AI Marketer: All the AI Applications in Marketing
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cdteliot
5 min read
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Artificial intelligence is revolutionizing marketing, with applications ranging from content creation and personalization to predictive analytics and automated ad buying. As reported by MarketingHire, AI adoption in marketing departments is rapidly growing, with 82% of marketers expecting productivity improvements and enhanced financial results from further AI integration.
AI-Powered Data Analysis
Every marketing career is intertwined with data and metrics. After all, you would only know the progress and results of your marketing efforts if you keep track of the related data, checking them from time to time so you know what needs to be improved, retained, or dropped
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. AI can assist you, so you won't have to constantly look at the figures and make sense of them. It automates time-consuming tasks like data entry and analysis in real-time3
. It can also consolidate metrics from different sources and connect them together to form a holistic marketing strategy for different digital platforms4
. Since AI data tools run on logic, they can pinpoint audience trends, allowing them to come up with marketing predictions based on such patterns5
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. Their ability to clean and preprocess data also means that they commit fewer errors and mistakes than if you analyze data manually7
.7 sources
Personalized Customer Experience
masterofcode.com
In customer service, AI chatbots are becoming more and more popular. Unlike human agents who work in shifts, AI can respond to customer queries all day, every day with no breaks or sleep
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. Aside from its 24/7 availability, AI also remembers all the customer interactions it had. The next time someone uses a chatbot, it will draw from its memory to converse with them in the way that they prefer3
. It takes note of individual preferences, browsing history, previous purchases, and demographic information. This way, it can recommend the right products, assist customers in all their concerns, and find appropriate solutions4
. Aside from chatbots, there are also AI tools that can create customer profiles, so you can target your audience more specifically and effectively. Using information from AI, you can deliver relevant content and customize experiences for your customers5
.5 sources
Content Creation and Curation
The bulk of marketing is mainly putting out content that resonates with your target audience. Content is what makes your business known, what really attracts people to engage with your brand. In this area, AI is juggling multiple content skills since it can generate text, images, videos, and even audio
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. Various AI tools can create these various content formats in a matter of seconds. This is a great upgrade because if you do them yourself, it will take you hours or even days to finish a single piece of content. May it be blog articles, social media posts, email campaigns, ad copy, product descriptions, short-form videos, background narration, and more— AI can make it for you in a blink of an eye3
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. You can even ask it to accomplish your content tasks according to the style you want and the audience you're appealing to5
.5 sources
Programmatic Advertising and Media Buying
Running ads is a risky chore since you can never be sure if your campaign will click with your prospects or not. Your aim is always to get as much return on investment as possible, but you're hesitant if your ad strategy will give you the best results. Thankfully, AI can come to your rescue because it can pinpoint the most effective ad placements, targeting, and bid amounts across multiple channels and platforms
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. You can widen your reach and you will get higher chances of your ad appearing in front of the right people. AI can align your campaign goals with the appropriate customer segments, optimizing conversion rates while maximizing your ad budget3
. It also dynamically adjusts ad creatives based on web page context, user signals, and intent4
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AI Email Marketing Automation
It would be exhausting if you had to send every single email to every single subscriber one at a time, especially if your subscriber count is in the thousands. AI streamlines this process through automation. It can assess customer data to segregate subscribers into segments, tailoring email subject lines, content, and send times for each segment
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. It can also clean subscriber lists and perform A/B testing3
. AI has the capability to identify potential churn or high-value customers as well, customizing emails to re-engage those with churn risk and promote more products to loyal customers4
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Social Media Marketing and Monitoring
sproutsocial.com
There's a lot that goes into social media marketing. You have to create graphics and creatives, write captions, schedule the posts accordingly, and monitor their online traction. Don't be overwhelmed because AI can assist in every stage. You can use AI generators and editors to create images, videos, and audio
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. With an AI writing tool, you'll instantly have matching captions to go along with them2
. AI apps can also automatically schedule your posts at the ideal times and dates when your audience is most active on a specific social media platform3
. For keeping track of engagements, AI will evaluate the data in real-time and give you insights on which posts are doing well and which ones aren't as popular4
.4 sources
AI-Powered SEO Optimization
searchengineland.com
For content marketing, AI has made its way into search engine optimization (SEO). Plenty of AI tools can now determine the best keywords for a piece of content, scoring it SEO-wise based on the ideal keyword density
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. They can also compare your content with other similar content already existing on the Internet and rank yours through predictive analytics based on search trends and incorporated keywords2
. Furthermore, AI can write meta tags for your content to increase their performance in search results3
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Closing Thoughts on All the AI Applications in Marketing
blog.hubspot.com
Marketing is a tough job, so it's good that artificial intelligence is here to help out. With this innovation, marketers can breathe a sigh of relief because they now have an army of assistants who can aid them in all their tasks— from analyzing data to optimizing content for search engines. Different AI tools can accomplish different marketing objectives, so you can rely on them to streamline your marketing endeavors. It's best to use them to augment your processes, though, rather than letting them take over. AI tools are really helpful but they aren't foolproof and they may make mistakes every now and then. You should still oversee their outputs and give them your human touch. Bear in mind that marketing is all about connecting with people and the best way you can do that is to resonate with them through human perspectives and emotions.
Related
How can AI personalize customer experiences in marketing
What are the main challenges of using AI in marketing
How does AI help in analyzing customer data
What are the ethical concerns of using AI in marketing
How can AI automate email marketing campaigns
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