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Lietojuma gadījumiComet
Veikt mediju pirkuma aprēķinus
Veiciet aprēķinus starp izdevumiem, seansiem un budžetiem, lai sarunu laikā nezaudētu tempu, izmantojot tūlītējus un pārbaudāmus CPM aprēķinus.
- Comet
- Comet meklēšana
- Mārketings
Pārskats
Comet palīgs uzreiz veic matemātiskus aprēķinus, ļaujot ātri iegūt vajadzīgo atbildi, lai jūs varētu koncentrēties uz svarīgu darbu.
Šajā piemērā mediju plānotāji un pircēji pastāvīgi veic ātrus aprēķinus, konvertējot rādītājus starp CPM, seansiem un kopējiem izdevumiem. Veicot to manuāli, tas dažkārt var palēnināt sarunas un plānošanas sesijas.
Comet ļauj ievadīt pirkuma vērtību un CPM, lai iegūtu prognozēto skatītāju skaitu, vai arī aprēķināt budžetu no seansu mērķa. Tas var arī parādīt aprēķinu gaitu, atvieglojot rezultātu pārbaudi un kopīgošanu ar ieinteresētajām personām.
Galvenais rezultāts
Padomi
- Lūdziet Comet veikt apgrieztu aprēķinu: Izmēģiniet "kāds budžets man ir nepieciešams, lai sasniegtu 75 miljonus seansu ar 28 USD CPM?", lai sarunu laikā ātri darbotos jebkurā virzienā.
- Palaidiet vairākus scenārijus vienlaikus: Pieprasiet tabulu, kurā parādīts skatītāju skaits pie CPM 20 USD, 23,80 USD, 26 USD un 30 USD par to pašu budžetu, lai ātri salīdzinātu opcijas.
- Pievienojiet kontekstu noderīgākam rezultātam: Iekļaujiet tādu informāciju kā "šis ir saistītās televīzijas pirkums" un lūdziet Comet "atzīmēt, kā izskatās efektīvs CPM atskaites punkts šim kanālam", lai līdz ar matemātiskajiem aprēķiniem iegūtu stratēģisku kontekstu.