Adobe released its Firefly mobile app Tuesday for iOS and Android devices, marking the company's latest push to democratize artificial intelligence tools beyond its traditional desktop software suite. The free app allows users to generate images and videos using both Adobe's proprietary AI models and an expanded roster of third-party systems, including Google's newest Veo 3 video generator and Imagen 4 image creator.
The mobile launch represents Adobe's bid to capture the growing market for on-the-go content creation, building on the company's April announcement at its Max conference in London where it first introduced third-party model integration.
The Firefly app provides access to Adobe's most popular AI features, including Generative Fill and Generative Expand, which allow users to add, remove, or modify objects in images through text prompts1. Projects created on mobile devices sync automatically with Adobe's Creative Cloud applications, enabling users to start work on their phones and continue on desktop software like Photoshop12.
According to TechCrunch, Adobe has seen users create more than 24 billion media assets with its Firefly models, with AI features contributing to a 30% quarter-over-quarter increase in first-time subscribers3. The company noted increased mobile web usage of Firefly following its video capability launch earlier this year, according to CNET4.
Adobe announced support for six additional third-party AI models alongside the app launch, including Flux.1 Kontext by Black Forest Labs, Ideogram 3.0, Ray2 by Luma AI, Pika's text-to-video generator, Gen-4 Image by Runway, and Google's Imagen 4 and Veo 3 models12. These join previously announced partnerships with OpenAI's GPT image generation and Google's earlier Imagen 3 and Veo 2 systems13.
All partner model providers have agreed not to use Adobe user data for training purposes, according to Engadget3. Content generated through third-party models will still receive Adobe's Content Credentials metadata, indicating AI involvement in creation1.
The mobile app launch coincides with Adobe's release of Firefly Boards, a collaborative mood-boarding tool that moved from private beta to general availability Tuesday12. The platform allows creative teams to generate and remix images and video clips collaboratively using both Adobe and third-party AI models2.
Adobe's strategy reflects broader industry competition as tech companies race to integrate AI capabilities into consumer applications. The company's approach of hosting multiple AI models in a single interface positions Firefly as a neutral platform rather than promoting only its proprietary technology.
