred million dollars is a good general number to look at. And we are investing in some other product areas. We have been this last year in 2024 as we are expanding coal, We're now for 2025, investing incrementally in cold, but also a bit more into ClearSpan in some of these product other product development areas that Tim mentioned. Perimeter Solutions will be one of those. Little bit of solar, some of these other products. I think $200,000,000 is kind of that right range. And these other product categories for $25,000,000 are really taken to that midpoint of the guide. Based on kind of a neutral in kind of a neutral volume environment going forward. Obviously, at different ends of the range, depending on your volume assumptions, that'll ramp up or down?

That's helpful. And then maybe just, was hoping you could give us an update also on kind of the the spread between your spot your AMR for modular. I think just kind of where it's kind of exiting the year and how you see that kind of shaping up throughout Yes. I think for Q4 on modular, really no change from the third quarter.

Right in line with I think we were 12% quarter. It's right at 11% right now. So no real change on modular.

So So as we look forward, we expect to continue to to push a little bit on rate each quarter through our normal process, but no real change there.

Very helpful. Thank you.

Thank you. One moment for our next question. And that will come from the line of Scott Schneeberger with Oppenheimer. Your line is open.

Thanks very much. Good afternoon, good evening.

I'd like to just kind of speak a little bit to the twenty twenty four twenty twenty five EBITDA bridge.

I know there were some cost savings from past summer that carry through next year. On a half contribution, which is probably a size component. And then we've heard a lot you guys speak about a lot of the investment And then of course the macro is probably going to be a deciding factor. But could you just fill in the blanks there and maybe prioritize what are the swing factors? What are the main drivers on the year over year bridge to get you to the low end and the high end of your guide for 25 EBITDA? Thanks.

Yes, Scott, maybe I'll probably start talk to the midpoint first. That's probably a little bit more straightforward. I mean, as we look at where we where we're exiting the year, obviously, volume is down 5% in mod and in modular and 17% in in storage. So we're starting with that headwind. On the modular side, rate and VAPS are offsetting most of that here in the first quarter. On storage, we're not making up the full 17 storage as we go work our way through the year, we're starting with a headwind and we expect that to moderate a bit. So that's kind of more of the top line piece. Again, starting kind of flattish and modular, growing through the year, starting down in storage and working working that back.

On the cost side, if I look maybe I'll talk sequentially, from the fourth quarter, we did see in the second half of the year the benefits of the Q2 cost takeouts that we did And as we look into 2025, we do have some of that some variable compensation costs will come into $25,000,000 as we have better performance from where we originally expected. We are making an investment here in the first quarter for a biannual kind of company meeting. That will drag that a little bit in the first quarter. And then as we talked about, we're starting to add additional sales resources to help drive organic growth in the business. So I think those are some of the bigger components. As you kind of look forward from current SG and A and what that looks like. At the end of the year, basically from a margin perspective, it's relatively in line, especially in the second half with a little bit of headwind maybe here in the first half, as I talked about.

Thanks. That was a mouthful. I appreciate it. For my follow-up, I'd like to just dig in on VAPS a little bit. Looking at the LTM delivered rate over the past four quarters, for both modular and for storage. It's been pretty much stalled. What should we expect over 2025 for VAPS? I know you have some initiatives there. Are we going to be able to see that LTM delivered rate start to get moving towards your target goal rates And what would be the drivers of that? Thanks. Scott, this is Tim.

I'll start and the other guys here can supplement. I mean, the biggest change that we're making heading into 2025 is likely to be in terms of our quoting process and introducing new guided selling and bundling features there to try to eliminate some of the variability in terms of sales rep performance when we look across variability by individual or by branch. You see a lot of inconsistency still in terms of quote penetration. For value added products. When we quote it, we close it between 70% to 80% conversion rate. So the continued is probably the number one factor impacting that delivered rate. Thing that's going on under the hood, that's working against is actually the mix of modular that's going out Single wide mobile offices have our highest VAPS penetration on a per unit basis and they're probably the weakest from a volume standpoint. And complexes and flex units have lower penetration. I won't get into all the details, but Flex is our fastest growing fleet type on a per unit basis. So that mix shift under the hood is a headwind to the delivered the grade. So just stabilizing the single wide mix actually would help drive some improvement in that area.

