To kickstart the process, you must first register your Google Business Profile (formerly Google My Business) with Google Local Ads. This registration is essential as it lays the groundwork for the subsequent screening steps. Ensure that your profile is complete and accurate, as this will facilitate a smoother verification process1.

To be eligible for the Google Screened badge, your Google Business Profile must have at least five reviews. This requirement helps establish a baseline level of credibility and customer satisfaction, which is crucial for the screening process12. Make sure these reviews are genuine and reflect the quality of your services, as they play a significant role in the verification process.

Passing background checks is a critical step in obtaining the Google Screened badge. Depending on your industry and location, these checks can include:

• Business owner background check

• Employee background checks (if applicable)

• Criminal background checks

• Verification of professional licenses and business registration

These checks ensure that your business meets Google's stringent standards for trustworthiness and reliability, providing potential clients with added peace of mind123.

The Google Screened badge offers several advantages for professional service providers. It significantly boosts trust and credibility, signaling to potential clients that your business has been thoroughly vetted by Google. This badge also enhances visibility by placing your ads at the top of search results, making it easier for clients to find you. Additionally, it provides a competitive edge, especially in industries where trust is paramount, such as law, financial planning, and real estate123.