Zepp Health Corporation Price & Performance (ZEPP)

At the same time, we finished the year with $112,000,000 cash on hand provides ample runway for us to invest and responding to market demands. Let's delve deeper into our remarkable product accomplishments. In 2024, Health experience remarkable breakthroughs in wearable technology AI powered health innovation, and the expansion of its ecosystem. The successful launch of the T Rex three was a significant turning point. Generating a strong surge in market demand and leading to substantial sequential growth in sales. [indiscernible] particularly [indiscernible] to directly change the industry leading sports and outdoor watches offered by our competitors. This is military grade durable durability, extended battery life offline mapping functionality and highly accurate GPS navigation the Treg III has completely transformed the landscape of adventure focused smartwatches. Establishing new benchmarks for performance. What makes the Treg III truly exceptional as its status as one of the pioneering smartwatches to fully incorporate AI technology. Powered by Zepp OS four point zero and OpenAI's GPT four point zero is further solidifies our dominant position in the AI driven wearable market. Just six months following its introduction, we have seen a consistent rise in user activations accompanied by an overwhelming amount of positive feedback from both users and key opinion leaders We are confident that the T Rex III will continue to maintain its strong up trajectory.

Driving higher sales of Amazfit products with attractive profit margins and bringing us closer to achieving our goal of near term profitability. At CES twenty twenty five we further diversified our fitness and lifestyle lineup with the launch of Amazfit Active two. Integrating health checking, advanced biosensing AI driven coaching, multi satellite navigation. And seamless smart interactions. [indiscernible] has received solid reviews from mainstream media in Europe and The United States. This is as good as design and rich functions It is held as a $100 product that challenges industry leader The product is extremely popular and the momentum is rising fast. It is expected to experience explosive growth in the second quarter. Additionally, the upcoming Amazfit Bip Seg series first introduced at the European launch of Active2 we will further expand our reach in the entry level segment by delivering exceptional price performance value. We have started production in scale and shipments into the main online and offline channels in EMEA and USA. This will propel further our sales growth in the second quarter. Beyond smartwatches, we continue to expand the ZAP ecosystem into AI powered health solutions at CES twenty twenty five we introduced Amazfit Vital, an AI powered nutrition tracking device that seamlessly integrates with our ecosystem. [indiscernible] Vidor utilize AI powered image recognition to [indiscernible] and provide real time dietary insights.

By analysis, By analyzing eating behaviors and offering personalized recommendations [indiscernible] beyond fitness into holistic lifestyle management. Additionally, we have launched a new related food log feature in the Zepp app which provides users with nutritional analysis and battery recommendations based on our [indiscernible] using their phone cameras. This feature is currently available for free download to users in Europe and North America. We are also exploring the use of DeepSeek to further reduce the cost of processing foot image and videos. To prepare for a large scale service deployment in the future. These functionalities and products add into our sports recovery and health monitoring ecosystem. Establish a unique advantage in both recovery and health management. Enhancing the overall brand value. As we advance our global strategy, we continue to elevate brand recognition and expand our influence through strategic marketing and partnerships. This quarter, we welcomed five time Olympic medalist Gabby Thomas, and Italian tennis star, Daphne Palome. As our global athlete partner Their partnerships enhance our brand visibility on the global stage. While also showcasing how Amazfit's smart wearables empower top tier athletes. With data driven insights to optimize training, recovery and overall performance. Moreover, our strategic partnership is HYROX the rapid growing spot in Europe and North America.

Has brought unique features to Amazfit smartwatches We are the only smart watch brand that supports high growth competition and training. For providing valuable assistance to athletes in this spots. We continue to deepen our collaboration with Hybrox and are set to launch even more powerful high loss related products. At the same time, we are further differentiating ourselves from [indiscernible] [indiscernible] staying ahead by being the first to support various emerging spots. With these partnerships, the major key account partners are flying in The United States and Europe have greatly increased confidence in us. They have offered us more offline display space should replace competitors' contests This will bring us significant new growth opportunities in the coming quarters Let's recap our 2025 product strategy. By leveraging Active2 and B6 series we are expanding our market share on a bigger scale increasing the entry level user base and strengthening our brand influence in the value of our money segment especially the emerging [indiscernible] At the same time, in the mid to high end segment our ChilliX series has successfully outperformed flagship products from competitors achieving higher profitability and steady growth This has also allowed us to convert more entry level users into professional users and mid to high end smartwatch users.