The LTM on storage, this is a newer effort, right? In Q4, for example, this year, we had shoot, I think it was about 15,000 seasonal activations this year. With very low VAPS penetration. So that's going to be a headwind to that number. And if we look at where VAPS penetration rates are to start the year.

You're pushing $40 across our core storage volumes. I feel pretty good about what we're seeing under the hood in vAPS for storage containers.

Got it. Makes sense, thanks.

Thank you. One moment for our next question. And that will come from the line of Tim Mulrooney with William Blair. Your line is open.

Afternoon.

With respect to to activations, Can you talk about what's embedded in your guidance for 2025? Does does it assume a more normalized seasonal pattern like where we see Dodge starts down sequentially a little bit in the first quarter, but up strong sequentially in the second quarter. I think I think last year you said square footage starts are historically up 26% sequentially in the second quarter. Is that Is that what you're assuming here? Or are you haircutting that in the guide? Yes. I think generally we're assuming a more normal seasonality, Tim. This is Matt speaking. So yes, I think it's more normal than we would have seen last year. Last year did feel a little [indiscernible] But we'll see how that kind of plays out here a bit more over the next couple of months and how Q2 I would just add, Tim, this is Tim Boswell. Activations are down, but consistent with what we forecast at the start of the year. Right? So we did embed some of this in the in the guidance ranges that we put together. And we are seeing strong sequential increases in net order rates going from December into February now.

That in the case of containers are showing year over year growth. And in the case of modulars are continue to be aligned with our with our forecast. So and I'd agree with Matt's assessment. I think the sequential cadence is Thank you. And one more from me. It looks like you reduced the share count by about 3% in 2024. Which is below what we've seen over the last few years, with no buybacks in December or year to date, was there any reason for no buybacks more recently? And would you expect buybacks to pick up relative to what you did in 2024? I think on the buybacks, I mean, we'll give a bit more kind of flavor on capital allocation here at the Investor Day, just really an update, but there's been no change to our capital allocation portfolio. Or sorry, our policy there and kind of our approach. So we'll continue to to look at all options to return value to shareholders and manage leverage, etcetera. Yes. This is Brett. I'll just add it remains a powerful level for lever for return value to shareholders. For reasons we've discussed on earlier calls, we were out of the market a bit last year.

So I think this is no major change in our capital allocation framework. We'll continue to price prioritize organic M and A to the extent that's there and the pipeline And that still leaves about half the capital return to shareholders. The new dividend is about 10% of our free cash flow, so it's not a either or here. It's just another avenue.

Thank you. One moment for our next question. And that will come from the line of Sharif Alsabahi with Bank of America. Your line is open.

Hi, good evening.

I just wanted to ask checking on free cash flow for 2025. Is that something where you expect to see free cash flow margin expand on a year over year basis? Or is that margin going to remain consistent year over year? Yes. I think the two issues, this is Matt. I think the two kind of changes as we look year over year are really the two items I hit in my prepared comments. At the midpoint of our guide, we do have an increase of about $30,000,000 in our CapEx And then as we move from 2024 to 2025, we will be a partial taxpayer in 2025. And we do expect cash taxes in 2025 to be about $30,000,000 higher than they were in 2024. So I think those are really the two changes.

That will result in a slight reduction in the free cash flow margin versus what we saw in 2025 but still well within the range that we've kind of we've put out there.

Thank you. One moment for our next question. And that will come from the line of Steven Ramsey with Thompson Research. Group. Your line is open.

Hi, good evening. Wanted to think about the Flex product with storage and the outlook, if I heard correctly, the outlook for increased retail remodels in 2025 Do you expect that customer set to take up this product And if so, would that boost the delivered rate through '25 and '26 should that demand come through. Hi, Stephen. This is Tim.

Two different questions there. So the first is related to remodeling activity among some of the larger big box retailers that we serve. And we have expected that deferred activity to pick up in 2025 was always the year that we had circled, albeit in pencil.

But we are seeing between 3,000 to 5,000 remodel related container orders coming through the SIS and those will play out through the course of the year. So it's nice to see that activity coming back and coming back to us.

Your second question around flex units relates to the modular side of the portfolio. So these are our panelized stackable office units that are becoming now over 8% of the unit on rent port think about 30% year over year.

And my comments there as it relates to the impact of that mix shift on the AMR that we report, those are just smaller eight foot by 20 foot [indiscernible] tend to dilute a little bit per unit modular pricing and VAPS.

