YETI Holdings, Inc. Price & Performance (YETI)

Unless otherwise stated, our financial measures on this call will be on a non GAAP basis. We use non GAAP measures as we believe they more accurately represent the true operational performance and underlying results of our business. Reconciliations of these non GAAP measures to their most directly comparable GAAP measures are included in the press release or in the presentation posted this morning to the Investor Relations section of our Web site at yeti.com YETI. I'd now like to turn the call over to Matt.

Maria, and good morning. 2024 was an excellent year for YETI YETI strong top and bottom line growth, fueled by our brand strength expanding product portfolio and growing global presence. Over the past twelve months, our team has clearly executed against our strategic priorities. Starting with brand, YETI consumer and owner studies continue to show strong passion for the brand and support our product expansion strategy. In 2024, we participated in over 200 consumer events around the world, ended the year with roughly 200 global ambassadors and secured meaningful partnerships growing our addressable market across key consumer groups. In innovation, delivered impactful additions in Drinkware, food, coolers and bags, plus expanded our color options. Within our omni channel, we grew our DTC and wholesale across geographies, continuing to find meaningful ways to intersect with consumers where they shop. And finally, Internationally, YETI's global brand Resonance is unlocking tremendous white space in international markets. Additionally, YETI delivered excellent adjusted gross margin and adjusted operating margin expansion throughout the year. Despite a choppy macro and competitive domestic environment. We ended the year with a cash position of approximately $360,000,000 building on our strong balance sheet. Our momentum continued in the fourth quarter even as we saw signs of discerning consumer buying, more promotional activity and heightened competition particularly in The U. S. Market.

Innovation and product diversification continued to drive demand across YETI in the quarter with particular strength in the coolers and equipment category specifically in hard coolers and bags, and with strong growth internationally. We delivered over $200,000,000 in free cash flow for the second year in a row we expect another strong year in 2025. This robust cash generation gives us a flexibility to pursue a targeted capital allocation strategy which is centered around driving long term sustainable growth and delivering value to shareholders through three key levers. Investment in the business, accelerating innovation, and building upon our share repurchase cadence started in 2024. In the year, we meaningfully delivered on these capital allocation priorities with $200,000,000 in announced share buybacks, representing roughly 6% of outstanding shares, and the acquisition of Mystery Ranch and Butterpet. These deals enabled the accelerated launch of YETI YETI Iron Cookware and the limited release of the Bozeman backpack in 2024. This is what we mean when we talk about our capital allocation strategy driving innovation. Notably in the fourth quarter, also acquired capabilities technology and IP that provides us with a foundation to engineer and develop a unique powered cooler system. We believe this technology is highly complementary to our existing hard cooler portfolio and is another example of the significant opportunity we see for future product innovation.

Over the year, we also made great progress on our supply chain diversification. We achieved our target of 20% of our global drinkware capacity shifted outside of China by the end of twenty twenty four. And importantly, we are firmly ahead of plan and now expect that by the end of twenty twenty five, to have 80% of U. S. Drink bar capacity located outside of China. Our team's strong operational execution across sourcing, process and automation improvements as well as cost and service optimization, gives us tremendous confidence in our ability to cost effectively support our growing global demand. Looking ahead to 2025 and beyond, I'm more excited than ever about the opportunities to drive our business, and our growing global brand. As we execute our plan, we expect to continue to deliver top line performance despite anticipated FX headwinds and market dynamics that Mike will discuss in more detail shortly, while also expanding adjusted operating margins and strong earnings growth. All while maintaining a very healthy balance sheet. While we expect macro pressures to persist in 2025, our long standing strategic growth priorities remain the same. Which we believe will support our ability to deliver long term sustainable growth.

Turning to brand, numerous enthusiast communities are the core of what we do. Supporting their activities and pursuits. The deep connectivity and trust we have fostered is evident in the testimony of YETI owners and the strong engagement we've seen over the last year. Our most recent U. S. Owner study completed in December underscores the strength of our brand 2024 was the seventh consecutive year that 95% of YETI owners surveyed responded they have recommended YETI to peers. Highlighting our incredible brand loyalty and a testament to our products. Moreover, the study shows that our consumers want us to be in the newer categories we're scaling in particular bags and travel. This along with our key design attributes of durability, performance and design gives us confidence in our unique positioning differentiation in the market. To that end, in the fourth quarter, we continued to expand our presence and awareness [indiscernible] strategic partnerships, and broadening ambassador engagement throughout our target communities. We made notable progress in the large, diverse and global world hospitality and sports where we continue to drive significant traction for our brand. In Hospitality, we secured partnerships with a number of premium, experiential and excursion focused travel lodges and resorts across The U. S. And globe.

In Europe, YETI also had an unmistakable presence at two key film festivals in our largest European markets during the quarter. Most notably the twenty twenty four European Outdoor Film Festival kicked off in October attracting over 190,000 spectators across 10 different countries. At each stop, YETI's brand and products were prominently featured. A sports front our professional and collegiate sports partnerships accelerated in the fourth quarter benefiting from events such as the NFL playoffs, Formula One's championship finale, and a college football playoff featuring two of our partners in Notre Dame and Ohio State. In the quarter, custom YETI bottles and cups were gifted at Major League Baseball twenty twenty four Rawlings Gold Glove Awards. As well as the twenty twenty four Heisman Trophy ceremony. These are just a few recent anecdotes that highlight the relevance and resonance of our brand across occasions and pursuits. On the field, in the stands and at home. YETI's expanding partnership with the Oracle Red Bull Racing team is another great testament to the quality of partners we have and the trust in our brand. Our successful and long standing Drinkware and Cooler partnership which not only supports driver hydration, but also pit crew performance, was on full display at the Austin Grand Prix in October and the Las Vegas GP in November.