Furthermore, by supporting rapidly emerging sports like Hailoth, enhancing the analysis of foot intake in relation to exercise. And offering ecosystem products and services such as Vidor and Heater Ring. We provide a differentiated value to compete with the industry leaders [indiscernible] strengthens our brand positioning and creates a unique market positioning. Now moving to the OS part of our business, we are continuing to develop [indiscernible] and simultaneously piling the advanced technologies of [indiscernible] [indiscernible] Additionally, we are exploring the use of DeepSeek to significantly reduce costs on a larger scale. The main watch chips that we are successfully designed in the past few years has already served as the main chip [indiscernible] The usage of these chips has reached a milestone of 1,000,000 units through the close integration of DevOS with these chips. Our watches has achieved better graphic performance and computing speed as well as lower power consumption. This has enabled our watch to gain a more unique competitive edge compared to competing products. Achieve a faster time to market [indiscernible] Looking ahead, we remain confident in ZEP Health's long term growth trajectory [indiscernible] We are building a comprehensive smart wearable ecosystem that seamlessly integrates advanced AI driven health solutions performance tracking and holistic wellness management.

This robust product portfolio [indiscernible] technological advancements and strategic brand partnerships we are well positioned to expand our global customer base and drive sustained self branded sales growth. To underscore our confidence in Zepp Health's long term outlook, we will continue our share repurchase program in 2025. Reflecting our dedication to delivering value for our shareholders. I will now turn the call over to Leon to go over the highlights of our fourth quarter financial results Thank you, Wei Yan. And greetings, everyone.

Thank you again for joining our fourth quarter twenty twenty four earnings call. I would like to start by addressing recent U. S. Tariff announcements on inbound goods to be sold in The U. S. Which we do not expect to materially impact our U. S. Consumer pricing or gross margin due to our proactive supply chain management. This is thanks to the terrific job our team has done to diversify our manufacturing and sourcing over the past years. According to Counterpoint, global sales of smartwatches have fallen for the first time by 7% in 2024 on device shipment. A large part due to a sharp decline in the popularity of the market leader Apple. Shipments of Apple watches fell by 19% with North America as the biggest driver of the decline. Where the absence of Apple Watch Ultra three and minimal feature update in the Series 10 lineup led consumers to hold back purchases. Despite the overall decline, sales in China grew from 19% of the market to 25%. This was the first time it recorded more smart watches sales than India or North America. According to Counterpoint. Another large contributor to the global sales drop was India, which fell from 30% of the market to 23%.

This was partly because of a bubble in ultra cheap devices from India manufacturers which was now bust due to a lot of complaints about the quality of the devices. However, counterpoint expects a recovery in the global market. With single digit percentage growth in 2025 and it predicts the uptick in sales will be driven by the increasing adoption of AI features and a greater emphasis of providing a wider range of health data. Which plays to the core of our strategy. Now I will shift to our Q3 and full year 2024 commentary. In Q4, the successful launch of the Treg III reinforced our leadership in performance driven smartwatches. During the quarter, we maintained our strategic focus on building a sports oriented brand identity positioning ourselves as a premium yet accessible global brand. And we're set to capitalize this in 2025. Our overall sales coming within the guidance range demonstrating a 40% plus quarter over quarter growth This strong performance was primarily driven by the successful launch of the T Rex III. Compared with the fourth quarter of twenty twenty three, our revenue declined year over year due to three key factors. Firstly, a continued decline in Xiaomi product sales.