But their higher return on capital and higher price per square foot and more versatile and simply a better mousetrap for our customers modular fleet category where we're adding stock fleet and I expect that mix will continue to shift gradually in the favor of Flex over the course of the next five years.

Okay, helpful. And then, wanted to think about delivery and installation revenue been declining for six straight quarters, but the easing comps and non res starts in square footage at least in Q4 looking better What I'm getting at, do you expect D and I revenue to start showing year over year growth at some point in 2025? Thank you.

Yes. This is Matt. I'll address that one I think there's a few things there and some of them are are definitely positive items with returns actually reducing. So when we either deliver a unit or return a unit, there's D and I revenue associated with that. And so as you look at some of the year over year comps the last couple of quarters. Part of the reason for the reductions in D and I revenue has been fewer returns, which which is a good thing from a recurring leasing revenue standpoint. I do think we still do expect returns to be down in 2025 versus 2024. So that will continue to be a little bit of a headwind as we especially in the first probably half of the year as we're looking at our D and I revenues. But overall positive for recurring lease revenue.

Thank you. One moment for our next question. And that will come from the line of Manav Patnaik with Barclays. Your line is open.

Hi, good afternoon. Good evening. This is Ronan Kennedy on for Manav.

Thank you for taking my question.

If I'm not mistaken, I think you had referenced customers being more optimistic with greater political certainty, but also reference caution on higher for longer longer interest rates and potential tariff implications. So can I can we unpack both aspects of that statement with regards to customer optimism to see what they're saying in your conversations with them, but also regarding potential political fiscal policy, tariffs, immigration and deportation, on the business and outlook and what's contemplated for the guide?

Hi, Ronen. It's Stan. There's a lot some of which is related, some of which is not. But I'll start with the what we're hearing from customers and seeing in the market.

Obviously, the third party data points as it relates to core construction activity continue to be mixed You've got an ABI that dropped down to 45 in the last reading. So it's been a bit bipolar in recent months since the election, much like the electorate. So that's one data point that's out there.

You also have contractor backlogs that ticked up slightly sequentially since the end of hood there, backlogs are increasing more among the larger contractors, which is perfectly consistent with what we see in the mix of our customer portfolio and our product portfolio. You look across like the other end markets in our business that are performing well versus those that are not, education was the largest revenue grower for us in 2024.

And I think we've got a great vertical both with traditional classrooms and our flex product. Utilities, probably not surprisingly, we're seeing interesting activity there year over year revenue growth and expect that continue based on the requirements for our grid infrastructure in the country. So probably consistent with what you would expect just reading the news paper headlines. As it relates to government activity and tariff and immigration, I mean, there are a lot of puts and takes here. As it relates to immigration, construction employment still remains really, really high. In the country and a immigration enforcement becomes a headwind to construction employment, I could see that causing delays and both project starts and completions, which we've seen before. In terms of other supply chain constraints and you could make a similar hypothesis around the effect of tariffs on building supplies and things of that nature. That said, there could be potential demand related opportunities related to immigration support. We've done that in the past in terms of border wall construction, etcetera. And as it relates to tariff activity, it's hard to predict the long term impact [indiscernible] investment, that's obviously good for us.

It could tighten the container market. In time. If it reduces supply coming from China, so that could be a benefit [indiscernible] But it's really too soon to say how all of those things play out. I think you definitely left the election cycle with more optimism around The U. S. Business cycle at the end of the year, but I say there's also a fair amount of uncertainty out there right now related to all these different policy decisions that are being made and to be made That's very helpful. Thank you. And thank you for covering all aspects of that question. And then I think you had referenced or it was referenced on the call the demand in terms of or from mega projects is consistent or stable. Can I just confirm that and see if you could contextualize kind of the volume contributions from MEGA and 2024 and what the expectation is for 2025?

I really can't quantify it that way other than to say it still remains a very prominent theme when we look at demand activity across our portfolio and it's pervasive across geographies.

Honestly even up into Canada in some cases.

So we don't see any change in the cadence of those projects. We're disproportionately positioned to win those projects.

And as you think about the relative performance of the products within our ports, complex business, flex units remain rock solid. We're weaker in the transactional product lines like single wide mobile offices and ground level offices and containers. And that's been consistent now. For at least a year.

Got it. Thank you. Appreciate it.

Thank you. One moment for our next question. And that will come from the line of Andrew Wittmann with Baird. Your line is open.