Where Max Verstappen secured his fourth straight Formula One World Drivers' Championship. Images of Max and team sporting YETI products at the Austin GP race weekend earned our highest organic impressions in the fourth The strong collaboration has culminated in YETI YETI being named as team's official bags and luggage partner as we head into the 2025 season. Outfitting one of the most traveled sports organizations on the planet, As we look forward to 2025 and beyond, we see incredible runway to grow with new and existing partners and to continue to extend our reach to new markets, communities, and consumers. Now turning to product innovation. 2024 was a landmark year for new innovation with 24 new product launches and record color introductions, driving strong demand and adoption. Of categories and geographies. Drinkware led on the innovation front From hydration to broadening the portfolio into new areas such as barware, tableware and cookware. Overall, the breadth and depth of our drinkware category offerings clearly differentiates YETI. With products developed for frequency and consistency of use across consumers' daily lives. Broadening consideration and ownership while balancing and diversifying our portfolio. The consumer demand we saw for these products across our channels gives us confidence that our diversification strategy is resonating.

Despite a more crowded and promotional hydration market focused on a very narrow set of solutions. On the cooler and equipment side, hard coolers saw excellent growth across both new innovation and legacy products throughout the year. With sustained performance in our Roadie and Tundra hard cooler families. Strong holiday demand supports the premium product and price point innovation strategy we discussed in previous quarters. In soft coolers, our backpacks and thermal lunch style bags continued their positive momentum into the year end. Turning to bags, our portfolio had a fantastic quarter with great performance in our YETI Crossroads packs, Camino Totes and Sidekick and Panga Drybacks. We also launched our limited run Bozeman pack nodding to what's coming starting in the first half of twenty twenty five in a new range of everyday and all weather bags. This limited run product inspired by YETI and Mr. Ranch designs drew significant excitement and sold out quickly. We have a big opportunity in front of us with a massive global addressable market across premium bags, packs and luggage and exciting launches that highlight our unique designs and capabilities all leveraging our strong commercial engine and brand. After making major strides in new product innovation over the last two years, our focus on the first half of twenty twenty five will center around new packs, lunch style bags and boxes insulated food transport, updates to our flagship Rodeo24 cooler, and an exciting extension in our premium chairs to name a few.

With more to come in the second half of twenty twenty five. Fighting awareness and broadening consideration and ownership of our suite of products is a key priority. While also continuing to address new areas for expansion with our innovation roadmap. In Coolers, we see a strong growth path in both as we address more areas across our consumers' day to day lives from smaller format thermal bags to powered cooler systems. This acquisition of the IP around Powered Coolers is one example of we're leveraging our balance sheet much like Mystery Ranch and Butter Pat to support the strategic and globally relevant evolution of our business, further expanding our technology, capabilities and market opportunity. As our innovation pipeline ramps and we extend further into emerging and legacy categories, we're giving consumers more reasons to choose YETI without compromising on the durability, performance and design we're known for. Turning now to our omni channel strategy. As our portfolio of products grows, continue to benefit from our diverse footprint across wholesale and DTC. Our flexibility to shift dynamically between channels allows us to maximize buying opportunities and strategically position our products where our consumers want to shop. Starting with wholesale, Our wholesale channel was strong throughout the year with new innovation, resonating well with our partners and their shoppers, allowing us to maintain a solid channel inventory In the fourth quarter, our hard coolers were a highlight and we benefited from shelf space expansion at key retailers.

Additionally, holiday merchandising around our giftable price points and drinkware particularly barware and tableware, our Camo re launch saw strong demand. Notably, 2024 was the first year wholesale actively participated in YETI's YETI Garage event which drove excellent demand and sell through in the channel. We remain very pleased with our wholesale relationships and the interest in our innovation. We also continue to evaluate expansion opportunities that address new consumers during differentiated purchasing occasions but importantly complement our overall go to market. On the DTT side, while we saw a continuation of softer overall traffic trends, we were able to maximize our impact by staying nimble and strategically allocating marketing dollars to our various channels through major shopping periods. Year Garage was a key moment for us during the quarter, with our camo drop sparking huge demand prompting high consumer engagement and purchase intent. Which led to larger baskets and a continuation of the increased consumer value we saw in the third quarter. While we observed increased and promotional intensity in the market, YETI continued past practice of using targeted promotions in these high noise periods. Additionally, following the launch of our YETI ID program last quarter, we observed a significant increase in account creation enabling deeper engagement with our customers and a more unique and personalized experience with the brand.

Amazon continues to perform very well as our team drives strong operational efficiencies across the marketplace effectively reaching consumers who shop that channel. In corporate sales, we saw robust growth across all regions with strong inbound sales performance domestically and great traction in international markets through our ongoing execution. The retail front hit our plan of 24 stores by the end of twenty twenty four adding six to the fleet over the course of the year. From a strategic perspective, our stores continue to play an important role in exposing consumers to our full portfolio of products. And raising overall awareness of our brand Importantly, lifting our omni channel performance in markets where they're located. Over the next year, we plan to continue growing our presence on a similar cadence to 2024. [indiscernible] The international front 2024 was a terrific year growing 30% reaching 18% of our total business mix. We continue to see great traction across markets, with our product resonating and our go to market strategy gaining significant momentum. In Europe, we saw remarkable growth in the fourth quarter and for the full year, led by strong performance in The UK and Germany and broad demand across channels and partners.