Secondly, the supply constraints of Treg III series and thirdly, by consumer related macro economic issues resulting in a softer global consumer market. However, as we look ahead to the first quarter of twenty twenty five, we expect our Amazfit branded sales to continue in their strong momentum propelling higher sales growth year over year. Looking at the full year 2024, our revenue declined compared to 2023 primarily due to declining Xiaomi product sales. As well as a limited new product launches for Amazfit branded products. With only the Treg III debating in the fourth quarter of the year. However, twenty twenty five will be a different story We are post to launch one to two new products every quarter introducing a different seasonality pattern impacting demand. This shift has been evident from Q4 twenty twenty four into Q1 twenty twenty five. Now moving on to gross margin, which can be influenced by various factors such as product mix, product launch timing and product life cycles. Including model upgrades. Our Q4 twenty twenty four gross margin stood at 37% Continuing the margin expansion trend which we initiated in the second half of twenty twenty three. However, this was slightly lower than Q3 twenty twenty four due to somewhat promotional pricing.

Which is customary for the holiday season. The gross margin for our self branded products remains strong driven primarily by the higher margin Tregs III, Looking ahead, we expect the positive trend to continue in 2025. Supported by the launch of Active2 and BIIB0six and many other new products in the pipeline. From a margin perspective, 2024 was a year of gross margin expansion Gross margin percentage in 2024 was 38.5% compared to 26.2% in full year 2023. Helped by better product mix and higher brand awareness. In 2025, this trend is expect to continue with the introduction of higher margin products further supporting our profitability. Now let's turn our attention to costs. Remained steadfast in our commitment to cost management. Continuing with the program that we began in Q3 twenty twenty, on reducing overall operating costs.

In 2024, Q4 total adjusted operating expenses were US29.3 million dollars compared to US25.9 million dollars a year ago. The increase was primarily due to spend on promotional campaigns during the holiday seasons to build brand recognition and drive revenue growth. Adjusted operating cost was $110,000,000 in the full year 2024 compared to US112 million in 2023. And US171 million dollars in 2022. We will maintain our cost conscious approach in the coming quarters Concurrently, we remain committed to invest in R and D and marketing activities to maintain our long term competitive edge. R and D expenses in the fourth quarter of twenty twenty four were US10.1 million dollars nearly flat compared to last year. As we consistently evaluated eBresources efficiency to ensure maximum return on investments and productivity. We're committed to investing in new technologies and AI to secure our long term technology leadership. Selling and marketing expenses in the fourth quarter of twenty twenty four were US dollars US13.2 million dollars compared to US11.8 million dollars a year ago. The increase was primarily due to spend on promotional campaigns, during the high season to build brand recognition and drive sales growth. At the same time, we consistently push our retail profitability and channel mix improvement.

Which included Mattress' refinement of our retail channels and strategic staffing arrangements across sales regions. We're committed to investing efficiently in marketing and branding to ensure our sustainable growth. G and A expenses were $6,100,000 in the fourth quarter of twenty twenty four compared to $4,000,000 in fourth quarter of twenty twenty three. The increase was largely attributable to provisions for bad debt and foreign exchange rate fluctuations. We remain committed to strict cost control over discretionary spending ensuring expenses are aligned with driving sustainable growth, In 2025, we aim to keep operating costs at or below 2024 levels maintaining a lean and efficient structure while strategically investing in high impact areas. Our adjusted operating loss for Q4 twenty twenty four stood at US7.4 million dollars The loss was mainly driven by lower sales volume resulting in insufficient coverage of operating expenses. It was the narrowest in the past four quarters demonstrating sequential improvement and path to profitability in near term. This reflects our ongoing efforts to enhance efficiency and then align expenditures with revenue growth. GAAP net loss for the first quarter of twenty twenty four was US30 6,900,000.0 which included operating loss of 9,000,000 certain investment related impairments of 13,000,000 and deferred tax asset valuation allowance of $14,000,000 Allow me to further elaborate on this to optimize the operation of the company's core business the company implemented a one time impairment at the end of this year for certain projects it had invested in past years.