Great. Good afternoon. Thanks for taking my questions guys. I wanted to ask a question been kind of touched on, but maybe ask it a little bit more directly. Your guidance, or in your outlook, when do you expect [indiscernible] units on rent to inflect into positive territory. Maybe what's assumed at the midpoint? And does the low end of your guidance assume that they'll remain negative for the year. Just want to kind of understand when there might be an inflection on UOR for modular?

Yes. Andy, I think the short answer is, obviously, we don't we don't know exactly what the end markets are going to provide for this year.

In our at the midpoint of our guide, we're basically assuming that the headwinds are going to subside as we move through the year. And that could mean that you're crossing maybe later in the year, but we just don't know yet. Is really the truth. So at the high end of the range, you're probably moving that forward. And if activity takes up, you could get there sooner. At the low end of the range, We don't know. So the guidance kind of reflects the bands around those different outcomes. Okay. That's helpful. Thanks Matt. Then I guess just I think I know the answer to this one, but for a while your storage business, AMR was benefiting from a mixed change with the cold in there. I think as of the fourth quarter, the large effect from the mix is now out. Is that right? Is that I guess 5% AMR year over year basically kind of a like for like now? Yes, more or less. I think as we go forward, cold will continue to increase in the overall mix of our storage products. So there still is that slight benefit in the year, but you are like for like as in that we had cold storage at the end of twenty twenty three.

So as we look at that 5%, it's up year over year. That mix shift is accounting for most of that. But our container AMRs are steady.

Got it. [indiscernible] All I had. Thank you very much.

Thank you. One moment for our next question. And that will come from the line of Brent Thielman with D. A. Davidson. Your line is open.

Great. Thanks.

I guess quick question. Just I mean the modular exit rate in terms of units on rent and utilization. I guess was a little more surprising to us as opposed to storage. And I'm just trying to understand what might be an anomaly in there, what might possibly be due to mix with the shift to flex it's just simply the state of the the union and the market right now, especially as we're thinking about this into 2025. Would be helpful. Thank you.

I think this is Tim. So I think the only real change there from our perspective was just the activation levels between the end of Q3 and the end of Q4. And that in and of itself has resulted in kind of the lower unit on rent starting point. What really matters from us going forward is what's that activity level that we see today and At least quarter to date, we're seeing modular activity levels that are in line with what we forecast So, so far what we're seeing is consistent with with the plan that Matt laid out.

Okay. And then I guess just given we've seen the expansion in rate within storage moderate here into year end, I'm just trying to understand as you look to the guidance for 2025, want to get a handle just what's factored in for rate and storage as opposed to modular where you're clearly seeing good penetration in DAP and core rate growth for that matter.

Yes. Yes, Amy, this is Matt. I'll take down one. I mean, as we look at storage, we're seeing some of the same of those same things in storage. Tim mentioned on VAPS, for storage that will continue to contribute. To the AMR. I think I would say our assumptions on the pace of growth in the core rate on containers, our assumptions there are much subdued from what they would have been two or three years ago.

But we've seen steady rates since Q2 of last year and a small increase in that as we've gone over time. So I think a modest increase is kind of what our base case would would say with a little bit more coming from VAPS.

Okay.

Thank you. One moment for our next question. And that will come from the line of Phil Ng with Jefferies. Your line is open.

Hey, guys. Congrats Tim and Matt in your new roles.

I guess you guys kind of pointed out 2024 was busy year in terms of integrating the sales force. So execution has been a little more mixed. Can you talk about how you have [indiscernible] tools for the sales force, It sounds like you're looking to cross sell and go after some of these enterprise accounts. Are you kind of realigning KPIs for the sales force to kind of stimulate these actions And I guess, Tim, in your new COO role, what are some of the new focus that you'll be really hammering to kind of drive performance there?

Yes.

I mean the first one is commercial execution, right? And absolutely, we're realigning both performance expectations and incentives to an extent across the sales roles. And also taking a hard look at our sales management layer. Right? And there's going to be accountability at all levels. We've got better tools. From a productivity standpoint. And also from a performance visibility standpoint, then we've ever had and we intend to use them. In terms of how we're approaching the year from an overall sales organization standpoint. I do believe there is the opportunity for productivity improvements that probably get you some upside within the range that we're talking about. As Matt talked about, because we've got the reorganization done and the system platform in place, I do think there is the potential to add maybe on the low end 5% to the sales organization.

