Generation X typically refers to individuals born between 1965 and 1980, although some sources use slightly different date ranges12. This cohort falls between the Baby Boomers and Millennials, representing a significant demographic group in the United States and other Western countries34.

Demographically, Gen X is smaller than both the preceding Baby Boomer generation and the succeeding Millennial generation. In the United States, Gen X comprises approximately 65 million individuals2. This generation is known for its diversity, being more racially and ethnically diverse than previous generations3. Gen Xers are generally well-educated, with a significant portion holding college degrees. They are currently in their prime working years, occupying leadership positions across various industries and contributing significantly to the workforce and economy25.

Generation X came of age during a period of significant historical events and societal shifts that profoundly shaped their worldview and experiences. Here are some key milestones and economic conditions that defined their formative years:

• The Fall of the Berlin Wall (1989) and the end of the Cold War, marking the collapse of the Soviet Union and the transition to a post-Cold War era.1

• The birth of the personal computer and the rise of home computing, with Gen Xers being among the first to grow up with this technology.13

• The advent of the internet and the early stages of the digital revolution, which Gen Xers helped pioneer and adopt.134

• The 1980s recession and economic stagnation, which impacted job prospects and financial stability during their youth.23

• The economic boom of the 1990s, fueled by the dot-com bubble and technological advancements, providing new career opportunities.234

These cultural, political, and economic forces not only shaped Gen Xers' perspectives but also influenced their values, such as self-reliance, adaptability, and a pragmatic approach to work and life.1234 Their experiences navigating these pivotal events and conditions have left an indelible mark on this generation's identity and outlook.1234

Generation X played a pivotal role in shaping popular culture, particularly in music and media. MTV, launched in 1981, had a formative impact on this generation, especially young women, by transforming music from a purely auditory experience into a visual one12. This shift revolutionized how Gen Xers consumed and interacted with music, paving the way for iconic genres like grunge and hip-hop. The emergence of music videos and MTV marked a significant cultural milestone, influencing fashion, attitudes, and social norms3.

Gen X's relationship with technology is equally noteworthy. As the first generation to experience the birth of the internet and personal computing, they became early adopters and pioneers of digital technology3. This unique position at the cusp of the digital revolution has allowed Gen Xers to adapt seamlessly to technological advancements while maintaining a connection to traditional media forms. Today, they demonstrate a balanced approach to media consumption, embracing both analog and digital platforms, and effectively bridging the gap between older and younger generations in the digital landscape4.