By the end of this year, the company has comprehensively divested from these investments and completed liquidation procedures. Where possible. Going forward, there will be limited impairment concerns from these investment projects This impairment measure is designed to streamline the business operations allowing the company to focus on its main and core business and drive more efficient development. In addition, there's another $4,000,000 technical accounting treatment on deferred tax asset booked in past years Both are non recurring and non cash in nature. Let's now shift our focus to the balance sheet. As Weihen has mentioned, continue to optimize our working capital achieving inventory level of U. S. Dollars US57 million dollars in Q4 which was the lowest since 2018. Inventory management remains as a top priority and we'll continue to keep inventory levels tight to improve cash flow efficiency. By February 2025, we have successfully refinanced majority of our short term debts maturing in 2025 into long term debt instruments with a lower coupon rate. Following this adjustment, long term debt accounts for around 75% of the company's overall debt structure. And since Q1 twenty twenty three, dollars 56,000,000 of the total debt has been retired and the capital structure will be further optimized as operating cash flow strengthened.

As of December 31, 2024, our cash balance stood at US111 million dollars compared to US140 million dollars in Q4 twenty twenty three. The decline is mainly due to lower operating profit offset by a better working capital management. Compared to Q3 twenty twenty four the shortfall was mainly due to operating activities. We remain committed to our share buyback program in 2025, reinforcing our confidence in the company's long term value and our commitment to delivering returns to shareholders. Looking ahead, for Q1 twenty twenty five, we expect revenue in the range of US40 million to US45 million This would mark a year over year growth of 14% to 29%. In the self branded product sales. Highlighting the momentum of our brand expansion strategy To conclude, despite challenges in 2024, we navigated the year effectively by focusing on disciplined cost management while expanding our self branded product expansion. As we enter 2025, we're well positioned for sustained growth with a robust product pipeline margin expansion strategy and disciplined cost management. We remain confident that these strategic initiatives will drive long term value for the investors employees and customers. Thank you all for your time today. I will now open the call for questions.

Operator, please go ahead.

Thank you. We will now begin the question and answer session. Today's first question comes from Deb Laguib with Fundamental Research Corp. Please go ahead. Hi. Regarding the new tariffs on Chinese smartwatch imports to The U. S, Leon, you mentioned there will be minimal impact due to supply chain management. You please expand on this point, maybe give some color please?

Hi, Shet. Thank you. I think it's you know that we have been working on your sourcing strategy for a long time at least for two to three years already. Right. And then The US tariff is very much on the goods has been manufactured in China and shipped to United States. So what we're trying to do is trying to mitigate that part of the shipments through our manufacturing base in Southeast Asia so that we can not we'll avoid the tariff impact, which has been applied to the Chinese goods into United States.

Are you able to give or disclose what percent of your overall manufacturing comes from outside China?

I think for now you can take the all of the products which are coming to United States to satisfy our revenue in United States are coming out of non China regions. So from that perspective, I think 20% to 25% of the overall portfolio is actually non China manufacturing based related.

Okay. So that means you're probably better off than say Apple given that most of their manufacturing is in China. So they'll be significantly impacted by this new tariffs. Yes, to some extent, I think, yes.

And now you talked about taxes and the loss on impairment loss on investments. Could you give more color on that as well? Why did taxes go up so much? And what was the primary driver of the $10,000,000 impairment loss from investments.

Yes. As I just mentioned, the impairment losses is very much coming out of we have made some small investments on our upstream and downstream say technology companies or similar companies in our domain, which potentially have some synergies. I think that applies to most of the multinational companies They all have strategic investments department themselves. So in the past years, we also have made similar investments to some sort of the downstream and upstream companies, which [indiscernible] into the similar kind of industry or have potential synergies with us. And you know that every year you need to do impairment assessment on whether or not these companies the value of the investment is still the value which you have invested a few years ago. And I think we all know that in the past years given the macro headwinds etcetera, etcetera. Some of those startup companies or mature companies or chip companies some of that those companies they just their performance is not play in according to what we have invested a few years ago. So from that perspective, given the prudence principle, which the auditors want us to apply, that you need to do assessment on those investments you made in the past and impair them whenever possible.