While we are still relatively early in our expansion with our significant ground ahead, we continue to grow our presence at key events and across local retailers, ending the year with over 1,000 doors in the region. Over the next year, we will continue to focus on our omni channel expansion by increasing our wholesale footprint ramping up customization and growing our brand. Australia continued its strong momentum into the year end capping off an exceptional year In the fourth quarter, our national wholesale partners delivered strong performance and our DTC channel benefited from robust drinkware demand particularly in custom drinkware. Faggeti YETI has taken strong route in this market and we're energized about the opportunities we continue to see to grow our consumer base and broaden our omni channel presence. In Canada, results steady growth for the quarter and full year, In wholesale, we saw healthy sell through at our key retailers despite a more challenging consumer backdrop and in DTC, strong performance in our custom drinkware business and corporate sales drove our Looking to the year ahead, we want to continue to double down on our customization and corporate sales efforts expanding our offerings and growing our brand presence in the market.

Over the next year, we will continue to drive forward our key international initiatives, growing brand awareness and building our successful omni channel. In 2025, will also expand our presence in the Asian market. In January, we held our first market introduction event in Tokyo brand ambassadors and partners all under tenants. We've already begun to lay the groundwork for the next step In the coming months, we will begin executing our proven market expansion playbook by launching our go to market building a localized wholesale footprint, and ramping up brand building activities as we establish the YETI brand and prepare for future Before I turn the call over to Mike, I want to reiterate my excitement and optimism about the path ahead for YETI. Our compelling brand diverse and growing product portfolio and global market opportunity position us well to execute our long term growth potential. To that end, we look forward to providing more detail about each of our strategic priorities and how they will translate into long term growth and future shareholder value at an Investor Day later this year. Finally, none of what I discussed today would be possible without our outstanding team and all of our partners.

Tireless efforts and commitment to the YETI brand drive our vision forward and position us for continued growth margin expansion and profitability alongside our healthy balance sheet, and strong cash generation. With that, I'll now turn the call over to Mike. Thanks, Matt, and good morning, everyone. I'll start by highlighting a few items that impacted our fourth quarter GAAP results in the current and prior year periods then I'll provide a review of our fourth quarter and full year 2024 performance I'll then discuss our full year 2025 outlook before opening it up to your questions. First, our GAAP results reported today include an unfavorable recall reserve adjustment of $9,900,000 This is related to the product recall that was first announced in early fiscal twenty twenty three. As we review the trend of recall claims and costs in 2024, and projected out the reserve that we would need going forward, we made the determination that this reserve adjustment was necessary. In this adjustment, sales were unfavorably impacted by $8,800,000 due to higher estimated consumer recall participation rates, Cost of goods benefited by $700,000 due to lower recall related and SG and A was unfavorably impacted by 1,800,000.0 primarily due to higher recall claim volume.

As a reminder, in the prior year period, we made a favorable recall reserve adjustment based on the trend of recall claims at that time.

Per our standard reporting practices, the impact of these and other non operational or non recurring items are [indiscernible] from non GAAP results, All results discussed on today's call will be adjusted non GAAP metrics in order to better focus on the operating performance of the business during the fourth quarter and fiscal year twenty twenty four. YETI just completed an incredibly strong year in 2024. We grew sales 9% to 1,840,000,000.00 with growth across all of our channels, categories and geographies. We grew operating income 18% to $3.00 $9,000,000 while still investing in future growth opportunities and infrastructure. We grew our earnings per share by 21% to $2.73 which reflects the impact of $200,000,000 in accelerated share repurchases executed during the year. We generated $220,000,000 of free cash flow and maintained our incredibly strong balance sheet while also executing on three acquisitions two of which contributed to growth in 2024. And we did all of that while continuing to expand the product portfolio and grow the brand in both The U. S. And around the world. [indiscernible] Turning now to our fourth quarter results. Sales increased 7% to $555,000,000 which was above our expectations. We were very pleased with the execution of our teams during the quarter.

Three growth highlights include strong performance in Coolers and Equipment, which grew 1710% growth in our DSC channel and continued strong momentum in our international business in Q4. I'll discuss each of these in more detail as I review our performance in each of our categories channels and geographies. First, by category. Excellent performance in hard coolers, Notably, this was our fourth consecutive quarter of double digit growth in C and E. In hard coolers, as anticipated, our Roadie 15 performed extremely well during the holidays following its launch in late Q2. In soft coolers, our backpack coolers and smaller size thermal lunch bags also continued to perform well. In equipment, bags had an outstanding quarter. We saw strong demand for our Crossroads, Camino, Sidekick [indiscernible] and our Mystery Ranch branded product, we are incredibly excited about the upcoming launch of our new lineup of YETI branded Mystery Ranch inspired packs in the first half of twenty twenty five. Within cargo, our GoBox product family and excess also contributed to our growth. And we believe there is tremendous opportunity to scale this category through both product innovation and higher overall consumer awareness in 2025 and beyond. For the full year, Elevated competition during the quarter.

