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How Artificial Intelligence is Streamlining Customer Service
Curated by
cdteliot
4 min read
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Artificial intelligence is revolutionizing customer service by automating routine tasks, providing 24/7 support, and delivering personalized experiences. As reported by Zendesk, AI-powered tools can handle up to 80% of customer interactions, allowing human agents to focus on more complex issues while improving response times and overall efficiency.
24/7 AI Support
zendesk.com
If you only have human agents on your customer service team, you won't have as much engagement with your customers. This is especially true if you have limited people onboard and they take shifts in answering calls and messages. AI chatbots solve this shortcoming with round-the-clock availability and instant responses to customer queries
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. These AI assistants neither sleep nor take breaks so they're accessible 24/7, which is useful if you have a global customer base that is active at different times of the day3
. AI chatbots also have multi-lingual abilities, so they can reply in any language, removing the need for multiple customer representatives who are fluent in specific languages4
. You don't even have to build a large support team because a single chatbot can handle high volumes of inquiries at the same time5
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AI Memory Capabilities
leewayhertz.com
AI assistants have the amazing capability to remember customer interactions. Why is this amazing? They can store every conversation and action in their memory, assessing them afterward to determine and match a customer's preferences. You would have a customer agent who truly understands you and knows what you want. This is possible through machine learning and natural language processing, components that enable AI to scan through a customer's messages, purchasing history, search records, and browsing behavior to come up with the right product recommendations, communication approach, and website content
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. You may have noticed this when you've browsed through your favorite online shops. Your shop feed constantly changes based on what you recently searched for or bought, keeping the content fresh and relevant. AI is showing you the best possible items that are related to your interests, displaying the products you'll likely purchase and deals you'll probably avail3
. When you discuss with an AI chatbot, it will also adjust to the way you communicate and even predict your needs based on the previous data it gathered. This means less hassle and explaining on your end, while you get what you ask for in a matter of seconds4
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Operational Efficiency
Of course, there are some concerns that AI chatbots can't tackle by themselves. After all, there's only so much they can do without a human's understanding and capacities
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. Human agents are still necessary, but they also can't respond to every customer problem thrown at them. This is where AI can be a reliable helping hand. AI chatbots can attend to basic concerns and queries, while human agents can take over when bigger and more complicated issues arise2
. This divides the workload effectively without exhausting customer representatives with hundreds of inquiries in a day. Aside from this, there are also AI tools that can automate repetitive tasks such as data entry, logistics, and invoice processing, so personnel can focus on the customers instead of the nitty-gritty chores3
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Data Collection and Analytics
Since AI can consolidate customer data, it can also make inferences based on the information it has collected. It can perform sentiment analysis, letting you know how satisfied your customers are and whether the consensus of their feedback is positive or negative.
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AI tools can also identify trends and tell you which products are popular and which ones are doing poorly. With predictive analytics, AI can get into your customers' minds and foresee what they would like and dislike.3
It can even segment your customers so you can target each segment more specifically to increase your chances of securing a sale. Using all these kinds of information can be helpful in customer service because both chatbots and human agents get to be more informed when tending to customers. They can suggest the best products to certain customers and communicate with them more appropriately. They'll know which areas customers consider to be lacking, so they can step up and fill in the gap with exceptional customer support.4
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Closing Thoughts on How Artificial Intelligence is Streamlining Customer Service
revechat.com
Top-tier customer service is always a necessity and it must not be an afterthought. How you handle customer concerns reflects on your brand and your intentions. If you're not able to handle the volume of customer inquiries flooding in, it just shows how unprepared you are and implies that you don't value your customers as much. Your customers will think you're only in it for the money and you don't care about the people supporting your business. Word from unhappy customers travels fast online, so it can make or break your business. Of course, this situation may only be because you don't have enough resources and employees to handle each customer issue that comes your way. However, with the advancements AI brings, you no longer have a reason for crappy customer service.
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Almost every online shop now has its own chatbot and AI integrations installed. With the high demand for e-commerce, it's just right for businesses to step up and adopt AI into their operations so they can connect with all their customers and not leave a single one hanging. AI can pick up where human agents are struggling and aid them in forging stronger bonds with customers. With chatbots and AI tools, customers don't have to wait for a response to their query or hound customer representatives for much-needed assistance. This scalable approach and the convenience of automated targeting and instant replies make AI an essential component that all digital businesses should have.3
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Related
How can businesses measure the effectiveness of their AI chatbots
What are the key indicators of a successful AI integration in customer service
How do AI chatbots personalize customer interactions
What are the most common mistakes businesses make when implementing AI in customer service
How can AI chatbots be trained to handle emotional customer inquiries
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