To actually reflect the fair market value of those investments. Right. And that was the reason for the 13,000,000 investment impairment which we provided. On the deferred tax asset, I think it's it's more technical It's that there is the so called deferred tax asset. It happens whereby if you reported in a certain year a loss which unfortunately we did report a loss in the past year. Then you can recognize some of that as a tax shield going forward. But then again per the accounting principle, you have to apply a prudence principle If you think some of those deferred tax as because also the deferred tax asset has to be used within a certain period of time. Right. And if you think a part of that may not be used in the upcoming year or so. Or is going to expire in the upcoming one year or two. Then you have to apply impairment value allowance provision to those deferred tax asset. But as I said, those adjustments which we made by Q4 twenty twenty four on the investment impairment and also on the tax deferred tax asset, they are non cash and one off in nature.

So it's not going to repeat again. And then I think after we provision for those amount also the risk of further provision on those topics in the year of 2025 would be limited.

Thank you so much, Leon. Just final one more question if I may. This is regarding the market in general. Now Apple sales of smartwatch was down significantly last year. Samsung reported modest growth. The Chinese players have been growing rapidly. Now are you seeing internally a big shift in demand towards lower priced players? Is that fairly is that an accurate assumption?

No. I said, I mean, the contrary, I think what we have seen and then what has been I also put it in my prepared notes is that although the market overall actually declined, there are a few bright spots So I think in the outdoor and in the sports part of the smartwatch market, there's a bright star. I think which brand I'm talking about Garmin is actually performing very well. And we all know that Garmin smartwatches are not cheap right. So I think from that perspective what we see is that you also can see it from our Q4 readout We after we successfully launched the T Rex III watch we actually gained share rapidly in Q4. In most of the developed countries where we are operated in. So we see yes, there is a decline from the market but that decline, I think to some extent is coming out of there's not so many feature changes in the Apple Watch And also people are waiting for Apple Watch Ultra three, which didn't arrive in the year. And that actually drove the decline on the market leader Apple, right? On the other hand, I also mentioned that India market kind of collapsed on the super low end and super cheap smartwatch markets front.

So what is growing is China whereby we are a part of that. And also what is growing is the sportswear segment whereby we took a very good share growth in Q4 on that segment. And also what is going to grow in 2025 is also AI driven. Right? And then you heard from Wayne and myself we talked about where actually one off, if not the first one, in adopting AI on the smartwatch. So we think given market growth and potential is for 2025 we're actually quite optimistic about our growth trajectory in 2025.

Thank you so much, Leon. Congratulations on a strong Q4 revenue growth. Thank you, Sid.

And our next question today comes from Ankit Upadia a private investor. Please go ahead.

Thank you so much for having me on the call. I'm a long term shareholder in Zepp Health and I will ask few questions on the long term strategy. To start off, I like to defer to Mr. Huang, the CEO, on the company's vision. In your 2019 open letter to the employees, you spoke about building a global health ecosystem. How do you think you are tracking against that vision And especially when we put into the perspective the fact that most of the revenue still comes from the wearables, how do you think you're doing against that vision five years down the line?

Ankit, thank you very much. I mean, I thank you for the call. I think I will ask I will defer this question to Mike Young our COO. Then maybe Wei is going to comment on that if he has any other things to add to it.

Sounds good. Yes.

I will try to answer the Yes.

Can you hear me?

Yeah. I will try to Yeah. Go ahead. Answer quick. Yeah. I'll try to answer a question. Yeah. So besides the smartwatch as you know, you were also continuously diversifying our product portfolio. We have many other form factors now covering ring, earbud, we even have hearing aid. So basically, you know, our, know, diversifying our our our product category can enable us to get into the different segments of the customer base. And at the same time, we're continuously experimenting and rolling out services that might make sense. Also, have the sleep monitoring service that can that is still growing very healthy. So that also helped create a subscription of our business for us. So it is this is very kind of a longer term. So So as we diversify our product portfolio into different sectors, and then try to cover different customers, We can try to cross sell and upsell as well as at the same time try to deliver the services where the would be much higher, where it makes sense. In the even longer term, we will also look to more of the 2B area besides 2C. Right now we're just focusing on consumer. But as we go into in the longer term, we can do partnerships with insurance and other enterprises where we can get the whole ecosystem to be more well developed.