Our overall Drinkbarn business in The U. S. Was down slightly year over year in Q4, but we saw good performance within several areas of our portfolio including our highly giftable barware, our stackable cups, and our bottle lineup. We over the last few years to broaden and diversify our Drinkware portfolio to over 60 individual products. Outside The U. S, our Drink Bar business grew over 20% with significant room for further growth in both existing and new markets. For the full year, Drinkware sales were 7% to approximately $1,100,000,000 dollars with growth in every region around the globe including The U. S. Turning to our performance by channel. Direct to consumer sales were $377,000,000 growing 10% in the fourth quarter representing 68% of total sales. We saw growth across all of our DSE channels with notable strength in corporate sales, and our Amazon business. One of the key success stories within DSE during the quarter was our Drinkware customization offers, which are now live globally for both e commerce For the full year, D2C sales increased 9% to $1,100,000,000 representing 60% of our overall sales mix, in line with full year 2023. The approximate mix within D2C remains relatively consistent year over year with 51% from our global YETI websites and YETI YETI, 25% from the Amazon marketplace, and 24% from corporate sales.

In wholesale, sales increased 3% to 179,000,000 compared to the prior year quarter. In The U. S, sell through and sell in grew at similar rates in Q4 both in Coolers and Equipment and in Drinkware, with particularly strong sell through growth within C and E. For the full year, wholesale channel sales increased 10% to $743,000,000 driven by positive sell in and sell through growth in every market in which we operate including The U. S, Shifting to our international business. We saw another quarter of excellent growth internationally with our business outside The U. S. Increasing 27% to $109,000,000 in Q4, All of our reasons grew with Australia and Europe continuing their exceptional double digit growth. Our efforts to drive brand awareness, grow our distribution network and roll out our omni channel model are working. And we see significant runway ahead of us as we continue to capitalize on the global opportunity for YETI. For the full year, international sales grew 30% to $339,000,000 representing 18% of total sales up from 16% of sales last year. Before wrapping up on sales, note that the fourth quarter included $1,700,000 of gift card redemptions related to remedies offered to customers impacted by the product recall, compared to $6,500,000 in gift card redemptions during the same period last year.

On margins, gross profit increased 8% to $335,000,000 or 60.2% of sales which is flat versus the prior year period Drivers of gross margin included lower inbound freight costs and lower product costs offset by higher customization costs and a number of other smaller items within our cost of goods sold. Full year gross profit increased 13% to $11,000,000,000 expanding 170 basis points to 58.6% of sales. The full year gross profit expansion was led by lower inbound freight costs and lower product costs. Before moving on to our SG and A expenses for the quarter, we would like to note that our breakout of SG and A expenses will be shifting from variable and non variable expenses to the following groupings. Marketing costs, employee compensation and benefits costs, distribution and fulfillment costs, depreciation and amortization expenses, and finally, general and administrative costs. In the fourth quarter, SG and A expenses increased 7% to $224,000,000 or 40.3% of sales which is flat compared to the prior year period, Distribution and fulfillment expense leverage on higher sales was offset by higher employee compensation and benefits costs and higher general and administrative costs. Full year SG and A expenses increased 11% to $768,000,000 increasing 40 basis points to 41.7% of sales.

Operating income increased 8% to 111,000,000 or 19.9% of sales a 10 basis point increase over the fourth quarter last year. For the full year, operating income grew 18% to $3.00 9,000,000 a 120 basis point increase year over year to 16.8% of sales. Net income increased 7% to $85,000,000 or $1 per diluted share representing growth of 11% versus the $0.9 per diluted share in the prior year period On a full year basis, net income grew 19 percent $234,000,000 or $2.73 per diluted share representing growth of 21% versus the $2.25 per diluted share during the same period last year. Now turning to our balance sheet. We ended 2024 with $359,000,000 in cash, as compared to $439,000,000 at the end of 2023. We generated $220,000,000 of free cash flow during the year which helped enable the strategic deployment of capital that I mentioned earlier. Including $200,000,000 in share repurchases, and the acquisitions of Mystery Ranch, Butter Pat and the IP for a future powered cooler platform. Inventory decreased 8% year over year to $310,000,000 Total debt excluding finance leases and unamortized deferred financing fees was 78,000,000 compared to $82,000,000 at the end of the fourth quarter last year.

Now turning to our outlook for fiscal twenty twenty five. We expect full year sales to increase between approximately 57% compared to fiscal twenty twenty four's adjusted net sales. With the growth of our international business, and the recent strengthening of the U. S. Dollar, we expect an approximately 100 basis point headwind from FX in 2025. From a phasing perspective, we expect total growth to be stronger in the second half of the year versus the first half of the year specifically driven by Drinkware, Drivers of this dynamic include the pacing of our drinkware innovation, which is much heavier weighted into the second half of the year, and a stronger Drinkware growth compare in the first half of the year versus the second half of the year. Specifically, we expect low to mid single digit growth in the first half with growth in the high single to low double digit range in the second half. From a channel perspective, we'd expect our wholesale and D2C businesses to grow relatively in line with each other in 2025. By category, we continue to expect coolers and equipment growth to outpace drinkware growth in 2025. We have great momentum in several categories within C and E, and given our planned innovation, we believe that we are set up for another strong year.

