Artificial intelligence has revolutionized content creation, offering bloggers powerful tools to streamline their writing process and boost productivity. This guide explores how to leverage AI technology to craft engaging blog posts, from generating ideas to refining the final draft, while maintaining quality and authenticity in your content.
There are hundreds of AI text generators out there that you can use to write a blog, but since not all of them are free, you have to pick only one or two to add to your content marketing arsenal. You may have heard of the popular ones— ChatGPT, Gemini, Jasper, and Claude among many others12. However, you must always consider if the tool you set your mind on is suitable for long-form content and if you can afford the tokens necessary to complete multiple blog articles in a month. You wouldn't want to stop your process midway because the AI app you picked has a word limit or your tokens have run out3.
You should also check if the interface of the software is to your liking. Is it easy to use on your device of choice? Is the learning curve manageable and not that steep? Take the features into account as well. A few extra components, despite being non-blog related, can be useful for your other tasks. A lot of AI tools have various content templates, AI image generators, customizable bots, automated posting, keyword finders, and more functions that you may want to explore45.
Once you find the AI content generator that matches your needs, you can start hunting for possible topics to tackle in your blog. You can use the tool you've chosen and ask it for relevant concepts and subjects that would interest your target audience. You can also try blog idea generators from established sources like HubSpot, Ahrefs, and Hootsuite as these can search for popular topics online that you can make your own spin on123.
You can use AI tools to find promising topics, but it's still up to you to pick the one that's most likely to gain traction. What does your audience care about? Which titles won't they be able to resist clicking on? Take a peek at your competitors' blogs and see what they're talking about. If there are topics they haven't touched on yet, those are content gaps that you can fill in before they're occupied. If you're the first to publish articles on those subjects, yours will have more engagements than similar ones that get published later. You must also have both trending and evergreen topics to stay up-to-date and constantly relevant at the same time45.
So you have your topic and now you have an idea of what it is you want AI to work on. Before you get to it, hold your horses! You need to select a handful of keywords first before you can proceed. AI-generated or not, keywords are necessary to keep your article optimized for search engines. Disregarding them means you're also disregarding your chance to rank high on SERPs (Search Engine Results Pages).1
For this step, you can go the manual route of identifying possible keyword matches from Google Trends, SEMRush, Ahrefs, and other SEO platforms. Choose the ones with high search volume yet low competition. If you find that too time-consuming, you can use AI tools like Frase and Page Optimizer Pro that will give you keyword suggestions based on your blog topic. These applications will give you a list of popular and long-tail keywords that match your post intent and even give your article a score according to the ideal keyword density. Some have features where you can see how your blog post will likely fare against similar articles in the same niche, ranking it as if it were already on a search engine page.12
If you're going to use AI as your writer, then you must put work into the outline. Don't get me wrong— you'll still use AI to draft the structure of your article, but you need really definitive prompts to end up with good results. Consequently, the bullet points in your outline will serve as your prompts for the sections of your blog, so you wouldn't want to just leave it all to chance.
When generating a blog outline, you must specify three things: your topic, the keywords, and the number of sections you want. Open your AI text generator and explain the subject matter and what you wish to achieve with your article. Be as specific as possible, so you can also get a specific outline. Don't skimp on the details because you want your bullet points to be descriptive enough that they can serve as great prompts for your article. Nonetheless, don't worry if you don't get the right outline on your first few attempts because you can always refine it later.
As mentioned previously, your blog outline can become your prompt list. However, you still need to edit it and add more instructions so its contents can become effective prompts. Here's how to do it:
Make sure that each section description is written in simple language and sentences. Yes, your prompts must be descriptive to give the AI a better picture of what you want it to do, but being descriptive doesn't mean being complex.
State the writing tone and style you want the AI to assume while writing the article. Define your brand voice and add content samples so the AI can accurately copy your way of writing.
Tell the AI who your target audience is. Provide a customer persona or profile, so the AI can tailor its output to appeal to the people you want to reach.
Be clear on the format of the section. Should it be composed of paragraphs, a list, or a table? How long do you want it to be? Specify the word count if you must, but keep in mind that many AI tools find it difficult to compose anything longer than 500 words in a single generation.
Always clarify if AI understood your instructions. Since most AI content generators have a chatbot interface, you can always ask it to explain the instructions back to you so you'll see if it got the gist of your command. Ask the AI to tweak its outputs if they're not up to your standards yet.123
If you think you're done, you're not! You can't publish AI content as it is. After all, artificial intelligence can commit mistakes and hallucinate inexistent information12. You still need to scour through everything and revise what needs to be revised. Fact-check any data and statistics in your article and rewrite parts that are too convoluted or don't make sense. You can also use AI-powered grammar tools like Hemingway and Grammarly to correct all misspelled words, fix grammatical errors, and improve readability.
Yes, even scheduling your post can be automated! With AI tools like Narrato, Content Gorilla, and Writeseed, you can connect your website and your blog articles will automatically be published on the times and dates you set12. Some of these applications even have the capability to assess the performance of past articles and suggest when you should post your content, taking the guesswork out of scheduling13.
Being a blogger requires time and effort. If you're a busybody yet you still want to do blogging on the side, then bring AI in to do most of the work for you. Plenty of AI content generators and other supplementary AI tools on the market will help you achieve your blogging goals because they can assist you every step of the way. From picking the most appropriate topic to scheduling your post, artificial intelligence will handle almost everything, so all you have to do is supervise and make minor tweaks to the content whenever you see fit. Follow this guide and you'll have a high-performing blog in no time!