Innovator U.S. Equity Accelerated 9 Buffer ETF - July Price & Performance (XBJL)

Recent data shows a surge in institutional interest in the Innovator U.S. Equity Accelerated 9 Buffer ETF – July (XBJL), with several firms, including Envestnet Asset Management and Gradient Investments, increasing their stakes. The ETF, targeting S&P 500 returns with downside protection, has seen its assets and market activity climb in Q2 2025.12

On April 9, 2025, multiple Innovator ETFs, including the Premium Income and Accelerated series, underwent liquidations, with investors receiving cash settlements per share. The move is part of broader ETF market adjustments, reflecting a trend of periodic fund closures and rebalancing in the industry this year.34

Recent performance figures for Innovator’s Managed Floor and 100% Buffer ETFs indicate strong risk-adjusted returns and lower volatility compared to traditional benchmarks. These products have attracted attention as investors seek alternatives to cash and bonds amid ongoing policy and market uncertainty.45