We expect Drinkware to grow in the mid single digit range in 2025. That includes first half growth that is approximately flat and second half growth that will approach double digits as our innovation engine resumes. By quarter, in the first half, we expect Drinkware to be down slightly year over year in Q1, but returned to growth in Q2. I also want to call out that the Drinkware growth dynamics in the first half of the year are primarily within The U. S. Market. We expect our drinker business outside The U. S. To grow each quarter during 2025. From a geographic perspective, we expect total domestic growth in the mid single digit range and total international growth in the mid teens even with approximately 500 basis points of growth headwinds from FX. We expect international growth to be relatively consistent during the year while The U. S. Will see stronger growth in the second half versus the first half. As Matt mentioned, we are also very excited about the launch of our Japanese commercial business during 2025. We see 2025 as a foundational year for YETI Japan with 2026 serving as the first full year of operations. We expect gross margins to remain relatively flat for the year with continued benefits from product costs offset by sales mix and FX headwinds.

From a phasing perspective, we expect the impact from sales mix to be largest in the first quarter and therefore we expect a roughly 50 basis point decline in gross in gross margins year over year in Q1. The rest of the year, we expect small year over year increases in gross margin each quarter as sales mix normalizes. One dynamic that we have not included in our outlook for the year is [indiscernible] As you all know, it remains a fluid situation we are monitoring closely. As Matt said, we are ahead of plan in our efforts to strategically shift our supply chain outside of China. This progress has been made possible through the extraordinary work of our team and our strong, long standing relationships with our existing suppliers. As we progress through the year, we will continue to book at all mitigating actions available to us including price. For SG and A, we expect year over year growth to be slightly below our sales growth in 2025. We will continue to invest behind our key initiatives mobile expansion, supply chain diversification, continued D2C growth and innovation acceleration. The timing of some of these discrete investments will drive roughly two fifty basis points of SG and A deleverage in Q1.

But we expect improvement as we go through the year and we expect to end the year with roughly 10 basis points of leverage in SG and A. As a result, we expect adjusted operating income to increase between approximately 5.57.5% in 2025. We expect a year over year decline in operating income in Q1 but for the remaining three quarters, we expect operating income to grow in line to slightly above sales. We estimate that FX will have a roughly three fifty basis point impact on our operating income growth in 2025. Below the operating line, we expect an effective tax rate of approximately 24.5% for fiscal twenty twenty five in line with the prior year. Based on full year diluted shares outstanding In 2025. As it relates to our share repurchase program, our Board recently increased our share repurchase authorization by $350,000,000 bringing the total available under our authorization to $450,000,000 as of today. While our outlook does not include any impact from future share repurchases during 2025, we do expect to leverage share repurchases as part of our capital allocation strategy this year We expect capital expenditures of between $60,000,000 and $70,000,000 which reflects continued investments in technology, new product innovation, and our supply chain.

We expect free cash flow of approximately $200,000,000 in 2025 representing another strong free cash flow year for the business. In summation, we are very proud of the results we delivered in 2024. Even in the context of a challenging macro and consumer backdrop. While we anticipate headwinds from FX, and continued inconsistency in The U. S. Market, we believe we are well positioned to deliver against our outlook. We will continue to execute on our strategic priorities which we believe will support our ability to deliver long term sustainable growth 2025 is an exciting year for YETI YETI, we are eager to continue growing our brand, delivering innovation and driving omni channel growth on a global basis Now, I would like to turn the call back over to the operator to take your questions. Thank you.

Ladies and gentlemen, we will now begin the question and answer session.

One moment please for your first question. Your first question comes from Peter Benedict with Baird. Your line is now open.

Good morning, guys. Thanks for taking the question. Mike, maybe on tariffs, So Was wondering if you could maybe frame for us it looks like the 10% China tariff Maybe the one that's most certain here I know you talked about being ahead of plan in terms of diversifying Coker. Out of China. Maybe what would that level of tariff due to kind of the outlook assuming no offsets [indiscernible] curious if you can maybe frame your exposure to some other markets on imports, places like Mexico that have been in the news of late? That's my first question. Hey, Peter. Thanks for the question. So So yes, if you took the tariff announcement on February 1 that went in effect on February 4. Which is essentially the 10% tariff on goods coming out of China We think that that would have less than a $10,000,000 impact on the year in terms of additional costs. We that is not our outlook, for a few reasons. One, it's obviously a very dynamic situation, And number two, I mean that's a we view that as a manageable number that we are going to continue to work and we're going to do that via additional cost optimization.

And we're also, as we said consistently, we are going to continue to look at price. But that kind of gives an idea of if that the tariff that you referenced were to stay in place for the full year. That's what we could be looking at. In terms of other regions, I guess Mexico is the one I'd call out. But it is a far lower piece of our business than what we talked about with China. And we're running the same playbook that we're running there. We're running in Mexico as well, continuing to work with our partners to find ways to offset any potential cost. But obviously nothing has been officially announced Got it. Okay. That's That's really helpful. My follow-up would be kind of around the acquisition that you did in the fourth quarter. Do you expect that to it doesn't sound like it's going to contribute to sales this year, but maybe it is a little bit. I don't know if you could maybe frame that or is this more of a development type situation? And Matt, just how do you maybe speak to how you're thinking about maintaining discipline within M and A. You've obviously have a lot of cash flow, I'm sure.

