Blake Menezes: Growth Marketer

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Introduction
Global Marketing Experience
Marketing Consultant and Advisor
Leading Global Campaigns
Navigating AI and Technology Trends

Blake Menezes: Growth Marketer

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blake8

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Blake Menezes is an experienced growth marketer who has led successful teams at companies like Bitski, Autodesk, and Bright Machines. With over 10 years of experience executing marketing strategies to grow both B2B and B2C companies, Menezes brings a passion for driving business goals and staying at the forefront of technology trends.

Global Marketing Experience

Blake Menezes has extensive experience leading marketing initiatives at global companies. At Autodesk, a Fortune 1000 company, he led a cross-functional senior leadership team focused on shifting messaging through the company's transition to a subscription business model based on social media conversation research.

He also built the marketing program for Autodesk's Fusion 360 product.

As the United Kingdom Country Communications Manager at Autodesk, Menezes drove 113 strategic media hits in major outlets like The Times, Forbes, CNBC, and BBC.

More recently, as VP of Marketing at Bright Machines, a robotics and software company, Menezes was hired to build the company's first digital marketing demand generation program.

At blockchain wallet platform Bitski, Menezes led field and brand marketing initiatives that increased wallet signups by 437%.

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Marketing Consultant and Advisor

Blake Menezes offers consulting and fractional marketing support to companies looking to accelerate their growth. With deep expertise in go-to-market strategy, demand generation, and leveraging cutting-edge technologies, Menezes helps businesses scale effectively. He brings experience from leadership roles at companies like Autodesk, Bright Machines, and Bitski to provide strategic guidance on marketing initiatives.

Menezes is available to advise on areas such as product marketing, growth marketing, and navigating emerging trends in AI and web3.

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Leading Global Campaigns

Some of the most effective and innovative advertising campaigns in Europe in recent years have come from companies like Bosch, which launched its successful #LikeABosch campaign to position itself as a modern IoT company while leveraging its heritage as a German industrial powerhouse.

The campaign, developed by agency Jung von Matt, centered around a character named Shawn going through his day using Bosch's smart, connected products in a rap music video style ad.

Other leading European advertisers in 2023 included companies from Belgium, the UK, France and Switzerland, according to Statista.

In the travel industry, the European Travel Commission has run several global marketing campaigns to increase awareness of Europe as a travel destination in key markets like China and Canada.

The Waldorf Hilton in London won "Europe's Leading Marketing Campaign" in the 2023 World Travel Awards for its "Be Our Guest" Afternoon Tea campaign.

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Navigating AI and Technology Trends

As AI continues to advance rapidly, businesses must stay ahead of key trends to remain competitive. Custom AI solutions, like tailored GPTs for personalized customer service, are becoming increasingly important.

Real-time AI-powered language translation is breaking down communication barriers in global business.

There is also a growing focus on ethical AI decision-making that considers current trends and future possibilities, not just historical data.

Robust in-house data protection is crucial as companies move towards custom AI solutions for greater control over data usage and privacy.

Looking ahead, quantum AI represents a new frontier, leveraging principles of quantum mechanics to analyze vast datasets at unprecedented speeds and transform industries like drug discovery, climate modeling, and financial analysis.