So that's a very longer term view. Does that answer your question?

Yes, helps. Thank you so much. My second question would be around the relationship with Xiaomi. So while they still remain the shareholders and they have a board seat, disengagement on the product side also coincided with them gaining their market share rapidly. What's the perspective on that? What's the view at the Zepp management on that?

No. So I will take this one, Ankit. I think so number one, our relationship with Xiaomi is very strong. Okay, as what you mentioned, hold 20% of the company. They have the board seat and we have a very close relationship with Xiaomi operating wise. Right? So but on the other hand, I think I need to repeat on the transformation journey which we have been going through in the past two or three years, maybe I would just put it in one simple word to it. I think boils down to our transform our target is actually to transform ourselves from a Foxconn like OEM, ODM type of a [indiscernible] To a company which has its own brand and then so to say a new Garmin type of branded smartwatch type of company. Right. So that is actually the strategic shift which we would like to do. And then from a profitability perspective, we first want to shift the company to the situation whereby our self branded product sales is actually sufficient enough to cover all our operating expenses and we're going to be profitable on that. And then from that moment onwards as a second step, we can look at whether or not to expand that revenue base with Xiaomi or as Mike just mentioned, any big to be customers to expand again.

Because the issue is you have seen in the past in our financial report Xiaomi is actually very big from a revenue perspective but then year over year the margin on that business is actually decreasing rapidly. And then also Xiaomi has as a listed company, they have made a very open announcement towards the market saying that on the hardware front, they're not going to make any profit on it. They are going to just do a cost plus 5% on it. And then if we continue on this path forward, I think, yes, you will see a declining trend the Xiaomi revenue and the profit which we're going to churn out of it. Right. So that's why we're trying to actually get to first use our self rated product sales to sustain our profitability and to expand again to this journey. So that is actually a well thought strategy which we kind of embarked two to three years ago. And then I think we're coming to the end of the tunnel. So we see the light at the end of the tunnel right now. So you see that yes, overall revenue year over year '24 compared with '23, there's a decline but it's very much driven by the Xiaomi revenue decline but then it does not impact too much on the bottom line.

And on the same time, you saw the gross margin in expansion of the company from 26% to close to 40 right. And then yes, at Q4 twenty twenty four, or throughout the year of 2024, we do have a cost coverage issue whereby our revenue need to hit certain threshold in order to get profitable. But that was very much related to a different product launch cadence, which was in 2024. If you know or if you track us as what you said, looking at 2024, there's only one new product which we have launched. That is the Treg three and after we launched that we received immediate traction and popularity on that product. And then that drives the quarter on quarter run rate of the revenue to grow by more than 40% Q4 versus Q3. So [indiscernible] [indiscernible] alluded to it and so do I. In 2025 we're going to have a major product refreshment and new product introductions every single quarter. Which is going to be a different cadence than what we have experienced in 2024. So from that perspective, I think 2025 would be a totally different year whereby we'll see strong sales growth compared to 2024.

I think I have give you a very long answer to the question and coming back to Xiaomi. I think after we have finished the step to use our self branded products to sustain our profitability, then the next step is to look at whether or not we can expand revenue and strike a win win on those two videos. And then since our relationship with Xiaomi has been very good and is very good, And then, you know, the the Xiaomi ecosystem works in a way that every year there's gonna be a new sourcing plan and then you can bid for it and then you can get that contract to produce for different Xiaomi ecosystem kind of products. Right. So I think we would just embark on the plan which we set out to do and then then hopefully that answers your question.

Yes. No, thanks Leon. That was really clear answer.

My last question is about the stock itself. Tactical question, but I think it's important. The stock continues to be very illiquid. What's being done about it if if if anything has been you know, if it's being taken into action?