You guys get shown anything under the sun that's even remotely tangential to your business, Just maybe talk about your approach to M and A, how you're thinking about it and how you're you remain disciplined on that front? Thank you. Good morning, Peter. Thanks for the question. I'll start with powered cooler technology and IP that we acquired in the fourth quarter. We're in incredibly excited about how that fits within our overall architecture opportunity for it. So, we're very excited about that. As you said, we don't expect it to contribute to 2025. It is an in development program off of a platform that that we had spent some time looking at and had an opportunity bring that in to accelerate what we think will deliver what we believe will deliver a unique power cooler solution that fits alongside our funders and roadies and the rest of our portfolio. So more to come on that. But we're working aggressively and actively on that program right now. I think as it relates to broader M and A, I think what I would point to is in 2024, two really good illustrations of how we think about M and A. We look for things that bring ingredients or bring technologies or bring know how to accelerate stuff that very likely is already on our product roadmap.

And it gives us a chance to accelerate those programs fitting underneath the YETI brand.

So we're highly disciplined about about how we think about M and A. As you said, it's there's a lot of things out there. We have a lot of conversations and we enjoy kind of getting to see all the different areas where we believe YETI could go. We probably spend as much time on should we go there and then how does how does that acquisition or how does the acquisition of the technologies materials capabilities, know how, accelerate our vision for the expansion of the YETI product roadmap.

Great. Thanks so much. Good luck. Thanks, Peter. Your next question comes from Brook Roach with Goldman Sachs.

Your line is now open. I was hoping you could elaborate on your comments regarding U. S. Growth in 2025 and the dynamics that you're seeing, specifically in The U. S. Drinkware business? What are you seeing in wholesale versus DTC growth for U. S. Drinkware as you enter 2025? And what gives you confidence in that second half inflection to a return to stabilized growth in The U. S?

Hey, Brooks. The first part of your question was I think muted. So if we don't address everything you asked, please YETI me know. So in terms of U. S. Drinkware in 2025, so like we called out, we said we think in generally The U. S. Will be in the mid single digit growth range. We think Drinkware globally will be in that range as well. We did want to provide some color really for the first time kind of what we see at that U. S. Drinkware level. Think it will be essentially flat in the drinkware in total will be flat in the first half, down in Q1. But as we look to the second half, I think there's a couple of things to call out. One, we do have the phasing or the pacing of our innovation is much more second half weighted this year. And I think one of the drivers of that is all the work we're doing around our supply chain and diversification of that, I mean that is it does have an impact on that did impact the pacing in our product road map this year. Number one, In terms of why we're confident because when we look at what we have planned coming out in the second half, I mean we feel like it's a robust lineup that will allow us to get back to that growth rate.

The other thing I'd say is from a compare perspective, Drinkware had a a strong first half of last year. I mean, it grew 12% in the first quarter of twenty twenty four. And so as we look at from a compare standpoint, there's a pretty big difference in terms of growth rate in the first half versus the second half for Drinkware. And so so I think that's playing a role as well.

Yes, Brook, this is Matt. The one thing I would add Early in January, I was in visiting our factories the Drink Core factories that were transitioning out of China And I would say that piece of a big focus at YETI in the first half of the year is the successful diversification of our supply chain which allows us to have what we think is a really exciting innovation roadmap in the second half within Drinkware. So I think when you think quarter to quarter, there's some movement there. Overall, we feel great about about the potential expansion in Drinkware that can the continued adoption of our new innovation in Drinkware, both in The U. S. And then obviously we expect continued outsized growth outside of The U. S. With incredible runway in front of it.

Thanks Matt. And if I could just follow-up, can you discuss the outlook for DTC versus wholesale dynamics in The U. S. Market going forward seems like you've got some great momentum with ongoing legacy consumers and lovers of the brand, some good innovation coming. How does that play out in DTC versus wholesale in your core market? Yes. I think in The U. S, it's been interesting as we went into 2020 period and the hard shift to DTC And what we've been excited about is our ability to retain the customers that we acquired through that period and build a strong D2C business been as exciting is watching wholesale come back over that time. And so think we've got a really balanced omni channel. I think the diverse and the diversity of wholesale partners we have I think gives us a lot of opportunity to win and define areas where we can And so I think I think we haven't updated any sort of long term view on DTC versus wholesale, but I think they're working in a really complementary way right now. We have incredible wholesale partners We have strong DTC channels. And so that's our focus is really how do we drive getting YETI in front of consumers when and where they want to shop and we're following what we think has been a change in consumer dynamic on where they choose to shop.

Great. Thanks so much. I'll pass it on. Your next question comes from Megan Lapp with Morgan Stanley. Your line is now open. There. Thanks so much. Just first wanted to clarify I think you mentioned the fifty third week in the press release in 2025. I don't think that's something most in consensus we're modeling. So I just wanted to clarify that fifty third week is included in your top line. And how does that play into the first half, second half dynamics for top line growth if I'm doing my math correctly? I think it could be kind of four points to the back half. So is that part of the expected acceleration in the back half as well?

Hey, Megan. Thanks for the question.

So I think the fifty third week for us is a is a relatively minor impact. It is less than a point of growth on the total year.

The last time we saw this in 2020, we called out a We call that less than a point of growth and that one was when we were much smaller than we are are now. It's our lowest week of sales [indiscernible] So minimal impact from a top line perspective. And if anything from an operating income, it's slightly it's slightly diluted on the year. So no real impact that we would call out from that fifty third week.