And upwards into the high teens. Through the course of the year if markets are supportive. So this is a key area where I think top to bottom in the organization we know we can execute better and that's both within the core and across some of the new product lines that we've introduced, which is also a focus. Then I talked about field operations and shared services. Within shared services order to cash process and some of these back office processes, have been a customer experience and customer satisfaction detractor for some time. We know it. We see it in the survey data. And because some of this foundational work is done, we've elevated that as an enterprise level priority. And I think there's satisfaction in retention opportunity there. There's a working capital opportunity there. There's P and L benefit there. Then I talked about human capital and performance management.

So those are three broad categories that I'm quite focused on in the first half of the year. [indiscernible] And then maybe for you, Matt, your guidance for '25 you give us a little more color on how what's baked in, in terms of AMR growth whether it's modular or storage? I think at least last quarter, You guys are talking about potentially mid single digit AMR growth in 25% for modular, maybe low single digit storage. Are those still within scope or are you thinking about a little differently given the demand background? Yes, I think it's a midpoint, Phil.

That's right. I think you could go a little bit higher in that to get to the when you start going to the higher end of the range, some of that accelerates a little bit quicker. And obviously to the lower end the range if it didn't go quite that way. But that would be our base case. I think it's still pretty pretty consistent with what we would have thought a year ago. We haven't really had any surprises from a rate per perspective here since we spoke last quarter.

And rate in terms of delivery, units for storage has been pretty steady to up. Is that what you're you commented earlier? I just want to make sure on the storage side, demand has been weaker there.

My comments were kind of on the AMR. I was talking about AMR, Phil, as we progress kind of from from Q3 to now and how that's changed, it's been pretty consistent with what we said. And then on the storage side, I mentioned it a little bit earlier if I heard your question right. The delivered rates on storage have been stable since Q2 of last year and increasing modestly And then the VAPS are kind of helping to increase that a little bit more.

Thank you. One moment for our next question. And that will come from the line of Faiza Alwy with Deutsche Bank. Your line is open. Great. Thank you so much. Tim, you mentioned the enterprise accounts and I know you said we haven't really talked about this too much.

Curious, can you give us a bit more color maybe what's the sizing of these accounts relative to the overall portfolio? And just help us Yes. And we'll talk about this in two weeks' time in more detail. But our largest customer here here is no more than 1.5% of revenue. And this is the blessing in the curse of the portfolio, right, because it's such a fragmented and diversified portfolio, it doesn't really move very quickly one way or the other, which is why it's so resilient and stable. Our top 200 customers generate about $500,000,000 of revenue. Just to give you a ballpark sense, about 20% of the total.

Heavily weighted towards all of the largest general contractors in North America, as well as many of the largest retailers.

But we do have blue chip names across every major industry vertical [indiscernible] would find in The U. S. Economy.

What we haven't had historically is a vertically aligned business development layer that's selling across our footprint. The vast majority of our selling resources of which we have about five fifty in the company are geographically aligned selling within a territory, defined by local ZIP codes. Right? So when you've got customers that are working across all geographies, First of all, we're almost the only game in town. And second of all, we've got a unique value proposition that we can take to those customers.

So I think we've got a wallet share opportunity in those enterprise accounts that we already have.

And we absolutely have an opportunity to add to that portfolio. So what I'm talking about and that's one of the initiatives that we're resourcing around this year.

Great. Thank you. And then Matt, question for you. You mentioned the quarterly cadence a little bit and that's a four quarter EBITDA margins will be modestly lower. Just to avoid confusion, I'm wondering you could be a little bit more specific around the range for the first quarter EBITDA margins?

Yes, sure. I mean, I think somewhere our midpoint of our guide is probably somewhere in 100 basis points or so, as we have a little bit of those headwinds coming here into the first quarter and as we're adding some of the sales headcount that that we're talking about. So that's about the range. Obviously, that's Could be a little better, could be but that's where we've said it.

Perfect. Thank you.

Thank you. I'm showing no further questions in the queue at this time. I would now like to turn the call back over to Charlie WillScot for any closing remarks.

Thank you, Sherry. Thank you all for your interest and we'll Scott today. If you have any additional questions after today's call, please contact me. Thank you and have a great day.

This concludes today's program. Thank you all for participating. You may now disconnect.