No. So Ankit, mean, I think a good question. And thank you for asking this question. There are a few things. Number one is, if you look at our total asset and net equity value of the company, it's actually north of $250,000,000 So I think we are looking at the current market cap and the share price we're hugely undervalued. That's number one. Number two, I have mentioned in the press release that we recently refinanced our short term debts to long term debt. So actually push the tower to 2027 and beyond. So there's no immediate maturity coming due in 2025 and 2026. And then with the cash we currently have on hand, I think we have ample runway to cater for anything and to invest any opportunities once it emerged. Right. Number three, I think you heard us talking, we have and we are going to continue with the stock buyback program, which we kicked out two years ago. Right. And then we're actually prepared to upsize the stock buyback program whenever needed. Right? Because we have we're very confident on our strategy and our growth trajectory. And I think last but not the least, what you see here is that it's a very much a self help story.

Right.

I believe that if we could prove to the market that the transformation journey of [indiscernible] to kind of a new gardening company and then you can actually become profitable. And to be honest, if you look at the ranking globally, the value share we're actually ranked number six or seven depends on quarter you're looking at. So we're actually ranked very high just a few place from Apple, gaming and Samsung right. But then if we can further expand our brand awareness and brand recognition and also if we can actually grow our relatively share in the key countries we set out to do. Those are EMEA countries and China and United States. Then I think the share price would start to recover and you will see a more liquid situation coming out of our company. But as I said, I mean one swallow does not make a summer, right. So we need but you have seen that from Q4 versus Q3. Our sales growth is more than 40%. And our guidance for Q1 is also a year on year more than one high teens growth rate. And then if we can continue on that, I think given two or three quarters, you should be able to see a recovery on the share price.

Thank you so much. For that answer. So thank you, Leon and Mike for those clear answers. And I wish all the best with all the initiatives while I check the time on my T Rex three watch.

Thank you.

Thank you, Ankit. And our next question comes from Nicola Jones with Brooks Investments. Please go ahead.

Yes. So thank you for taking my questions. And I just actually have one of them.

Could you please provide or recap and provide some more information about the new product road map for 2025 and any impact on growth these new products may have?

Yeah. I can do a quick recap of the sorry, there's echo on the line. You can hear me okay, right, operator?

That is correct. We were getting some background noise and I muted Nikolay line. Please proceed.

Okay, okay, good. So let me get back to the question. I think briefly if you look at our strategy, we do have basically different smartwatch lines playing on different price segment. So in January in CES, we have launched Active and BIP Those are our entry level value for money the price segment products. And as Weihen just mentioned that these two products line since launch the moment we launched them it received a lot of popularity and then the activation keep on climbing. So those two products would be our gatekeeper for the entry level price segments and then it's going to continue to grow throughout the year. And if you look at what I just mentioned, we have also the mid to high end price tier products One of them is actually T Rex, which we launched in Q3 in September 2024 and is actually in full swing right now. The activation keep on climbing both a lot of media and and YouTubers call us the T Rex three, the Gummy Phoenix Killer that type of reputation we received. So if we continue on this trend, in this year and then obviously T Rex and the spots and outdoor part of the business would continue to grow and then it's going to also help our growth story for 2025.

Now last but not least, you know that we also have mid level type of price point product and that product series called balance series. And on the balance series, the target is more towards the urban consumers who want to do light spots but then we can actually give them the edge all the functionalities you could expect on the smartwatch but then we are more accurate on the GPS on the sports functionalities, etcetera, etcetera for the urban users. With these three product lines and then I have alluded to it, I think we are going to in 2024, we only have one product introduction but in 2025 you will see that we will have new products coming out almost every quarter and then that will obviously change the demand pattern of our sales pattern as well. So I think given that it would drive the 2025 revenue and growth of the company to a new high versus 2024. And then you have already seen it in the our guidance for twenty twenty five Q1 and also in the Q4 twenty twenty four numbers. I hope that answers your question.

Yes.

Thank you. As there are no further questions at this time, like to turn the call back over to the company's IR Director, Gray Song, for closing remarks. Thank you once again for joining us today.

If you have further questions, please feel free to contact Zepplin Health Investor Relations department through the contact information provided on our IR website. Thank you.

Thank you. This concludes this conference call. You may now disconnect your lines and have a wonderful day. Thank you.