Okay, great. That's super helpful. And maybe as a follow-up on Drinkware, I wanted to just ask a little bit more about the competitive environment and the promotional intensity you're seeing Is Did you see anything in the fourth quarter anything year to date that you would describe as potentially irrational from competition and I think you mentioned in the prepared remarks that you continued your strategy of maintaining more targeted promotions, but if you are seeing a bit more promotional intensity how do you think about adjusting your promotional strategy or your pricing strategy in that category to make sure you're maintaining share? Hi, Megan.

Well, I won't speak to the rationality or irrational behaviors of the others in the market. What I would say is we believe and we continue to show that our diversification of our drinkware approach is working and is showing resonance with consumers that we can continue to use promotions as a tool for transitioning in and out of products as we drive more innovation, as we continue to up the cadence of our innovation. I don't think I think it's more about the market backdrop and kind of the consumer mindset than something we're going to strongly react to I also think, as I mentioned in my remarks, the idea that we continue to broaden and diversify the use cases and the reasons for people to buy is going against a bit of where the focus is in the Drinkware category right now, which tends to be around a pretty consolidated set of products. And so I think I feel good about I feel good about our short term strategy. I feel really good about our midterm strategy. And continue to drive YETI growth and YETI relevance in Drinkware both in The U. S. And Obviously, around the world.

Okay, awesome. Thank you. Your next question comes from Randy Konik with Jefferies. Your line is now open.

Yes, thanks a lot. Guess a couple of things. Just on the Matt when you talked about innovation and ramping, over the next twelve to twenty four months and how that's [indiscernible] different or the same from the shooting perspective amount of newness that we've seen in the last couple of years. Just kind of contextualize that for us And just on the bag side of the ledger, maybe just also give us some perspective on how big is that kind of category now and what you think about the opportunity once in there as it relates to this innovation question?

Thanks. Yes. Thanks, Randy. I think what I would say is, you saw an up tempo in innovation in 2024 and that was really the result of a little bit of catch up from the 2020, 2021 period and getting back online with our partners and incredible work by our product development team. I think that pacing is going to be largely consistent going forward. We see opportunities to continue to bring vitality and expansion in our drink. Whereas talked about a couple of times on this call. You've seen us bring vitality and expansion into our hard coolers and we called out the success of that work. I think we see the same thing in our protective case in [indiscernible] Line of products And I called out even some things on the call an expansion into our chair, our small chair franchise, which is which is really fun and a great product that I think is very YETI. I think as it relates to bags, we've talked about early this year two new families of bags coming out. One of those, a direct result of what we think is our thoughtful approach to to M and A. So it has some of the ingredients that we acquired in capabilities that we had at YETI.

So I think it would be a great a great kind of new step into what we think is a really, really large global PAGS and travel opportunity. We haven't dimensionalized the size of our bags business today. But we did call out the strong growth in 2024 The kind of acceleration of the cadence of innovation we have coming in 2025. And I think in that category specifically, you're going to see us do more and more of that. And that is and I think it fits with the YETI YETI, it fits with the YETI consumer.

Both the existing ones and the ones we acquired So we're very excited about what that can become.

Great. And last question.

Maybe it would be helpful to us if you dimensionalize international from the vantage point of, I think you said mid teens growth And maybe kind of talk about what countries that's primarily coming from And then maybe kind of looking out a few more years from now, the country opportunities have of focus that you may not be in or you may be starting just to go into part of that Right. Forecast for 2025, just kind of give some perspective of that enduring growth opportunity in the international markets and where the markets are ahead? [indiscernible] in terms of the first part of the question, I'll take. I think well, first of all, we've got growth plan in '25 or included in the outlook in every region outside The U. S. We talked about the strength in 2024 of Europe and And I think it's fair to say that that's planned to continue in 2025. With the faster growth coming from Europe given the size of that of our business there, We haven't been there as long as we've been in in Canada or Australia. And frankly just the overall market opportunity that we have and front of us in Europe.

So that's going to be our fastest growing region in 2025. The other thing that we talked about was Japan, We will start our our commercial sales there, but it's not an overly significant impact in 2025. I think really the first full year will we expect that to be a meaningful driver is 2026.

Yes, Randy, and let me just add a little bit of color on that. So When we think about The UK and Europe alone, We're so early stage in the potential opportunity there. And we have an incredible team that is kind of building the momentum in that market that I think we're going to be talking about The UK and Europe as a growth driver for YETI for for years to come. And I think that's got that kind of opportunity. Just based on product relevance, market size, what we're seeing across multiple countries, both the English speaking and the non English speaking parts of The UK and Europe.

In early January, I was in Tokyo for the launch of our our brand there. We had partners from all over the region or potential partners from all over the region that showed up to to a mini trade fair that we held in Tokyo. And I will tell you, it felt like what I had seen when we got going in the early days in Australia in the early days in The UK, the early days in Germany. The energy and the potential really I walked away from that with our team and we're fired up for what Asia can bring.

Very helpful. Thanks guys.

Your next question comes from Peter Keith with Piper Sandler. Your line is now open.

Thanks.

Good morning to both of you.

Know you talked about having a very diverse DTC customer base as well as diverse wholesalers Could you talk about some of the things you're doing just to raise customer awareness around product launch tempo of launches, does that also require maybe spending a little bit more on average Yes. Hi, Peter. Good morning. A couple of things on that. I think what the diversity of our channels [indiscernible] whether that's DTC and everything from our flagship e commerce sites to Amazon to the corporate sales is it gives us pretty efficient ways to get out in front of in front of consumers. And so it's a cost efficient in many ways a cost efficient way of creating marketing Our corporate sales, our partnerships, Amazon in particular in there I think the thing that we're looking at and you'll start to see us shift is we're actually moving some of our marketing, up funnel a bit to the mid funnel. To create that combination between brand awareness and product marketing and awareness versus lower funnel transaction, which I think is the more contested the contested part of marketing spend right now.

So what we're doing is we have constant review between broad brand awareness spend and our performance marketing And we're pretty dynamic period to period on where we're putting the pressure out there. We keep the building the overall brand Halo through many of the things that you're familiar with ambassadors, partnerships, Our sponsorship type relationships And then as we go down into the more kind of product launch awareness type mid funnel things We move between brand focused and product focused. So would say, I wouldn't expect a big pop in our marketing spend. It's more about the micro adjustments we make within what we think is a really really thoughtful kind of marketing Okay, helpful. And then maybe just as a related question, is your leading into some categories that are whether they're new or existing like like bags, cookware, [indiscernible] are you thinking about expanding wholesale relationships maybe with some niche players or is this something where you leverage the existing wholesale relationships you have in place today?

I'll start with we have a as you called out and I mentioned earlier, we have a diverse set of wholesalers that we think can represent our product portfolio Now as our portfolio evolves, All wholesalers aren't probably the right place for everything just based on the nature of of the customer that comes in and what they represent. So one of the things we work very closely with our existing partners on is the merchandising and what makes sense inside their stores. Alongside that, and I mentioned it on the in the prepared remarks, we're constantly looking at partners that we think could fill in and complement our wholesale and then ultimately complement our entire omni channel. Whether that is some more kind of homewares type places for some of our recent launches in 2024. Or as our portfolio expands, as bags expands, it creates potential new opportunity for for places for YETI in wholesale to be placed So no different position or shift from I think where we've been over the last nine, ten years, which is we want to build a strong a wholesale network and as complementary a wholesale network as we can to Very good.

Thank you very much. Your next question comes from Sabrina Basamusa. With William Blair. Your line is now open.

Hi.

This is Sabrina on for Philip Lee.

Thanks for taking our question.

Could you provide some insight into how demand trends have been tracking quarter to date and then any insight into sell through or sell in trends?

Hi.

Good morning. So [indiscernible] we don't traditionally provide sort of commentary of the current quarter when we release earnings. But in terms of Sell in and sell through, what I'd say is first of all, we saw sell through growth overall for the year last year in every region, including other thing I'd say is in Q specifically, Q4 and sell through and sell in were aligned for each category. So we saw really strong growth within C and E both in sell in and sell through. And Drinkware sell through kind of matched the sell in that we saw. So I think where that's left is we feel good about where channel inventories are. They're healthy sort of heading into the year. And we'll continue to manage that as we go into we go through Great. Thank you. And then going back to kind of the promotional environment, you kind competitive and promotional pressures during the fourth quarter. Do you expect those to remain elevated headwinds going forward? Or does your guide embed some of that normalizing throughout the year?

I think that We do expect that a Drinkware in particular, I think some of this is related to the fact that it's a pretty consolidated assortment out there that's competing for a relatively narrow portion of the market. And I think there's a lot of competition around creating kind of playing into the value piece. So I wouldn't expect it to end. We contemplate all of that in our in our guide. I think more importantly, our expansion strategy, which we've had underway for for a number of years, we think is the ultimate mid and long term defense to kind of the competitive environment that exists right now and we think we'll continue to persist in 2025.

Great. Appreciate the help. Thanks.

Your next question comes from Joel Altobello with Raymond James. Hey, good morning. This is Martin on for Joe.

Where do you see wholesale growth coming from?

It new doors or is it expanded shelf space?

And additionally, you did mention wholesale expansion opportunities that address new consumers. What might that look like? Yes. In terms of the first part of the question, I think it's a like Matt said, we were constantly looking at new opportunities within wholesale.

We don't have a significant door expansion planned in our outlook.

What I'd say is it's a combination of sell through growth of assortment expansion as our product portfolio grows, We're having conversations with our existing wholesalers partners about looking at ways to sort of accommodate that expansion and we've seen good success there. Product portfolio grows. So I'd say it's a combination of both just overall consumer demand and us constantly looking at our footprint and optimizing our wholesale footprint.

And Martin, I would just add to the piece of the question about kind of expansion opportunities. I mean, our focus is on Where people shop for what? And as our portfolio continues to evolve, we continue analyze our wholesale footprint and say do those match and do we intercept the consumers in those shopping occasions And so so it's a broad range from small independents to bigger players that are the opportunities for us. I wouldn't say the opportunity set has fundamentally changed. Our analysis of them is what we kind of keep calibrating on. So nothing specific to call out, but we are focused on we have been for years on we want strong wholesale partnerships that continue to grow and we want to bring innovation to them. So we bring newness to their And those are the best relationships we've had for years.

Great. That's very helpful.

There are no further questions at this time. I will now turn the call over to Matt for closing remarks.

Thanks everyone for joining us. We look forward to speaking with you on our [indiscernible] Ladies and gentlemen, this concludes your conference call for today. Thank you for participating and ask that you please disconnect your lines.